Kerstin P.

Freelance / Contract

Munich, Germany

Experience

Jun 2023 - Present
2 years 6 months
Munich, Germany

Freelance / Contract

Strategic Product & New Business Development Consulting

  • Design and implement a product life cycle framework and automation for an e-procurement platform
  • Serve as Interim Product Owner for BMW’s B2B CRM portal, aligning stakeholders and steering delivery
  • Develop go to market strategy for a furniture startup, covering positioning, pricing, and channels
  • Coach emerging leaders on digital strategy, decision making, and execution
  • Define market entry strategy for a sustainability startup, from customer insight to pilot plan
Oct 2022 - May 2023
8 months
Munich, Germany

Lead Product Owner – Planner Suite

KNAUF DIGITAL GmbH

  • Managed the full lifecycle of a SaaS solution for architects
  • Developed and optimized a KPI funnel to improve key user journey metrics, increasing conversion at the final CTA and doubling overall user adoption
  • Led cross-functional teams and reduced time-to-market by 30% while improving performance
  • Supported content strategy and marketing campaigns to drive engagement
  • Launched SaaS Web App 2.0 in 28 countries
Apr 2022 - Sep 2022
6 months
Munich, Germany

New Business Development Manager – E-Commerce/D2C

TRUMA Gerätetechnik GmbH & Co. KG

  • Developed digital platform and D2C strategy, including business case and go-to-market approach
  • Launched Shopify store and Amazon presence, generating six-figure revenue
  • Defined content and campaign strategy to increase customer acquisition and engagement
Apr 2021 - Mar 2022
1 year
Weilheim in Oberbayern, Germany

Head of Product Marketing – Secure Storage Solutions, EMEA

WERNER CO / ZARGES GmbH

  • Led global $100M portfolio strategy, rebranding, roadmap, and digital/e-commerce initiatives
  • Developed vertical segmentation and aligned sales channels with targeted marketing campaigns, increasing e-commerce sales by 30%
  • Delivered SaaS solutions, boosting sales productivity by 50% and revenue by 25%
  • Drove content creation and marketing activation for product launches and portfolio initiatives
Sep 2019 - Mar 2021
1 year 7 months
Mannheim, Germany

Project Lead – Business Development & Product Transformation

Contract Roles

  • Established a telecom business unit within a utility company; scoped and secured investments, led PMO, and built a 15-member team to operationalize a digital business model
  • Led German transformation program for a car service company, managing 15 workstreams including brand realignment, B2C portfolio optimization, digitization (e-shop and campaigns), yield management and cost reduction; delivered 87% project progress within eight months, surpassing targets by 11%
Oct 2016 - Sep 2019
3 years
Munich, Germany

Head of Marketing Consulting & New Digital Platform Strategy

THÜGA AG

  • Managed €2.5M consulting portfolio advising partners on multichannel marketing, customer journey, UX, SEO/SEA, and campaign optimization
  • Developed B2B2C platform for 100 partners, cutting cost-to-serve by 30%; defined go-to-market strategy and led marketing activation and content planning
Aug 2014 - Jul 2016
2 years
Wattens, Austria

Director Global Marketing Programs & New Business Development

Swarovski KG

  • Discovered and evaluated new opportunities and developed go-to-market strategies and multi-channel campaigns for new product and service offerings
Sep 2006 - Oct 2013
7 years 2 months
Munich, Germany
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OSRAM AG

  • Directed global portfolio strategy and go-to-market execution across multiple business lines, supporting sales volumes up to €2 billion
  • Managed international teams and led major business transitions
Jan 2000 - Aug 2006
6 years 8 months
Neuss, Germany

Product, Sales & Communications Manager

3M Germany

  • Held various roles in product, sales, and communications management

Summary

Innovation facilitator and product leader helping companies move from insight to impact.

I help businesses differentiate in the market and develop customer-centric innovations, align stakeholders, and convert strategy into tested solutions and market results across B2B and B2C.

Trusted sparring partner for executives; strong track record in decision making, portfolio innovation, and execution.

Languages

German
Native
English
Advanced
Spanish
Advanced

Education

Feb 1997 - Jul 1997

Hanzehogeschool Groningen

International Business Studies · Netherlands

Oct 1994 - Mar 2000

University of Applied Sciences, Regensburg

Diploma · Business Administration · Regensburg, Germany

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