Stefanie K.
Founder & Digital Marketing Freelancer
Experience
Sep 2021 - Present
4 years 4 monthsMunich, Germany
Founder & Digital Marketing Freelancer
reach+recruit
- Built and scaled full-funnel growth and lead-gen campaigns, managing €500K+ annual ad spend and improving lead-to-SQL and full-funnel efficiency by 30% for B2B and SaaS clients.
- Developed HubSpot CRM automation, including lifecycle stages, lead scoring, attribution reporting, and multi-step nurture workflows to increase pipeline velocity.
- Managed conversion-focused website and landing page optimization.
- Led cross-functional project teams to streamline marketing operations.
Jan 2019 - Dec 2021
3 yearsMunich, Germany
Senior Educational Content Manager
Personio
- Led SaaS product communication and digital customer education, managing content delivery across HubSpot CRM and Zendesk.
- Owned cross-departmental enablement projects, collaborating with product, CX, and marketing to build scalable content workflows.
- Served as interim teamlead from 2020 to 2021.
Jan 2016 - Dec 2018
3 yearsMunich, Germany
Senior Content Writer
Gessulat/Gessulat Agency
- Managed paid and organic social campaigns across social media platforms (Instagram, Facebook, Snapchat, LinkedIn).
- Developed storytelling frameworks, content calendars, and brand guidelines for digital communication.
Jan 2012 - Dec 2016
5 yearsEditorial and content marketing roles
BMW Excellence Club, IPPEN.MEDIA, Bauer Media Group
Summary
Digital marketer with 10+ years of experience in B2B and SaaS growth. I build scalable demand-gen engines across paid acquisition, CRM automation (HubSpot), SEO/CRO, and full-funnel performance. I lead complex marketing projects end-to-end and collaborate cross-functionally to deliver measurable growth outcomes and team efficiency.
Languages
German
NativeEnglish
AdvancedPortuguese
AdvancedItalian
IntermediateSpanish
Elementary ...and 1 more
Education
Oct 2012 - Jun 2013
Federal University of Minas Gerais
Belo Horizonte, Brazil
Oct 2010 - Sep 2013
University of Augsburg
B.A. in Applied Intercultural Linguistics · Applied Intercultural Linguistics · Augsburg, Germany
Certifications & licenses
Google Ads Partner
SEMrush Advanced
Usercentrics CMP & SST
make.com Advanced
HubSpot CRM
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