Kerstin Pede - Freelance / Contract

Q: Where is Kerstin based?

Kerstin is based in Munich, Germany .

Q: What languages does Kerstin speak?

Kerstin speaks the following languages: German (Native), English (Advanced), Spanish (Advanced) .

Q: How many years of experience does Kerstin have?

Kerstin has at least 25 years of experience. During this time, Kerstin has worked in at least 8 different roles and for 9 different companies . The average length of individual experience is 3 years and 9 months . Note that Kerstin may not have shared all experience and actually has more experience.

Q: What is Kerstin's latest experience?

Kerstin's most recent position is Freelance / Contract at Strategic Product & New Business Development Consulting .

Q: What companies has Kerstin worked for in recent years?

In recent years, Kerstin has worked for Strategic Product & New Business Development Consulting , KNAUF DIGITAL GmbH , TRUMA Gerätetechnik GmbH & Co. KG , WERNER CO / ZARGES GmbH , and Contract Roles .

Q: Which industries is Kerstin most experienced in?

Kerstin is most experienced in industries like Manufacturing , Automotive , and Energy . Kerstin also has some experience in Information Technology (IT) , Professional Services , and Retail .

Q: Which business areas is Kerstin most experienced in?

Kerstin is most experienced in business areas like Marketing , Product Development , and Strategy and Planning . Kerstin also has some experience in Sales , Information Technology (IT) , and Procurement and Purchasing .

Q: Which industries has Kerstin worked in recently?

Kerstin has recently worked in industries like Automotive , Information Technology (IT) , and Professional Services .

Q: Which business areas has Kerstin worked in recently?

Kerstin has recently worked in business areas like Marketing , Product Development , and Sales .

Recommended expert

Munich, Germany

Experience

Jun 2023 - Present

2 years 9 months

Freelance / Contract

Strategic Product & New Business Development Consulting

Design and implement a product life cycle framework and automation for an e-procurement platform
Serve as Interim Product Owner for BMW’s B2B CRM portal, aligning stakeholders and steering delivery
Develop go to market strategy for a furniture startup, covering positioning, pricing, and channels
Coach emerging leaders on digital strategy, decision making, and execution
Define market entry strategy for a sustainability startup, from customer insight to pilot plan

Oct 2022 - May 2023

8 months

Munich, Germany

Lead Product Owner – Planner Suite

KNAUF DIGITAL GmbH

Managed the full lifecycle of a SaaS solution for architects
Developed and optimized a KPI funnel to improve key user journey metrics, increasing conversion at the final CTA and doubling overall user adoption
Led cross-functional teams and reduced time-to-market by 30% while improving performance
Supported content strategy and marketing campaigns to drive engagement
Launched SaaS Web App 2.0 in 28 countries

Apr 2022 - Sep 2022

6 months

Munich, Germany

New Business Development Manager – E-Commerce/D2C

TRUMA Gerätetechnik GmbH & Co. KG

Developed digital platform and D2C strategy, including business case and go-to-market approach
Launched Shopify store and Amazon presence, generating six-figure revenue
Defined content and campaign strategy to increase customer acquisition and engagement

Apr 2021 - Mar 2022

1 year

Weilheim in Oberbayern, Germany

Head of Product Marketing – Secure Storage Solutions, EMEA

WERNER CO / ZARGES GmbH

Led global $100M portfolio strategy, rebranding, roadmap, and digital/e-commerce initiatives
Developed vertical segmentation and aligned sales channels with targeted marketing campaigns, increasing e-commerce sales by 30%
Delivered SaaS solutions, boosting sales productivity by 50% and revenue by 25%
Drove content creation and marketing activation for product launches and portfolio initiatives

Sep 2019 - Mar 2021

1 year 7 months

Mannheim, Germany

Project Lead – Business Development & Product Transformation

Contract Roles

Established a telecom business unit within a utility company; scoped and secured investments, led PMO, and built a 15-member team to operationalize a digital business model, ensuring a seamless pre-marketing launch
Led German transformation program for a car service company, managing 15 workstreams including brand realignment, B2C portfolio optimization, digitization (e-shop and campaigns), yield management and cost reduction; delivered 87% project progress within eight months, surpassing targets by 11%

Oct 2016 - Sep 2019

3 years

Munich, Germany

Head of Marketing Consulting & New Digital Platform Strategy

THÜGA AG

Managed €2.5M consulting portfolio advising partners on multichannel marketing, customer journey, UX, SEO/SEA, and campaign optimization
Developed B2B2C platform for 100 partners, cutting cost-to-serve by 30%; defined go-to-market strategy and led marketing activation and content planning

Aug 2014 - Jul 2016

2 years

Wattens, Austria

Director Global Marketing Programs & New Business Development

Swarovski KG

Discovered and evaluated new opportunities and developed go-to-market strategies and multi-channel campaigns for new product and service offerings

Sep 2006 - Oct 2013

7 years 2 months

Munich, Germany

OSRAM AG

Directed global portfolio strategy and go-to-market execution across multiple business lines up to €2bn sales volume
Managed international teams and led major business transitions

Jan 2000 - Aug 2006

6 years 8 months

Neuss, Germany

Product, Sales & Communications Manager

3M Germany

Various roles as product, sales & communications manager

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Manufacturing (15 years), Automotive (4 years), Energy (3 years), Information Technology (2.5 years), Professional Services (2.5 years), and Retail (2.5 years).

Manufacturing

Automotive

Energy

Information Technology

Professional Services

Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (25 years), Product Development (15 years), Strategy (11.5 years), Sales (10.5 years), Information Technology (2.5 years), and Procurement (2.5 years).

Marketing

Product Development

Strategy

Sales

Information Technology

Procurement

Summary

Innovation facilitator and product leader helping companies move from insight to impact. I help businesses differentiate in the market and develop customer-centric innovations, align stakeholders, and convert strategy into tested solutions and market results across B2B and B2C. Trusted sparring partner for executives; strong track record in decision making, portfolio innovation, and execution.

Skills

Facilitation & Collaboration

Workshop Design And Facilitation
Large Group Formats And Live Synthesis
Stakeholder Alignment
C Suite Sparring
Conflict Management
Decision Making

Innovation & Methods

Problem Framing
Decision Sprints
Customer Insights
Value Proposition And Service Design
Product Discovery And Prototyping
Portfolio And Business Model Innovation
Scenario Planning
Opportunity Solution Tree

Go To Market & Growth

Positioning And Messaging
Pricing And Offer Design
Launch Planning And Commercial Enablement
Customer Journey And Conversion Optimization

Data, Experiments & Impact

Kpi Definition And Tracking
Assumption Mapping
Experiment Design
Evidence Based Decisions
Outcome Reporting

Technology & Ai

Saas And Platform Thinking
Api Ecosystems And Modularity
Ai Assisted Research And Synthesis

Leadership

Cross Functional Team Leadership
Coaching And Enablement
Change And Adoption

Tools

Jira
Confluence
Miro
Figma
Productboard
Salesforce
Office 365
Azure
Sql (Basics)
Html5
Css

Frameworks & Methods

Scrum
Safe
Kanban
Okrs
Design Thinking
Lean Startup
Business Model Canvas
Customer Journey Mapping

Languages

German

Native

English

Advanced

Spanish

Advanced

Education

Feb 1997 - Jul 1997

Hanzehogeschool Groningen

International Business Studies · Groningen, Netherlands

Oct 1994 - Mar 2000

University of Applied Sciences, Regensburg

Diploma · Business Administration · Regensburg, Germany

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Kerstin based?

Kerstin is based in Munich, Germany.

What languages does Kerstin speak?

Kerstin speaks the following languages: German (Native), English (Advanced), Spanish (Advanced).

How many years of experience does Kerstin have?

Kerstin has at least 25 years of experience. During this time, Kerstin has worked in at least 8 different roles and for 9 different companies. The average length of individual experience is 3 years and 9 months. Note that Kerstin may not have shared all experience and actually has more experience.

What roles would Kerstin be best suited for?

Based on recent experience, Kerstin would be well-suited for roles such as: Freelance / Contract, Lead Product Owner – Planner Suite, New Business Development Manager – E-Commerce/D2C.

What is Kerstin's latest experience?

Kerstin's most recent position is Freelance / Contract at Strategic Product & New Business Development Consulting.

What companies has Kerstin worked for in recent years?

In recent years, Kerstin has worked for Strategic Product & New Business Development Consulting, KNAUF DIGITAL GmbH, TRUMA Gerätetechnik GmbH & Co. KG, WERNER CO / ZARGES GmbH, and Contract Roles.

Which industries is Kerstin most experienced in?

Kerstin is most experienced in industries like Manufacturing, Automotive, and Energy. Kerstin also has some experience in Information Technology (IT), Professional Services, and Retail.

Which business areas is Kerstin most experienced in?

Kerstin is most experienced in business areas like Marketing, Product Development, and Strategy and Planning. Kerstin also has some experience in Sales, Information Technology (IT), and Procurement and Purchasing.

Which industries has Kerstin worked in recently?

Kerstin has recently worked in industries like Automotive, Information Technology (IT), and Professional Services.

Which business areas has Kerstin worked in recently?

Kerstin has recently worked in business areas like Marketing, Product Development, and Sales.

What is Kerstin's education?

Kerstin holds a Bachelor in International Business Studies from Hanzehogeschool Groningen.

What is the availability of Kerstin?

Kerstin is immediately available for suitable projects.

What is the rate of Kerstin?

Kerstin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.