Project Manager and Interim Manager - Innovation Development & CRM

Project duration: 3 months

• Status quo analysis
• Definition of a target vision
• Concept development
• Business case
• Pilot for 2017

Project duration: 1 day

Training participants on pyramidal presenting:

• Structuring the topic
• Analyzing the audience
• Formulating the core message
• Creating a storyboard

Project duration: 9 months

• Designing and implementing product improvements
• Generating and implementing ideas to increase revenue
• Conducting user tests
• Initiating and executing marketing campaigns
• KPI monitoring and reporting

Project duration: 3 months

• Specifying all CRM campaigns for a new campaign management tool
• Prioritizing campaigns for implementation
• Developing a contact strategy
• Internal coordination including management presentations

Project duration: 10 months

• Defining migration paths
• Designing and running migration campaigns (voluntary migration and automated forced migration)
• Introducing an automated address validation process

Project duration: 6 months

• Introduction of a new commission model for call center service providers
• Optimization of service provider management
• Optimization of forecasting
• Adjustment of commission accounting and reporting

Project duration: 3 months

• Introduction of mobile phone insurance
• Product definition
• Process definition
• Negotiations with the partner

Project duration: 5 months

• Development of new innovation ideas together with the internal team
• Evaluation of ideas
• Elaboration of proposition concepts
• Business case creation
• Creation of roadmap proposal

Project duration: 3 months

• Target group segmentation
• Competitor analysis
• Product definition
• Marketing and sales concept
• Business planning

Project duration: 9 months

• Portfolio relaunch
• Performance monitoring
• Pre- and post-calculations of tariffs
• Creation of business cases
• Preparation of management presentations and reports
• Initiation of product-related promotions and marketing measures
• Optimization of the hardware portfolio

Project duration: 4 months

• Generating customer insights (creating concepts for qualitative market research and analyzing the results)
• Deriving mobile data propositions
• Testing propositions (creating concepts and designing questionnaires for quantitative market research and analyzing the results)
• Preparing a decision-making basis with recommendations for management
• Project management

Project duration: 5 months

• Analyzing key CRM functionalities
• Conducting vendor workshops and evaluating vendors using scoring models
• Creating management presentations

Project duration: 2 years – 9 months

• Defining requirements from a product perspective
• Ensuring correct implementation
• Representing product marketing in the project

Project duration: 11 months

• Definition/optimization of win-back offers (tariff/hardware/credits/etc.)
• Optimization of win-back process
• Optimization and ongoing support of win-back campaigns
• Execution of market research activities for win-back
• Creation of business cases

Project duration: 2 months

• Analysis of the consumer electronics market and related markets (e.g., telecommunications market)
• Identification of innovation ideas
• Evaluation/ranking of innovation ideas

Project duration: 2 years

• Tariff analysis to identify cleanup potential
• Setup and configuration of tariff simulation software
• Conducting tariff simulations
• Migration of customers from old to current tariffs
• Designing and implementing upsell campaigns
• Project management (approx. 40 project staff, including about 5 consultants)

Project duration: 2 months

• Collecting wholesale pricing models in an international context
• Interview design
• Surveying decision-makers in the wholesale pricing area
• Analyzing results and deriving recommendations

Project duration: 5 months

• Target group analysis
• Competitor analysis
• Revision of the entire product portfolio
• Website relaunch

Project duration: 7 months

• Product definition
• Marketing and sales strategy
• Business planning
• Negotiations with potential partners
• Project management for implementation
• Market launch

Project duration: 5 months

• Development of a B2B proposition strategy
• Conducting a capability analysis
• Customer & market insights research
• Developing the proposition concept
• Defining the marketing, sales, and customer support strategy

Project duration: 2 years – 1 month

• Strategy development
• Business planning
• Product definition
• Marketing and sales strategy
• Technical design
• Negotiations with potential partners
• Implementation
• Market launch

Project duration: 2 months

• Detailed analysis of existing customers regarding churn risk
• Assessment of the churn scoring model and customer communication across the customer lifecycle
• Idea generation for churn reduction measures including evaluation, prioritization and decision preparation
• Detailed elaboration of the agreed measures
• Support during implementation and implementation support