Kerstin P. - Freelance / Contract

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Munich, Germany

Experience

Jun 2023 - Present

2 years 6 months

Munich, Germany

Freelance / Contract

Strategic Product & New Business Development Consulting

Design and implement a product life cycle framework and automation for an e-procurement platform
Serve as Interim Product Owner for BMW’s B2B CRM portal, aligning stakeholders and steering delivery
Develop go to market strategy for a furniture startup, covering positioning, pricing, and channels
Coach emerging leaders on digital strategy, decision making, and execution
Define market entry strategy for a sustainability startup, from customer insight to pilot plan

Oct 2022 - May 2023

8 months

Munich, Germany

Lead Product Owner – Planner Suite

KNAUF DIGITAL GmbH

Managed the full lifecycle of a SaaS solution for architects
Developed and optimized a KPI funnel to improve key user journey metrics, increasing conversion at the final CTA and doubling overall user adoption
Led cross-functional teams and reduced time-to-market by 30% while improving performance
Supported content strategy and marketing campaigns to drive engagement
Launched SaaS Web App 2.0 in 28 countries

Apr 2022 - Sep 2022

6 months

Munich, Germany

New Business Development Manager – E-Commerce/D2C

TRUMA Gerätetechnik GmbH & Co. KG

Developed digital platform and D2C strategy, including business case and go-to-market approach
Launched Shopify store and Amazon presence, generating six-figure revenue
Defined content and campaign strategy to increase customer acquisition and engagement

Apr 2021 - Mar 2022

1 year

Weilheim in Oberbayern, Germany

Head of Product Marketing – Secure Storage Solutions, EMEA

WERNER CO / ZARGES GmbH

Led global $100M portfolio strategy, rebranding, roadmap, and digital/e-commerce initiatives
Developed vertical segmentation and aligned sales channels with targeted marketing campaigns, increasing e-commerce sales by 30%
Delivered SaaS solutions, boosting sales productivity by 50% and revenue by 25%
Drove content creation and marketing activation for product launches and portfolio initiatives

Sep 2019 - Mar 2021

1 year 7 months

Mannheim, Germany

Project Lead – Business Development & Product Transformation

Contract Roles

Established a telecom business unit within a utility company; scoped and secured investments, led PMO, and built a 15-member team to operationalize a digital business model
Led German transformation program for a car service company, managing 15 workstreams including brand realignment, B2C portfolio optimization, digitization (e-shop and campaigns), yield management and cost reduction; delivered 87% project progress within eight months, surpassing targets by 11%

Oct 2016 - Sep 2019

3 years

Munich, Germany

Head of Marketing Consulting & New Digital Platform Strategy

THÜGA AG

Managed €2.5M consulting portfolio advising partners on multichannel marketing, customer journey, UX, SEO/SEA, and campaign optimization
Developed B2B2C platform for 100 partners, cutting cost-to-serve by 30%; defined go-to-market strategy and led marketing activation and content planning

Aug 2014 - Jul 2016

2 years

Wattens, Austria

Director Global Marketing Programs & New Business Development

Swarovski KG

Discovered and evaluated new opportunities and developed go-to-market strategies and multi-channel campaigns for new product and service offerings

Sep 2006 - Oct 2013

7 years 2 months

Munich, Germany

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OSRAM AG

Directed global portfolio strategy and go-to-market execution across multiple business lines, supporting sales volumes up to €2 billion
Managed international teams and led major business transitions

Jan 2000 - Aug 2006

6 years 8 months

Neuss, Germany

Product, Sales & Communications Manager

3M Germany

Held various roles in product, sales, and communications management

Summary

Innovation facilitator and product leader helping companies move from insight to impact.

I help businesses differentiate in the market and develop customer-centric innovations, align stakeholders, and convert strategy into tested solutions and market results across B2B and B2C.

Trusted sparring partner for executives; strong track record in decision making, portfolio innovation, and execution.