Torben Seib - Fractional Chief Marketing Officer (CMO)

Q: Where is Torben based?

Torben is based in Hamburg, Germany .

Q: What languages does Torben speak?

Torben speaks the following languages: German (Native), English (Advanced), Spanish (Advanced) .

Q: How many years of experience does Torben have?

Torben has at least 14 years of experience. During this time, Torben has worked in at least 9 different roles and for 5 different companies . The average length of individual experience is 2 years and 7 months . Note that Torben may not have shared all experience and actually has more experience.

Q: What is Torben's latest experience?

Torben's most recent position is Fractional Chief Marketing Officer (CMO) at Metergrid GmbH .

Q: What companies has Torben worked for in recent years?

In recent years, Torben has worked for Metergrid GmbH and Evernest .

Q: Which industries is Torben most experienced in?

Torben is most experienced in industries like Real Estate , Advertising , and Banking and Finance . Torben also has some experience in Energy .

Q: Which business areas is Torben most experienced in?

Torben is most experienced in business areas like Marketing and Sales .

Q: Which industries has Torben worked in recently?

Torben has recently worked in industries like Real Estate and Energy .

Q: Which business areas has Torben worked in recently?

Torben has recently worked in business areas like Marketing .

Recommended expert

Hamburg, Germany

Experience

Mar 2024 - Present

2 years

Hamburg, Germany

Fractional Chief Marketing Officer (CMO)

Metergrid GmbH

Developing and implementing strategic marketing plans: Successfully designing and executing marketing strategies aligned with business objectives to drive market growth and increase visibility.
Managing and strengthening brand identity: Continuously maintaining and developing brand presence across multiple channels to ensure brand consistency and raise awareness.
Leading and optimizing digital marketing activities: Responsible for overseeing and improving digital marketing channels such as social media, email marketing, SEO, and SEM to boost engagement and conversion rates.
Analyzing marketing data and performance measurement: Using advanced analytics to monitor campaign performance and maximize ROI through data-driven decisions.
Leading and developing marketing teams: Managing marketing staff through coaching and mentoring to enhance team performance and optimize internal collaboration.

Dec 2022 - Feb 2024

1 year 3 months

Hamburg, Germany

Chief Marketing Officer (CMO)

Evernest

Overall responsibility for developing and executing the company's marketing strategy to drive brand growth and positioning.
Leading a multidisciplinary marketing team, including digital marketing, branding, communications, product marketing, and market research.
Budgeting and resource allocation for marketing activities to maximize campaign effectiveness.
Continuously monitoring, analyzing, and optimizing marketing performance to increase ROI and meet business goals.
Building strategic partnerships and collaborating with internal and external stakeholders to strengthen the brand and support company growth.

Jan 2020 - Dec 2022

3 years

Hamburg, Germany

Head of Digital Marketing & Marketing

Evernest

Overall responsibility for developing and executing the company's digital marketing strategy as well as its overall marketing strategy.
Leading a team of marketing experts and digital marketing specialists to plan and implement effective campaigns and initiatives.
Budgeting and allocating resources for marketing activities to maximize ROI and achieve business objectives.
Monitoring, analyzing, and optimizing the performance of digital marketing campaigns and initiatives to measure success and drive continuous improvement.
Building and maintaining relationships with internal and external stakeholders to increase brand awareness, develop partnerships, and support company growth.

Jan 2019 - Dec 2019

1 year

Hamburg, Germany

Global Head of Digital Marketing

Engel & Völkers AG

Responsible for the global digital marketing strategy and its execution to expand the company's worldwide brand presence and drive growth.
Leading a global team of digital marketing experts to develop and implement innovative campaigns and initiatives.
Planning and managing budgets for global digital marketing activities to maximize ROI and meet business objectives.
Continuously monitoring, analyzing, and optimizing global digital marketing performance to measure success and make strategic adjustments.
Collaborating with internal and external stakeholders worldwide to strengthen the brand, build partnerships, and improve the company's positioning in the global market.

Apr 2017 - Dec 2018

1 year 9 months

Hamburg, Germany

Teamlead Online Marketing / Digital Marketing International

Engel & Völkers AG

Leading an international team of online marketing experts to implement effective marketing strategies and campaigns.
Developing and executing a comprehensive online marketing strategy for international markets, considering cultural and regional differences.
Coordinating and prioritizing team workflows to ensure efficient processes and optimal results.
Monitoring and analyzing the performance of online marketing activities at the international level to measure success and identify optimization opportunities.
Collaborating with internal and external stakeholders to strengthen international brand presence and achieve business goals.

Jan 2016 - Mar 2017

1 year 3 months

Hamburg, Germany

Senior Digital Marketing Manager

Engel & Völkers AG

Developed and implemented a comprehensive digital marketing strategy to support the company's business goals.
Led a team of digital marketing specialists and coordinated workflows to create and execute effective campaigns.
Managed budgeting and resource allocation to run marketing activities efficiently and maximize ROI.
Continuously monitored, analyzed, and optimized digital marketing campaign performance to achieve success.
Identified trends, new technologies, and innovative approaches in digital marketing to drive the company forward and gain competitive advantages.

Dec 2014 - Dec 2015

1 year 1 month

Hamburg, Germany

Online Marketing Manager

Engel & Völkers AG

Developed and implemented end-to-end online marketing strategies focused on display advertising, social advertising, and conversion optimization.
Planned and ran targeted display advertising campaigns to increase brand awareness and visibility.
Designed and executed effective social advertising campaigns on various platforms to reach specific audiences and boost traffic.
Continuously monitored and analyzed campaign performance and conversion data to identify weaknesses and make improvements.
Implemented conversion optimization techniques, such as A/B tests and landing page optimization, to improve conversion rates and maximize ROI.

Jan 2012 - Nov 2014

2 years 11 months

Hamburg, Germany

Account Manager

SYZYGY Performance Marketing

Developed and implemented affiliate marketing strategies, including partner identification, commission negotiations, and program optimization in the banking sector.
Maintained and expanded affiliate partnerships, monitored performance, provided marketing materials, and resolved conflicts.
Created and optimized display advertising campaigns, including audience targeting, ad creation, and performance tracking.
Managed budgets and analyzed performance to ensure spending stayed on track and campaign goals were met.
Monitored the market and performed competitor analysis to identify trends, new opportunities, and develop competitive strategies.

Sep 2011 - Dec 2011

4 months

Hamburg, Germany

Online Marketing Sales Manager

Internet Media

Sold Google Ads products to businesses and advertisers.
Acquired new clients by identifying potential customers and building relationships through targeted sales activities.
Presented product features and benefits of Google Ads to convince clients of their value.
Conducted needs analyses to understand clients' requirements and offer tailored solutions.
Negotiated and closed contracts with clients by preparing proposals and handling contract discussions to secure sales.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Real Estate (9 years), Advertising (3 years), Banking and Finance (3 years), and Energy (2 years).

Real Estate

Advertising

Banking and Finance

Energy

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (14.5 years) and Sales (0.5 years).

Marketing

Sales

Summary

As an experienced marketer, I have led innovative marketing campaigns that transformed brands and drove unprecedented growth. My strategic thinking, innovative approach, and ability to connect with customers have consistently delivered exceptional results. With a proven track record of exceeding goals and a passion for pushing boundaries, I am ready to advance your company's marketing activities.

Languages

German

Native

English

Advanced

Spanish

Advanced

Education

Oct 2014 - Sep 2016

FOM Hochschule für Oekonomie & Management

Master of Science · Corporate Communication · Hamburg, Germany

Oct 2008 - Sep 2011

University of Europe for Applied Sciences

Bachelor of Science · Communication & Media Management · Iserlohn, Germany

Profile

Created

November 2023

Last Update

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Torben based?

Torben is based in Hamburg, Germany.

What languages does Torben speak?

Torben speaks the following languages: German (Native), English (Advanced), Spanish (Advanced).

How many years of experience does Torben have?

Torben has at least 14 years of experience. During this time, Torben has worked in at least 9 different roles and for 5 different companies. The average length of individual experience is 2 years and 7 months. Note that Torben may not have shared all experience and actually has more experience.

What roles would Torben be best suited for?

Based on recent experience, Torben would be well-suited for roles such as: Fractional Chief Marketing Officer (CMO), Chief Marketing Officer (CMO), Head of Digital Marketing & Marketing.

What is Torben's latest experience?

Torben's most recent position is Fractional Chief Marketing Officer (CMO) at Metergrid GmbH.

What companies has Torben worked for in recent years?

In recent years, Torben has worked for Metergrid GmbH and Evernest.

Which industries is Torben most experienced in?

Torben is most experienced in industries like Real Estate, Advertising, and Banking and Finance. Torben also has some experience in Energy.

Which business areas is Torben most experienced in?

Torben is most experienced in business areas like Marketing and Sales.

Which industries has Torben worked in recently?

Torben has recently worked in industries like Real Estate and Energy.

Which business areas has Torben worked in recently?

Torben has recently worked in business areas like Marketing.

What is Torben's education?

Torben holds a Master in Corporate Communication from FOM Hochschule für Oekonomie & Management and a Bachelor in Communication & Media Management from University of Europe for Applied Sciences.

What is the availability of Torben?

Torben is immediately available full-time for suitable projects.

What is the rate of Torben?

Torben's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.