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André Jokic

Strategic Growth, Automation & Transformation

André Jokic
Berlin, Germany

Experience

Dec 2023 - Present
2 years 4 months

Founder | Head of Marketing, Brand & Concept

ok.bye conceptions

  • Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
  • Built a network of 30+ specialists across design, content, and performance marketing.
  • Delivered 360° campaigns combining storytelling, digital performance, and live activations.
  • Supported clients in scaling awareness and engagement through data-driven creative strategy.
Nov 2023 - Present
2 years 5 months

Independent Growth & Sales Consultant

ok.bye conceptions

  • Operating under the umbrella of ok.bye conceptions, a freelancer collective collaborating on growth, marketing, and transformation projects for leading tech and service companies.
  • GetYourGuide – Sales enablement & transformation: designed and implemented global sales operations for a SaaS organization, including CRM architecture, BPO onboarding across three continents, and unified sales processes, enabling 30% faster onboarding and 15% higher lead-to-close ratio.
  • Solandeo – Team lead meter operations: managed and restructured tech operations team; introduced automation tools and performance KPIs, increasing process efficiency by 25% and reducing manual workload by 40%.
  • Arbio – Growth management: developed and executed a digital sales and acquisition strategy leveraging SEO, paid media, and CRM automation, boosting qualified leads by 35% within six months.
  • Finanzierung.com – Performance marketing: optimized paid media and funnel performance across Google and LinkedIn Ads, increasing ROI by 22% and improving CPL by 18%.
  • Haufe Group – Growth advisory (ongoing): advising digital unit on cross-channel acquisition and marketing automation strategies to scale B2B SaaS growth.
  • Pioneers Club – Startup mentoring (ongoing): mentoring early-stage founders on GTM strategy, leadership, and growth readiness.
Sep 2020 - Oct 2023
3 years 2 months
Berlin, Germany

Managing Director

KOMPAGNON

  • Founded and scaled a full-service creative and event agency recognized for community-driven brand and event experiences.
  • Built and led a cross-functional team of over 15 across creative, sales, production, and PR.
  • Developed a profitable B2B service portfolio from zero to €1.2 M ARR within two years.
  • Designed and produced international marketing and sales campaigns for global brands, driving brand awareness and lead generation.
  • Secured long-term partnerships with top startups and corporates.
  • Implemented CRM and sales processes to improve lead conversion and project forecasting.
Mar 2019 - Sep 2021
2 years 7 months
Berlin, Germany

Head of Inside Sales Germany

Doctolib GmbH

  • Built an inside sales team from scratch, scaling from 0 to 40 FTE and expanded national sales operations.
  • Designed and implemented sales structure, compensation plans, and CRM analytics.
  • Drove double-digit monthly revenue growth through data-driven processes and coaching.
  • Introduced a structured KPI framework and sales training program.
Oct 2015 - Feb 2019
3 years 5 months
Berlin, Germany

Head of Sales

Rocket Internet

  • Built, led, and transformed B2B sales teams across multiple ventures including Delivery Hero, Foodora, Caterwings, and Pizza.de.
  • Expanded new markets in DACH, UK, and the Netherlands, leading local sales launches and operations.
  • Supported the handover of Delivery Hero Germany to Lieferando during consolidation.
  • Consistently outperformed sales targets with average performance above 110%.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (5.5 years), Food and Beverage (3.5 years), Banking and Finance (2.5 years), Information Technology (2.5 years), Tourism (2.5 years), and Healthcare (2.5 years).

Advertising
Food and Beverage
Banking and Finance
Information Technology
Tourism
Healthcare

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (10.5 years), Marketing (5.5 years), Information Technology (2.5 years), and Business Intelligence (2.5 years).

Sales
Marketing
Information Technology
Business Intelligence

Summary

Strategic and hands-on Head of Sales & Growth Leader with a strong record of building high-performing teams, implementing scalable sales processes, and driving measurable revenue growth across SaaS, tech, and creative industries.​

Combines leadership in Sales Enablement, CRM Architecture, and Process Automation with a proven ability to lead cross-functional transformation and accelerate go-to-market success. Known for driving operational excellence and commercial growth through data, structure, and storytelling.

Core strengths: Sales Leadership | Sales Enablement | GTM Strategy | B2B & SaaS Sales | CRM (Salesforce, HubSpot) | Team Development | Revenue Operations | Performance Marketing | Process Optimization | Change Management

Skills

  • Sales & Crm: Salesforce | Hubspot | Sap S/4hana | Apollo | Smartlead | Lemlist
  • Growth & Marketing: Linkedin Ads | Google Ads | Meta Ads | Seo/sea | Ga4 | Looker Studio
  • Enablement & Ops: Monday.com | Asana | Notion | Zapier | Airtable | Miro
  • Methodologies: Bpmn 2.0 | Agile (Scrum / Kanban) | Change Management | Sales Coaching

Languages

German
Native
English
Native
French
Advanced

Education

Oct 2012 - Jun 2015

FernUniversität Hagen

Bachelor of Arts · Business Administration & Management · Hagen, Germany

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is André based?

André is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does André speak?

André speaks the following languages: German (Native), English (Native), French (Advanced).

How many years of experience does André have?

André has at least 10 years of experience. During this time, André has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 1 month. Note that André may not have shared all experience and actually has more experience.

What roles would André be best suited for?

Based on recent experience, André would be well-suited for roles such as: Founder | Head of Marketing, Brand & Concept, Independent Growth & Sales Consultant, Managing Director.

What is André's latest experience?

André's most recent position is Founder | Head of Marketing, Brand & Concept at ok.bye conceptions.

What companies has André worked for in recent years?

In recent years, André has worked for ok.bye conceptions, KOMPAGNON, and Doctolib GmbH.

Which industries is André most experienced in?

André is most experienced in industries like Advertising, Food and Beverage, and Healthcare. André also has some experience in Banking and Finance, Information Technology (IT), and Tourism and Hospitality.

Which business areas is André most experienced in?

André is most experienced in business areas like Sales, Marketing, and Business Intelligence. André also has some experience in Information Technology (IT).

Which industries has André worked in recently?

André has recently worked in industries like Advertising, Healthcare, and Banking and Finance.

Which business areas has André worked in recently?

André has recently worked in business areas like Sales, Marketing, and Business Intelligence.

What is André's education?

André holds a Bachelor in Business Administration & Management from FernUniversität Hagen.

What is the availability of André?

André is immediately available full-time for suitable projects.

What is the rate of André?

André's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire André?

To hire André, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
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Market avg: 670-830 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.