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Christian Baecker

Interim COO, CTO (Managing Director)

Christian Baecker
Landshut, Germany

Experience

Jan 2023 - Dec 2023
1 year
Landshut, Germany

Interim COO, CTO (Managing Director)

Proven-Impact GmbH

  • Designed and led multiple CRM and CX transformation initiatives for global B2B organizations.
  • Co-created strategic CXO use cases with ServiceNow and Salesforce.
  • Developed the “BackOnTrack” and “Optimizer.Club” frameworks to rescue underperforming programs.
  • Delivered +15% average margin improvement and saved up to 60 PD per engagement.
  • Built and led agile, cross-functional delivery teams in regulated and asset-heavy industries.
  • Supported executive boards with CX maturity models, platform strategies, and KPI-based governance.
Jan 2021 - Dec 2023
3 years
Germany

SVP Operational Excellence & Designated CTO

DIGITALL Nature Germany GmbH

  • Executive lead for portfolio recovery of 40+ transformation programs (>€250k TCV).
  • Implemented OKR-led governance and KPI-based steering models across delivery units.
  • Improved gross margin by >15% YoY through platform alignment and operational redesign.
  • Advised the CEO and Board on GTM alignment post-merger (ec4u + bulpros).
  • Built a strategic pipeline > €2.5M and improved customer NPS across industries.
Jan 2006 - Dec 2021
16 years
Germany

Director Professional Services – Head of Operations

ec4u expert consulting AG

  • Scaled delivery unit from 5 to 230+ consultants with €45M P&L responsibility.
  • Maintained >55% gross margin and delivered YoY growth of >25%.
  • Established a data-driven management cockpit with Salesforce & PowerBI (forecast accuracy ↑60%).
  • Embedded CX frameworks into all CRM programs across Sales, Service & Marketing.
  • Reduced invoicing cycles by 4+ weeks and improved resource utilization KPIs.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (18 years) and Information Technology (18 years).

Professional Services
Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Operations (18 years), Business Intelligence (16 years), Finance (16 years), Project Management (3 years), Strategy (3 years), and Customer Service (1 year).

Operations
Business Intelligence
Finance
Project Management
Strategy
Customer Service

Summary

Impact-driven executive leader with 20+ years of experience leading complex CRM, CX, and digital transformation programs across global B2B organizations. Proven track record of delivering strategic value through platform-driven business models (Salesforce, ServiceNow, Microsoft, Oracle, SAP) and AI-augmented customer processes. Known for strong leadership in (interim) CTO/COO roles, transformation recovery, and executive enablement. Recognized as a Salesforce pioneer and trusted CXO advisor with 120+ enterprise CRM projects delivered in 86+ countries. Combines technical depth with governance acumen to drive scalable, secure, and future-ready platforms.

Skills

  • Crm & Cx Transformation: Hands-on Leadership In Global Crm And Customer Experience Programs Across Salesforce, Veeva, Servicenow, Microsoft, And Sap With Measurable Business Outcomes In Sales, Service, And Marketing.

  • Ai-augmented Customer Workflows: Design And Implementation Of Ai-driven Sales Acceleration, Smart Service Automation, Predictive Marketing, And Data-powered Engagement Models To Boost Productivity And Relevance.

  • Enterprise Platform Strategy & Architecture: End-to-end Ownership Of Platform Blueprints, Technical Governance, Vendor Orchestration, And Roadmap Execution For Scalable Saas Ecosystems Across Regulated B2b Environments.

  • Customer Experience & Cx/ux Execution: Development Of Persona-driven Journeys, Experience Kpis, And Enablement Programs That Embed Customer-centric Thinking Into Platforms, Processes, And Delivery Teams.

  • Interim Leadership & Operating Models: Trusted Interim Cto/coo Delivering Transformation Readiness, Capability Scaling, And Role-based Matrix Organizations Aligned With Business And Technology Imperatives.

  • Kpi & Okr-governed Execution: Implementation Of Results-driven Governance Structures, Combining Okrs, Agile Steering, Eva, And Kpi Dashboards To Ensure Strategic Transparency And Accountability.

  • Global Delivery & Stakeholder Alignment: Proven Ability To Lead Distributed Delivery Teams, Manage C-level Expectations, And Align Cross-border Stakeholder Interests In Large-scale Transformation Programs.

  • Agile Enterprise Transformation: Expert In Agile Models (Safe, Scrum, Design Thinking, Cpre, Pmi) To Enable Adaptive Planning, Faster Value Realization, And Cultural Readiness In Complex Organizations.

  • Ai-augmented Crm & Automation

  • Governance & Trust Layer Leadership

  • Cx/ux Design & Journey Mapping

  • Platform Orchestration & Vendor Management

  • Customer Experience & Operational Excellence

  • Healthcare & Life Sciences (Dach + Us)

  • Pharma & Medtech

  • Manufacturing & Industrial

  • Property & Facility Management

  • Regulated Multi-industry Environments

Languages

German
Native
English
Advanced
French
Advanced

Education

Oct 2001 - Jun 2005

University of applied sciences, Landshut

Diploma in Business Administration (FH) · Business Administration · Landshut, Germany

Certifications & licenses

CPRE

Profile

Created
Last Update
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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Christian based?

Christian is based in Landshut, Germany.

What languages does Christian speak?

Christian speaks the following languages: German (Native), English (Advanced), French (Advanced).

How many years of experience does Christian have?

Christian has at least 18 years of experience. During this time, Christian has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 6 years. Note that Christian may not have shared all experience and actually has more experience.

What roles would Christian be best suited for?

Based on recent experience, Christian would be well-suited for roles such as: Interim COO, CTO (Managing Director), SVP Operational Excellence & Designated CTO, Director Professional Services – Head of Operations.

What is Christian's latest experience?

Christian's most recent position is Interim COO, CTO (Managing Director) at Proven-Impact GmbH.

What companies has Christian worked for in recent years?

In recent years, Christian has worked for Proven-Impact GmbH, DIGITALL Nature Germany GmbH, and ec4u expert consulting AG.

Which industries is Christian most experienced in?

Christian is most experienced in industries like Professional Services and Information Technology (IT).

Which business areas is Christian most experienced in?

Christian is most experienced in business areas like Operations, Business Intelligence, and Finance. Christian also has some experience in Project Management, Strategy and Planning, and Customer Service.

Which industries has Christian worked in recently?

Christian has recently worked in industries like Professional Services and Information Technology (IT).

Which business areas has Christian worked in recently?

Christian has recently worked in business areas like Operations, Business Intelligence, and Finance.

What is Christian's education?

Christian attended University of applied sciences, Landshut for Business Administration.

Does Christian have any certificates?

Christian has 1 certificate: CPRE.

What is the availability of Christian?

Christian is immediately available full-time for suitable projects.

What is the rate of Christian?

Christian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Christian?

To hire Christian, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
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Market avg: 800-960 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.