Esther Habibi
Senior Product Manager & Consultant
Experience
Guest Lecturer (Freelance)
CODE University
- Held two on-site guest lecture sessions for Product Management students covering “Agile Values Principles” and “Implementing Agile Processes”
Product Lead (Freelance)
sevdesk GmbH
- Overall responsibility for sevdesk’s mobile app and mobile growth strategy, leading product trio (Engineering Manager & Designer), five engineers, the UX research team, and product marketing
- Initiated Flutter-based app rebuild to unify iOS/Android development, targeting 40% of untapped mobile traffic as an additional subscription growth lever
- Orchestrated data-driven growth experiments across the user journey, projecting a 3x increase in mobile funnel CVRs
Product Lead (Freelance)
MYNE
- Introduced OKR framework and roadmapping strategies, aligning operations, engineering, and marketing teams with key business initiatives
- Responsible for the development of a homeowner app, improving property utilization to 90%-100% for homeowners
- Led A/B testing initiative for homepage redesign, driving 33% uplift in Visit to Lead CVR
Product Mentor (Freelance)
Co.Lab.io
- Guided product teams of 3–4 individuals encompassing product, design, and engineering, ensuring successful submission of their MVP within an 8-week bootcamp and offering feedback and support on project submissions
- Facilitated a midpoint demo, unifying both teams in week 5, and contributed as a mentor during the Co.Lab Demo Day, providing feedback and industry insights to all teams
Product Lead (Freelance)
Madame Moneypenny
- Conducted rapid discovery to validate new growth vectors, pivoting from a community platform subscription model to high-impact course offerings
- Led cross-functional team in launching "Finance First" course, achieving 0-to-market in 8 weeks and exceeding acquisition targets by 25%
Product Tutor (Freelance)
CareerFoundry
- Supported over 100 students in successfully completing the 6–9 months online program and obtaining a product management certification, maintaining an average tutor rating of 4.98/5 stars
- Evaluated students' assignments and gave actionable suggestions to improve the quality of the submissions
Product Lead
numa group GmbH
- Joined numa (formerly COSI) as employee #6 and played a pivotal role in scaling the Product & Tech organization to 60+ members and securing €64.5M Series B growth capital
- Hired and managed Junior and Senior Product Managers for numa’s web app and ML/operational efficiency initiatives, saving 1,200+ man-hours annually and reaching a guest NPS of 60+
- Owned product strategy, roadmap, and objectives for customer-facing applications and internal tools
- Introduced automated WhatsApp templates to streamline outgoing communication, implementing a WhatsApp-first approach for all customer-related requests and resulting in a CSAT of 90%
- Introduced an automated online check-in solution, enabling 200,000+ customers per year to experience a 100% contact-free check-in and achieving a CES score of 4.7/5
Venture Development Intern
Lufthansa Innovation Hub
Product Management Intern
Audibene
Product Owner
Accenture Technology Solutions
- Orchestrated the Microsoft Dynamics CRM implementation for 30,000+ healthcare professionals at a major public healthcare client
- Collaborated closely with the development team to coordinate feature launches and implemented regular test cycles to ensure high-quality output
PMO Intern
Accenture GmbH
Summary
Product leader with 7+ years of experience in managing cross-functional teams and driving growth across B2B SaaS, B2C platforms, and marketplace products. Expert in leveraging data-driven, customer-centric strategies to unlock potential in user acquisition, engagement, and revenue growth with a knack for scale-ups and rapidly growing startups. Adept at introducing growth frameworks across diverse verticals including FinTech, PropTech, EdTech, and Travel Tech.
Skills
Experience
- Product Management: 8 Years
- Data & Analytics: 5 Years
- Leadership: 3 Years
- Mentoring & Tutoring: 2 Years
Competencies
- Prototyping
- Wireframing
- A/b Testing
- Hypothesis Testing
- Prioritization Frameworks
- Customer Interviews
- User Research
- Data Analysis
- Design & Ux Principles
Mentoring & Coaching
- Mentoring
- Coaching
- Lectures
Analytics & Data Tools
- Mixpanel
- Google Analytics
- Looker
- Metabase
- Amplitude
- Hotjar
- Qase
- Sendgrid
- Twilio
- Optimizely
Product & Creative Tools
- Figma
- Miro
- Maze
- Productboard
Marketing & Organizational Tools
- G Suite
- Asana
- Jira
- Slack
- Hubspot
- Typeform
- Airtable
- Datocms
- Surveymonkey
Languages
Education
WHU - Otto Beisheim School of Mgmt
Master of Science, Business Admin. · Business Admin. · Germany · Avg. Grade: 1.7 - “Good”
Vienna University of Economics and Business
Bachelor of Science, Business Admin. · Business Admin. · Vienna, Austria · Avg. Grade: 2.2 - “Good”
Profile
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