Project Manager and Interim Manager - Innovation Development and CRM

Project duration: 3 months

• Status quo analysis
• Definition of a target vision
• Concept development
• Business case
• Pilot for 2017

Project duration: 1 day

Training participants in pyramidal presenting:

• Structuring the topic
• Audience analysis
• Formulating the core message
• Creating a storyboard

Project duration: 9 months

• Designing and implementing product improvements
• Generating and implementing ideas to increase revenue
• Conducting user tests
• Initiating and running marketing campaigns
• KPI monitoring and report creation

Project duration: 3 months

• Specifying all CRM campaigns for a newly acquired campaign management tool
• Prioritizing campaigns for implementation
• Creating a contact strategy
• Internal coordination including management presentations

Project duration: 10 months

• Defining migration paths
• Designing and running migration campaigns (voluntary migration and automated forced migration)
• Introducing an automated address validation process

Project duration: 6 months

• Introducing a new commission model for call center service providers
• Optimizing service provider management
• Improving forecasting
• Adjusting commission billing and reporting

Project duration: 3 months

• Introducing mobile insurance
• Defining the product
• Defining the process
• Negotiating with the partner

Project duration: 5 months

• Developing new innovation ideas with the internal team
• Evaluating ideas
• Drafting proposition concepts
• Creating business cases
• Developing a roadmap proposal

Project duration: 3 months

• Segmenting target groups
• Competitor analysis
• Defining the product
• Marketing and sales concept
• Business planning

Project duration: 9 months

• Portfolio relaunch
• Performance monitoring
• Pre- and post-calculations of tariffs
• Creating business cases
• Preparing management presentations and reports
• Initiating product-related promotions and marketing actions
• Optimizing the hardware portfolio

Project duration: 4 months

• Generating customer insights (designing qualitative market research and analyzing results)
• Deriving mobile data propositions
• Testing propositions (designing quantitative market research and surveys, analyzing results)
• Preparing a decision basis with recommendations for management
• Project management

Project duration: 5 months

• Analyzing key CRM functionalities
• Conducting vendor workshops and evaluating vendors using scoring models
• Preparing management presentations

Project duration: 2 years 9 months

• Defining requirements from a product perspective
• Ensuring correct implementation
• Representing product marketing in the project

Project duration: 11 months

• Defining/optimizing winback offers (tariff/hardware/credits/etc.)
• Optimizing the winback process
• Optimizing and ongoing management of winback campaigns
• Conducting market research activities for winback
• Creating business cases

Project duration: 2 months

• Analyzing the consumer electronics market and related markets (e.g. telecommunications)
• Identifying innovation ideas
• Evaluating/ranking innovation ideas

Project duration: 2 years

• Tariff analysis to determine cleanup potential
• Setting up and configuring tariff simulation software
• Running tariff simulations
• Migrating customers from old to current tariffs
• Designing and implementing upsell campaigns
• Project management (about 40 project members, including around 5 consultants)

Project duration: 2 months

• Collecting wholesale pricing models internationally
• Designing interviews
• Surveying decision makers in wholesale pricing
• Analyzing results and deriving recommendations

Project duration: 5 months

• Target group analysis
• Competitor analysis
• Overhaul of the entire product portfolio
• Website relaunch

Project duration: 7 months

• Defining the product
• Marketing and sales strategy
• Business planning
• Negotiating with potential partners
• Leading implementation
• Market launch

Project duration: 5 months

• Developing a B2B proposition strategy
• Conducting a capability analysis
• Customer & market insights research
• Creating proposition concepts
• Defining marketing, sales and customer support strategy

Project duration: 2 years 1 month

• Strategy development
• Business planning
• Defining the product
• Marketing and sales strategy
• Technical design
• Negotiating with potential partners
• Implementation
• Market launch

Project duration: 2 months

• Detailed analysis of existing customers for churn risk
• Reviewing the churn scoring model and customer communication throughout the customer lifecycle
• Generating ideas for churn reduction measures, including evaluation, prioritization and decision support
• Detailed elaboration of approved measures
• Supporting implementation / implementation support