Esther Habibi
Senior Product Manager/Product Owner/ Product Consultant
Experience
Feb 2024 - Apr 2024
3 months Berlin, Germany
On-siteGuest Lecturer
CODE University
Held two on-site guest lecture sessions for Product Management students of the Code University, covering "Agile Values Principles" and "Implementing Agile Processes"
Jan 2024 - Present
1 year 2 months Berlin, Germany
Product Lead
sevdesk GmbH
- Overall responsibility for sevdesk's mobile app and mobile growth strategy; led product trio (Engineerung Manager & Designer), five engineers, the UX research team, and product marketing
- Initiated Flutter-based app rebuild to unify iOS/Android development, targeting 40% of untapped mobile traffic as additional subscription growth lever
- Orchestrated data-driven growth experiments across user journey, projecting 3x increase in mobile funnel CVRs
Oct 2023 - Jan 2024
4 months Berlin, Germany
Product Lead
MYNE
- Introduced OKR framework and roadmapping strategies, aligning operations, engineering, and marketing teams with key business initiatives
- Responsible for the development of a homeowner app, improving property utilization to 90%-100% for homeowners
- Led A/B testing initiative for homepage redesign, driving 33% uplift in Visit to Lead CVR
Sep 2023 - Dec 2023
4 months Toronto, Canada
Product Mentor
Co.Lab.io
- Guided product teams of 3-4 individuals encompassing product, design, and engineering, ensuring successful submission of their MVP within an 8-week bootcamp and offering feedback and support on project submissions
- Facilitated a Midpoint demo, unifying both teams in Week 5, and contributed as a mentor during the Co.Lab Demo Day, providing feedback and industry insights to all teams
Sep 2023 - Dec 2023
4 months Berlin, Germany
Product Lead
Madame Moneypenny
- Conducted rapid discovery to validate new growth vectors, pivoting from a community platform subscription model to high-impact course offerings
- Led cross-functional team in launching "Finance First" course, achieving 0-to-market in 8 weeks and exceeding acquisition targets by 25%
Dec 2022 - Present
2 years 3 monthsProduct Tutor
CareerFoundry
- Supported over 100 students in successfully completing the 6-9 months online program and obtaining a product management certification, maintaining an average tutor rating of 4.98/5 stars
- Evaluated students' assignments and gave actionable suggestions to improve the quality of the submissions
Nov 2019 - Apr 2023
3 years 6 months Berlin, Germany
Product Lead
numa group GmbH
- Joined numa (formerly COSI) in 2019 as employee #6 and played a pivotal role in scaling the Product & Tech organization to 60+ members and securing €64.5M Series B growth capital from top-tier investors (DN Capital, Cherry Ventures, Headline...)
- Hired and managed Junior and Senior Product Managers for numa's web app and ML/operational efficiency initiatives, saving 1200+ man-hours annually and reaching a guest NPS of 60 and beyond
- Owned product strategy, roadmap, and objectives for customer-facing applications and internal tools
- Introduced automated WhatsApp templates to streamline outgoing communication; implemented a WhatsApp-first approach for all customer-related requests, resulting in a CSAT of 90%
- Introduced an automated online check-in solution, enabling +200.000 customers/year to experience a 100% contact-free check-in, achieving a CES score of 4.7/5
Sep 2019 - Nov 2019
3 months Berlin, Germany
Venture Development Intern
Lufthansa Innovation Hub
May 2018 - Aug 2018
4 months Berlin, Germany
Product Management Intern
Audibene
Nov 2016 - Aug 2018
1 year 10 months Vienna, Austria
Product Owner
Accenture Technology Solutions
- Worked for a major client in the public health care industry and orchestrated the Microsoft Dynamics CRM implementation for 30,000+ healthcare professionals
- Collaborated closely with the development team to coordinate feature launches and implemented regular test cycles to ensure high-quality output
Sep 2015 - Sep 2016
1 year 1 month Vienna, Austria
PMO Intern
Accenture GmbH
Summary
Product leader with 7+ years of experience in managing cross-functional teams and driving growth across B2B SaaS, B2C platforms, and marketplace products. Expert in leveraging data-driven, customer-centric strategies to unlock potential in user acquisition, engagement, and revenue growth with a knack for scale-ups and rapidly growing startups. Adept at introducing growth frameworks across diverse verticals including FinTech, PropTech, EdTech, and Travel Tech.
Languages
German
Native
English
Advanced
Portuguese
Elementary
Education
Oct 2017 - Jun 2019
WHU - Otto Beisheim School of Mgmt
Business Admin. · Germany · 1.7 - “Good”
Oct 2010 - Jun 2015