Recommended expert

Stefanie Kellner

Founder & Digital Marketing Freelancer

Stefanie Kellner
Munich, Germany

Experience

Sep 2021 - Present
4 years 5 months
Munich, Germany

Founder & Digital Marketing Freelancer

reach+recruit

  • Built and scaled full-funnel growth and lead-gen campaigns managing €500K+ annual ad spend and improving lead-to-SQL efficiency by 30% for B2B and SaaS clients
  • Developed HubSpot CRM automation including lifecycle stages, lead scoring, attribution reporting, and multi-step nurture workflows to increase pipeline velocity
  • Managed conversion-focused website and landing page optimization
  • Led cross-functional project teams streamlining marketing operations
  • Selected clients: Usercentrics, Organon, KUKA Robotics, WeWash
Jan 2019 - Dec 2021
3 years
Munich, Germany

Senior Educational Content Manager

Personio

  • Led SaaS product communication and digital customer education, managing content delivery across HubSpot CRM and Zendesk
  • Owned cross-departmental enablement projects, collaborating with SEO, CRO & conversion-focused product, CX, and marketing to build scalable content workflows
  • Served as interim team lead from 2020 to 2021
Jan 2016 - Dec 2018
3 years
Munich, Germany

Senior Content Writer

Gessulat/Gessulat Agency

  • Managed paid and organic social campaigns across Instagram, Facebook, Snapchat, and LinkedIn
  • Developed storytelling frameworks, content calendars, and brand guidelines for digital communication
Jan 2012 - Dec 2016
5 years

Editorial and content marketing roles

BMW Excellence Club

Jan 2012 - Dec 2016
5 years

Editorial and content marketing roles

Bauer Media Group

Jan 2012 - Dec 2016
5 years

Editorial and content marketing roles

IPPEN.MEDIA

Summary

Digital marketer with 10+ years of experience in B2B and SaaS growth. I build scalable demand-gen engines across paid acquisition, CRM automation (HubSpot), SEO/CRO, and full-funnel performance. I lead complex marketing projects end-to-end and collaborate cross-functionally to deliver measurable growth outcomes and team efficiency.

Skills

  • Growth Marketing Strategy
  • Lead Gen & Crm Automation (Hubspot)
  • Paid Ads (Google, Meta, Linkedin)
  • Seo, Cro & Conversion-focused Website Optimization
  • Project & Stakeholder Management
  • Cross-functional Collaboration
  • Marketing Analytics & Attribution (Sqls, Roi, Lifecycle Stages)

Languages

German
Advanced
English
Advanced
Portuguese
Advanced
Spanish
Intermediate
French
Intermediate
...and 1 more

Education

Oct 2012 - Jun 2013

Universidade Federal de Minas Gerais

Student Exchange Year · Belo Horizonte, Brazil

Oct 2010 - Sep 2013

University of Augsburg

B.A. in Applied Intercultural Linguistics · Applied Intercultural Linguistics · Augsburg, Germany

Certifications & licenses

Google Ads Partner

Make.com Advanced

SEMrush Advanced

Usercentrics CMP & SST

HubSpot CRM

SEM & Web Analytics

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