Torben S.
Fractional Chief Marketing Officer (CMO)
Experience
Mar 2024 - Present
1 year 8 monthsHamburg, Germany
Fractional Chief Marketing Officer (CMO)
Metergrid GmbH
- Development and implementation of strategic marketing plans: Successfully designed and executed marketing strategies aligned with business goals to drive market growth and increase visibility.
- Managing and strengthening brand identity: Continuously maintained and developed brand presence across various channels to ensure consistency and boost brand awareness.
- Leading and optimizing digital marketing activities: Responsible for managing and improving digital channels such as social media, email marketing, SEO, and SEM to increase engagement and conversion rates.
- Analyzing marketing data and measuring performance: Used advanced analytics to monitor campaign performance and maximize ROI through data-driven decisions.
- Leading and developing marketing teams: Managed marketing staff through coaching and mentoring to improve team performance and optimize internal collaboration.
Dec 2022 - Feb 2024
1 year 3 monthsHamburg, Germany
Chief Marketing Officer (CMO)
Evernest
- Overall responsibility for developing and implementing the company's marketing strategy to drive brand growth and positioning.
- Leading a multidisciplinary marketing team, including digital marketing, branding, communications, product marketing, and market research.
- Budgeting and resource allocation for marketing activities to maximize the effectiveness of campaigns.
- Continuous monitoring, analysis, and optimization of marketing performance to increase ROI and achieve business goals.
- Building strategic partnerships and collaborating with internal and external stakeholders to strengthen the brand and drive company growth.
Jan 2020 - Dec 2022
3 yearsHamburg, Germany
Head of Digital Marketing & Marketing
Evernest
- Overall responsibility for developing and implementing both the digital marketing strategy and the company's marketing strategy.
- Leading a team of marketing experts and digital marketing specialists to plan and execute effective campaigns and initiatives.
- Budgeting and resource allocation for marketing activities to maximize ROI and achieve business objectives.
- Monitoring, analyzing, and optimizing the performance of digital marketing campaigns and initiatives to measure success and drive continuous improvement.
- Building and maintaining relationships with internal and external stakeholders to increase brand awareness, develop partnerships, and support company growth.
Jan 2019 - Dec 2019
1 yearHamburg, Germany
Global Head of Digital Marketing
Engel & Völkers AG
- Responsible for the global digital marketing strategy and its execution to drive the company's worldwide brand presence and growth.
- Leading a team of digital marketing experts globally to develop and implement innovative campaigns and initiatives.
- Planning and managing the budget for global digital marketing activities to maximize ROI and meet business objectives.
- Continuously monitoring, analyzing, and optimizing global digital marketing performance to measure success and make strategic adjustments.
- Collaborating with internal and external stakeholders worldwide to strengthen the brand, build partnerships, and enhance the company's positioning in the global market.
Apr 2017 - Dec 2018
1 year 9 monthsHamburg, Germany
Teamlead Online Marketing / Digital Marketing International
Engel & Völkers AG
- Leading an international team of online marketing experts to implement effective marketing strategies and campaigns.
- Developing and executing a comprehensive online marketing strategy for the international market, taking cultural and regional differences into account.
- Responsible for coordinating and prioritizing workflows within the team to ensure efficient processes and optimal results.
- Monitoring and analyzing the performance of online marketing activities internationally to measure success and identify optimization opportunities.
- Collaborating with internal and external stakeholders to strengthen international brand presence and achieve business objectives.
Jan 2016 - Mar 2017
1 year 3 monthsHamburg, Germany
Senior Digital Marketing Manager
Engel & Völkers AG
- Developed and implemented a comprehensive digital marketing strategy to support the company's business goals.
- Led a team of digital marketing specialists and coordinated workflows to develop and execute effective campaigns.
- Managed budgeting and resource allocation to efficiently oversee marketing activities and maximize ROI.
- Continuously monitored, analyzed, and optimized the performance of digital marketing campaigns to maximize success.
- Identified trends, new technologies, and innovative approaches in digital marketing to drive the company forward and achieve competitive advantages.
Dec 2014 - Dec 2015
1 year 1 monthHamburg, Germany
Online Marketing Manager
Engel & Völkers AG
- Developed and implemented holistic online marketing strategies focused on display advertising, social advertising, and conversion optimization.
- Planned and executed targeted display advertising campaigns to increase brand awareness and visibility.
- Designed and launched effective social advertising campaigns on various platforms to reach specific audiences and drive traffic.
- Continuously monitored and analyzed campaign performance and conversion data to identify weaknesses and implement optimizations.
- Implemented conversion optimization techniques, such as A/B testing and landing page optimization, to improve conversion rates and maximize ROI.
Jan 2012 - Nov 2014
2 years 11 monthsHamburg, Germany
Account Manager
SYZYGY Performance Marketing
- Developed and implemented affiliate marketing strategies, including partnership identification, commission negotiations, and program optimization in the banking sector.
- Maintained and grew affiliate partnerships, monitored performance, provided promotional materials, and resolved conflicts.
- Created and optimized display advertising campaigns, including audience targeting, ad creation, and performance monitoring.
- Managed budgets and performed performance analyses to ensure spending stayed on track and campaign goals were met.
- Conducted market research and competitive analysis to identify trends, new opportunities, and develop competitive strategies.
Sep 2011 - Dec 2011
4 monthsHamburg, Germany
Online Marketing Sales Manager
Internet Media
- Sold Google Ads products: responsible for selling Google Ads products to businesses and advertisers.
- Acquired clients: identified potential clients and built relationships through targeted sales activities.
- Presented products: showcased the benefits and features of Google Ads products to convince clients of their value.
- Conducted needs analysis: assessed clients' individual requirements to offer tailored solutions.
- Negotiated and closed deals: led negotiations with clients, prepared proposals, and finalized contracts to secure sales.
Summary
As an experienced marketer, I have led innovative marketing campaigns that transformed brands and drove unprecedented growth. My strategic thinking, innovative approach and ability to connect with customers have consistently delivered outstanding results. With a track record of surpassing goals and a passion for pushing boundaries, I am ready to advance your company's marketing efforts.
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedEducation
Oct 2014 - Jun 2016
FOM University of Applied Sciences for Economics & Management
Master of Science · Corporate Communication · Hamburg, Germany
Oct 2008 - Jun 2011
University of Europe for Applied Sciences
Bachelor of Science · Communication & Media Management · Iserlohn, Germany
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