Owner and Managing Director

Interim Management | Online Marketing Strategies | Performance Marketing

• Offering interim management and freelance services for a range of online marketing channels, including performance marketing, SEO, SEA, social media, and email marketing.
• Advising on and implementing data-driven marketing strategies to increase reach, conversions, and brand positioning.
• Flexible project management for marketing initiatives across various industries, tailored to clients' specific business goals and challenges.

B2B Lead Generation | Performance & Content Marketing | Team Leadership

• Responsible for the strategic and operational management of digital marketing activities to generate qualified leads for the sales team.
• Led and developed an interdisciplinary team of digital specialists, focusing on performance, collaboration, and continuous growth.
• Designed and executed performance-driven campaigns (SEA, paid social, display) to boost efficiency across the entire funnel.
• Aligned branding and demand strategies to simultaneously increase brand awareness and conversion rates.
• Collaborated closely with product marketing, CRM, and sales to target defined audience segments across the customer journey.

Online Marketing Strategies | Business Development | Project Management

• Led the development and execution of business development activities to acquire new clients and increase revenue.
• Project lead for the introduction and implementation of an internal social media network ("Connect!") to boost internal communication and collaboration.
• Managed projects to optimize conversion and usability aspects of the corporate website and other digital platforms.
• Collaborated closely with internal teams such as creative, social media, planning, and IT to ensure a holistic and consistent implementation of marketing strategies.
• Provided leadership for two consultants, including guidance, staff development, and performance management.

Partner Marketing | Conversion Optimization | Campaign Management

• Built and expanded strategic partnerships with national cooperation partners and affiliate networks to drive reach and generate leads.
• Planned and executed integrated branding and performance campaigns – focusing on awareness, traffic, and conversions.
• Introduced and continuously optimized usability to improve the user experience and increase conversion rates.
• Designed and implemented incentive programs to activate and retain partner networks.
• Oversaw external agencies, including budget planning, briefing, and performance monitoring, to achieve marketing objectives.

Digital Communication | Project Management | Campaign Development

• Conceptualized and led the project for the new intranet launch – focusing on usability, internal communication, and cross-functional collaboration.
• CMS selection & requirements management: Analyzed different vendors and evaluated options for implementing a new content management system.
• Actively shaped the website relaunch – including content, UX concept, QA, and coordination with internal stakeholders.
• Planned and executed marketing campaigns for retail clients aimed at increasing brand awareness and customer loyalty.