Kerstin P.
Freelance / Contract
Experience
Jun 2023 - Present
2 years 7 monthsFreelance / Contract
Strategic Product & New Business Development Consulting
- Design and implement a product life cycle framework and automation for an e-procurement platform
- Serve as Interim Product Owner for BMW’s B2B CRM portal, aligning stakeholders and steering delivery
- Develop go to market strategy for a furniture startup, covering positioning, pricing, and channels
- Coach emerging leaders on digital strategy, decision making, and execution
- Define market entry strategy for a sustainability startup, from customer insight to pilot plan
Oct 2022 - May 2023
8 monthsMunich, Germany
Lead Product Owner – Planner Suite
KNAUF DIGITAL GmbH
- Managed the full lifecycle of a SaaS solution for architects
- Developed and optimized a KPI funnel to improve key user journey metrics, increasing conversion at the final CTA and doubling overall user adoption
- Led cross-functional teams and reduced time-to-market by 30% while improving performance
- Supported content strategy and marketing campaigns to drive engagement
- Launched SaaS Web App 2.0 in 28 countries
Apr 2022 - Sep 2022
6 monthsMunich, Germany
New Business Development Manager – E-Commerce/D2C
TRUMA Gerätetechnik GmbH & Co. KG
- Developed digital platform and D2C strategy, including business case and go-to-market approach
- Launched Shopify store and Amazon presence, generating six-figure revenue
- Defined content and campaign strategy to increase customer acquisition and engagement
Apr 2021 - Mar 2022
1 yearWeilheim in Oberbayern, Germany
Head of Product Marketing – Secure Storage Solutions, EMEA
WERNER CO / ZARGES GmbH
- Led global $100M portfolio strategy, rebranding, roadmap, and digital/e-commerce initiatives
- Developed vertical segmentation and aligned sales channels with targeted marketing campaigns, increasing e-commerce sales by 30%
- Delivered SaaS solutions, boosting sales productivity by 50% and revenue by 25%
- Drove content creation and marketing activation for product launches and portfolio initiatives
Sep 2019 - Mar 2021
1 year 7 monthsMannheim, Germany
Project Lead – Business Development & Product Transformation
Contract Roles
- Established a telecom business unit within a utility company; scoped and secured investments, led PMO, and built a 15-member team to operationalize a digital business model, ensuring a seamless pre-marketing launch
- Led German transformation program for a car service company, managing 15 workstreams including brand realignment, B2C portfolio optimization, digitization (e-shop and campaigns), yield management and cost reduction; delivered 87% project progress within eight months, surpassing targets by 11%
Oct 2016 - Sep 2019
3 yearsMunich, Germany
Head of Marketing Consulting & New Digital Platform Strategy
THÜGA AG
- Managed €2.5M consulting portfolio advising partners on multichannel marketing, customer journey, UX, SEO/SEA, and campaign optimization
- Developed B2B2C platform for 100 partners, cutting cost-to-serve by 30%; defined go-to-market strategy and led marketing activation and content planning
Aug 2014 - Jul 2016
2 yearsWattens, Austria
Director Global Marketing Programs & New Business Development
Swarovski KG
- Discovered and evaluated new opportunities and developed go-to-market strategies and multi-channel campaigns for new product and service offerings
Sep 2006 - Oct 2013
7 years 2 monthsMunich, Germany
Lorem ipsum dolor sit amet
OSRAM AG
- Directed global portfolio strategy and go-to-market execution across multiple business lines up to €2bn sales volume
- Managed international teams and led major business transitions
Jan 2000 - Aug 2006
6 years 8 monthsNeuss, Germany
Product, Sales & Communications Manager
3M Germany
- Various roles as product, sales & communications manager
Summary
Innovation facilitator and product leader helping companies move from insight to impact. I help businesses differentiate in the market and develop customer-centric innovations, align stakeholders, and convert strategy into tested solutions and market results across B2B and B2C. Trusted sparring partner for executives; strong track record in decision making, portfolio innovation, and execution.
Skills
Facilitation & Collaboration
- Workshop Design And Facilitation
- Large Group Formats And Live Synthesis
- Stakeholder Alignment
- C Suite Sparring
- Conflict Management
- Decision Making
Innovation & Methods
- Problem Framing
- Decision Sprints
- Customer Insights
- Value Proposition And Service Design
- Product Discovery And Prototyping
- Portfolio And Business Model Innovation
- Scenario Planning
- Opportunity Solution Tree
Go To Market & Growth
- Positioning And Messaging
- Pricing And Offer Design
- Launch Planning And Commercial Enablement
- Customer Journey And Conversion Optimization
Data, Experiments & Impact
- Kpi Definition And Tracking
- Assumption Mapping
- Experiment Design
- Evidence Based Decisions
- Outcome Reporting
Technology & Ai
- Saas And Platform Thinking
- Api Ecosystems And Modularity
- Ai Assisted Research And Synthesis
Leadership
- Cross Functional Team Leadership
- Coaching And Enablement
- Change And Adoption
Tools
- Jira
- Confluence
- Miro
- Figma
- Productboard
- Salesforce
- Office 365
- Azure
- Sql (Basics)
- Html5
- Css
Frameworks & Methods
- Scrum
- Safe
- Kanban
- Okrs
- Design Thinking
- Lean Startup
- Business Model Canvas
- Customer Journey Mapping
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedEducation
Feb 1997 - Jul 1997
Hanzehogeschool Groningen
International Business Studies · Groningen, Netherlands
Oct 1994 - Mar 2000
University of Applied Sciences, Regensburg
Diploma · Business Administration · Regensburg, Germany
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