Torben Seib
Fractional Chief Marketing Officer (CMO)
Experience
Mar 2024 - Present
1 year 5 months Hamburg, Germany
Fractional Chief Marketing Officer (CMO)
Metergrid GmbH
- Development and implementation of strategic marketing plans: Successfully designed and executed marketing strategies aligned with business goals to increase market growth and visibility.
- Brand identity management and enhancement: Continuously maintained and developed brand presence across various channels to ensure brand consistency and boost brand awareness.
- Leading and optimizing digital marketing activities: Responsible for managing and improving digital marketing channels such as social media, email marketing, SEO, and SEM to increase engagement and conversion rates.
- Analysis of marketing data and performance measurement: Leveraged advanced analytics to monitor campaign performance and maximize ROI through data-driven decisions.
- Leading and developing marketing teams: Managed marketing staff through coaching and mentoring to enhance team performance and optimize internal collaboration.
Dec 2022 - Feb 2024
1 year 3 months Hamburg, Germany
Chief Marketing Officer (CMO)
Evernest
- Overall responsibility for developing and implementing the company's marketing strategy to drive brand growth and positioning.
- Leading a multidisciplinary marketing team, including digital marketing, branding, communications, product marketing, and market research.
- Budgeting and resource allocation for marketing activities to maximize the effectiveness of marketing efforts.
- Continuous monitoring, analysis, and optimization of marketing performance to increase ROI and achieve business objectives.
- Building strategic partnerships and collaborating with internal and external stakeholders to strengthen the brand and promote company growth.
Jan 2020 - Dec 2022
3 years Hamburg, Germany
Head of Digital Marketing & Marketing
Evernest
- Overall responsibility for developing and implementing the company's digital marketing strategy as well as its marketing strategy.
- Leading a team of marketing experts and digital marketing specialists to plan and execute effective campaigns and initiatives.
- Budgeting and resource allocation for marketing activities to maximize ROI and achieve business goals.
- Monitoring, analyzing, and optimizing the performance of digital marketing campaigns and initiatives to measure success and drive continuous improvement.
- Building and maintaining relationships with internal and external stakeholders to increase brand awareness, develop partnerships, and foster company growth.
Jan 2019 - Dec 2020
1 year Hamburg, Germany
Global Head of Digital Marketing
Engel & Völkers AG
- Responsible for the global digital marketing strategy and its execution to drive the company's worldwide brand presence and growth.
- Leading a team of digital marketing experts at a global level to develop and implement innovative campaigns and initiatives.
- Planning and managing budgets for global digital marketing activities to maximize ROI and achieve business objectives.
- Continuous monitoring, analysis, and optimization of global digital marketing performance to measure success and make strategic adjustments.
- Collaborating with internal and external stakeholders globally to strengthen the brand, build partnerships, and improve the company's positioning in the global market.
Apr 2017 - Dec 2019
1 year 9 months Hamburg, Germany
Teamlead Online Marketing / Digital Marketing International
Engel & Völkers AG
- Leading an international team of online marketing experts to implement effective marketing strategies and campaigns.
- Developing and executing a comprehensive online marketing strategy for the international market, considering cultural and regional differences.
- Responsible for coordinating and prioritizing workflows within the team to ensure efficient processes and optimal results.
- Monitoring and analyzing the performance of online marketing activities at the international level to measure success and identify optimization opportunities.
- Collaborating with internal and external stakeholders to strengthen international brand presence and achieve business objectives.
Jan 2015 - Mar 2017
1 year 3 months Hamburg, Germany
Senior Digital Marketing Manager
Engel & Völkers AG
- Developing and executing a comprehensive digital marketing strategy to support the company's business objectives.
- Leading a team of digital marketing specialists and coordinating workflows to develop and implement effective campaigns.
- Responsible for budgeting and resource allocation to manage marketing activities efficiently and maximize ROI.
- Continuous monitoring, analysis, and optimization of digital marketing campaign performance to maximize success.
- Identifying trends, new technologies, and innovative approaches in digital marketing to advance the company and gain competitive advantages.
Dec 2014 - Dec 2015
1 year 1 month Hamburg, Germany
Online Marketing Manager
Engel & Völkers AG
- Developing and implementing holistic online marketing strategies with a focus on display advertising, social advertising, and conversion optimization.
- Planning and executing targeted display advertising campaigns to boost brand awareness and visibility.
- Designing and running effective social advertising campaigns across various platforms to reach specific audiences and increase traffic.
- Continuous monitoring and analysis of campaign performance and conversion data to identify weaknesses and make optimizations.
- Implementing conversion optimization techniques, such as A/B testing and landing page optimization, to improve conversion rates and maximize ROI.
Jan 2011 - Nov 2014
2 years 11 months Hamburg, Germany
Account Manager
SYZYGY Performance Marketing
- Developing and implementing affiliate marketing strategies, including partner identification, commission negotiations, and program optimization in the banking sector.
- Maintaining and growing affiliate partnerships, monitoring performance, providing marketing materials, and resolving conflicts.
- Creating and optimizing display advertising campaigns, including audience targeting, ad creation, and performance tracking.
- Budget management and performance analysis to ensure spending stays on track and campaign goals are met.
- Market monitoring and competitive analysis to identify trends, new opportunities, and develop competitive strategies.
Sep 2011 - Dec 2011
4 months Hamburg, Germany
Online Marketing Sales Manager
Internet Media
- Selling Google Ads products: Responsible for selling Google Ads products to businesses and advertisers.
- Client acquisition: Identifying potential clients and building relationships through targeted sales activities.
- Product presentation: Demonstrating the benefits and features of Google Ads products to convince clients of their value.
- Needs analysis: Conducting needs assessments to understand clients' requirements and offering tailored solutions.
- Negotiations and contract closing: Negotiating with clients, preparing proposals, and closing contracts to secure sales.
Summary
As an experienced marketer, I have led innovative marketing campaigns that transformed brands and drove unprecedented growth. My strategic thinking, creative approach, and ability to connect with customers have consistently delivered outstanding results. With a track record of exceeding goals and a passion for pushing boundaries, I am ready to advance your company's marketing efforts
Languages
German
Native
English
Advanced
Spanish
Advanced
Education
Oct 2014 - Jun 2016
FOM Hochschule für Oekonomie & Management
Master of Science · Corporate Communication · Hamburg, Germany
Oct 2008 - Jun 2011
University of Europe for Applied Sciences
Bachelor of Science · Communication & Media Management · Iserlohn, Germany
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