Recommended expert
Torben Seib
Fractional Chief Marketing Officer (CMO)
Experience
Mar 2024 - Present
1 year 11 monthsHamburg, Germany
Fractional Chief Marketing Officer (CMO)
Metergrid GmbH
- Developing and implementing strategic marketing plans: Successfully designing and executing marketing strategies aligned with business objectives to drive market growth and increase visibility.
- Managing and strengthening brand identity: Continuously maintaining and developing brand presence across multiple channels to ensure brand consistency and raise awareness.
- Leading and optimizing digital marketing activities: Responsible for overseeing and improving digital marketing channels such as social media, email marketing, SEO, and SEM to boost engagement and conversion rates.
- Analyzing marketing data and performance measurement: Using advanced analytics to monitor campaign performance and maximize ROI through data-driven decisions.
- Leading and developing marketing teams: Managing marketing staff through coaching and mentoring to enhance team performance and optimize internal collaboration.
Dec 2022 - Feb 2024
1 year 3 monthsHamburg, Germany
Chief Marketing Officer (CMO)
Evernest
- Overall responsibility for developing and executing the company's marketing strategy to drive brand growth and positioning.
- Leading a multidisciplinary marketing team, including digital marketing, branding, communications, product marketing, and market research.
- Budgeting and resource allocation for marketing activities to maximize campaign effectiveness.
- Continuously monitoring, analyzing, and optimizing marketing performance to increase ROI and meet business goals.
- Building strategic partnerships and collaborating with internal and external stakeholders to strengthen the brand and support company growth.
Jan 2020 - Dec 2022
3 yearsHamburg, Germany
Head of Digital Marketing & Marketing
Evernest
- Overall responsibility for developing and executing the company's digital marketing strategy as well as its overall marketing strategy.
- Leading a team of marketing experts and digital marketing specialists to plan and implement effective campaigns and initiatives.
- Budgeting and allocating resources for marketing activities to maximize ROI and achieve business objectives.
- Monitoring, analyzing, and optimizing the performance of digital marketing campaigns and initiatives to measure success and drive continuous improvement.
- Building and maintaining relationships with internal and external stakeholders to increase brand awareness, develop partnerships, and support company growth.
Jan 2019 - Dec 2019
1 yearHamburg, Germany
Global Head of Digital Marketing
Engel & Völkers AG
- Responsible for the global digital marketing strategy and its execution to expand the company's worldwide brand presence and drive growth.
- Leading a global team of digital marketing experts to develop and implement innovative campaigns and initiatives.
- Planning and managing budgets for global digital marketing activities to maximize ROI and meet business objectives.
- Continuously monitoring, analyzing, and optimizing global digital marketing performance to measure success and make strategic adjustments.
- Collaborating with internal and external stakeholders worldwide to strengthen the brand, build partnerships, and improve the company's positioning in the global market.
Apr 2017 - Dec 2018
1 year 9 monthsHamburg, Germany
Teamlead Online Marketing / Digital Marketing International
Engel & Völkers AG
- Leading an international team of online marketing experts to implement effective marketing strategies and campaigns.
- Developing and executing a comprehensive online marketing strategy for international markets, considering cultural and regional differences.
- Coordinating and prioritizing team workflows to ensure efficient processes and optimal results.
- Monitoring and analyzing the performance of online marketing activities at the international level to measure success and identify optimization opportunities.
- Collaborating with internal and external stakeholders to strengthen international brand presence and achieve business goals.
Jan 2016 - Mar 2017
1 year 3 monthsHamburg, Germany
Senior Digital Marketing Manager
Engel & Völkers AG
- Developed and implemented a comprehensive digital marketing strategy to support the company's business goals.
- Led a team of digital marketing specialists and coordinated workflows to create and execute effective campaigns.
- Managed budgeting and resource allocation to run marketing activities efficiently and maximize ROI.
- Continuously monitored, analyzed, and optimized digital marketing campaign performance to achieve success.
- Identified trends, new technologies, and innovative approaches in digital marketing to drive the company forward and gain competitive advantages.
Dec 2014 - Dec 2015
1 year 1 monthHamburg, Germany
Online Marketing Manager
Engel & Völkers AG
- Developed and implemented end-to-end online marketing strategies focused on display advertising, social advertising, and conversion optimization.
- Planned and ran targeted display advertising campaigns to increase brand awareness and visibility.
- Designed and executed effective social advertising campaigns on various platforms to reach specific audiences and boost traffic.
- Continuously monitored and analyzed campaign performance and conversion data to identify weaknesses and make improvements.
- Implemented conversion optimization techniques, such as A/B tests and landing page optimization, to improve conversion rates and maximize ROI.
Jan 2012 - Nov 2014
2 years 11 monthsHamburg, Germany
Account Manager
SYZYGY Performance Marketing
- Developed and implemented affiliate marketing strategies, including partner identification, commission negotiations, and program optimization in the banking sector.
- Maintained and expanded affiliate partnerships, monitored performance, provided marketing materials, and resolved conflicts.
- Created and optimized display advertising campaigns, including audience targeting, ad creation, and performance tracking.
- Managed budgets and analyzed performance to ensure spending stayed on track and campaign goals were met.
- Monitored the market and performed competitor analysis to identify trends, new opportunities, and develop competitive strategies.
Sep 2011 - Dec 2011
4 monthsHamburg, Germany
Online Marketing Sales Manager
Internet Media
- Sold Google Ads products to businesses and advertisers.
- Acquired new clients by identifying potential customers and building relationships through targeted sales activities.
- Presented product features and benefits of Google Ads to convince clients of their value.
- Conducted needs analyses to understand clients' requirements and offer tailored solutions.
- Negotiated and closed contracts with clients by preparing proposals and handling contract discussions to secure sales.
Summary
As an experienced marketer, I have led innovative marketing campaigns that transformed brands and drove unprecedented growth. My strategic thinking, innovative approach, and ability to connect with customers have consistently delivered exceptional results. With a proven track record of exceeding goals and a passion for pushing boundaries, I am ready to advance your company's marketing activities.
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedEducation
Oct 2014 - Sep 2016
FOM Hochschule für Oekonomie & Management
Master of Science · Corporate Communication · Hamburg, Germany
Oct 2008 - Sep 2011
University of Europe for Applied Sciences
Bachelor of Science · Communication & Media Management · Iserlohn, Germany
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