Armand Lidtke

Lekker Energie - Full Service Campaigning, Social Media & Content:

• Leading the full-service agency for lekker.
• Campaign communication.
• Online marketing & OOH campaigns.
• Website implementation and social media presence.
• Ongoing consulting and workshops.

Amazon - Employer Branding:

• 'Get The Whole Package' campaign for employees in Germany, UK, Poland and the Czech Republic.
• Concept, set design, shooting and roll-out.
• 360° communication including OOH, online ads, landing page and social media.
• Executive creative direction, art direction, concept and shooting support.

Citroen Multicity - Social Media & Content Marketing:

• 'GoingPlaces' positioning against competitors in carsharing.
• Relaunch of the Facebook presence with strategy and editorial plan.
• Content creation with text and image ideas as well as like ads.
• Workshops and direct communication with users.

Lufthansa Cargo - Content & Community Management:

• Networking the World.
• Editing, classic posting and community management for Instagram and Facebook.

Metro Cash & Carry - Brand Building & Recruitment Campaign:

• 'TakeTheExit' 360 Teaser Campaign.
• Strategic brand management, brand identity, OOH, videos and guerrilla marketing.
• Creative project responsibility for an award-winning campaign (German Brand Award).

Trade Republic - Brand Building & Campaigning:

• Concept and rollout of brand identity online and offline.
• Development of content and ads for Facebook, Instagram, YouTube and TV.
• Executive creative direction as well as ongoing consulting and workshops.

Oply Carsharing - Brand Building & Campaigning:

• Development of brand identity, manifesto and tone of voice.
• Launch campaigns in Munich, Berlin and Hamburg.
• Claim development, concept and brand building.

Sana Kliniken - Employer Branding & Recruitment Campaign:

• 'AberBitteMitSana' campaign using well-known internet memes with employees.
• Concept, executive creative direction, shoot management and project management.
• Winner of the Klinik Award by Rotthaus.

Grover - Online & Social Media Campaign:

• Extension of the 'Dann miet’se' campaign on social media.
• Development of PR-effective actions like the April Fool's joke about cat rentals.
• Concept and executive creative direction.

• Collaboration with various agencies and clients.
• Agency experience: Aimaq von Lobenstein, Aperto, BBDO Düsseldorf, DigitasLBi, Ketchum Pleon, KKLD, Peix, Saatchi & Saatchi, Scholz & Friends, Shanghai Berlin, Thjnk, VCCP, Votum, Weber Shandwick.

• Digital extension of the international campaign for the Volkswagen New Beetle.
• Relaunch of Beetle.com including new modules and intro.
• Creation of traffic-generating actions on social media and mobile.
• Art and creative direction, storytelling, and social media integration.

• Mercedes Benz Tech-Center: concept, copywriting, and shoot direction for the information platform.
• Coke Light Digital Campaign: development of the "Hör auf dein Herz" campaign with Heidi Klum to promote heart health.
• Swarovski Waterschool Foundation: creative direction and project management for the CSR microsite and campaign.
• Coca Cola Coke Momentum: concept of interactive webisodes for the 125th anniversary and implementation of a container installation at the Brandenburg Gate.

• BIC Pens Viral Campaign: development of an award-winning campaign (Cannes Lion).
• Produced content with stars like Klaus Wowereit, Quentin Tarantino, Robert Downey Jr., and Herbert Grönemeyer.
• Concept and art direction for the "Mit BIC unterschreibe ich alles" campaign.

• Strassenfeger hilft: developed an online and offline campaign for the homeless magazine.
• Developed creative concept ideas to increase awareness for social causes.
• Conducted photo shoots and implemented campaigns.