Executive Creative Director

First, a few know-it-all words

Brands are like people: Some are strategically planned, others come to life almost by accident. They're born, develop their own style & character, but if they don't keep evolving, they fade into meaninglessness & insignificance.

My passion is to understand & work out the essence & character of brands, then create creative communication from that.

Creativity is proven to help sell. Almost 50% of sales performance comes from the power of creative content. (Source: NC Solutions)

Packed into the right stories, formats & channels, it creates reach that helps brands grow healthily. Because we remember storytelling 22 times better than dry numbers. (Source: Stanford University)