Michael Morf - Freelance Management Consultant & Interim Manager

Málaga, Spain

Experience

Nov 2024 - Present

9 months

Wiesbaden, Germany

Remote

Project Manager (PMO)

R+V Allgemeine Versicherung AG

Led the selection and implementation of a new newsletter platform to replace the existing system
Managed the RfP process including requirements gathering, product demos, and vendor evaluation
Coordinated all key stakeholders from marketing, IT, and compliance to ensure technical and data protection (GDPR) requirements
Prepared decision papers for management and advised on the best system choice
Planned and monitored data migration and integrated the new system into the IT infrastructure
Conducted functional tests, training, and change management activities for a successful rollout

Nov 2024 - May 2025

7 months

Frankfurt, Germany

Remote

Project Manager (PMO)

Maingau Energie GmbH

AI Training & Enablement: Developed and delivered internal training on artificial intelligence, robotics, and machine learning, focusing on automation and digital transformation in customer service
Built an AI community: Fostered company-wide exchange on AI topics through knowledge platforms, workshops, and interactive formats
AI Skill Development & Business Development: Strategically advanced AI know-how in the company to drive innovation and prepare staff for new technologies

Sep 2024 - Present

11 months

Munich, Germany

Freelance Management Consultant & Interim Manager

Consulting focus: Digital Transformation & Project Management.

Artificial Intelligence
Digital Transformation
Project Management
Innovation
Product Management
Client Management
Customer Service
Customer Relationship Management
Digital Marketing
Sales & Business Development

Nov 2016 - Jun 2022

5 years 8 months

Munich, Germany

Management Consultant

Iskander Business Partner GmbH

Area: Product & Client Management.

Digital Transformation
Project Management
Product Management
Client Management
Customer Service
Customer Relationship Management
Digital Marketing
Sales & Business Development

Subproject Manager

DISH Digital Solutions (METRO AG)

Developed and executed the go-to-market strategy for the Europe-wide rollout of a new paid digital bundling service in 16 countries as part of digital transformation
Managed and coordinated processes with marketing, sales, customer service, product development, and campaign management
Created status reports and implemented online tools for decentralized project tracking and updated the website for go-live
Collaborated with external agencies to develop ad campaigns and implement growth-hacking strategies in digital marketing
Optimized the online customer journey for a seamless browse-&-shop e-commerce experience on product pages
Managed multiple projects for two additional digital paid services using agile methods and business development strategies

Project Manager

E.ON

Designed, implemented, and documented a new process for storing non-customers who submitted an opt-out to support CRM
Analyzed data protection framework for the new process to ensure GDPR compliance
Conducted a system audit for the ad opt-out list implementation to improve customer service and internal processes
Detailed documentation of the new process in the internal procedure database

Project Manager

ProSiebenSat.1 Media

Built a value driver tree to analyze key drivers of monetizing reach for TV channels and digital channels
Combined various data analyses
Created a unified cross-platform database with main monetization drivers
Derived measures to optimize ad revenue

Project Manager (PMO)

ProSiebenSat.1 Media

Developed a unified reporting system to track strategic initiatives and budget goals for all entertainment business units to support business development
Built an online tool for decentralized project tracking to promote project management and digital transformation
Developed measures to support strategic growth initiatives in business development
Prepared steering committees and meetings to support strategic decisions and project management

Project Manager

Sky Deutschland

Analyzed qualitative and quantitative data to understand user behavior on product pages
Created website mockups to showcase the new design
Defined requirements for new website modules to support digital marketing
Optimized the customer journey on product pages to improve the customer experience

Project Manager (PMO)

Sky Deutschland

Took part in a digital transformation project to introduce IT tools to improve customer experience and internal processes
Implemented SAFe and organized agile events to promote agile methods in digital transformation
Managed procurement processes for the program using Ariba SAP
Automated onboarding processes for new program members using Jira, Confluence, and Draw.io
Organized and hosted MS Teams live events with over 500 participants
Created management presentations to support strategic decisions in the program

Project Manager

Tchibo mobil

Conducted process audits and analyses in 1st and 2nd level support to improve customer experience and internal processes
Visualized and documented business processes with detailed process manuals using Microsoft Visio to support product management
Visualized business requirement documents for clear requirement communication and to support business development
Performed mystery shopping of identity verification processes from a customer view to analyze and improve customer service strategies
Conducted detailed analysis of app and eCare platforms to enhance customer experience and support digital marketing strategies
Created management presentations to support strategic decisions

Project Manager

Telefónica Germany

Developed a recommendation for B2C customer service and sales channel strategy for a 3-5 year horizon as part of digital transformation
Condensed and analyzed extensive findings into a management recommendation for the future channel mix to support business development
Contributed to preparing workshop outputs and materials
Created detailed channel profiles to optimize customer relationship management
Assisted in project management to ensure efficient strategy implementation

Project Manager

UTA

Europe-wide rollout of a new toll collection box as part of the go-to-market strategy
Prepared revenue planning to support business development and sales
Analyzed customer data sets to improve customer experience
Developed sales documents to support the sales strategy
Created presentations to support strategic decisions

Project Manager

Unitymedia

Frontend screening for introducing a Next Best Offer (NBO) logic in sales and service channels to support sales
Requirements analysis, scope definition, and milestone setting for efficient project management
Audited existing and planned frontends, ongoing projects, and tools for digital transformation
Initial evaluation of integrating NBO/NBA to support business development and sales
Prepared an initial project plan for frontend integration
Prepared steering committees and meetings to support strategic decisions and project management

Project Manager

Unitymedia

Change management: Shifted mindset from pure customer service to sales in customer service to support sales and CRM
Data analysis and reporting on upsells and migrations to support business development
Implemented a new incentive system to drive sales
Created sales materials for internal teams and external providers (call centers) to support sales strategies
Developed a sales training concept for the care area