Boris Saydakov
Digital Strategy Consultant
Experience
Digital Strategy Consultant
Saydakov Digital Consulting
- Leading the development of the innovative real-time & on-demand translation platform software-as-a-service connecting customers, officials, and certified translators for a major Bavarian public sector client of approximately 40k employees.
e2e Planner & Builder
House Construction
- Managed and personally executed the construction of a residential house.
Digital Strategy Consultant
bTV Media Group
Advised the CEO of a major Bulgarian media group (~€1.5bn annual revenue, 500+ employees) on digital strategy and establishment of a digital organization of about 50 FTEs.
Delivered a digital business assessment (Market, Vision, SWOT, Technology, Commercial, Org Skillset), agile transformation blueprint, commercial strategy, streaming and ad-platform evaluation, supplier selection, roadmap to implement and to monetize ad & subscription platforms targeting €12m revenue by 2030.
e2e Planner & Builder
House Construction
- Managed and personally executed the construction of a residential house.
Digital Strategy Consultant
Samsung Germany
Drove the creation of a €10m hardware subscription model (Hardware-as-a-Service) for the digital business unit in Germany.
Delivered subscription analysis for 7 markets, market segmentation, solution design & prototyping, technical feasibility & operational assessment, business model design, qualitative/quantitative research, pricing, go-to-market & execution plan.
Director Digital Products
ProSiebenSat1 Media
Directed the digital TV ecosystem (
€20M revenue) for a leading German media brand (6k employees, ~€4B revenue), reporting to the CTPO. Managed a team of 10 product managers and oversaw an agile organization of ~100, steering four digital platforms (10 web sites, 14 mobile apps, 7 CTV apps, HbbTV), with €5m CAPEX and €1.5m OPEX, delivering a roadmap portfolio serving ~15m MAUs and 1m daily users in the DACH region.Restructured end-to-end digital TV operations, optimizing vision, P&L, organization, and processes. Built and scaled innovative digital services, including OTT streaming, publishing, ad and recurring revenue subscription models, interactive TV, B2B and TV eCommerce. Led agile transformations across 20+ teams, driving alignment utilizing a cross-domain roadmap (Content, Tech, Commercial), OKRs, metrics, customer-centric build-measure-learn approach, and experimentation.
Product & Marketing Consultant
Vaultskin London
- Defined and executed the commercial and marketing strategy for an eCommerce startup (~80 SKUs, ~€500K revenue) to expand the product portfolio across eight major markets, achieved business growth of 50% over three years, developed a concept for a new fashion line, and launched a new go-to-market campaign.
Group Product Lead OTT Caribbean & Central America
Digicel
Led the development of a new TV/OTT business unit to help a telco corporation (6k employees in 31 countries, serving 13m customers) venture towards becoming a digital entertainment provider, managing commercial P&L and product and tech roadmap (architecture, APIs, frameworks), supervising three product managers and coordinating across GSM group regions, ~35 teams, and C-level stakeholders.
Launched an OTT subscription/recurring business in 24 countries, targeting $30m revenue with $7m tech CAPEX/OPEX and $17m content investment over three years, delivering the service within one year across three platforms (STB, web, mobile), featuring 20 premium live channels and a 3,000-hour VOD library. Defined and implemented strategy, governance, operations, financial, and technical frameworks.
Commercial Product Manager TV
TalkTalk Group
Supervised the commercial activities of TalkTalk TV for a major UK telco provider (2.3k employees, 4m customers), serving 1.4m TV customers, with direct accountability for revenue, acquisition, communication, technical performance, engagement, and usage, coordinating ~20 internal teams and ~10 external partners.
Increased recurring TV revenue by 10% through business modelling, acquisition, churn reduction, upselling, ARPU, and SEC optimization. Boosted engaged/connected devices by 15% and enhanced the end-to-end customer experience by establishing data/performance scorecards based on revenue, CLV, NPS, and CSAT.
Product Strategy Manager
Sky
Owned the lifecycle and roadmap of Sky+ (STB) and Sky Go (mobile) for a major European streaming provider with over 4m subscribers and €35 ARPU. Directed strategy, innovation, go-to-market, and in-life product performance, optimizing customer growth, retention, and engagement.
Managed a 4P program (Product, Packaging, Pricing, Promotion) that drove critical KPIs, including increased customer acquisition and reduced churn, resulting in higher revenue.
Technology Strategy Consultant
Deloitte Consulting
Built a concept for the offshoring relocation of the global IT service desk operations at Daimler AG.
Migrated the entire enterprise document management system to OpenText for Nokia Networks.
Drafted a concept for a global enterprise intranet for Munich Re Insurance.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (9.5 years), Telecommunication (4.5 years), Automotive (2 years), Insurance (2 years), Government and Administration (1.5 years), and Construction (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (13.5 years), Strategy (10.5 years), Marketing (6 years), Operations (5.5 years), Information Technology (3.5 years), and Business Intelligence (1.5 years).
Summary
- Led complex digital, strategic, commercial, and technical initiatives across the entire TMT value chain (consulting, telecom, consumer electronics, payTV, news & television), leveraging 15+ years of international experience with 6 industry-leading brands: Samsung, ProSiebenSat1, Digicel, Sky, TalkTalk, and Deloitte
- Innovated, built, launched, scaled, monetized and managed over 5 impactful digital ad&subscription platforms/products across multiple devices (Web, Mobile, CTV, HbbTV, STB) reaching more than 20m active customers in 28 countries.
- Directed a team of 10 product managers /direct reports, leading the org of ~100 FTEs split into 7 agile workstreams - engineers, designers, data analysts, researchers, content managers and scrum masters. Led 3 digital transformations.
- Managed P&L, budgets and investments up to €20 million.
- Proven track record of leadership, outstanding communication, analytical skills, and entrepreneurial drive. Displays relentless curiosity, adaptivity, and resilience. Passionate about growing businesses, transforming organizations, and inspiring teams with positivity and creativity. Enjoyed a truly international career, having lived and worked in 8 countries.
Skills
- Digital Strategy And Growth
- Commercial Strategy
- Technology Strategy
- Product Management
- P&l Ownership
- Leadership
- People Management
- Transformation & Organizational Development
- Innovation
- New Service Development
- Scalable Agile Product Development
- Data Analytics And Management
- Discovery And Market Research
- End-to-end Customer Experience
- Stakeholder And Account Management
- Digital Platforms
- Ecommerce
- Monetization
- Software-as-a-service
- Haas
- Subscription
- Ott
Languages
Education
Technical University of Munich (TUM)
MSc. Computer Science · Computer Science · Munich, Germany
National Technical University of Ukraine
Extramural BA, Economics and Entrepreneurship · Economics and Entrepreneurship · Ukraine
University St. Gallen (HSG Switzerland)
Master thesis exchange · St. Gallen, Switzerland
Profile
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