Ralf Gößling - Owner and Managing Director

Recommended expert

Hamburg, Germany

Experience

Feb 2025 - Present

1 year

Offering interim management and freelance services across various online marketing channels, including performance marketing, SEO, SEA, social media and email marketing.
Advising on and implementing data-driven marketing strategies to boost reach, conversions and brand positioning.
Flexible project management for marketing initiatives across different industries, tailored to clients' specific business goals and challenges.

Nov 2021 - Jan 2025

3 years 3 months

Responsible for strategic and operational leadership of the entire marketing team, focusing on scalable lead generation and revenue growth.
Redefined the marketing strategy to focus on digital performance channels (SEA, paid social, native) and data-driven actions to maximize ROAS.
Managed budget (planning, control & analysis) for optimal use of resources and to meet growth targets.
Implemented a marketing automation platform (including segmentation, scoring and automated journeys) to increase efficiency and enable personalized user engagement.
Relaunched and optimized the company website for conversions, focusing on UX, SEO and the lead funnel – significantly increasing organic leads through targeted content marketing.
Worked closely with sales, CRM and product teams for coordinated outreach across the entire customer journey.

Nov 2015 - Oct 2021

6 years

Responsible for strategic and operational management of digital marketing activities aimed at generating qualified leads for the sales team.
Led and developed an interdisciplinary team of digital specialists, focusing on performance, collaboration and continuous growth.
Designed and executed performance-oriented campaigns (SEA, paid social, display) to improve efficiency across the entire funnel.
Integrated branding and demand strategies to boost both brand awareness and conversion rates.
Worked closely with product marketing, CRM and sales teams to target defined audiences throughout the customer journey.

Jan 2014 - Oct 2015

1 year 10 months

Led digital marketing activities for VW Commercial Vehicles, focusing on lead generation, conversions and brand positioning.
Developed and implemented integrated marketing strategies across owned, earned and paid media, tailored to target audiences, the customer journey and business goals.
Enhanced the website and CRM programs through data-driven optimizations, testing and targeted personalization.
Closely managed media, SEA and creative partners to run effective brand and performance campaigns with clear goals and KPIs.
Handled budget and resource management efficiently to maximize ROMI and marketing effectiveness.

Jun 2011 - Dec 2013

2 years 7 months

Led the development and implementation of business development activities to acquire new clients and increase revenue.
Managed the project for launching and implementing an internal social media network ("Connect!") to enhance internal communication and collaboration.
Led projects to optimize conversion and usability aspects of the corporate website and other digital platforms.
Worked closely with internal teams like creative, social media, planning and IT to ensure a holistic and consistent execution of marketing strategies.
Provided professional leadership to two consultants, including guidance, staff development and performance management.

Apr 2009 - Mar 2011

2 years

Overall responsibility for digital marketing in Germany, from performance campaigns to content, social media, email marketing, and SEO.
Development and implementation of a comprehensive online marketing strategy aligned with company goals, customer journey, and cross-channel impact.
Coordination of international alignments to harmonize local initiatives with the global brand strategy.
Management of complex web projects (e-commerce & branding), including project management, UX conception, and execution in collaboration with international stakeholders.
Performance-oriented scaling of SEO and SEA measures to increase visibility, traffic, and lead potential.

Apr 2006 - Dec 2008

2 years 9 months

Building and expanding strategic partnerships with nationwide cooperation partners and affiliate networks to increase reach and leads.
Planning and executing integrated branding and performance campaigns, focusing on awareness, traffic, and conversions.
Introduction and continuous optimization of usability to improve user experience and increase conversion rate.
Designing and implementing incentive programs to activate and retain partner networks.
Managing external agencies, including budget planning, briefing, and performance controlling to achieve marketing goals.

Oct 2002 - Mar 2006

3 years 6 months

End-to-end responsibility for digital e-commerce campaigns, from concept through implementation to performance analysis, focusing on revenue and reach growth.
Cross-functional coordination between internal teams, agencies, and external partners for efficient implementation and scaling of campaigns.
Conducting and analyzing market and target group studies, focus groups, and user surveys for data-driven optimization of marketing activities.
Close collaboration with sales and product teams for target group-oriented offer development and performance optimization.

Sep 1999 - Sep 2002

3 years 1 month

Concept and project management for the new intranet launch, focusing on usability, internal communication, and cross-functional collaboration.
CMS selection & requirements management: analyzing various providers and evaluating them for the introduction of a new content management system.
Active involvement in the website relaunch (hypovereinsbank.de), including content, UX design, QA, and coordination with internal stakeholders.
Planning and executing marketing campaigns for retail customers aimed at increasing brand awareness and customer loyalty.