Jörn Hendrik Ast - Agile Coach

Q: Where is Jörn Hendrik based?

Jörn Hendrik is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Jörn Hendrik speak?

Jörn Hendrik speaks the following languages: German (Native), English (Advanced), Portuguese (Advanced) .

Q: How many years of experience does Jörn Hendrik have?

Jörn Hendrik has at least 6 years of experience. During this time, Jörn Hendrik has worked in at least 4 different roles and for 8 different companies . The average length of individual experience is 1 year and 8 months . Note that Jörn Hendrik may not have shared all experience and actually has more experience.

Q: What is Jörn Hendrik's latest experience?

Jörn Hendrik's most recent position is Agile Coach at 50Hertz Transmission GmbH .

Q: What companies has Jörn Hendrik worked for in recent years?

In recent years, Jörn Hendrik has worked for 50Hertz Transmission GmbH , adidas AG , and yello Strom GmbH .

Q: Which industries is Jörn Hendrik most experienced in?

Jörn Hendrik is most experienced in industries like Retail , Energy , and Sport and Recreation . Jörn Hendrik also has some experience in Utility Services , Automotive , and Professional Services .

Q: Which business areas is Jörn Hendrik most experienced in?

Jörn Hendrik is most experienced in business areas like Project Management , Information Technology (IT) , and Product Development . Jörn Hendrik also has some experience in Strategy and Planning and Marketing .

Q: Which industries has Jörn Hendrik worked in recently?

Jörn Hendrik has recently worked in industries like Energy , Retail , and Sport and Recreation .

Q: Which business areas has Jörn Hendrik worked in recently?

Jörn Hendrik has recently worked in business areas like Product Development , Project Management , and Information Technology (IT) .

Recommended expert

Berlin, Germany

Experience

Jul 2022 - Apr 2024

1 year 10 months

Berlin, Germany

Agile Coach

50Hertz Transmission GmbH

Development of a scaled-agile working model for the work dimensions: values, roles, events, artefacts and workflows
Team size: four delivery teams with 48 team members, five product owners, three agile masters
Development of strategies in the area of scaled-agile product development according to Scrum, LeSS and the New Work Heroes transformation helix
Moderation of the SOL Planning Workshop for the overall project with more than 100 participants (PI planning according to SAFe)
Coaching of all five areas their managers for the SOL Planning Workshop (structuring the work packages, preparing the planning board)
Coaching and mentoring for the three Agile Masters in the scaled-agile team environment (four+ delivery teams)
Moderation of scaled agile events, such as Sprint Planning I-III, Multiteam Refinement II, Sprint Review, overall team retrospective
Support in consulting for stakeholder management and the strategic area of all project partners (construction site management: Inge, ARGE, cable producer NKT GmbH)
Support for increasing measurability and the development of metrics according to agile product development
Moderation of workshops, training and coaching for the overall project
Methods and tools: Product Ownership, Scrum Mastery, Systems Thinking, User Story Mapping, Teamhood (backlog ticketing system), Miro, Kanban, Flight Level; certifications: LeSS Certified Practitioner, SAFe PI-Planning Moderator

Mar 2021 - Nov 2023

2 years 9 months

Herzogenaurach, Germany

Agile Coach

adidas AG

Agile Coaching: provided clarity on the agile maturity of all product and feature teams through the adidas internal Success Framework with more than 30 metrics from product set-up to planning, cooperation, DevOps and continuous delivery
Cooperation with an international Agile Coaches team; OKR consulting, moderation of workshops with teams and management
Implementation of LeSS principles for the scaled team structure, focus on cross-team events like Product Team Refinement, Product Team Planning and Global Reviews
Leadership Coaching in new agile roles: responsibilities and role descriptions, stakeholder management through stakeholder mapping and personal leadership coaching sessions
Creation of the Agile Playbook in Confluence for onboarding, implementation of Flow Metrics and Flight Level methodologies with examples and success cases
Methods and tools: Scrum Mastery, LeSS, OKRs, User Story Mapping, Atlassian Tool Stack (Jira, Confluence), Atlassian Plugins (Upraise, Advanced Roadmap, EazyBI), Flow Framework, Flight Level

Aug 2020 - Aug 2021

1 year 1 month

Cologne, Germany

Agile Coach

yello Strom GmbH

Supported business modeling, pivoting and growth hacking following Lean Startup methodology for existing and new business models
Further development of customer journeys according to Customer Experience/Centricity models
Coaching in the area of the Yello Agile Flow: events, artifacts, roles, Scrum Mastery, impact/story mapping, Scaled Scrum/SoS
One-on-one coaching with the Business Owner and the Product Owners
Coronability coaching and remote work sessions on the impact of the pandemic-related 100% home office situation
Methods and tools: Scrum Mastery, OKRs, Lean Startup, Business Modeling/Investment Portfolio Modeling, Microsoft Azure DevOps, Flight Levels

Apr 2020 - Aug 2020

5 months

Facilitator

Diverse / Coronability Support

DCSO GmbH: three-part strategy workshop with leadership team for upcoming investment round
PROLAN Datensysteme GmbH: user story mapping workshop for the pitch to develop an individual CRM for Amnesty International
AVM GmbH / Fritz!Box: Idea Loop creative workshop for Instagram content strategy
Eisenschmidt Consulting Crew: Idea Loop creative workshop for the launch strategy of the MAIN7 online course for organizational development
AWIN AG: Coronability team coaching for 24 worldwide, remotely working executives
design for human nature: Coronability team workshop for a client

Dec 2019 - Mar 2020

4 months

Herzogenaurach, Germany

Agile Coach

adidas AG

Scrum Mastery: moderation of agile events, coaching in the use of agile artifacts
Cooperation with an international 20-person Agile Coaches team; conception and implementation of an adidas internal Agile Maturity Framework
OKR consulting: moderation of workshops with teams and management, development of a method from OKRs to the product backlog (reporting and training)
Requirements workshops: Definition of Ready/Done, User Story Mapping, user story cutting, magic estimation, user acceptance criteria, product backlog workshops, Jira sprint boards and labeling
Leadership Coaching in new agile roles: responsibilities and role descriptions, stakeholder management through stakeholder mapping and personal leadership coaching sessions
Methods and tools: Scrum Mastery, OKRs, User Story Mapping, Atlassian Tool Stack (Jira, Confluence)

Jun 2019 - Oct 2019

5 months

Coburg, Germany

Agile Coach

HUK Coburg

Scrum Mastery: moderation of agile events, coaching in the use of agile artifacts
Product backlog workshops, coaching on agile roles, agile requirements (story cutting methods, magic estimation, user acceptance criteria definition)
Agile workshops: conception and moderation of formats such as Agile Thinking, Scrum method, User Story Mapping
Methods and tools: Scrum Mastery, User Story Mapping, Atlassian Tool Stack (Jira, Confluence)

Apr 2018 - Jun 2019

1 year 3 months

Wolfsburg, Germany

Agile Coach

Volkswagen AG

Agile requirements coaching: user story cutting methods, estimates, user acceptance criteria definition
Collaboration with a team of 15 Agile Coaches; conception and implementation of an Agile Maturity Framework
Conception and moderation of agile workshop formats: Scrum/SAFe Framework, Agile Requirements, User Story Mapping
Scrum Mastery: moderation of agile events, coaching in the use of agile artifacts, coaching on agile roles
Coaching during PI-Plannings with more than 1,500 participants; workshops with feature teams and international DevTeams
Integration workshops with markets (North America, China) and brands (Seat, Škoda) in Wolfsburg and Prague
Methods and tools: Scrum Mastery, Scaled Agile Framework (SAFe), User Story Mapping, Atlassian Tool Stack (Jira, Confluence)

Jan 2018 - Apr 2018

4 months

Stuttgart, Germany

Agile Coach and Facilitator

Daimler AG

Design and facilitation for the internal leadership roadshow for Mercedes-Benz Trucks; facilitation of Design Thinking and innovation workshops for an intrapreneurship team of MBVD
Agile Coach for a groupwide employee Swarm; design and facilitation of strategy workshops for the Leadership 2020 initiative
Methods and tools: Scrum Mastery, Service Design, Facilitation

May 2017 - Aug 2017

4 months

Berlin, Germany

Scrum Master Hospitation

idealo Internet GmbH

Moderated dailies, weeklies and retrospectives
Supported sprint planning and accompanied the Agile Coaches in huddles
Methods and tools: Scrum, Kanban

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Energy (3 years), Retail (3 years), Sport (2.5 years), Utilities (2 years), Automotive (1.5 years), and Professional Services (0.5 years).

Energy

Retail

Sport

Utilities

Automotive

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (5.5 years), Information Technology (4.5 years), Product Development (4.5 years), Marketing (0.5 years), and Strategy (0.5 years).

Project Management

Information Technology

Product Development

Marketing

Strategy

Summary

44 years old, father of a 16 years old daughter, Author, Filmmaker and Podcaster at New Work Heroes, Kundalini Yoga

Skills

Agile Coaching
Certified Less Practitioner
Scrum Master
Product Owner
Pi-planning Moderator
Okr-master
Author
Keynote Speaker

Topics:

Large Scale Scrum
Organisational Design
Personal Development

Industries:

Automotive
Construction
Energy
Fmcg
Insurances
Tech-startups
Tourism
Wholesale

Languages

German

Native

English

Advanced

Portuguese

Advanced

Education

Oct 2005 - Sep 2006

Universität Hamburg

Sociology · Hamburg, Germany

Aug 1999 - Feb 2002

Dirala Blankeneser Werkstätten GmbH

Apprenticeship as interior decorator (Raumausstatter-Lehre) · Hamburg, Germany

Certifications & licenses

LeSS Certified Practitioner

Lean Sherpas GmbH

Certified Product Owner

Scrum Alliance

Certified Scrum Master

Scrum Alliance

Profile

Created

August 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Jörn Hendrik based?

Jörn Hendrik is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Jörn Hendrik speak?

Jörn Hendrik speaks the following languages: German (Native), English (Advanced), Portuguese (Advanced).

How many years of experience does Jörn Hendrik have?

Jörn Hendrik has at least 6 years of experience. During this time, Jörn Hendrik has worked in at least 4 different roles and for 8 different companies. The average length of individual experience is 1 year and 8 months. Note that Jörn Hendrik may not have shared all experience and actually has more experience.

What roles would Jörn Hendrik be best suited for?

Based on recent experience, Jörn Hendrik would be well-suited for roles such as: Agile Coach, Facilitator, Agile Coach and Facilitator.

What is Jörn Hendrik's latest experience?

Jörn Hendrik's most recent position is Agile Coach at 50Hertz Transmission GmbH.

What companies has Jörn Hendrik worked for in recent years?

In recent years, Jörn Hendrik has worked for 50Hertz Transmission GmbH, adidas AG, and yello Strom GmbH.

Which industries is Jörn Hendrik most experienced in?

Jörn Hendrik is most experienced in industries like Retail, Energy, and Sport and Recreation. Jörn Hendrik also has some experience in Utility Services, Automotive, and Professional Services.

Which business areas is Jörn Hendrik most experienced in?

Jörn Hendrik is most experienced in business areas like Project Management, Information Technology (IT), and Product Development. Jörn Hendrik also has some experience in Strategy and Planning and Marketing.

Which industries has Jörn Hendrik worked in recently?

Jörn Hendrik has recently worked in industries like Energy, Retail, and Sport and Recreation.

Which business areas has Jörn Hendrik worked in recently?

Jörn Hendrik has recently worked in business areas like Product Development, Project Management, and Information Technology (IT).

What is Jörn Hendrik's education?

Jörn Hendrik attended Universität Hamburg for Sociology.

Does Jörn Hendrik have any certificates?

Jörn Hendrik has 3 certificates. These include: LeSS Certified Practitioner, Certified Product Owner, and Certified Scrum Master.

What is the availability of Jörn Hendrik?

Jörn Hendrik is immediately available part-time for suitable projects.

What is the rate of Jörn Hendrik?

Jörn Hendrik's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.