Recommended expert

André Jokic

Founder | Head of Marketing, Brand & Concept

André Jokic
Berlin, Germany

Experience

Dec 2023 - Present
2 years 2 months

Founder | Head of Marketing, Brand & Concept

ok.bye conceptions

  • Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
  • Built a network of 30+ specialists across design, content, and performance marketing.
  • Delivered 360° campaigns combining storytelling, digital performance, and live activations.
  • Supported clients in scaling awareness and engagement through data-driven creative strategy.
Nov 2023 - Present
2 years 3 months

Independent Growth & Sales Consultant

ok.bye conceptions

  • Operating under the umbrella of ok.bye conceptions, a freelancer collective collaborating on growth, marketing, and transformation projects for leading tech and service companies.
  • GetYourGuide – Sales enablement & transformation: designed and implemented global sales operations for a SaaS organization, including CRM architecture, BPO onboarding across three continents, and unified sales processes, enabling 30% faster onboarding and 15% higher lead-to-close ratio.
  • Solandeo – Team lead meter operations: managed and restructured tech operations team; introduced automation tools and performance KPIs, increasing process efficiency by 25% and reducing manual workload by 40%.
  • Arbio – Growth management: developed and executed a digital sales and acquisition strategy leveraging SEO, paid media, and CRM automation, boosting qualified leads by 35% within six months.
  • Finanzierung.com – Performance marketing: optimized paid media and funnel performance across Google and LinkedIn Ads, increasing ROI by 22% and improving CPL by 18%.
  • Haufe Group – Growth advisory (ongoing): advising digital unit on cross-channel acquisition and marketing automation strategies to scale B2B SaaS growth.
  • Pioneers Club – Startup mentoring (ongoing): mentoring early-stage founders on GTM strategy, leadership, and growth readiness.
Sep 2020 - Oct 2023
3 years 2 months
Berlin, Germany

Managing Director

KOMPAGNON

  • Founded and scaled a full-service creative and event agency recognized for community-driven brand and event experiences.
  • Built and led a cross-functional team of over 15 across creative, sales, production, and PR.
  • Developed a profitable B2B service portfolio from zero to €1.2 M ARR within two years.
  • Designed and produced international marketing and sales campaigns for global brands, driving brand awareness and lead generation.
  • Secured long-term partnerships with top startups and corporates.
  • Implemented CRM and sales processes to improve lead conversion and project forecasting.
Mar 2019 - Sep 2021
2 years 7 months
Berlin, Germany

Head of Inside Sales Germany

Doctolib GmbH

  • Built an inside sales team from scratch, scaling from 0 to 40 FTE and expanded national sales operations.
  • Designed and implemented sales structure, compensation plans, and CRM analytics.
  • Drove double-digit monthly revenue growth through data-driven processes and coaching.
  • Introduced a structured KPI framework and sales training program.
Oct 2015 - Feb 2019
3 years 5 months
Berlin, Germany

Head of Sales

Rocket Internet

  • Built, led, and transformed B2B sales teams across multiple ventures including Delivery Hero, Foodora, Caterwings, and Pizza.de.
  • Expanded new markets in DACH, UK, and the Netherlands, leading local sales launches and operations.
  • Supported the handover of Delivery Hero Germany to Lieferando during consolidation.
  • Consistently outperformed sales targets with average performance above 110%.

Summary

Strategic and hands-on Head of Sales & Growth Leader with a strong record of building high-performing teams, implementing scalable sales processes, and driving measurable revenue growth across SaaS, tech, and creative industries.​

Combines leadership in Sales Enablement, CRM Architecture, and Process Automation with a proven ability to lead cross-functional transformation and accelerate go-to-market success. Known for driving operational excellence and commercial growth through data, structure, and storytelling.

Core strengths: Sales Leadership | Sales Enablement | GTM Strategy | B2B & SaaS Sales | CRM (Salesforce, HubSpot) | Team Development | Revenue Operations | Performance Marketing | Process Optimization | Change Management

Skills

  • Sales & Crm: Salesforce | Hubspot | Sap S/4hana | Apollo | Smartlead | Lemlist
  • Growth & Marketing: Linkedin Ads | Google Ads | Meta Ads | Seo/sea | Ga4 | Looker Studio
  • Enablement & Ops: Monday.com | Asana | Notion | Zapier | Airtable | Miro
  • Methodologies: Bpmn 2.0 | Agile (Scrum / Kanban) | Change Management | Sales Coaching

Languages

German
Native
English
Native
French
Advanced

Education

Oct 2012 - Jun 2015

FernUniversität Hagen

Bachelor of Arts · Business Administration & Management · Hagen, Germany

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