Boris Saydakov
Product Director | Digital Leader | Consultant | Advisor
Experience
Head of Product
Confidential
Leading the development of the innovative real-time & on-demand translation platform software-as-a- service connecting customers, officials, and certified translators for a major Bavarian public sector client ~40k employees.
Digital Strategy Consultant
bTV Media Group
Conducted advisory services identifying business gaps in digital business, crafted a digital strategy as a part of total video strategy for the entire bTV business, setting up the digital organization, and implementation of digital platforms with target to reach revenue 12m EUR by 2030.
Accomplishments reporting to CEO:
- Digital Business Assessment – Market, Vision, Organization, Technology, KPIs and Customer
- Blueprint for Digital Transformation, Alignment and coordination of Organization&Governance
- Streaming & Publishing Platform Evaluation, Streaming Supplier Selection
- Internal and External Team Assessment and Hiring
- Board Presentation for about 50 FTEs Digital Setup
Digital Strategy Consultant
Samsung Germany
Development of the hardware subscription model (HaaS) as an additional revenue stream of about 10m EUR alongside the regular income from Hardware and Software businesses.
Accomplishments reporting to Head of Digital Services:
- A World-Wide Subscription Market Analysis (7 target markets)
- Market Segmentation Germany
- Solution Design & Prototyping (3 customer propositions)
- Technical Feasibility & Operational Assessment
- Business Model & Business Case Design
- Qualitative & Quantitative Research (6 focus groups and 500 respondents)
- Pricing (3 pricing scenarios)
- Go-To-Market Strategy (independent, adjacent, defensive)
- Execution Plan (teams, coordination, timings)
- Call to Action and Recommendation
Director Digital Products
Seven.One Entertainment Group
Directed 7 cross-functional consumer product squads >70 FTEs and 10 direct reports across 4 Digital Platforms (Mobile, Web, SmartTV, HbbTV) with technology&product remit of EUR 5m CAPEX, 1.5m OPEX pa, and revenue over EUR 20m, driving a corporate-wide Digital-Entertainment Proposition to serve approx. 15m MAUs or 1m Daily Users in DACH.
Accomplishments reporting to Managing Director Digital:
- Led and restructured for success the e2e operations of digital TV business – Vision, Business Case, P&L, Organisation, Roadmaps & Processes
- Built from scratch experimental digital innovation models reaching millions of customers – OTT Streaming Platform, Interactive TV&Mobile Entertainment, Digital Comedy Offering, TV-eCommerce, Subscription, B2B
- Steered a continuous organisational, agile transformation of multiple teams delivering a complex cross-domain product roadmap (Content, Technology, Commercial) utilising bigger vision, team empowerment, metrics, OKRs, and experimentation
Product & Marketing Consultant
Vaultskin London
Designed and executed the commercial- and marketing-strategy to deliver the desired long-term business growth ambitions in eight of the world's largest economies (EU, Asia & US).
Accomplishments reporting to CEO/Founder:
- Commercial strategy, BC with 50% business growth over 3y
- Product development of the new fashion line
- Creation and launch of Go-To-Market Campaign
Group Product Lead OTT Caribbean & Central America
Digicel
Led the commercial and technical implementation of a new business unit "TV/OTT" to advance mobile company venture towards becoming a Digital Entertainment Provider. TV champion for strategic collaboration between mobile GSM business group, TV business units in 24 countries, and external suppliers. Overarching Group leadership and ownership in a complex matrix organization, managing multi-functional teams that are multilingual, multicultural and geographically dispersed.
Accomplishments reporting to Group CCO TV and Group Director TV Products:
- Launch of the OTT TV Streaming Product in 24 countries with 20 premium live channels, 3,000h VOD library, available over the phone, computer, and tablet, Wifi/3G, standalone or bundled with GSM proposition
- Establishment of OTT business function with 30m revenue, USD 7m product CAPEX&OPEX, 17m content investment over 3 years
- Technical Leadership of OTT product development and product in-life functions, >1m initial investment, team >10 FTEs
- Central steering of OTT Business, Teams, Go-To-Market, and GSM Group
Commercial Product Manager
TalkTalk Group
Supervision of all In-Life IPTV Product Management activities of TalkTalk TV throughout the organisation with direct accountability for design, implementation, acquisition, communication, technical performance, and usage.
Accomplishments reporting to Head of TV In-Life Products:
- Developed IPTV product strategy and roadmap, 10m budget
- Optimized commercial performance TV, acquisition, upsell, ARPU, SEC, CLV, P&L and CSAT
- Developed TV product marketing, product positioning, proposition, communication, research
Product Strategy Manager
Sky plc
Owned the end-to-end lifecycle and roadmap of Pay-TV STB/On-Box products in Germany with a subscriber base over 4m and avg. ARPU EUR 35: STB Sky+, VOD Catalogue Anytime, and Multiscreen, including product strategy, positioning, product development, go-to-market, and in-life management.
Accomplishments reporting to Director of TV Strategy and Products:
- Ownership of On-Box Innovation, strategy, product roadmap, and partially product development
- Commercial product revenue growth, acquisition, ARPU
- Product marketing, positioning, proposition, communication, research
Technology Strategy Consultant
Deloitte Consulting LLP
Provided strategic advice to top German organisations at senior level to help them improve their business performance in terms of operations, profitability, management, structure, and strategy.
Accomplishments reporting to Senior Manager Technology Strategy:
- Concept for Offshoring of Global IT Service Desk Operations (Daimler AG)
- Migration of Enterprise Document Management System (Nokia Networks)
- Concept for Global Enterprise Intranet (Munich Re Insurance)
Summary
Languages
Education
Technical University of Munich
MSc. · Computer Science · Munich, Germany
National Technical University of Ukraine
BA · Economics and Entrepreneurship · Ukraine
Certifications & licenses
ITIL Foundation
Harvard Management Essentials
Professional Scrum Master I, PSM I
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