Boris Saydakov
Digital Strategy Consultant
Experience
Aug 2024 - Present
1 year Munich, Germany
Digital Strategy Consultant
Saydakov Digital Consulting
- Leading the development of the innovative real-time & on-demand translation platform software-as-a-service connecting customers, officials, and certified translators for a major Bavarian public sector client (~40k employees).
Feb 2024 - Jul 2024
6 months Lorem ipsum dolor sit amet
- Managed and personally executed the construction of a residential house.
Jul 2023 - Dec 2023
6 months Sofia, Bulgaria
Digital Strategy Advisor
bTV Media Group
- Advised CEO of a major Bulgarian media group (~€1.5bn annual revenue, 500+ employees) on digital strategy and establishment of a digital organization of about 50 FTEs.
- Delivered a digital business assessment (Market, Vision, SWOT, Technology, Commercial, Org Skillset), agile transformation blueprint, commercial strategy, streaming and ad-platform evaluation, supplier selection, roadmap to implement and monetize ad & subscription platforms targeting €12m revenue by 2030.
Jan 2022 - Jun 2023
6 months Lorem ipsum dolor sit amet
- Managed and personally executed the construction of a residential house.
May 2022 - Dec 2022
8 months Frankfurt am Main, Germany
Digital Business Unit Consultant
Samsung Germany
- Drove the creation of a €10m hardware subscription model (Hardware-as-a-Service) for digital business unit in Germany.
- Delivered subscription analysis for 7 markets, market segmentation, solution design & prototyping, technical feasibility & operational assessment, business model design, qualitative/quantitative research, pricing, GTM & execution plan.
Jan 2019 - May 2022
3 years 5 months Munich, Germany
Director Digital Products
ProSiebenSat1 Media
- Directed the digital TV ecosystem (
€20M revenue) for a leading German media brand (6k employees, ~€4B revenue), reporting to the CTPO. - Managed a team of 10 product managers and oversaw an agile organization of ~100 steering 4 digital platforms (10 Web Sites, 14 Mobile apps, 7 CTV apps, HbbTV) with €5m CAPEX, €1.5m OPEX. Delivered a roadmap portfolio serving ~15m MAUs, 1m daily users in DACH.
- Re-structured end-to-end digital TV operations, optimizing vision, P&L, organization, and processes.
- Built and scaled innovative digital services, including OTT streaming, publishing, ad and recurring revenue subscription models, interactive TV, B2B and TV eCommerce.
- Led agile transformations across 20+ teams, driving alignment utilizing cross-domain roadmap (Content, Tech, Commercial), OKRs, metrics, customer-centric build-measure-learn approach, and experimentation.
Mar 2018 - Sep 2018
7 months London, United Kingdom
Product & Marketing Consultant
Vaultskin London
- Defined and executed the commercial and marketing strategy for an eCommerce startup (~80 SKUs, ~€500K revenue).
- Expanded the product portfolio across 8 major markets–BC with 50% business growth over three years, a concept for a new fashion line, and launched a new go-to-market campaign.
Mar 2016 - Aug 2017
1 year 6 months Kingston, Jamaica
Group Product Lead OTT Caribbean & Central America
Digicel
- Led the development of a new "TV/OTT" business unit helping a telco corporation (6k employees in 31 countries, serving 13m customers) venture towards becoming a Digital Entertainment Provider.
- Managed commercial P&L, product and tech roadmap (architecture, APIs, frameworks) of an OTT streaming service, supervising 3 product managers and coordinating GSM group regions (~35 teams and c-level stakeholders).
- Launched an OTT subscription/recurring business in 24 countries, targeting $30m revenue with $7m tech CAPEX/OPEX and $17m content investment over three years.
- Delivered the service within one year across 3 platforms (STB, web, mobile), featuring 20 premium live channels and a 3,000-hour VOD library.
- Defined and implemented strategy, governance, operations, financial, and technical frameworks.
Feb 2015 - Feb 2016
1 year 1 month London, United Kingdom
Commercial Product Manager TV
TalkTalk Group
- Supervised the commercial activities of TalkTalk TV for a major UK telco provider (2.3k employees, 4m customers), serving 1.4m TV customers.
- Held direct accountability for revenue, acquisition, communication, technical performance, engagement/usage.
- Coordinated ~20 internal teams and ~10 external partners.
- Increased recurring TV revenue by 10% through business modelling, acquisition, churn reduction, upselling, ARPU, and SEC optimization.
- Boosted engaged/connected devices by 15% and enhanced the end-to-end customer experience by establishing data/performance scorecards based on revenue, CLV, NPS, and CSAT.
Feb 2010 - Aug 2014
4 years 7 months Munich, Germany
Product Strategy Manager
Sky
- Owned the lifecycle and roadmap of Sky+ (STB) and Sky Go (mobile) for a major European streaming provider with 4m+ subscribers and €35 ARPU.
- Directed strategy, innovation, go-to-market, and in-life product performance, optimizing customer growth, retention, and engagement.
- Managed a 4P program (Product, Packaging, Pricing, Promotion) that drove critical KPIs such as increase in customer acquisition and reduced churn resulting in higher revenue.
Feb 2008 - Nov 2009
1 year 10 months Munich, Germany
Technology Strategy Consultant
Deloitte Consulting
- Built a concept for the offshoring relocation of the Global IT Service Desk Operations (Daimler AG).
- Migrated the entire enterprise document management system to OpenText (Nokia Networks).
- Drafted a concept for a global enterprise intranet (Munich Re Insurance).
Jan 2004 - Dec 2004
1 year St. Gallen, Switzerland
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University St.Gallen (HSG Switzerland), master thesis exchange.
Oct 2001 - Dec 2008
6 years 3 months Munich, Germany
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Technical University of Munich (TUM), MSc. Computer Science
Sep 1999 - Sep 2004
5 years 1 month Ukraine
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National Technical University of Ukraine, Extramural BA in ‘Economics and Entrepreneurship’.
Summary
Led complex digital, strategic, commercial, and technical initiatives across the entire TMT value chain (consulting, telecom, consumer electronics, payTV, news & television), leveraging 15+ years of international experience with 6 industry-leading brands: Samsung, ProSiebenSat1, Digicel, Sky, TalkTalk, and Deloitte
Innovated, built, launched, scaled, monetized and managed over 5 impactful digital ad&subscription platforms/products across multiple devices (Web, Mobile, CTV, HbbTV, STB) reaching more than 20m active customers in 28 countries.
Directed a team of 10 product managers /direct reports, leading the org of ~100 FTEs split into 7 agile workstreams - engineers, designers, data analysts, researchers, content managers and scrum masters. Led 3 digital transformations.
Managed P&L, budgets and investments up to €20 million.
Proven track record of leadership, outstanding communication, analytical skills, and entrepreneurial drive. Displays relentless curiosity, adaptivity, and resilience. Passionate about growing businesses, transforming organizations, and inspiring teams with positivity and creativity. Enjoyed a truly international career, having lived and worked in 8 countries. Proficient in multiple languages.
Languages
German
Native
English
Advanced
Spanish
Advanced
Education
Oct 2001 - Dec 2008
Technical University of Munich
Master of Science, computer science · Computer Science · Munich, Germany
Oct 1999 - Sep 2004
National Technical University of Ukraine
Extramural BA in economics and entrepreneurship · Economics and Entrepreneurship · Ukraine
University St.Gallen
Master thesis exchange · St. Gallen, Switzerland
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