E-Commerce Marketing Manager

• Online shop relaunch: concept, planning and coordination of the fanatec.com relaunch, rebranding international online shops (Europe, USA, Canada, Australia, Japan).
• E-commerce projects: implementing international e-commerce projects and multichannel campaigns, ensuring system performance.
• Digital & web analytics: using Google Analytics 360 for sales reports and customer journey analysis, controlling marketing campaigns.
• Amazon account management: developing and implementing global Amazon strategies, FBA management and sales growth tactics.

• Google Ads & analytics: planning and running Google AdWords campaigns, performance analysis with Google Analytics for projects like Karl Lagerfeld and Limbery.
• SEM, SEO & off-page optimization: search engine marketing, search engine optimization, link building strategies for corporate sites.
• B2B email marketing & direct marketing: combining offline and online activities, campaigns on B2B marketplaces.
• Content marketing & video creation: developing and executing content marketing strategies, creating videos and creative content.
• Social media marketing: planning and executing social media campaigns to boost brand presence.
• Lead generation & B2B marketing: creating landing pages and lead forms, direct marketing on Xing and LinkedIn.
• Corporate identity & print assets: corporate identity relaunch, designing business stationery, PVC banners and trade show materials.

• Developing and running the e-commerce section: design, technical implementation and maintenance of the online shop.
• SEM and SEO: running Google AdWords campaigns, search engine optimization.
• Content management & B2C email marketing: creating product descriptions and visual content, planning and running email campaigns.
• Newsletter templates & address collection: designing professional newsletter templates, building and managing the address database.
• Amazon Seller program: setting up and managing Amazon sales, optimizing product listings.
• Social media content marketing: setting up and maintaining social media channels, creating campaigns for Facebook and Instagram.

Freelance web developer, performance marketer and AI integrator with 15+ years of project experience.

My focus: technical SEO, conversion optimization, API integration, CMS/shop architecture and practical use of AI & automation tools in web projects.

Advised over 200 clients from various industries, especially IT and creative sectors.

Technical SEO for an international e-commerce shop: carried out technical SEO audits including speed and mobile optimization and URL structure improvements, leading to significant visibility and conversion gains.

SEO audits and on-page optimization: detailed SEO audits and fixing technical issues for SMEs, implementing on-page optimizations to improve search rankings.

E-commerce shop relaunch: concept and execution of a full shop relaunch including mobile optimization, modern payment system integration and technical SEO audits to ensure performance.

Developing a digital marketing strategy: creating a comprehensive online marketing plan for a startup (SEO, SEA, content, social media). Set up and managed social media and implemented a CMS.

WordPress websites: built and customized multiple corporate sites with WordPress, including theme tweaks and plugin integration. Trained clients on self-management.

Custom CMS: programmed a tailor-made CMS for the creative sector with user-friendly interfaces and SEO modules.

Shopware migration: redesigned and migrated an e-commerce site to Shopware focusing on performance, usability and conversion optimization.

Magento Cloud migration: complete redesign and migration to Adobe Magento Cloud for international e-commerce businesses with advanced features and speed optimizations.