André J.
Independent Strategic Growth & Transformation Manager | Interim Manager | Freelancer
Experience
Dec 2023 - Present
1 year 11 monthsBerlin, Germany
Founder | Head of Marketing, Brand & Concept
ok.bye conceptions
- Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates
- Built a network of 30+ specialists across design, content, and performance marketing
- Delivered 360° campaigns combining storytelling, digital performance, and live activations
- Supported clients in scaling awareness and engagement through data-driven creative strategy
Nov 2023 - Present
2 yearsBerlin, Germany
Independent Growth & Sales Consultant
ok.bye conceptions
- Designed and implemented global sales operations for a SaaS organization, including CRM architecture, BPO onboarding across 3 continents, and unified sales processes, enabling 30% faster onboarding and 15% higher lead-to-close ratio
- Managed and restructured tech operations team; introduced automation tools and performance KPIs, increasing process efficiency by 25% and reducing manual workload by 40%
- Developed and executed a digital sales and acquisition strategy leveraging SEO, paid media, and CRM automation, boosting qualified leads by 35% within 6 months
- Optimized paid media and funnel performance across Google and LinkedIn Ads, increasing ROI by 22% and improving CPL by 18%
- Advised digital unit on cross-channel acquisition and marketing automation strategies to scale B2B SaaS growth (ongoing)
- Mentored early-stage founders on GTM strategy, leadership, and growth readiness (ongoing)
Sep 2020 - Oct 2023
3 years 2 monthsBerlin, Germany
Managing Director
KOMPAGNON
- Founded and scaled a full-service creative and event agency recognized for community-driven brand and event experiences
- Built and led a cross-functional team of 15+ across creative, sales, production, and PR
- Developed a profitable B2B service portfolio from zero to €1.2M ARR within two years
- Designed and produced international marketing and sales campaigns for global brands, driving brand awareness and lead generation
- Secured long-term partnerships with top startups and corporates
- Implemented CRM and sales processes to improve lead conversion and project forecasting
Mar 2019 - Sep 2021
2 years 7 monthsBerlin, Germany
Head of Inside Sales Germany
Doctolib GmbH
- Built inside sales team from scratch (0 to 40 FTE) and scaled national sales operations
- Designed and implemented sales structure, compensation plans, and CRM analytics
- Drove double-digit monthly revenue growth through data-driven processes and coaching
- Introduced structured KPI framework and sales training program
Oct 2015 - Feb 2019
3 years 5 monthsBerlin, Germany
Head of Sales
Rocket Internet (Delivery Hero, Foodora, Caterwings, Pizza.de)
- Built, led, and transformed B2B sales teams across multiple ventures in different growth phases
- Expanded new markets in DACH, UK, and the Netherlands, leading local sales launches and operations
- Supported the handover of Delivery Hero Germany to Lieferando during consolidation
- Consistently outperformed sales targets with average performance over 110%
Summary
Strategic and hands-on Head of Sales & Growth Leader with a strong record of building high-performing teams, implementing scalable sales processes, and driving measurable revenue growth across SaaS, tech, and creative industries.
Combines leadership in Sales Enablement, CRM Architecture, and Process Automation with a proven ability to lead cross-functional transformation and accelerate go-to-market success. Known for driving operational excellence and commercial growth through data, structure, and storytelling.
- Sales Leadership
- Sales Enablement
- Go-to-market Strategy
- B2B & SaaS Sales
- CRM (Salesforce, HubSpot)
- Team Development
- Revenue Operations
- Performance Marketing
- Process Optimization
- Change Management
Languages
German
NativeEnglish
NativeFrench
AdvancedPortuguese
ElementaryEducation
Oct 2012 - Jun 2015
FernUniversität Hagen
Bachelor of Arts · Business Administration & Management · Germany
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