Michael (José) Morf
Management Consultant
Experience
Management Consultant
Morf Business Consulting S.L.
- Training & enablement for AI: Development and delivery of internal training on artificial intelligence, robotics, and machine learning, focusing on automation and digital transformation in customer service
- Building an AI community: Promoting company-wide exchange on AI topics through knowledge platforms, workshops, and interactive formats
- AI skill development & business development: Strategically enhancing AI know-how in the company to drive innovation and prepare employees for new technologies
- Leading the selection and implementation of a new newsletter platform to replace the existing system
- Managing the RfP process, including requirements management, product demos, and vendor evaluation
- Coordinating all relevant stakeholders from marketing, IT, and compliance to ensure technical and data protection (GDPR) requirements
- Preparing decision papers for management and advising on the best system choice
- Planning and overseeing the migration of existing data and integrating the new system into the current IT infrastructure
- Conducting functional tests, training, and change management measures for successful system rollout
Management Consultant
Iskander Business Partner GmbH
- Involvement in a digital transformation project to introduce IT tools for improving customer experience and optimizing internal processes
- Implementing SAFe and organizing agile events to promote agile methods within the digital transformation
- Managing the program’s procurement processes using Ariba SAP
- Implementing and automating onboarding processes for new program members using Jira, Confluence, and Draw.io
- Organizing and hosting MS Teams live events with over 500 participants
- Creating management presentations to support strategic decision-making in the program
- Developing and executing the go-to-market strategy for a Europe-wide rollout of a new paid digital bundling service in 16 countries
- Steering and coordinating all processes in collaboration with marketing, sales, customer service, product development, and campaign management
- Preparing status reports and implementing online tools for decentralized project tracking, as well as adjusting the website for go-live
- Collaborating with external agencies to develop advertising campaigns and implement growth-hacking strategies in digital marketing
- Optimizing the online customer journey for a seamless browse-and-shop e-commerce experience on product pages
- Managing multiple projects for two additional digital paid services using agile methods and business development strategies
- Carrying out process audits and analyses in 1st and 2nd level support to improve customer experience and streamline internal processes
- Visualizing and documenting business processes with detailed process manuals using Microsoft Visio
- Visualizing business requirement documents for efficient communication of requirements
- Conducting mystery shopping of identity procedures from the customer’s perspective to analyze and improve customer service strategies
- Performing detailed analysis of app and eCare platforms to optimize the customer experience
- Creating management presentations to support strategic decision-making
- Europe-wide rollout of a new toll collection box as part of the go-to-market strategy
- Developing revenue planning to support business development and sales
- Analyzing customer datasets to improve customer experience
- Drafting sales documents to support the sales strategy
- Creating presentations to support strategic decision-making
- Developing a recommendation for a B2C customer service and sales channel strategy for a 3-5 year horizon
- Condensing and evaluating extensive analysis results into management recommendations for future channel mix
- Collaborating on the preparation of workshop results and materials
- Creating detailed channel profiles to optimize customer relationship management
- Supporting project management to ensure efficient strategy implementation
- Developing a unified reporting system to track strategic initiatives and budget goals for all entertainment business units
- Building an online tool for decentralized project tracking
- Developing measures to support strategic growth initiatives
- Preparing steering committees and meetings to support strategic decision-making
- Creating a value driver tree to analyze the key drivers of monetizing reach for TV broadcasters and digital channels
- Consolidating various data analyses
- Setting up a unified, cross-platform database with the essential monetization drivers
- Deriving various measures to optimize advertising revenue
- Evaluating qualitative and quantitative analyses to understand user behavior on product pages
- Designing website mockups to showcase the new design
- Defining requirements for developing new website modules
- Optimizing the customer journey on product pages
- Frontend screening for the introduction of a Next Best Offer (NBO) logic in sales and service channels
- Requirements analysis, scope definition, and milestone setting
- Auditing existing and planned frontends, ongoing project initiatives, and tools
- Initial evaluation of the feasibility of integrating NBO/NBA
- Preparing an initial project plan for frontend integration
- Preparing steering committees and meetings to support strategic decision-making
- Change management: Mindshift from pure customer service to sales in customer service
- Analyzing data and creating reports to evaluate upsells and migrations
- Implementing a new incentivization system
- Creating sales materials for internal staff and external service providers
- Developing a sales training concept for the care area
- Developing, implementing, and documenting a new process for storing non-customers with ad objections
- Analyzing data protection framework conditions to ensure GDPR compliance
- Conducting a system audit for implementing the ad opt-out list
- Thoroughly documenting the new process in the internal procedure database
- Market analysis of the German telecommunications industry with a focus on mobile business
- Researching and comparing financing offers as well as mobile banking and mobile payment solutions
- Defining scope and milestones for efficient project implementation
- Gathering and coordinating new requirements and status tracking
- Preparing comprehensive project documentation
- Validating expected future developments in mobile network technologies
- Researching GSM and UMTS network coverage and evaluating market developments and shutdown scenarios
- Creating a comprehensive project plan to support project management
Working Student
Numerus Veritas GmbH
- Designing and shaping the company website to support digital marketing and customer experience
- Conducting price analyses for retail companies in e-commerce
- Creating comprehensive market analyses
Intern
Werner Haring | New Media Marketing
- Designing cross-media communication campaigns
- Analyzing and evaluating mobile applications and services
- Designing and developing websites
- Executing social media marketing to increase brand awareness
- Creating comprehensive market analyses for strategic decision-making
Working Student
BetterTec GmbH
- App marketing: Designing an appealing product page in the App Store (iOS)
- Product development of an innovative taxi app
- Designing the company website to improve the customer experience
- Collaborating on a crowdsourcing campaign to support business development
- Conducting public relations (PR) to boost brand awareness
- Assisting with the development of the marketing plan
- Implementing online and offline marketing activities
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (5.5 years), Telecommunication (5.5 years), Advertising (3 years), Professional Services (1.5 years), Retail (0.5 years), and Information Technology (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (9.5 years), Project Management (7 years), Product Development (6 years), Business Intelligence (3 years), Customer Service (1.5 years), and Information Technology (1.5 years).
Skills
- Ai
- Microsoft Office
- Atlassian Jira
- Atlassian Confluence
- Wordpress
- Seo
- Google Adwords
Languages
Education
Universidade Federal do Rio de Janeiro
Business Administration and New Media · Rio de Janeiro, Brazil
Paris Lodron Universität Salzburg
Master of Arts in Communication Science · Communication Science · Salzburg, Austria
Universitat Autónoma de Barcelona
Business Administration and Psychology · Barcelona, Spain
Certifications & licenses
AI Growthhackingcourse.io
Certified SaFe 5 Program Consultant
Prince2 Foundation
Scrum Master: PSM I
Systemic Coach
Profile
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