Petar M. - Freelance Lecturer

Berlin, Germany

Experience

Jan 2023 - Nov 2023

11 months

Munich, Germany

Developed course material on online marketing strategy and project management
Taught online marketing strategy, inbound marketing, content marketing, project management, and onsite marketing
Coached participants in digital marketing and digitalization

Jan 2020 - Present

6 years

Berlin, Germany

Developed course material on online marketing strategy and project management
Taught online marketing strategy, inbound marketing, content marketing, project management, and onsite marketing
Coached participants in digital marketing and digitalization

Jan 2016 - Present

10 years

Berlin, Germany

Provided freelance consulting for digital marketing and interim management for digital marketing projects
Delivered product management and consulting for SaaS clients in the healthcare sector
Since 2020, served as a guest lecturer for online marketing, delivering trainings and coaching in marketing and digital projects

Jan 2013 - Dec 2016

4 years

Berlin, Germany

Managed project implementation and direct and indirect sales of standard and custom Google and YouTube platform solutions for enterprise clients
Provided account management, coordinating customer requests with technical teams in Hamburg and account managers in Dublin
Utilized Google Analytics and DoubleClick for analysis and programmatic online marketing management
Conceptualized and executed scalable online marketing activities
Conducted client training and events for large clients, incubators, startups, and agencies in Germany and internationally

Jan 2010 - Dec 2013

4 years

Hamburg, Germany

Advised and supported various sales teams as an expert for YouTube, Display and new product offerings in client meetings
Initiated certification of research vendors, achieving revenue impact of $300k–$500k
Led branding client workshops and internal training sessions
Planned and monitored quarterly and annual campaign sales targets

Jan 2004 - Dec 2010

7 years

Karlsruhe, Germany

Led and coordinated multiple marketing teams of up to 70 members to execute various marketing programs
Managed SEM, SEO, affiliate marketing, partnerships, display advertising, CRM, social media, events and call center channels
Initiated key online marketing projects across business intelligence, website management, product management, marketing and sales departments
Oversaw monthly cost reporting and negotiated contracts with partners and vendors
Coordinated web analytics and business intelligence projects
Managed and acquired new and key affiliate partners, increasing top affiliate revenue by 20% through custom phone number offerings
Supervised production of online advertising materials
Recruited new employees and mentored a student on a master’s thesis about search marketing in the online marketing mix

Jan 2001 - Dec 2003

3 years

Hamburg, Germany

Gained practical experience in classic campaign development and branding maintenance
Advised clients on traditional advertising strategies
Oversaw print proofs and ensured timely production
Managed new business ideas and sourced suitable partners

Jan 1999 - Dec 2001

3 years

Munich, Germany