Stefan (Josef) Mironczyk

Online shop relaunch: Concept, planning and coordination of the relaunch of the online shop fanatec.com, including rebranding of all international online shops (Europe, USA, Canada, Australia, Japan).

E-commerce projects: Implementation of international e-commerce projects and website relaunches. Coordination of multi-channel campaigns and ensuring system performance.

Digital & Web Analytics: Using Google Analytics 360 to create sales reports and customer journey analyses. Implementing and controlling marketing actions for the Fanatec brand.

Amazon account management: Developing and implementing Amazon strategies worldwide, including Amazon marketplace (FBA) management and tactics to increase sales.

Digital transformation and introduction of e-books: Developing new topic issues based on reader surveys, and launching and marketing e-books on Apple iStore and Amazon Kindle.

Subscription models: Launching and developing digital subscription models, including audio and video subscriptions to diversify the publishing offerings.

Reader analysis: Conducting primary research through reader surveys to realign topics and develop new editorial concepts.

Managing the Naturwissen shop: Responsible for execution, design and content creation of the Naturwissen online shop. Optimizing user experience and ensuring smooth shop operations.

Naturwissen training website: Designing and programming a training website in WordPress for Naturwissen workshops. Setting up an event calendar and integrating it with the publishing portal to promote workshops and seminars.

Cross-marketing activities: Planning and executing cross-marketing campaigns to promote events and training offers in connection with the publishing products.

As an experienced Digital Marketing Manager and consultant with over 19 years of experience, I support companies in various industries in developing and implementing tailored digital marketing strategies.

My portfolio covers a wide range of projects from SEO optimization and e-commerce management to corporate branding and application coaching.

By combining technical expertise and creative solution development, I offer my clients holistic and future-oriented strategies for sustainable growth and successful market positioning.

Application coaching for professionals and executives: Conducted tailored workshops and one-on-one coaching sessions to optimize application documents and prepare for job interviews. Advised and supported over 200 clients from various industries, especially in the IT and creative sectors.

Technical SEO for an international e-commerce shop: Performed comprehensive technical SEO audits, including page speed analysis, mobile optimization, and URL structure. Implemented measures to improve crawlability and indexability of the website, resulting in a significant increase in organic visibility and conversions.

SEO audits and on-page optimization for mid-sized companies: Conducted detailed SEO audits for websites of mid-sized companies. Identified and fixed technical SEO issues such as broken links, faulty redirects, and duplicate content. Implemented on-page optimizations like meta tags, alt texts, and internal linking to boost search engine rankings.

Relaunch of an e-commerce shop for a mid-sized company: Conceptualized, designed, and technically implemented a complete shop relaunch, including integration of modern payment systems and mobile optimization. Conducted training for the internal team to independently maintain the shop. Performed technical SEO checks before and after the relaunch to ensure optimal search engine performance.

Development of a digital marketing strategy for a start-up: Created a comprehensive online marketing strategy covering SEO, SEA, content marketing, and social media. Set up and managed social media channels, and implemented a content management system (CMS) for regular publication of blog posts and newsletters. Performed regular SEO analyses and adjustments to maximize visibility.

Design and implementation of multiple corporate websites in WordPress: Developed and implemented websites for various clients from different industries using the WordPress CMS. Customized themes, integrated plugins, and created custom functions to meet specific client requirements. Trained clients to manage their content independently.

Programming a custom content management system (CMS): Developed a fully custom-coded CMS for a client in the creative sector. The CMS was tailored to the client's needs, including user-friendly interfaces and flexible customization options. Implemented features such as a blog system, newsletter distribution, and SEO optimization modules.

Website redesign and migration to Shopware: Planned and executed a complete redesign of an e-commerce website, followed by migration to the Shopware system. Focused on performance optimization, user experience, and improved conversion rates. Integrated payment and shipping solutions, as well as tracking and analytics tools.

Website redesign and migration to Adobe Magento Cloud: Planned and carried out a comprehensive website redesign for an international e-commerce provider, followed by migration to Adobe Magento Cloud. This project considered complex product catalogs and international sales structures. Focus was on integrating advanced e-commerce features, optimizing loading times, and implementing a scalable cloud infrastructure to support global sales processes.

Training and upskilling in Adobe Creative Suite for marketing teams: Delivered intensive training programs for teams on using Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign. Focused on practical application to create marketing materials that enhance brand identity.

Workshops on digital transformation for SMEs: Planned and conducted workshops to support mid-sized companies in digital transformation. Topics included implementing cloud solutions, digital marketing, and e-commerce strategies. Provided ongoing support to ensure successful implementation. Delivered SEO training to teach best practices for long-term optimization.