André Jokic
Strategic Growth, Automation & Transformation
Experience
Founder | Head of Marketing, Brand & Concept
ok.bye conceptions
- Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
- Built a network of 30+ specialists across design, content, and performance marketing.
- Delivered 360° campaigns combining storytelling, digital performance, and live activations.
- Supported clients in scaling awareness and engagement through data-driven creative strategy.
Independent Growth & Sales Consultant
ok.bye conceptions
- Operating under the umbrella of ok.bye conceptions, a freelancer collective collaborating on growth, marketing, and transformation projects for leading tech and service companies.
- GetYourGuide – Sales enablement & transformation: designed and implemented global sales operations for a SaaS organization, including CRM architecture, BPO onboarding across three continents, and unified sales processes, enabling 30% faster onboarding and 15% higher lead-to-close ratio.
- Solandeo – Team lead meter operations: managed and restructured tech operations team; introduced automation tools and performance KPIs, increasing process efficiency by 25% and reducing manual workload by 40%.
- Arbio – Growth management: developed and executed a digital sales and acquisition strategy leveraging SEO, paid media, and CRM automation, boosting qualified leads by 35% within six months.
- Finanzierung.com – Performance marketing: optimized paid media and funnel performance across Google and LinkedIn Ads, increasing ROI by 22% and improving CPL by 18%.
- Haufe Group – Growth advisory (ongoing): advising digital unit on cross-channel acquisition and marketing automation strategies to scale B2B SaaS growth.
- Pioneers Club – Startup mentoring (ongoing): mentoring early-stage founders on GTM strategy, leadership, and growth readiness.
Managing Director
KOMPAGNON
- Founded and scaled a full-service creative and event agency recognized for community-driven brand and event experiences.
- Built and led a cross-functional team of over 15 across creative, sales, production, and PR.
- Developed a profitable B2B service portfolio from zero to €1.2 M ARR within two years.
- Designed and produced international marketing and sales campaigns for global brands, driving brand awareness and lead generation.
- Secured long-term partnerships with top startups and corporates.
- Implemented CRM and sales processes to improve lead conversion and project forecasting.
Head of Inside Sales Germany
Doctolib GmbH
- Built an inside sales team from scratch, scaling from 0 to 40 FTE and expanded national sales operations.
- Designed and implemented sales structure, compensation plans, and CRM analytics.
- Drove double-digit monthly revenue growth through data-driven processes and coaching.
- Introduced a structured KPI framework and sales training program.
Head of Sales
Rocket Internet
- Built, led, and transformed B2B sales teams across multiple ventures including Delivery Hero, Foodora, Caterwings, and Pizza.de.
- Expanded new markets in DACH, UK, and the Netherlands, leading local sales launches and operations.
- Supported the handover of Delivery Hero Germany to Lieferando during consolidation.
- Consistently outperformed sales targets with average performance above 110%.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (5.5 years), Food and Beverage (3.5 years), Banking and Finance (2.5 years), Information Technology (2.5 years), Tourism (2.5 years), and Healthcare (2.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Sales (10.5 years), Marketing (5.5 years), Information Technology (2.5 years), and Business Intelligence (2.5 years).
Summary
Strategic and hands-on Head of Sales & Growth Leader with a strong record of building high-performing teams, implementing scalable sales processes, and driving measurable revenue growth across SaaS, tech, and creative industries.
Combines leadership in Sales Enablement, CRM Architecture, and Process Automation with a proven ability to lead cross-functional transformation and accelerate go-to-market success. Known for driving operational excellence and commercial growth through data, structure, and storytelling.
Core strengths: Sales Leadership | Sales Enablement | GTM Strategy | B2B & SaaS Sales | CRM (Salesforce, HubSpot) | Team Development | Revenue Operations | Performance Marketing | Process Optimization | Change Management
Skills
- Sales & Crm: Salesforce | Hubspot | Sap S/4hana | Apollo | Smartlead | Lemlist
- Growth & Marketing: Linkedin Ads | Google Ads | Meta Ads | Seo/sea | Ga4 | Looker Studio
- Enablement & Ops: Monday.com | Asana | Notion | Zapier | Airtable | Miro
- Methodologies: Bpmn 2.0 | Agile (Scrum / Kanban) | Change Management | Sales Coaching
Languages
Education
FernUniversität Hagen
Bachelor of Arts · Business Administration & Management · Hagen, Germany
Profile
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