François-alexandre Garçon
Head of Marketing
Head of Marketing
Sytech Gruppe
- Developed and implemented the international marketing strategy for multiple subsidiaries in Europe and North America.
- Led the marketing team and collaborated closely with sales, product development, IT, and international marketing partners.
- Planned and executed international campaigns, boosting brand reach by 30%.
- Managed the budget with a focus on optimal allocation of resources across digital and traditional marketing channels.
- Launched new international websites for several group companies and continuously optimized performance through data-driven analysis.
- Oversaw trade shows and events.
Marketing & Communications Consulting
Moral & Werte
- Provided strategic advice and execution for brand development, social media marketing, and content strategies for various clients.
- Successfully ran SEO/SEA campaigns to increase the brands’ online visibility.
- Created marketing materials and ran social media campaigns on platforms like Facebook, Instagram, and LinkedIn.
Clients include: Kloster Kitchen/Curameo AG, Gojinade Goji-Li GmbH.
International Marketing Manager
ZARGES GmbH
- Developed and managed the digital and e-commerce strategy.
- Designed and enhanced international websites with annual growth of around 10%.
- Built and managed the video unit.
- Acted as an internal corporate consultant for marketing planning and media planning.
- Budget planning.
- Successfully introduced the American brand Werner, a WernerCo brand and world leader in ladders, to the German-speaking market.
Key Account Manager, Content Creation Lead
Bloom GmbH
- Project and staff management.
- Concept development and copywriting.
- Team leadership, content creation.
- Process optimization.
- On-page and off-page optimization.
- Planning and managing website relaunches.
- Budget planning and budget control.
Clients: Tucher Bräu, Zirndorfer, Lederer Bräu, Ocoo Beauty Drink, Novartis, Springer Automotive, SPD city council group, Gigaset/Siemens, Microsoft Germany, Sloggi, Triumph, Valisere.
Account Director
defacto.kreativ GmbH
- Led the account management team.
- Managed a campaign budget of approx. €1.2 million annually.
- Built and expanded client relationships.
Key Account Manager
defacto.kreativ GmbH
- Managed accounts and led the Creative Unit team.
- Business development (increased client's budget responsibility for Uponor from EUR 400,000 to EUR 600,000 per year).
- Controlling, media planning, process management/optimization.
- B2B and B2C direct and dialogue marketing campaigns.
Clients: Uponor GmbH, Aston Martin Lagonda, Kenny S., onlineprinters.com, Skoda Auto, Audi, EnBW, Wüstenrot, ARAL.
Account Manager
Bloom GmbH
- Designed, managed, and supported integrated B2B and B2C campaigns.
- Reporting/presentations, strategic brand management.
- Sales promotion, POS marketing, corporate design.
- Coordinated and managed internal departments (copy, concept, media/production, and creative) and external service providers.
Clients: Concord GmbH, Heidelberger Leben, Clerical Medical, Tucher Bräu, Zirndorfer Bräu, Lederer Bräu, Federal Office for the Protection of the Constitution.
Studied Communications Management
Bayerische Akademie für Werbung & Marketing
Degree: Diplom-Kommunikationswirt (BAW), grade 1.93, award-winning thesis
Advertising Sales Trainee
Scratch Advertising
Civil Service
Individual care for severely disabled people
Technical High School Diploma
Fachoberschule
Business, Administration & Legal Affairs
Degree: Subject-specific university entrance qualification
With over 20 years of experience in strategic planning and creative execution of integrated marketing campaigns, I bring solid know-how in brand management, digital marketing, and international project management. I have successfully led international teams, launched brands, and optimized marketing processes to drive targeted revenue growth and brand strengthening.
What matters most to me is combining creativity with data-driven analysis: from developing effective marketing strategies to managing digital campaigns and optimizing based on market and trend analyses.
My working style is pragmatic, solution-oriented, and always focused on sustainable success and a motivated team.
Bayerische Akademie für Werbung & Marketing
Diplom Kommunikationswirt, grade 1.93, award-winning thesis · Communications Management · Nuremberg, Germany
Scratch Advertising
Advertising Sales IHK · Advertising Sales · Munich, Germany
Subject-specific university entrance qualification · Business, Administration & Legal Affairs · Weilheim in Oberbayern, Germany
Advertising Sales IHK
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