Experience
Jan 2020 - Present
5 years 8 months
- Social media marketing, Google marketing, video marketing
- Content planning, creation, management and analysis
- Planning, evaluation and optimization of marketing activities
- Newsletter creation
- Website maintenance and design
- Client support, acquisition and project management
- Team and staff leadership
Jan 2017 - Dec 2020
4 years
- Social media marketing, Google marketing, video marketing
- Content planning, creation, management and analysis
- Planning, evaluation and optimization of marketing activities
- Newsletter creation
- Website maintenance and design
- Client support, acquisition and project management
- Team and staff leadership
Jan 2014 - Dec 2016
3 years
- Consulting in digitization and social media
- Client support, acquisition and project management
- Concept and project management for implementing social media channels including reporting, storytelling, SEM and Facebook Ads
- Conceptualization of holistic activation sequences
- Workshops and support for brand building processes
Mar 2013 - Dec 2013
10 months
- Project responsibility for the limango-deals and limango-travel business units
- Controlling and analysis of ongoing sales and IT processes (goal: improve conversion and usability)
- Strategy, development and implementation of new IT processes
- Competitor monitoring and analysis
Sep 2011 - Mar 2013
1 year 7 months
- Project responsibility for social media, referral management and CRM
- Development of an integrated CRM and social media strategy
- Maintenance, management and reporting of existing social media platforms (Facebook, Twitter)
- Concept, creation and publication of customer-relevant content for the limango blog
- Management of the “Friends Refer Friends” program
- Development of fixed processes and reporting tools
Mar 2009 - Sep 2011
2 years 7 months
- Management of production processes in the shop
- Overall planning and management of sales promotions
- Collaboration with and briefing of logistics, customer service and photography departments
- Further development of the existing production backend
Jan 2008 - Mar 2009
1 year 3 months
- Client support for the “Chamber of Commerce Bolzano” client as part of an EU-funded Europe-wide campaign
- Development of a financing concept
- Preparation of advertising materials in three languages
- Concept and project management of the project website
- Monthly reporting including performance analysis
Nov 2004 - Dec 2007
3 years 2 months
- BMW Motorrad – trade fair communication
- Fun&Run GmbH – organization and coordination of large events in the system catering, staffing and quality management sectors
May 2004 - Oct 2004
6 months
- Management of projects for BMW Motorrad and GORE-TEX
- Handling production inquiries and project support
- Trade fair communication
Aug 2002 - Mar 2004
1 year 8 months
- Management of a monthly print insert – circulation 1 Mio.
- Development of “print masters” for local market use
Nov 2000 - Jul 2002
1 year 9 monthsJul 2000 - Sep 2000
3 months