Sören Von sebelin
Interim Product Lead, Owner, Manager and Consultant
Experience
Jan 2021 - Sep 2023
1 year 9 monthsInterim Product Lead, Owner, Manager and Consultant
Freelance
- Trained and coached management and product teams on effective discovery and delivery methods, optimizing their performance.
- Orchestrated workshops for ideation, alignment, and strategy, resulting in successful product launches and optimizations.
- Provided training and guidance to the team in the absence of senior product leadership.
- Created, executed, and managed product roadmaps and strategies with agile cross-functional teams, throughout various branches and companies.
- Products & Projects: MarTech CMS replatforming (IU Group), kurando App launch, IU.de, recup Partner Shop, AboutYou Online shop.
Jul 2021 - Dec 2021
6 months Germany
Senior Product Owner
EGYM GmbH
- Expanded service range through integration of body measurement services via InBody, Accuniq, cardioscan, Matrix, DKCity
- Collaborative development of mission-based roadmap with all relevant generative research (quant.&qual.)
- Partner & Stakeholder management, and API integration support
- Products: Measurement and Fitness API, Cardio Machine Application
Jan 2020 - Jun 2021
6 months Berlin, Germany
Head of Product Management
Freaks 4U Gaming GmbH
- Developed product vision and strategy for a portfolio of 6 eSports community products, including leading quantitative and qualitative research with each product team.
- Provided effective leadership to a team of 20 direct reports, and managed budget responsibility for the 6 community products.
- Products: 99damage, Summoner’s Inn, Agent’s Range, Prime League, 1pv, joinDota
Dec 2018 - Dec 2020
2 years 1 month Berlin, Germany
Product Owner
sofatutor GmbH
- Thought leader of product discovery practices and product research
- Leading an agile scrum team from beginning to maturity
- 7% reduction of revocation rate through major UX optimization in navigation, resulting from substantial product discovery and delivery
- Reaching and maintaining strategic alignment among Product Teams and all Stakeholder
- Products: sofatutor profiles, navigation and search, Amplitude Integration and Tracking, virtual platform onboarding for customers, “sofaheld” (exercises and characters)
Feb 2018 - Dec 2019
11 months Karlsruhe, Germany
Technical Product Manager
1&1 Telecom GmbH
- Designing new business processes (via BPMN)
- Preparation, negotiation and leading SuperVectoring to launch (private broadband up until 250mbps)
- Products: Super Vectoring
Oct 2017 - Feb 2018
5 months Karlsruhe, Germany
Software Developer
robodev GmbH
- R&D for computer vision module (camera)
Apr 2017 - Oct 2017
7 months Karlsruhe, Germany
Systemadministrator
dmTECH GmbH
- Setup and maintain influxDB and Grafana for monitoring the IT infrastructure
Feb 2011 - Aug 2015
4 years 7 months Hamburg, Germany
Producer / Project Manager
GoodGame Studios / Altigi GmbH
- Company’s scale-up from 100 to 1400 employees within 3 years
- Team’s scale-up from 8 to 60 team members within 2 years
- Lateral leadership for international teams with up to 60 cross-functional collaborator
- Products: Goodgame Empire (web), Empire: Four Kingdoms (mobile), Big Farm
Product Freelancer List personal micro-product
- Product: productfreelancer.com
- Goal: Reduce acquisition stress for freelancers and improve hit-rate for hiring agencies.
- Description: Developed a freelance connection platform with simplified availability updates for freelancers and curated lists for hiring agencies.
- Stack: Bubble.io, Airtable, Stripe, make.com.
Remote
shmoffice personal micro-product
- Product: shmoffice.com
- Goal: Building a community-map to help remote workers find and share workplaces everywhere in the world.
- Description: I single-handedly built the entire webpage using NoCode tools like bubble.io and Airtable, which allowed me to quickly establish a live prototype and determine if we could gather a critical mass of places to add actual value.
- Stack: bubble.io, Airtable, Google Maps API
Project InGame event
Goodgame Studios
- Product: Goodgames Empire
- Goal: Basically building a second temporary game inside a game
- Description: tight schedule, plenty resources, managed to parallelize as good as possible
- Impact: Doubled the revenue while running
Transitioning iu.de from custom CMS to Storyblok
IU Group
- Goal: Streamlining content management and optimizing workflows by migrating from a custom CMS to Storyblok for IU.de, paving the way for future marketing websites to transition from legacy CMS.
- Impact: Significantly reducing content management effort, improving website performance, and establishing a solid foundation for future website transitions while successfully transitioned IU.de.
Project Blue Navy
sofatutor GmbH
- Product: sofatutor Navigation
- Goal: Major UX Optimizations to make Children find content by themselves
- Description: limited resources, unclear due dates, collaborative User Story Map → value first: saved 50% of effort
- Impact: 7% reduction of revocation rate (after 50% done)
Summary
Experienced Product Leader with a proven track record of delivering impactful innovations. With over 13 years of experience, I specialize in leading agile teams, quickly adapting to various setups, and excelling in situations with ambiguous data to create top-quality, user-centric solutions.
LEADER
PASSIONATE
EMPATHIC
CREATIVE
DATA DRIVEN
TEAM GUIDING & TECH
AGILE
STAKEHOLDER ALIGNMENT
MENTORING
NATIVE FRAMEWORKS
MANAGEMENT
Company scale-up: 100 to 1,400 employees in 3 years.
Achieved: +15% lead conversion, +11% applicant conversion, and +200% internal efficiency through MarTech CMS replatforming, reduced revocation rate by 7% through major UX optimization.
Consulted startups with >6M € seed/series-A funding.
Led expansion of discovery work for 6 product teams as a thought leader, trainer, and consultant.
Managed international teams of 60 employees (lateral) and 20 direct reports (disciplinary).
Creator of shmoffice.com and productfreelancer.com (Micro-Products).
Languages
German
Native
English
Advanced
Education
Oct 2015 - Feb 2018
Karlsruhe Institute of Technology
B.Sc., Focus on Robotics · Mechatronics and Information Technology · Karlsruhe, Germany
Mar 2012 - Aug 2015
FOM - University of Economics & Management
B.Sc., Focus on ERP Consultant · Business Computer Science · Hamburg, Germany
Sep 2008 - Feb 2011
Vocational Media School and Norddeutscher Rundfunk
Management assistant in audio-visual media · Hamburg, Germany
Certifications & licenses
Android Basic Nanodegree
Udacity
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