Florian Müller - Country Manager DACH

Q: Where is Florian based?

Florian is based in Berlin, Germany .

Q: What languages does Florian speak?

Florian speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), Italian (Intermediate), Russian (Intermediate), Portuguese (Elementary) .

Q: How many years of experience does Florian have?

Florian has at least 16 years of experience. During this time, Florian has worked in at least 11 different roles and for 8 different companies . The average length of individual experience is 2 years and 6 months . Note that Florian may not have shared all experience and actually has more experience.

Q: What is Florian's latest experience?

Florian's most recent position is Country Manager DACH at Fiverr .

Q: What companies has Florian worked for in recent years?

In recent years, Florian has worked for Fiverr , Bull markets media GmbH , and FM Consulting .

Q: Which industries is Florian most experienced in?

Florian is most experienced in industries like Fashion and Apparel , Retail , and Information Technology (IT) . Florian also has some experience in Banking and Finance , Media, Entertainment and Publishing , and Energy .

Q: Which business areas is Florian most experienced in?

Florian is most experienced in business areas like Sales , Marketing , and Strategy and Planning . Florian also has some experience in Finance , Research and Development (R&D) , and Accounting .

Q: Which industries has Florian worked in recently?

Florian has recently worked in industries like Information Technology (IT) , Fashion and Apparel , and Retail .

Q: Which business areas has Florian worked in recently?

Florian has recently worked in business areas like Marketing , Sales , and Strategy and Planning .

Recommended expert

Berlin, Germany

Experience

Nov 2022 - Feb 2025

2 years 4 months

Germany

Country Manager DACH

Fiverr

Developed and executed localized marketing campaigns tailored to DACH market nuances
Boosted regional brand visibility and customer acquisition through paid media and influencer marketing
Collaborated with cross-functional teams and global leadership to align messaging and growth KPIs
Played key role in regional partnerships, media outreach, and market research

Jan 2020 - Nov 2021

1 year 11 months

Berlin, Germany

Senior Online Marketing Manager

Bull markets media GmbH

Managed paid acquisition campaigns (Google Ads, Meta) with high-ROI targets
Built and optimized email marketing automations and customer retention funnels
Improved lead-to-sale conversion rates through A/B testing and UX enhancements
Analyzed campaign performance via Google Analytics and custom dashboards

Nov 2018 - Jun 2019

8 months

Berlin, Germany

Frontend Web-Developer

Dubé Software Development

Developed responsive websites and MVPs using HTML, CSS, JS
Integrated tracking and marketing tools (GA, Tag Manager, Pixels)
Optimized UX and load speed for lead generation and product validation

Jun 2016 - Present

9 years 9 months

Digital Transformation and Startup Consulting

FM Consulting

Consulted startups across SaaS, D2C, and Tech in Germany and Mexico
Designed go-to-market roadmaps and growth models tailored to early-stage businesses
Built CRM and full-funnel performance campaigns, improving MRR and customer LTV
Integrated automation tools into client marketing & sales ops (chatbots, automation workflows)
Co-founded a jewelry D2C brand with Shopify – oversaw product-market fit, brand identity, and launch strategy

Jun 2015 - Jun 2016

1 year 1 month

Mexico City, Mexico

Managing Director, Co-Founder (Operational)

Dolce Vista

Launched and operated an e-commerce brand (prescription eyewear) from concept to fulfillment
Designed go-to-market and brand strategy
Managed paid media, social media, and Shopify setup

Jan 2015 - Dec 2015

1 year

Hanover, Germany

Business Development

MNT Tech GmbH

Supported B2B sales strategy for photovoltaic and energy storage products
Identified new markets, built partner materials, and coordinated outreach

Oct 2012 - Sep 2014

2 years

Frankfurt, Germany

Student Trainee Program

DZ BANK AG

Supported capital markets sales activities for Germany and Austria
Assisted in the preparation of detailed financial analyses and reports
Conducted market research to identify potential sales opportunities

Mar 2012 - Aug 2012

6 months

New York, United States

Finance and Risk Control Intern

Reconciled the general ledger daily and prepared balance sheets
Monitored ABS and MBS changes using advanced analysis systems
Collaborated with finance teams to ensure accurate financial reporting

Mar 2011 - Feb 2012

1 year

Germany

Trainee, Capital Markets Sales Germany/Austria

DZ BANK AG

Analyzed customer data to identify new business opportunities
Evaluated customer surveys to gather actionable insights
Prepared pricing term sheets to support sales negotiations

Jan 2011 - Mar 2011

3 months

Beirut, Lebanon

Internship Abroad

Regional IT Provider

Developed business strategies to enhance IT service offerings
Conducted market research to identify growth opportunities
Assisted in the implementation of business development initiatives

Aug 2008 - Jun 2010

1 year 11 months

Bank Clerk Apprentice

Rotated through corporate finance, credit, investment banking, accounting, and auditing
Gained comprehensive knowledge of financial services and operations
Supported various departments in delivering financial services

Ciudad de México, Mexico

Director of Sales Marketing

Knob Marketing

Led digital acquisition campaigns and SEO strategies for LATAM clients
Developed influencer programs and brand visibility campaigns
Supported SEM strategy and conversion-focused content marketing

Hamburg, Germany

Advisor Online Marketing and Social Media

NAS Smart Platforms GmbH

Developed and implemented a full-funnel digital marketing strategy (SEO, SEM, Paid Social)
Defined target personas and developed content plans tailored to product positioning
Established and optimized social media presence across Facebook, LinkedIn, and YouTube
Supported in-house marketing team through workshops on KPIs, analytics, and campaign management
Created performance reports and dashboards to drive data-informed decisions

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Fashion (10.5 years), Retail (10.5 years), Information Technology (10 years), Banking and Finance (5 years), Media and Entertainment (2 years), and Energy (1 year).

Fashion

Retail

Information Technology

Banking and Finance

Media and Entertainment

Energy

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (13.5 years), Marketing (11 years), Strategy (11 years), Finance (5 years), Research and Development (4 years), and Accounting (2.5 years).

Sales

Marketing

Strategy

Finance

Research and Development

Accounting

Summary

Strategic and impact-driven marketing leader with 10+ years of experience in go-to-market strategy, digital growth, and international expansion across Europe and LATAM. Proven success in launching products, scaling brands, and optimizing revenue engines for startups and mid-sized companies.

Track record includes roles as Country Manager DACH at Fiverr, Co-Founder of a D2C brand, and digital consultant for SaaS and tech ventures. Adept at combining performance marketing, AI-enabled automation, and localization strategies to deliver measurable business results.

Skills

Go-to-market Strategy
Digital Marketing
International/latam Expansion
Ai In Business
Funnel & Crm Optimization
Performance Campaigns
Martech Stack
International Business Development
Cross-functional Projects
Go-to-market
Demand Generation
Brand Positioning
Localization
Seo/sem
Microsoft Office
Hootsuite
Semrush
Ahrefs
Jira
Google Search Console
Google Analytics
Wordpress
Monday
Tableau
Webflow
Canva
Html/css
Webflow
Python (Basic)
Prompt Engineering
Startup Advisory
International Expansion (Latam)
Cross-functional Projects
B2b & D2c Models
Kpi Analysis

Languages

German

Native

English

Advanced

Spanish

Advanced

Italian

Intermediate

Russian

Intermediate

...and 1 more

Education

Jul 2013 - May 2014

Tecnológico de Monterrey CCM

Digital Media and Marketing · Mexico City, Mexico

Oct 2012 - Sep 2014

Berlin School of Economics and Law (HWR Berlin)

Master of Arts, International Economics · International Economics · Berlin, Germany

Sep 2010 - Jan 2011

Finance Academy Moscow

Finance and Cultural Studies · Moscow, Russian Federation

...and 1 more

Certifications & licenses

Digital Transformation

BCG & University Of Virginia on Coursera Certification

Elements Of AI

University Of Helsinki

Hubspot Inbound Marketing Certification

Profile

Created

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Florian based?

Florian is based in Berlin, Germany.

What languages does Florian speak?

Florian speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), Italian (Intermediate), Russian (Intermediate), Portuguese (Elementary).

How many years of experience does Florian have?

Florian has at least 16 years of experience. During this time, Florian has worked in at least 11 different roles and for 8 different companies. The average length of individual experience is 2 years and 6 months. Note that Florian may not have shared all experience and actually has more experience.

What roles would Florian be best suited for?

Based on recent experience, Florian would be well-suited for roles such as: Country Manager DACH, Senior Online Marketing Manager, Frontend Web-Developer.

What is Florian's latest experience?

Florian's most recent position is Country Manager DACH at Fiverr.

What companies has Florian worked for in recent years?

In recent years, Florian has worked for Fiverr, Bull markets media GmbH, and FM Consulting.

Which industries is Florian most experienced in?

Florian is most experienced in industries like Fashion and Apparel, Retail, and Information Technology (IT). Florian also has some experience in Banking and Finance, Media, Entertainment and Publishing, and Energy.

Which business areas is Florian most experienced in?

Florian is most experienced in business areas like Sales, Marketing, and Strategy and Planning. Florian also has some experience in Finance, Research and Development (R&D), and Accounting.

Which industries has Florian worked in recently?

Florian has recently worked in industries like Information Technology (IT), Fashion and Apparel, and Retail.

Which business areas has Florian worked in recently?

Florian has recently worked in business areas like Marketing, Sales, and Strategy and Planning.

What is Florian's education?

Florian holds a Master in International Economics from Berlin School of Economics and Law (HWR Berlin), a Bachelor in Digital Media and Marketing from Tecnológico de Monterrey CCM and a Bachelor in Business Administration from Frankfurt School of Finance & Management.

Does Florian have any certificates?

Florian has 3 certificates. These include: Digital Transformation, Elements Of AI, and Hubspot Inbound Marketing Certification.

What is the availability of Florian?

Florian is immediately available full-time for suitable projects.

What is the rate of Florian?

Florian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.