Christian Baecker
Interim COO, CTO (Managing Director)
Experience
Interim COO, CTO (Managing Director)
Proven-Impact GmbH
- Designed and led multiple CRM and CX transformation initiatives for global B2B organizations.
- Co-created strategic CXO use cases with ServiceNow and Salesforce.
- Developed the “BackOnTrack” and “Optimizer.Club” frameworks to rescue underperforming programs.
- Delivered +15% average margin improvement and saved up to 60 PD per engagement.
- Built and led agile, cross-functional delivery teams in regulated and asset-heavy industries.
- Supported executive boards with CX maturity models, platform strategies, and KPI-based governance.
SVP Operational Excellence & Designated CTO
DIGITALL Nature Germany GmbH
- Executive lead for portfolio recovery of 40+ transformation programs (>€250k TCV).
- Implemented OKR-led governance and KPI-based steering models across delivery units.
- Improved gross margin by >15% YoY through platform alignment and operational redesign.
- Advised the CEO and Board on GTM alignment post-merger (ec4u + bulpros).
- Built a strategic pipeline > €2.5M and improved customer NPS across industries.
Director Professional Services – Head of Operations
ec4u expert consulting AG
- Scaled delivery unit from 5 to 230+ consultants with €45M P&L responsibility.
- Maintained >55% gross margin and delivered YoY growth of >25%.
- Established a data-driven management cockpit with Salesforce & PowerBI (forecast accuracy ↑60%).
- Embedded CX frameworks into all CRM programs across Sales, Service & Marketing.
- Reduced invoicing cycles by 4+ weeks and improved resource utilization KPIs.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (18 years) and Information Technology (18 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Operations (18 years), Business Intelligence (16 years), Finance (16 years), Project Management (3 years), Strategy (3 years), and Customer Service (1 year).
Summary
Impact-driven executive leader with 20+ years of experience leading complex CRM, CX, and digital transformation programs across global B2B organizations. Proven track record of delivering strategic value through platform-driven business models (Salesforce, ServiceNow, Microsoft, Oracle, SAP) and AI-augmented customer processes. Known for strong leadership in (interim) CTO/COO roles, transformation recovery, and executive enablement. Recognized as a Salesforce pioneer and trusted CXO advisor with 120+ enterprise CRM projects delivered in 86+ countries. Combines technical depth with governance acumen to drive scalable, secure, and future-ready platforms.
Skills
Crm & Cx Transformation: Hands-on Leadership In Global Crm And Customer Experience Programs Across Salesforce, Veeva, Servicenow, Microsoft, And Sap With Measurable Business Outcomes In Sales, Service, And Marketing.
Ai-augmented Customer Workflows: Design And Implementation Of Ai-driven Sales Acceleration, Smart Service Automation, Predictive Marketing, And Data-powered Engagement Models To Boost Productivity And Relevance.
Enterprise Platform Strategy & Architecture: End-to-end Ownership Of Platform Blueprints, Technical Governance, Vendor Orchestration, And Roadmap Execution For Scalable Saas Ecosystems Across Regulated B2b Environments.
Customer Experience & Cx/ux Execution: Development Of Persona-driven Journeys, Experience Kpis, And Enablement Programs That Embed Customer-centric Thinking Into Platforms, Processes, And Delivery Teams.
Interim Leadership & Operating Models: Trusted Interim Cto/coo Delivering Transformation Readiness, Capability Scaling, And Role-based Matrix Organizations Aligned With Business And Technology Imperatives.
Kpi & Okr-governed Execution: Implementation Of Results-driven Governance Structures, Combining Okrs, Agile Steering, Eva, And Kpi Dashboards To Ensure Strategic Transparency And Accountability.
Global Delivery & Stakeholder Alignment: Proven Ability To Lead Distributed Delivery Teams, Manage C-level Expectations, And Align Cross-border Stakeholder Interests In Large-scale Transformation Programs.
Agile Enterprise Transformation: Expert In Agile Models (Safe, Scrum, Design Thinking, Cpre, Pmi) To Enable Adaptive Planning, Faster Value Realization, And Cultural Readiness In Complex Organizations.
Ai-augmented Crm & Automation
Governance & Trust Layer Leadership
Cx/ux Design & Journey Mapping
Platform Orchestration & Vendor Management
Customer Experience & Operational Excellence
Healthcare & Life Sciences (Dach + Us)
Pharma & Medtech
Manufacturing & Industrial
Property & Facility Management
Regulated Multi-industry Environments
Languages
Education
University of applied sciences, Landshut
Diploma in Business Administration (FH) · Business Administration · Landshut, Germany
Certifications & licenses
CPRE
Profile
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