Michael M. - Freelance Management Consultant & Interim Manager

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Málaga, Spain

Experience

Nov 2024 - Present

1 year 2 months

Wiesbaden, Germany

Remote

Project Lead (PMO)

R+V Allgemeine Versicherung AG

Lead the selection and implementation of a new newsletter platform to replace the existing system
Manage the RfP process including requirements management, product demos, and vendor evaluation
Coordinate all relevant stakeholders from marketing, IT, and compliance to ensure technical and data protection (GDPR) requirements
Prepare decision templates for management and advise on optimal system selection
Plan and oversee the migration of existing data and integrate the new system into the existing IT infrastructure
Conduct functionality tests, training, and change management activities for a successful rollout

Nov 2024 - May 2025

7 months

Frankfurt, Germany

Remote

Project Manager (PMO)

Maingau Energie GmbH

Training & enablement for AI: developing and delivering internal training on artificial intelligence, robotics, and machine learning with a focus on automation and digital transformation in customer service
Building an AI community: promoting company-wide exchange on AI topics through knowledge platforms, workshops, and interactive formats
AI competency development & business development: strategically advancing AI know-how in the company to drive innovation and prepare employees for new technologies

Sep 2024 - Present

1 year 4 months

Munich, Germany

Freelance Management Consultant & Interim Manager

Consultant in the field of digital transformation & project management.

Artificial Intelligence
Digital Transformation
Project Management
Innovation
Product Management
Customer Management
Customer Service
Customer Relationship Management
Digital Marketing
Sales & Business Development

Nov 2016 - Jun 2022

5 years 8 months

Munich, Germany

Consultant

Iskander Business Partner GmbH

Field: product & customer management.

Digital Transformation
Project Management
Product Management
Customer Management
Customer Service
Customer Relationship Management
Digital Marketing
Sales & Business Development

Subproject Lead

DISH Digital Solutions (METRO AG)

Developed and executed the go-to-market strategy for the Europe-wide roll-out of a new paid digital bundling service in 16 countries as part of digital transformation
Managed and coordinated all processes in collaboration with marketing, sales, customer service, product development, and campaign management
Created status reports and implemented online tools for decentralized project tracking, including website adjustments for the go-live
Collaborated with external agencies to develop advertising campaigns and implement growth-hacking strategies in digital marketing
Optimized the online customer journey for a seamless browse-and-shop e-commerce experience on product pages
Managed multiple projects for two additional paid digital services using agile methods and business development strategies

Project Manager

E.ON

Development, implementation and documentation of a new process for storing non-customers who opted out of advertising, to support Customer Relationship Management (CRM)
Analysis of the data protection framework for the new process to ensure GDPR compliance
System audit for the implementation of the do-not-advertise list to optimize Customer Service and internal processes
Detailed documentation of the new process in the internal procedures database

Project Manager

ProSiebenSat.1 Media

Creation of a value driver tree to analyze the key drivers of monetizing reach for TV and digital channels
Consolidation of various data analyses
Development of a unified, cross-platform database with the main monetization drivers
Derivation of various measures to optimize advertising revenues

Project Manager (PMO)

ProSiebenSat.1 Media

Development of a unified reporting system to track strategic initiatives and budget targets for all entertainment business units to support business development
Creation of an online tool for decentralized project tracking to promote project management and digital transformation
Development of measures to foster strategic growth initiatives within business development
Preparation of steering committees and meetings to support strategic decision-making and project management

Project Manager

Sky Deutschland

Evaluation of qualitative and quantitative analyses to understand user behavior on product pages
Creation of website mockups to showcase the new design
Definition of requirements for developing new website modules to support digital marketing
Optimization of the customer journey on product pages to improve customer experience

Project Manager (PMO)

Sky Deutschland

Participation in a digital transformation project to introduce IT tools to improve customer experience and optimize internal processes
Implementation of SAFe and organization of agile events to promote agile methods as part of digital transformation
Management of the program's procurement processes via Ariba SAP
Implementation and automation of onboarding processes for new program members using Jira, Confluence, and Draw.io
Organization and execution of MS Teams live events with over 500 participants
Creation of management presentations to support strategic decision-making within the program

Project Lead

Tchibo mobil

Conducting process audits and process analyses in 1st and 2nd level support to improve customer experience and optimize internal processes
Visualizing and documenting business processes using detailed process manuals in Microsoft Visio to support product management
Visualizing business requirement documents for efficient communication of requirements and to support business development
Conducting mystery shopping of identity verification processes from the customer's perspective to analyze and improve customer service strategies
Performing detailed analysis of the app and eCare platforms to optimize customer experience and drive digital marketing strategies
Creating management presentations to support strategic decision-making

Project Manager

Telefónica Germany

Developing a recommendation for a B2C customer service and sales channel strategy for a 3-5 year horizon as part of digital transformation
Consolidating and evaluating extensive analysis results into a management recommendation for the future channel mix to support business development
Collaborating on preparing workshop results and materials
Creating detailed channel profiles to optimize customer relationship management
Supporting project management to ensure efficient strategy implementation

Project Manager

UTA

Rolling out a new toll collection box across Europe as part of the go-to-market strategy
Developing a revenue plan to support business development and sales
Analyzing customer datasets to improve customer experience
Preparing sales documents to support the sales strategy
Creating presentations to support strategic decision-making

Project Manager

Unitymedia

Conducting frontend screening for the introduction of a Next Best Offer (NBO) logic in sales and service channels to support sales
Conducting requirements analysis, defining scope, and setting milestones for efficient project management
Auditing existing and planned frontends, ongoing project initiatives, and tools to drive digital transformation
Conducting an initial evaluation of the feasibility of integrating NBO/NBA to support business development and sales
Preparing an initial project plan for frontend integration
Preparing steering committee meetings and other meetings to support strategic decision-making and project management

Project Manager

Unitymedia

Change management: shifting the mindset from pure customer service to sales within customer service to support sales and customer relationship management (CRM)
Analyzing data and creating reports to evaluate upsells and migrations to support business development
Implementing a new incentive system to boost sales
Developing sales materials for internal staff and external service providers (call centers) to support sales strategies
Developing a sales training concept for the care department