Boris Saydakov - Digital Strategy Consultant

Munich, Germany

Experience

Aug 2024 - Present

1 year 6 months

Digital Strategy Consultant

Saydakov Digital Consulting

Leading the development of the innovative real-time & on-demand translation platform software-as-a-service connecting customers, officials, and certified translators for a major Bavarian public sector client of approximately 40k employees.

Feb 2024 - Jul 2024

6 months

Spain

e2e Planner & Builder

House Construction

Managed and personally executed the construction of a residential house.

Jul 2023 - Dec 2023

6 months

Sofia, Bulgaria

Digital Strategy Consultant

bTV Media Group

Advised the CEO of a major Bulgarian media group (~€1.5bn annual revenue, 500+ employees) on digital strategy and establishment of a digital organization of about 50 FTEs.
Delivered a digital business assessment (Market, Vision, SWOT, Technology, Commercial, Org Skillset), agile transformation blueprint, commercial strategy, streaming and ad-platform evaluation, supplier selection, roadmap to implement and to monetize ad & subscription platforms targeting €12m revenue by 2030.

Jan 2023 - Jun 2023

6 months

Spain

e2e Planner & Builder

House Construction

Managed and personally executed the construction of a residential house.

May 2022 - Dec 2022

8 months

Frankfurt, Germany

Digital Strategy Consultant

Samsung Germany

Drove the creation of a €10m hardware subscription model (Hardware-as-a-Service) for the digital business unit in Germany.
Delivered subscription analysis for 7 markets, market segmentation, solution design & prototyping, technical feasibility & operational assessment, business model design, qualitative/quantitative research, pricing, go-to-market & execution plan.

Jan 2019 - May 2022

3 years 5 months

Munich, Germany

Director Digital Products

ProSiebenSat1 Media

Directed the digital TV ecosystem (~~€20M revenue) for a leading German media brand (~~6k employees, ~€4B revenue), reporting to the CTPO. Managed a team of 10 product managers and oversaw an agile organization of ~100, steering four digital platforms (10 web sites, 14 mobile apps, 7 CTV apps, HbbTV), with €5m CAPEX and €1.5m OPEX, delivering a roadmap portfolio serving ~15m MAUs and 1m daily users in the DACH region.
Restructured end-to-end digital TV operations, optimizing vision, P&L, organization, and processes. Built and scaled innovative digital services, including OTT streaming, publishing, ad and recurring revenue subscription models, interactive TV, B2B and TV eCommerce. Led agile transformations across 20+ teams, driving alignment utilizing a cross-domain roadmap (Content, Tech, Commercial), OKRs, metrics, customer-centric build-measure-learn approach, and experimentation.

Mar 2018 - Sep 2018

7 months

London, United Kingdom

Product & Marketing Consultant

Vaultskin London

Defined and executed the commercial and marketing strategy for an eCommerce startup (~80 SKUs, ~€500K revenue) to expand the product portfolio across eight major markets, achieved business growth of 50% over three years, developed a concept for a new fashion line, and launched a new go-to-market campaign.

Mar 2016 - Aug 2017

1 year 6 months

Kingston, Jamaica

Group Product Lead OTT Caribbean & Central America

Digicel

Led the development of a new TV/OTT business unit to help a telco corporation (6k employees in 31 countries, serving 13m customers) venture towards becoming a digital entertainment provider, managing commercial P&L and product and tech roadmap (architecture, APIs, frameworks), supervising three product managers and coordinating across GSM group regions, ~35 teams, and C-level stakeholders.
Launched an OTT subscription/recurring business in 24 countries, targeting $30m revenue with $7m tech CAPEX/OPEX and $17m content investment over three years, delivering the service within one year across three platforms (STB, web, mobile), featuring 20 premium live channels and a 3,000-hour VOD library. Defined and implemented strategy, governance, operations, financial, and technical frameworks.

Feb 2015 - Feb 2016

1 year 1 month

London, United Kingdom

Commercial Product Manager TV

TalkTalk Group

Supervised the commercial activities of TalkTalk TV for a major UK telco provider (2.3k employees, 4m customers), serving 1.4m TV customers, with direct accountability for revenue, acquisition, communication, technical performance, engagement, and usage, coordinating ~20 internal teams and ~10 external partners.
Increased recurring TV revenue by 10% through business modelling, acquisition, churn reduction, upselling, ARPU, and SEC optimization. Boosted engaged/connected devices by 15% and enhanced the end-to-end customer experience by establishing data/performance scorecards based on revenue, CLV, NPS, and CSAT.

Feb 2010 - Aug 2014

4 years 7 months

Munich, Germany

Product Strategy Manager

Sky

Owned the lifecycle and roadmap of Sky+ (STB) and Sky Go (mobile) for a major European streaming provider with over 4m subscribers and €35 ARPU. Directed strategy, innovation, go-to-market, and in-life product performance, optimizing customer growth, retention, and engagement.
Managed a 4P program (Product, Packaging, Pricing, Promotion) that drove critical KPIs, including increased customer acquisition and reduced churn, resulting in higher revenue.

Feb 2008 - Nov 2009

1 year 10 months

Munich, Germany

Technology Strategy Consultant

Deloitte Consulting

Built a concept for the offshoring relocation of the global IT service desk operations at Daimler AG.
Migrated the entire enterprise document management system to OpenText for Nokia Networks.
Drafted a concept for a global enterprise intranet for Munich Re Insurance.

Summary

Led complex digital, strategic, commercial, and technical initiatives across the entire TMT value chain (consulting, telecom, consumer electronics, payTV, news & television), leveraging 15+ years of international experience with 6 industry-leading brands: Samsung, ProSiebenSat1, Digicel, Sky, TalkTalk, and Deloitte
Innovated, built, launched, scaled, monetized and managed over 5 impactful digital ad&subscription platforms/products across multiple devices (Web, Mobile, CTV, HbbTV, STB) reaching more than 20m active customers in 28 countries.
Directed a team of 10 product managers /direct reports, leading the org of ~100 FTEs split into 7 agile workstreams - engineers, designers, data analysts, researchers, content managers and scrum masters. Led 3 digital transformations.
Managed P&L, budgets and investments up to €20 million.
Proven track record of leadership, outstanding communication, analytical skills, and entrepreneurial drive. Displays relentless curiosity, adaptivity, and resilience. Passionate about growing businesses, transforming organizations, and inspiring teams with positivity and creativity. Enjoyed a truly international career, having lived and worked in 8 countries.