Lorena Kraft
Senior Service Development Manager “Service & Operations”
Experience
Senior Service Development Manager “Service & Operations”
Volkswagen Group Charging GmbH
- “Product COO” for Public Charging, leading a team of 3 experts and managing the service portfolio, KPIs, and cross-functional initiatives to boost efficiency and customer satisfaction
- Coordinated diverse stakeholders to develop and optimize customer-focused business and service processes across internal and external touchpoints
- Defined and implemented KPIs and product requirements for post-sales and service operations, driving Customer Care excellence and business growth
Director of Customer Success
AWAKE Mobility GmbH
- Led a team of 3 experts to expand Customer Success and Support, building and executing a CSM strategy
- Optimized post-sales operations by improving hardware setup, onboarding and incident management processes in collaboration with cross-functional teams
- Enhanced scalability and customer experience through improved documentation, digital touchpoints and structured prioritization of customer requirements
Customer Success Manager, Creative & Document Cloud for Enterprise
Adobe Systems GmbH
- Built trusted relationships with strategic B2B enterprise customers to enhance satisfaction, adoption and long-term partnership
- Drove value realization by analyzing customer usage data, organizing tailored enablement events and showcasing new features and workflows
- Orchestrated cross-functional Adobe teams and managed escalation cases to ensure a customer-focused, efficient operational approach
Customer Success Manager, Creative & Document Cloud for Higher Education
Adobe Systems GmbH
- Built trusted relationships with Higher Education customers to enhance satisfaction, adoption and long-term partnership
- Drove value realization by analyzing usage data, organizing tailored events and presenting new product features and workflows
- Orchestrated cross-functional Adobe teams and managed escalations
IT Project Manager
Telefónica GmbH
- Release Management
- PMO for Digital Transformation Project
Customer Success Manager
Trafineo GmbH
- Designed a Customer Success strategy for BP/Aral’s EV Fleet Management payment platform
- Acted as Process Owner for customer onboarding, enhancing the experience through process optimization and automation
- Defined and prioritized requirements as user stories to continuously improve the onboarding journey and platform usability
Consultant
Pixida GmbH
- Project Manager at MAN Truck & Bus AG: Development of “Climate control system”
- Team Lead at BMW Group: Leading 10 experts responsible for ConnectedDrive B2B 2nd Level Business Support
- Quality Manager: successfully rolled out a QM system acc. to DIN EN ISO 9001:2015 at Pixida GmbH
- Project Manager at BMW Group: Product Management for ConnectedDrive Services
- Management Assistant: HR management, office management, accounting and implementing MS Dynamics for HR management processes
Key Account Manager B2B
Gildemeister Energy Solutions GmbH
HR Analyst
Siemens Enterprise Communication S.A.
Customer Care Assistant
ZMM Zeitmanager München GmbH
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (13 years), Automotive (12.5 years), Energy (10 years), and Telecommunication (7 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Customer Service (13 years), Product Development (12.5 years), Project Management (12.5 years), Operations (6.5 years), Business Intelligence (6.5 years), and Information Technology (6.5 years).
Summary
Customer Success and Operations Leader with 15+ years of international experience driving scalable growth, operational excellence and exceptional customer experiences in SaaS and digital transformation environments. Proven track record in leading cross-functional teams across global markets, optimizing processes, and implementing governance frameworks that align business strategy with customer success outcomes.
Skills
- Microsoft 365, Ms Dynamics, Hubspot, Atlassian Jira & Confluence, Salesforce Crm, Asana, Bmc It Management Suite, Sap, Miro, Notion, Milanote
Languages
Education
Open University in Hagen
Diploma Degree · Business Administration (IWW) · Hagen, Germany
Ludwig-Maximilians-University in Munich
Diploma Degree · Sociology · Munich, Germany
German School Barcelona
High School Graduate · Barcelona, Spain
Certifications & licenses
Certification In Change Management Foundation
APMG international
Certification In Introduction To Digitalization & Communication, Conversation Management And Presentation
Agile Scrum Foundation
EXIN
Certification As Agile Scrum Product Owner And Agile Scrum Master
EXIN
Certification As Quality Officer And Internal Auditor
DGQ e.V.
Profile
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