Christoph Plamper - Head of Marketing & Comms

Berlin, Germany

Experience

Jan 2023 - Sep 2023

9 months

Berlin, Germany

Head of Marketing & Comms

Caspar Health (GOREHA GmbH)

Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

Jan 2022 - Jul 2022

7 months

Berlin, Germany

Head of Marketing

Mimi Hearing Technologies

Steered award-winning global brand relaunch (Fast Company Brands That Matter, Best of IFA 2022) and strategic repositioning to a leading B2B2C ingredient brand
Strategised and executed 10+ global integrated product launches and multi-channel campaigns (Digital, TV, Content, PR) with major audio, TV and mobile brands and partners
Optimised ABM playbook and implicit lead scoring in HubSpot CRM, achieving +25% MQL/SQL
Developed new B2B SaaS pricing and marketing strategy to grow US and CN markets
Collaborated with Johns Hopkins on global rollout of Hearing Number patient campaign

Sep 2019 - Aug 2021

2 years

Cologne, Germany

Head of Marketing

Healex

Led six product launches (SaaS/PaaS, apps) and developed multi-touch sales and demand generation campaigns to clinics, pharma, biotech and CRO, achieving six-digit revenue per campaign and surpassing clinic sales goals by +200% YoY
Led launch of first COVID-19 employee vaccination and visitor entry app for hospitals, acquiring 220K users in 1.5 months
Built complete marketing automation, sales and analytics stack (Pipedrive CRM, Zendesk, ActiveCampaign, Data Studio, Segment) and developed all websites and custom customer portal
Managed strategic projects (COVID-19 vaccination app, Public Affairs, Hospital Futures Act (KHZG), Healthcare Apps (DiGA/DiPA), Market Research) and key partnerships (e.g., SAP)
Directed all webinars, sales enablement content, and authored 20+ blog articles and case studies
Led fundraising, investor communications, and prepared board and advisor meetings

Oct 2010 - Present

15 years 3 months

Owner

Plamper Consulting

Strategic and operational management of brand, marketing and communication projects
Assumption of interim management and line roles
Consulting activities for major brands, agencies and startups, e.g., VW, NIVEA, Toshiba, L'Oréal, Garnier, Huawei, EnBW, Resmed

Apr 2009 - Sep 2010

1 year 6 months

Freelancer & Consultant

Various agencies and companies

Consulted in digital marketing, e-commerce, web development, SEO, social media and PR

Jan 2008 - Mar 2009

1 year 3 months

Düsseldorf, Germany

Marketing Assistant in International Marketing; Project Associate in International Marketing; Project Assistant in Strategic

METRO Cash & Carry

Collaborated in the group-wide global strategy project Mercury regarding the realignment of Metro Cash & Carry
Collaborated in the development of marketing concepts for the new global umbrella brand, including FMCG marketing, own brands, new pilot stores and strategic analyses
Collaborated in development of pricing and CGM strategies and analysed HoReCa market
Coordinated and edited all national marketing email newsletters, improving opening rates by 50%

Aug 2003 - Sep 2003

2 months

Cologne, Germany

Research Associate / Assistant

Institute for Health Economics (University of Cologne)

Analysed study data and administrated databases with SQL and Microsoft Access

Aug 2001 - Jun 2002

11 months

Cologne, Germany

Research Associate / Assistant

Institute for Health Economics (University of Cologne)

Analysed study data and administrated databases with SQL and Microsoft Access

Summary

14 year experienced efficient marketing and brand manager with a focus on product marketing spanning tech, startup, consulting, and agency experience across B2B & B2C
Strategic, ROI- and data-driven, leading by example in driving end-to-end full-funnel marketing strategies and building out MarCom teams. Strong experience in Product Marketing, Demand / Lead Gen, Aquisition, ABM, CRM, Content, Social (organic/paid), SEO
High affinity for B2B SaaS, marketplaces and platforms. Efficient and analytical at cross-functional collaboration driving product-led / sales-led-growth and partner marketing

Skills

Crm: Salesforce, Hubspot, Pipedrive
Customer Support: Intercom, Zendesk
Project Mgt: Jira, Trello, Asana, Miro
Cms: Wordpress, Jamstack, 11ty
Automation: Hubspot, Marketo, Zapier
Seo: Sistrix, Semrush, Ahrefs, Screaming Frog, Mangools
Social: Hootsuite, Sprout, Sprinkler
Email: Hubspot, Mailchimp, Sendinblue, Rapidmail
Analytics: Google Analytics, Plausible, Looker, Tableau, Kissmetrics, Crazyegg, Hotjar, Mixpanel
Ux/ui: Figma, Adobe Xd, Photoshop
Web Development: Html, Css, Js