Petar M.
Freelance Lecturer
Experience
Jan 2023 - Nov 2023
11 monthsMunich, Germany
Freelance Lecturer
Masters of Marketing GmbH
- Developed course material on online marketing strategy and project management
- Taught online marketing strategy, inbound marketing, content marketing, project management, and onsite marketing
- Coached participants in digital marketing and digitalization
Jan 2020 - Present
5 years 11 monthsBerlin, Germany
Freelance Lecturer
ecomex GmbH & Co. KG
- Developed course material on online marketing strategy and project management
- Taught online marketing strategy, inbound marketing, content marketing, project management, and onsite marketing
- Coached participants in digital marketing and digitalization
Jan 2016 - Present
9 years 11 monthsBerlin, Germany
Self-employed Freelancer – Business Consultant
Roonberg Digital
- Provided freelance consulting for digital marketing and interim management for digital marketing projects
- Delivered product management and consulting for SaaS clients in the healthcare sector
- Since 2020, served as a guest lecturer for online marketing, delivering trainings and coaching in marketing and digital projects
Jan 2013 - Dec 2016
4 yearsBerlin, Germany
Senior Platforms Consultant
Google Germany
- Managed project implementation and direct and indirect sales of standard and custom Google and YouTube platform solutions for enterprise clients
- Provided account management, coordinating customer requests with technical teams in Hamburg and account managers in Dublin
- Utilized Google Analytics and DoubleClick for analysis and programmatic online marketing management
- Conceptualized and executed scalable online marketing activities
- Conducted client training and events for large clients, incubators, startups, and agencies in Germany and internationally
Jan 2010 - Dec 2013
4 yearsHamburg, Germany
Industry Manager YouTube & Display
Google Germany
- Advised and supported various sales teams as an expert for YouTube, Display and new product offerings in client meetings
- Initiated certification of research vendors, achieving revenue impact of $300k–$500k
- Led branding client workshops and internal training sessions
- Planned and monitored quarterly and annual campaign sales targets
Jan 2004 - Dec 2010
7 yearsKarlsruhe, Germany
Senior Online Marketing Manager / Head of Online Marketing (interim)
1&1 Internet AG
- Led and coordinated multiple marketing teams of up to 70 members to execute various marketing programs
- Managed SEM, SEO, affiliate marketing, partnerships, display advertising, CRM, social media, events and call center channels
- Initiated key online marketing projects across business intelligence, website management, product management, marketing and sales departments
- Oversaw monthly cost reporting and negotiated contracts with partners and vendors
- Coordinated web analytics and business intelligence projects
- Managed and acquired new and key affiliate partners, increasing top affiliate revenue by 20% through custom phone number offerings
- Supervised production of online advertising materials
- Recruited new employees and mentored a student on a master’s thesis about search marketing in the online marketing mix
Jan 2001 - Dec 2003
3 yearsHamburg, Germany
Junior Account Manager – Classic Advertising
Scholz & Friends
- Gained practical experience in classic campaign development and branding maintenance
- Advised clients on traditional advertising strategies
- Oversaw print proofs and ensured timely production
- Managed new business ideas and sourced suitable partners
Jan 1999 - Dec 2001
3 yearsMunich, Germany
Film Production Assistant
GAP Films Werbefilm
- Assisted the producer during pre-production and shoots
- Conducted location scouting and prepared casting sessions
- Supported overall production workflow for advertising films
Languages
German
NativeEnglish
AdvancedEducation
Oct 1996 - Jun 2000
University of Applied Sciences Pforzheim
Diploma in Business Administration · Pforzheim, Germany
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