François-Alexandre Garçon - Head of Marketing

Q: Where is François-Alexandre based?

François-Alexandre is based in Bidingen, Germany and prefers 100% remote projects.

Q: What languages does François-Alexandre speak?

François-Alexandre speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does François-Alexandre have?

François-Alexandre has at least 21 years of experience. During this time, François-Alexandre has worked in at least 7 different roles and for 5 different companies . The average length of individual experience is 3 years . Note that François-Alexandre may not have shared all experience and actually has more experience.

Q: What is François-Alexandre's latest experience?

François-Alexandre's most recent position is Head of Marketing at SYTECH-Gruppe .

Q: What companies has François-Alexandre worked for in recent years?

In recent years, François-Alexandre has worked for SYTECH-Gruppe , Moral & Werte , and ZARGES GmbH .

Q: Which industries is François-Alexandre most experienced in?

François-Alexandre is most experienced in industries like Professional Services , Manufacturing , and Advertising .

Q: Which industries has François-Alexandre worked in recently?

François-Alexandre has recently worked in industries like Professional Services and Manufacturing .

Recommended expert

Bidingen, Germany

Experience

Nov 2021 - Present

4 years 4 months

Kaufbeuren, Germany

Head of Marketing

SYTECH-Gruppe

Developed and implemented the international marketing strategy for multiple subsidiaries in Europe and North America.
Led the marketing team and worked closely with sales, product development, IT and international marketing partners.
Planned and executed international campaigns resulting in a 30% increase in brand reach.
Held budget responsibility with a focus on optimal allocation of resources for digital and traditional marketing channels.
Launched new international websites for several group companies and continuously optimized performance through data-driven analysis.
Managed trade shows and events.

Oct 2014 - Aug 2022

7 years 11 months

Bidingen, Germany

Freelance Marketing & Communications Consultant

Moral & Werte

Advised and implemented marketing strategies for SMEs and startups.
Provided strategic advice and execution for brand development, social media marketing and content strategies for various clients.
Successfully ran SEO/SEA campaigns to boost online visibility of brands.
Created creative marketing materials and ran social media campaigns on platforms like Facebook, Instagram and LinkedIn.
Clients: Kloster Kitchen/Curameo AG, Gojinade Goji-Li GmbH.

May 2012 - Oct 2021

9 years 6 months

Weilheim in Oberbayern, Germany

International Marketing Manager

ZARGES GmbH

Developed and managed the digital and e-commerce strategy, achieving approximately 10% annual growth.
Conceptualized and further developed international websites.
Established and managed the video unit.
Served as an internal corporate consultant for marketing planning, media planning and budget planning.
Successfully launched the American brand Werner in German-speaking markets.

Aug 2010 - Apr 2012

1 year 9 months

Munich, Germany

Key Account Manager, Head of Content Creation

Bloom GmbH

Project and team management.
Concept development and copywriting.
Led the content creation team.
Optimized work processes.
On-page and off-page optimization.
Conceptualized and managed the processes of website relaunches.
Budget planning and control.
Clients: Tucher Bräu, Zirndorfer Bräu, Lederer Bräu, Ocoo Beauty Drink, Novartis, Springer Automotive, SPD City Council Group, Gigaset/Siemens, Microsoft Germany, Sloggi, Triumph, Valisere.

Jan 2009 - Jul 2010

1 year 7 months

Erlangen, Germany

Account Director

defacto.kreativ GmbH

Responsible for account management and business development.
Led the account management team.
Held budget responsibility for campaigns worth around €1.2 million annually.
Developed and expanded client relationships.

Dec 2007 - Dec 2008

1 year 1 month

Erlangen, Germany

Key Account Manager

defacto.kreativ GmbH

Account management and Creative Unit team leadership.
Business development (increasing the client's Uponor budget responsibility from EUR 400,000 to EUR 600,000 per year).
Controlling, media planning, process control and optimization.
B2B and B2C direct marketing and dialogue marketing campaigns.
Clients: Uponor GmbH, Aston Martin Lagonda, Kenny S., onlineprinters.com, Skoda Auto, Audi, EnBW, Wüstenrot, ARAL.

Dec 2004 - Nov 2007

3 years

Nuremberg, Germany

Account Manager

Bloom GmbH

Conceptualization, management and oversight of integrated B2B and B2C campaigns.
Reporting and presentations, strategic brand management.
Sales promotion, point-of-sale marketing, corporate design.
Coordination and management of internal departments (copywriting, concept development, media/production and creative) and external service providers.
Clients: Concord GmbH, Heidelberger Leben, Clerical Medical, Tucher Bräu, Zirndorfer Bräu, Lederer Bräu, Federal Office for the Protection of the Constitution.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (11.5 years), Manufacturing (9.5 years), and Advertising (7.5 years).

Professional Services

Manufacturing

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (21 years), Project Management (4.5 years), and Sales (2.5 years).

Marketing

Project Management

Sales

Summary

With more than 20 years of experience in strategic planning and creative execution of integrated marketing campaigns, I bring in-depth know-how in brand management, digital marketing and international project management. I've successfully led international teams, launched brands and optimized marketing processes to drive targeted revenue growth and strengthen brand presence. I'm especially passionate about combining creativity with data-driven analysis: from developing effective marketing strategies to managing digital campaigns and optimizing based on market and trend insights. My approach is pragmatic, solution-oriented and always focused on sustainable success and a motivated team.

Skills

Strategy & Planning

Analysis Of Market Trends, Competition And Target Audiences
Development And Adjustment Of Marketing Plans Based On Results And Feedback

Team Leadership & Project Management

Leading And Motivating Marketing Teams, Delegating Tasks And Fostering A Positive Team Culture
Structured Planning And Execution Of International Marketing Projects And Campaigns

Branding & Brand Management

Development Of Strong Brand Identities And Ensuring A Consistent Brand Presence Across All Channels
Strengthening And Further Development Of Existing Brands

Digital Marketing

Social Media Management, Seo/sea, Email And Content Marketing
Analysis And Optimization Of Campaign Performance

Communication & Creativity

Strong Written And Verbal Communication Skills
Creative Development Of Innovative Marketing Materials And Campaigns Through Storytelling

Analytical Skills

Interpreting Marketing Data To Derive Strategic Actions
Use Of A/b Testing And Data-driven Campaign Optimization

Operational Marketing Expertise

Campaign And Communications Management
Development And Implementation Of Integrated Marketing Strategies
Management Of Social Media And Online Campaigns

Content & Creation

Designing Visual Content For Social Media, Print And Web
Planning And Executing Photo And Video Productions
Cms Expertise (Wordpress, Typo3, Etc.)
Newsletter Management And Performance Reporting To Optimize Email Marketing Campaigns

Interface Management & Teamwork

Close Collaboration With Sales, Product Development And Customer Service To Increase Brand Impact And Conversion Rates

Languages

German

Native

English

Advanced

French

Elementary

Education

Dec 2004 - Dec 2006

Bavarian Academy for Advertising & Marketing

Diploma in Communications Management (BAW) · Communication Management · Nuremberg, Germany · 1.93

Sep 2001 - Aug 2004

Scratch Advertising

Certified Advertising Specialist (IHK) · Advertising Specialist · Munich, Germany

Sep 1998 - Jul 2000

Vocational High School

Subject-specific higher education entrance qualification · Business/Administration & Legal Studies · Weilheim in Oberbayern, Germany

Certifications & licenses

Driver's license: Class 3 & 1 (old), A, B, C1, BE, C1E, CE, M, L

Profile

Created

April 2024

Last Update

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is François-Alexandre based?

François-Alexandre is based in Bidingen, Germany and prefers 100% remote projects.

What languages does François-Alexandre speak?

François-Alexandre speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does François-Alexandre have?

François-Alexandre has at least 21 years of experience. During this time, François-Alexandre has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 3 years. Note that François-Alexandre may not have shared all experience and actually has more experience.

What roles would François-Alexandre be best suited for?

Based on recent experience, François-Alexandre would be well-suited for roles such as: Head of Marketing, Freelance Marketing & Communications Consultant, International Marketing Manager.

What is François-Alexandre's latest experience?

François-Alexandre's most recent position is Head of Marketing at SYTECH-Gruppe.

What companies has François-Alexandre worked for in recent years?

In recent years, François-Alexandre has worked for SYTECH-Gruppe, Moral & Werte, and ZARGES GmbH.

Which industries is François-Alexandre most experienced in?

François-Alexandre is most experienced in industries like Professional Services, Manufacturing, and Advertising.

Which business areas is François-Alexandre most experienced in?

François-Alexandre is most experienced in business areas like Marketing, Project Management, and Sales.

Which industries has François-Alexandre worked in recently?

François-Alexandre has recently worked in industries like Professional Services and Manufacturing.

Which business areas has François-Alexandre worked in recently?

François-Alexandre has recently worked in business areas like Marketing.

What is François-Alexandre's education?

François-Alexandre holds a Bachelor in Communication Management from Bavarian Academy for Advertising & Marketing and a Bachelor in Advertising Specialist from Scratch Advertising.

Does François-Alexandre have any certificates?

François-Alexandre has 1 certificate: Driver's license: Class 3 & 1 (old), A, B, C1, BE, C1E, CE, M, L.

What is the availability of François-Alexandre?

François-Alexandre is immediately available part-time for suitable projects.

What is the rate of François-Alexandre?

François-Alexandre's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.