Recommended expert

Simone Philipp

Event Management Strategist & Interim Manager (Chemical Industry)

Simone Philipp
Munich, Germany

Experience

Jan 2023 - Nov 2023
11 months
Munich, Germany

Event Management Strategist & Interim Manager (Chemical Industry)

  • Strategic consultancy international B2B event management
  • Development and controlling of a global trade show yearly plan (20+ countries)
  • Development and global implementation of guidelines for trade shows and events
  • Development of a consistent B2B trade show design as well as an event information hub
  • Internal and external communication, content creation and social media marketing
Apr 2022 - Aug 2022
5 months
Munich, Germany

Interim Head of Marketing (Healthcare Provider)

  • Operational management of the Marketing Market division including team leadership (20 employees)
  • Marketing and communication planning including budget and resource planning
  • Strategy and theme planning for all B2B target group segments
  • Strategic and operational project management for the successful implementation of prospective projects
  • Sales and target group marketing as well as value-added product marketing
Sep 2021 - Mar 2022
7 months
Munich, Germany
Hybrid

Coordinator Digital Formats and Events (Household Appliances Manufacturer)

  • Coordination and optimization of international hybrid and digital events
  • Consulting on technical options and setup as well as support in planning, pretesting and execution
  • International project and stakeholder management including Board of Management and VIP support
  • Set-up of digital format standards and building of a knowledge pool
  • Digital empowerment of key persons
Jul 2020 - Dec 2021
1 year 6 months
Munich, Germany

Co-Founder, CFO & CMO (MedTech Start-up)

  • Company setup: strategy development, SWOT, positioning, brand and design registration
  • Marketing and communication including creation of German & English websites, SEO & content management
  • Finance: financial planning and controlling, accounting and tax consultant management
  • Investor, multiplier and customer acquisition and management
  • Project management and stakeholder management
Apr 2019 - Jun 2019
3 months
Munich, Germany

Interim Marketing Manager (SaaS Provider)

  • Personnel management, development and motivation
  • Marketing and budget planning and execution as well as controlling of the marketing channels
  • Stakeholder management internal and external including speakers and agency management and briefing
  • Marketing and project management, structuring, planning and controlling
  • Event management of a B2B day as well as evening event including operational planning and on-site support
Sep 2018 - Feb 2019
6 months
Munich, Germany

Project Coordinator Field Marketing D/A/CH & Benelux (IT & Data Protection)

  • Multi project management: planning, implementation and coordination of different marketing campaigns including events, sales channels and telesales activities
  • Management of relationships with multiple international stakeholders including employees, sales, partners, distributors and external suppliers
  • Search, selection, organization and management of events in Germany, Austria, Switzerland and Benelux
  • Planning, measuring, analyzing, reporting and optimizing the impact of marketing campaigns
  • Coordination and optimization of international marketing activities by and with distributors and sales partners
Oct 2017 - Apr 2018
7 months
Reutlingen, Germany

Marketing and Communications Expert (Electronics Industry)

  • Marketing and communication planning including resource and budget planning
  • Development of a B2C communication concept for a technical automotive product (IoT)
  • Marketing and strategy consulting for the product including SWOT analysis and brand positioning
  • Development of a benefit argumentation, generation and communication of user stories
  • Support in B2B and sales communications with the aim of short-term sales increase
  • Personnel deployment planning and trade fair team training
Jul 2016 - Apr 2017
10 months
Munich, Germany

Project and Event Manager (Private Individuals)

  • Needs analysis and consulting
  • Location scouting, negotiation and booking
  • Conceptualization, planning and realization of the event
  • Stakeholder management in the run-up as well as on site
Nov 2015 - Present
10 years 3 months
Munich, Germany

Event Manager and Presenter (Association)

  • Drafting, planning and realization of events
  • Search, negotiation and booking of venues and speakers
  • Stakeholder management in advance and on the spot
  • Moderation of events
  • Creation of internet content
Oct 2014 - Jul 2017
2 years 10 months
Munich, Germany

Communication Consultant Digital Strategy (B2B, B2C, Agencies, NGO)

  • Consulting on and development of holistic digital marketing and communication strategies
  • Analysis of the client's online communicative presence including situation analysis with SWOT and competitive comparisons
  • Identification of fields of action, development of improvement proposals and measurements
  • Development and support for the creation and optimization of clients' website, online and social media presences including CMS and SEO
  • Content creation and input on the content design of various social media channels
Sep 2014 - Jun 2017
2 years 10 months

Event Manager (Social Institution)

  • Conceptualization, planning and realization of events
  • Consulting, needs analysis and budget planning
  • Acquisition of sponsors and cooperation partners
  • Creation of web content as well as press releases
Jul 2000 - Jun 2014
14 years
Munich, Germany

Marketing Manager (Insurance)

  • Budgeting and controlling of the sales and marketing division (budget €4.5 million) including support and interdepartmental consultancy as well as stakeholder management up to C-level
  • Design, planning and realization of B2B and B2C trade fairs, roadshows, incentives, golf tournaments, recruiting workshops, live webcasts and the annual sales force conference with up to 650 participants
  • Development, realization and evaluation of employees, customer and partner surveys including derivation of fields of action on customer satisfaction, service quality and product development
  • Project manager of the sales survey “Service Quality” and internal project manager of the poll “Customer Monitor” on customer satisfaction across all touchpoints
  • Participation in strategic projects such as cancellation prevention, quality management, controlling and sales force budgeting
  • Development and implementation of strategic concepts such as sales force productivity control, sales partner recruitment and remuneration model for executives
  • Planning and controlling of Balanced Scorecard indicators of various sales units
Jan 1997 - Jun 2000
3 years 6 months
Munich, Germany

Sales Manager (Financial Services)

  • Sales management: sales partner and customer relations, support and consultancy
  • Designing, planning and organization of events and incentive measures for group employees as well as sales partners and customers (B2B and B2C)
  • Marketing and advertising consultation of four subsidiaries including analysis of requirements, budgeting, choice of advertising material and event management
  • Creation of brochures and execution of mailing campaigns
  • Drafting, implementation and controlling of the B2B sales transaction statistic
Oct 1995 - Dec 1996
1 year 3 months

Project Manager Events & PR (PR Agency)

  • Design, planning and realization of national and international trade fairs and exhibitions
  • Acquisition of international exhibitors and clients for trade shows and exhibitions
  • Customer relations management, bid proposal management as well as account manager
  • Organization and conducting of press conferences
  • Drafting and publication of international press releases
  • IT executive and administrator of the CRM database

Skills

Communication:

  • Corporate Communications: Text, Content And Presentation Creation And Management (Intranet, Blog Posts, Newsletters, Company Brochures And Leaflets, Employee Magazine)
  • Public Relations: Organization Of Press Conferences, Publication Of Press Releases And Brochures
  • Live Communication: Organization And Management Of Trade Fairs, Roadshows, Webcasts, Open Houses Etc.
  • Online Communication: Developing And Implementing Of Digital Communication Strategies (Social Media And Online Presence; Channel Selection And Orchestration; Website And Search Engine Optimization)
  • Commercial Communications Consultancy: Demand Analysis, Planning And Budgeting; Brochure Design; Selection Of Advertising Material
  • Design And Manufacturing Of Brochures And Advertisements Incl. Agency Management And Media Planning
  • Organization And Execution Of Exhibition Team Trainings And Service Quality And Communications Trainings
  • Moderation Of Management Circles, Team Meetings, Discussions And Events

Marketing:

  • Marketing And Strategy Consultancy (Swot, Competitive Analysis, Positioning, Usp, Optimization Etc.)
  • Strategic And Operational Offline And Online Marketing Incl. Resources And Budget Planning
  • Development And Implementation Of Strategic, Promotional And Communications Concepts
  • Conducting Of Market Research As Well As Execution, Evaluation And Presentation Of Surveys On Service Quality And Customers Satisfaction (Incl. Analysis And Derivation Of Fields Of Action And Measures)
  • Event Management: Trade Fairs, Conferences, Exhibitions, Roadshows, Live Webcasts, Incentives Etc.
  • Campaign Management As Well As Cross-channel Social Media And Online Marketing Management
  • Crm: B2b And B2c Customer And Exhibitor Acquisition As Well As Care

Personnel Management:

  • Team, Project Management And Stakeholder Management (2-20 Pax)
  • Personnel Deployment Planning And Management
  • Trade Show Team Trainings
  • Recruiting Workshops For Potential Sales Partners
  • Marketing Trainings For New Office Staff
  • Management Graduation

Controlling:

  • Planning And Controlling Of Bsc Kpis And Sales Ratios
  • Budget And Resources Planning And Controlling (€ 4.5 Million)
  • Sales Management

Knowledge:

  • Excellent Knowledge Of Ms Office (Esp. Excel And Powerpoint)
  • Knowledge Of Spss, Ms Project, Sap Bw And Cms/wordpress
  • Basic Knowledge Of Dreamweaver, Html And Css

Strengths:

  • Excellent Manager And Communicator
  • Organizational Talent And Service Provider
  • Strong Analytical And Conceptual Abilities
  • Committed And Persevering
  • Assertive And Decisive

Languages

German
Native
English
Advanced
French
Intermediate
Italian
Elementary

Education

Nov 1990 - Sep 1995

University of Augsburg

Master of Economics, Marketing and Communications · Economics · Augsburg, Germany

Certifications & licenses

Agile Scrum Foundation

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