Christoph Plamper
Head of Marketing & Comms
Experience
Head of Marketing & Comms
Caspar Health (GOREHA GmbH)
Caspar provides personalised virtual physical therapy, preventive therapy & after care for clinics.
Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations. Reported to CHRO, member of executive leadership and ops committee.
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field mkt, medical briefings in orthopedics, neurology, long-covid, oncology), +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG / app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients / +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships, and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, Active-Campaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance
Consultant for Website Relaunch (via Plamper Consulting)
Mimi Hearing Technologies
Led relaunch of global corporate website, migration of several legacy sites and a client portal to a headless Wordpress setup and no-code landing page builder, achieving +300% site traffic increase, top search engine rankings and lighthouse score. Hired and coordinated agencies, web and UX designers and developers. Redesigned user experience, site functionality, conducted keyword research, onpage SEO and content optimisation. Achieved seamless migration to Google Analytics 4m, DataStudio/Looker and integration with MarTech stack. Collaborated with legal on global data privacy topics, achieving full GDPR compliance.
Head of Marketing
Mimi Hearing Technologies
Mimi provides integrated SoC and AI powered sound personalisation for consumer audio brands.
Led global marketing, PR and brand team (5 FTE) and agency relationships with budget and team responsibility. Reported directly to CEO, member of commercial steering committee.
- Steered award-winning global brand relaunch („Fast Company Brand’s That Matter“, „Best of IFA 2022“) & strategic repositioning to a leading B2B2C ingredient brand
- Strategised and executed 10+ global integrated product launches and multi-channel campaigns (Digital, TV, Content, PR) with major audio, TV and mobile brands and partners
- Optimised ABM playbook and implicit lead scoring in Hubspot CRM (+25% MQL/SQL)
- Developed new B2B SaaS pricing and marketing strategy to grow US / CN markets
- Collaborated with Johns Hopkins on global rollout of Hearing Number patient campaign
Head of Marketing
Healex
Healex builds large scale FHIR-based data integration and platforms for clinical research & care.
Employee No. 3. Recruited by CEO to fuel explosive growth, profitability, and market leadership. Built from scratch, led and scaled the Marketing, PR and Sales departments and all channels with P&L and team responsibility (5 FTE MarCom + 15 cross-functional sales). Reported to CEO.
- Led six product launches (SaaS/PaaS, apps), developed multi-touch sales and demand generation campaigns to clinics, pharma, biotech and CRO, achieving six digits revenue per campaign, surpassing clinic sales goal by +200% YoY. Led launch of first CoV-19 employee vaccination & visitor entry app for hospitals, acquiring 220K users in 1.5 months
- Built complete marketing automation, sales, analytics stack (Pipedrive CRM, Zendesk, ActiveCampaign, DataStudio, Segment), developed all websites & custom customer portal
- Managed strategic projects (Cov-19 vaccination app, Public Affairs, Hospital Futures Act (KHZG), Healthcare Apps (DiGA/DiPA), Market Research) and key partnerships (e.g. SAP)
- Directed all webinars, sales enablement content, wrote 20+ blog articles and case studies
- Led fundraising, investor communications, prepared board and advisor meetings
Marketing expert and advisor (via Plamper Consulting)
High-Tech-Gründerfonds Management (Venture Capital)
Marketing expert and advisor in VC due diligence.
Interim consultant (via Plamper Consulting)
Kontrast Communications
Interim consultant for the launch of a new global umbrella brand and repositioning of the group’s own retail brands (Project for a major global B2B wholesaler). Led and strategised development of brand architecture, launch, marketing strategy, pricing strategy, value added services, market research and agency pitch.
Expert consultant (via Plamper Consulting)
A leading global biotech skincare company
Expert consultant in successful VC investment round & sharpening of company profile. Streamlined brand positioning, created investment pitch deck, conducted brand and market research.
Senior Strategy and Marketing Consultant (via Plamper Consulting)
FCB Global (now Carl Nann)
Senior Strategy and Marketing Consultant for new Mobility as a Service (MaaS) and ride sharing solutions (Project for Volkswagen). Collaborated in development of mobility marketing and novel customer loyalty strategies. Extensive market research and analysis of global MaaS and product marketing strategies.
Co-Founder & Partner (subsequently Advisor)
StartBoosters GmbH
As Co-Founder & Partner (2016): Consulted in setting-up of corporate accelerator & incubation programs, e.g. for a bank. Sourced startups and tech. Provided interim marketing support for programs and startups. Exit. Subsequently acted as Advisor until 09/2017.
Strategy Consultant (via Plamper Consulting)
EnBW Energie Baden-Württemberg
Strategy Consultant for IoT startups (smart sensors). Developed go-to-market strategies and validated multiple IoT business models. Provided GTM and marketing support for IoT startup.
Advisor (via Plamper Consulting)
Various Startups (Digital Health, B2B SaaS, E-Commerce)
Support and mentoring in brand positioning, marketing strategy, fundraising, go-to-market.
Interim Senior Brand Consultant (via Plamper Consulting)
FCB Hamburg (now Carl Nann)
Interim Senior Brand Consultant for the launch of NIVEA Baby (Project for NIVEA). Led successful agency pitch, member of pitch team. Developed pitch strategy, high-growth brand launch, e-commerce and digital marketing strategy, planned campaign dashboards, MarTech and analytics tool stack.
Project Lead and Senior Consultant (via Plamper Consulting)
LEOTAINMENT (now Dentsu Aegis)
Project Lead and Senior Consultant for the development and roll out of the EMEA social media strategy (Project for L'Oréal and Garnier). Developed and steered video, content marketing and influencer marketing campaigns.
Owner
Plamper Consulting
Strategic and operational management of brand, marketing and communication projects. Assumption of interim management and line roles. Consulting activities for major brands, agencies and startups.
Examples of consulting activities include projects for major brands, agencies and startups such as VW, NIVEA, Toshiba, L'Oréal, Garnier, Huawei, EnBW, Resmed, Henkel, gemalt, gematik, Uniklinik Köln, WordsValues, Unitymedia, PhysioAssist, CIConsult, and various other SMEs and growth startups.
Freelancer & Consultant
Various agencies and companies
Consulted in digital marketing, e-commerce, web development, SEO, social media, PR
Marketing Assistant in International Marketing
METRO Cash & Carry International
METRO C&C is a leading international wholesaler in more than 30 countries worldwide.
Collaborated in the group-wide global strategy project Mercury regarding the realignment of Metro Cash & Carry. Collaborated in the development of marketing concepts for the new global umbrella brand incl. FMCG marketing, own brands, new pilot stores, strategic analyses.
As Project Associate in International Marketing:
- Collaborated in development of pricing and CGM strategies, analysed HoReCa market
At METRO Cash & Carry Germany (as Project Assistant in Strategic Marketing):
- Coordinated & edited all national marketing email newsletters, improving opening rates by 50%
Research Associate / Assistant
Institute for Health Economics (University of Cologne)
Analysed study data and administrated databases with SQL and Microsoft Access
Research Associate / Assistant
Institute for Health Economics (University of Cologne)
Analysed study data and administrated databases with SQL and Microsoft Access
Summary
- 14 year experienced efficient marketing and brand manager with a focus on product marketing spanning tech, startup, consulting, and agency experience across B2B & B2C
- Strategic, ROI- and data-driven, leading by example in driving end-to-end full-funnel marketing strategies and building out MarCom teams. Strong experience in Product Marketing, Demand / Lead Gen, Aquisition, ABM, CRM, Content, Social (organic/paid), SEO
- High affinity for B2B SaaS, marketplaces and platforms. Efficient and analytical at cross-functional collaboration driving product-led / sales-led-growth and partner marketing
Languages
Education
FernUniversität in Hagen
B.Sc. · Business Informatics · Hagen, Germany
Universiteit Maastricht
B.Sc. · Economic Studies · Maastricht, Netherlands
University of Mannheim
Diploma · Economics · Mannheim, Germany
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