Simone Philipp
Event Management Strategist & Interim Manager
Experience
Jan 2022 - Nov 2023
11 months Munich, Germany
Event Management Strategist & Interim Manager
Chemical Industry
- Strategic consultancy international B2B event management
- Development and controlling of a global trade show yearly plan (20+ countries)
- Development and global implementation of guidelines for trade shows and events
- Development of a consistent B2B trade show design as well as an event information hub
- Internal and external communication, content creation and social media marketing
Apr 2022 - Aug 2022
5 months Munich, Germany
Interim Head of Marketing
Healthcare Provider
- Operational management of the Marketing Market division incl. team leadership (20 employees)
- Marketing and communication planning incl. budget and resource planning
- Strategy and theme planning for all B2B target group segments
- Strategic and operational project management for the successful implementation of prospective projects
- Sales and target group marketing as well as value-added product marketing
Sep 2021 - Mar 2022
7 months Munich, Germany
HybridCoordinator Digital Formats and Events
Household Appliances Manufacturer
- Coordination and optimization of international hybrid and digital events
- Consulting on technical options and setup as well as support in planning, pretesting and execution
- International project and stakeholder management incl. Board of Management and VIP support
- Set-up of digital format standards and building of a knowledge pool
- (Digital) Empowerment of key persons
Jul 2020 - Dec 2021
1 year 6 months Munich, Germany
Co-Founder, CFO & CMO
MedTech Start-up
- Company setup: Strategy development, SWOT, positioning, brand and design registration
- Marketing and communication incl. creation of German & English websites, SEO & content management
- Finance: Financial planning and controlling, accounting and tax consultant management
- Investor, multiplier and customer acquisition and management
- Project management and stakeholder management
Apr 2019 - Jun 2019
3 months Munich, Germany
Interim Marketing Manager
SaaS Provider
- Personnel management, development and motivation
- Marketing and budget planning and execution as well as controlling of the marketing channels
- Stakeholder management internal and external including speakers and agency management and briefing
- Marketing and project management, structuring, planning and controlling
- Event management of a B2B day as well evening event incl. operational planning and on-site support
Sep 2018 - Feb 2019
6 months Munich, Germany
Project Coordinator Field Marketing D/A/CH & Benelux
IT & Data Protection
- Multi Project Management: Planning, implementation and coordination of different Marketing campaigns including events, sales channels and telesales activities
- Management of relationships with multiple international stakeholders including employees, Sales, partners, distributors and external suppliers
- Search, selection, organization and management of events in Germany, Austria, Switzerland and Benelux
- Planning, measuring, analyzing, reporting and optimizing the impact of Marketing campaigns
- Coordination and optimization of international marketing activities by & with distributors and sales-partners
Oct 2017 - Apr 2018
7 months Reutlingen, Germany
Marketing and Communications Expert
Electronics Industry
- Marketing and communication planning incl. resource and budget planning
- Development of a B2C communication concept for a technical automotive product (IoT)
- Marketing and strategy consulting for the product incl. SWOT analysis and brand positioning
- Development of a benefit argumentation, generation and communication of user stories
- Support in B2B and Sales communications with the aim of short-term sales increase
- Personnel deployment planning and trade fair team training
Jul 2016 - Apr 2017
10 months Munich, Germany
Project and Event Manager
Private Individuals
- Needs analysis and consulting
- Location scouting, negotiation and booking
- Conceptualization, planning and realization of the event
- Stakeholder management in the run-up as well as on site
Nov 2015 - Present
9 years 8 months Munich, Germany
Event Manager and Presenter
Association
- Drafting, planning and realization of events
- Search, negotiation and booking of venues and speakers
- Stakeholder management in advance and on the spot
- Moderation of events
- Creation of internet content
Oct 2014 - Jul 2017
2 years 10 months Munich, Germany
Communication Consultant Digital Strategy (B2B, B2C, Agencies, NGO)
Simone Philipp Management
- Consulting on and development of holistic digital marketing and communication strategies
- Analysis of the client's online communicative presence (situation analysis incl. SWOT analysis and competitive comparisons)
- Identification of fields of action, development of improvement proposals and measurements
- Development and support for the creation and/or optimization of the clients' website, online and social media presences (incl. website creation with CMS and search engine optimization/SEO)
- Content creation and/or input on the content design of various social media channels
Sep 2014 - Jun 2017
2 years 10 months Munich, Germany
Event Manager
Social Institution
- Conceptualization, planning and realization of events
- Consulting, needs analysis and budget planning
- Acquisition of sponsors and cooperation partners
- Creation of web content as well as press releases
Jul 2000 - Jun 2014
14 years Munich, Germany
Marketing Manager
Insurance
- Budgeting and controlling of the Sales and Marketing division (budget € 4.5 million) including support and interdepartmental consultancy as well as stakeholder management up to C-level
- Design, planning and realization of B2B and B2C trade fairs, roadshows, incentives, golf tournaments, recruiting workshops, live webcasts and the annual sales force conference (with up to 650 participants)
- Development, realization and evaluation of employees, customers and partners surveys including the derivation of fields of actions (topics: customers satisfactions, service quality, product development)
- Project manager of the Sales survey "Service Quality" and internal project manager of the poll "Customer Monitor" (customer satisfaction across all touchpoints)
- Participation in various strategic projects, such as cancellation prevention, quality management, controlling and sales force budgeting
- Development and implementation of strategic concepts (such as: Sales force productivity control, Sales partners recruitment, remuneration model for executives)
- Planning and controlling of Balanced Scorecard indicators of various Sales units
Jan 1997 - Jun 2000
3 years 6 months Munich, Germany
Sales Manager
Financial Services
- Sales management: Sales partner and customer relations, support and consultancy
- Designing, planning and organization of events and incentive measures for group employees as well as sales partners and customers (B2B and B2C)
- Marketing and advertising consultation of four subsidiaries including analysis of requirements, budgeting, choice of advertising material and event management
- Creation of brochures and execution of mailing campaigns
- Drafting, implementation and controlling of the B2B Sales transaction statistic
Oct 1995 - Dec 1997
1 year 3 months Munich, Germany
Project Manager Events & PR
PR Agency
- Design, planning and realization of national and international trade fairs and exhibitions
- Acquisition of international exhibitors and clients for trade shows and exhibitions
- Customer relations management, bid proposal management as well as account manager
- Organization and conducting of press conferences
- Drafting and publication of international press releases
- IT executive and administrator of the CRM database
Languages
German
Native
English
Advanced
French
Intermediate
Italian
Elementary
Education
Nov 1990 - Sep 1995
University of Augsburg
Master of Economics, Marketing and Communications · Economics · Augsburg, Germany
Certifications & licenses
Agile Scrum Foundation
Online Marketing and Social Media Manager
Event and Live Communication Management
Strategic Marketing Planning
Project Management II: Leading project teams effectively
Management Development Graduate
Similar Freelancers
Discover other experts with similar qualifications and experience