Florian Müller

Country Manager DACH

Avatar placeholder
Berlin, Germany

Experience

Nov 2022 - Feb 2025
2 years 4 months
Germany

Country Manager DACH

Fiverr

  • Developed and executed localized marketing campaigns tailored to DACH market nuances
  • Boosted regional brand visibility and customer acquisition through paid media and influencer marketing
  • Collaborated with cross-functional teams and global leadership to align messaging and growth KPIs
  • Played key role in regional partnerships, media outreach, and market research
Jan 2020 - Nov 2021
1 year 11 months
Berlin, Germany

Senior Online Marketing Manager

Bull markets media GmbH

  • Managed paid acquisition campaigns (Google Ads, Meta) with high-ROI targets
  • Built and optimized email marketing automations and customer retention funnels
  • Improved lead-to-sale conversion rates through A/B testing and UX enhancements
  • Analyzed campaign performance via Google Analytics and custom dashboards
Nov 2018 - Jun 2019
8 months
Berlin, Germany

Frontend Web-Developer

Dubé Software Development

  • Developed responsive websites and MVPs using HTML, CSS, JS
  • Integrated tracking and marketing tools (GA, Tag Manager, Pixels)
  • Optimized UX and load speed for lead generation and product validation
Jun 2016 - Present
9 years 8 months

Digital Transformation and Startup Consulting

FM Consulting

  • Consulted startups across SaaS, D2C, and Tech in Germany and Mexico
  • Designed go-to-market roadmaps and growth models tailored to early-stage businesses
  • Built CRM and full-funnel performance campaigns, improving MRR and customer LTV
  • Integrated automation tools into client marketing & sales ops (chatbots, automation workflows)
  • Co-founded a jewelry D2C brand with Shopify – oversaw product-market fit, brand identity, and launch strategy
Jun 2015 - Jun 2016
1 year 1 month
Mexico City, Mexico

Managing Director, Co-Founder (Operational)

Dolce Vista

  • Launched and operated an e-commerce brand (prescription eyewear) from concept to fulfillment
  • Designed go-to-market and brand strategy
  • Managed paid media, social media, and Shopify setup
Jan 2015 - Dec 2015
1 year
Hanover, Germany

Business Development

MNT Tech GmbH

  • Supported B2B sales strategy for photovoltaic and energy storage products
  • Identified new markets, built partner materials, and coordinated outreach
Oct 2012 - Sep 2014
2 years
Frankfurt, Germany

Student Trainee Program

DZ BANK AG

  • Supported capital markets sales activities for Germany and Austria
  • Assisted in the preparation of detailed financial analyses and reports
  • Conducted market research to identify potential sales opportunities
Mar 2012 - Aug 2012
6 months
New York, United States

Finance and Risk Control Intern

  • Reconciled the general ledger daily and prepared balance sheets
  • Monitored ABS and MBS changes using advanced analysis systems
  • Collaborated with finance teams to ensure accurate financial reporting
Mar 2011 - Feb 2012
1 year
Germany

Trainee, Capital Markets Sales Germany/Austria

DZ BANK AG

  • Analyzed customer data to identify new business opportunities
  • Evaluated customer surveys to gather actionable insights
  • Prepared pricing term sheets to support sales negotiations
Jan 2011 - Mar 2011
3 months
Beirut, Lebanon

Internship Abroad

Regional IT Provider

  • Developed business strategies to enhance IT service offerings
  • Conducted market research to identify growth opportunities
  • Assisted in the implementation of business development initiatives
Aug 2008 - Jun 2010
1 year 11 months

Bank Clerk Apprentice

  • Rotated through corporate finance, credit, investment banking, accounting, and auditing
  • Gained comprehensive knowledge of financial services and operations
  • Supported various departments in delivering financial services
Ciudad de México, Mexico

Director of Sales Marketing

Knob Marketing

  • Led digital acquisition campaigns and SEO strategies for LATAM clients
  • Developed influencer programs and brand visibility campaigns
  • Supported SEM strategy and conversion-focused content marketing
Hamburg, Germany

Advisor Online Marketing and Social Media

NAS Smart Platforms GmbH

  • Developed and implemented a full-funnel digital marketing strategy (SEO, SEM, Paid Social)
  • Defined target personas and developed content plans tailored to product positioning
  • Established and optimized social media presence across Facebook, LinkedIn, and YouTube
  • Supported in-house marketing team through workshops on KPIs, analytics, and campaign management
  • Created performance reports and dashboards to drive data-informed decisions

Summary

Strategic and impact-driven marketing leader with 10+ years of experience in go-to-market strategy, digital growth, and international expansion across Europe and LATAM. Proven success in launching products, scaling brands, and optimizing revenue engines for startups and mid-sized companies.

Track record includes roles as Country Manager DACH at Fiverr, Co-Founder of a D2C brand, and digital consultant for SaaS and tech ventures. Adept at combining performance marketing, AI-enabled automation, and localization strategies to deliver measurable business results.

Skills

  • Go-to-market Strategy

  • Digital Marketing

  • International/latam Expansion

  • Ai In Business

  • Funnel & Crm Optimization

  • Performance Campaigns

  • Martech Stack

  • International Business Development

  • Cross-functional Projects

  • Go-to-market

  • Demand Generation

  • Brand Positioning

  • Localization

  • Seo/sem

  • Microsoft Office

  • Hootsuite

  • Semrush

  • Ahrefs

  • Jira

  • Google Search Console

  • Google Analytics

  • Wordpress

  • Monday

  • Tableau

  • Webflow

  • Canva

  • Html/css

  • Webflow

  • Python (Basic)

  • Prompt Engineering

  • Startup Advisory

  • International Expansion (Latam)

  • Cross-functional Projects

  • B2b & D2c Models

  • Kpi Analysis

Languages

German
Native
English
Advanced
Spanish
Advanced
Italian
Intermediate
Russian
Intermediate
...and 1 more

Education

Jul 2013 - May 2014

Tecnológico de Monterrey CCM

Digital Media and Marketing · Mexico City, Mexico

Oct 2012 - Sep 2014

Berlin School of Economics and Law (HWR Berlin)

Master of Arts, International Economics · International Economics · Berlin, Germany

Sep 2010 - Jan 2011

Finance Academy Moscow

Finance and Cultural Studies · Moscow, Russian Federation

...and 1 more

Certifications & licenses

Digital Transformation

BCG & University Of Virginia on Coursera Certification

Elements Of AI

University Of Helsinki

Hubspot Inbound Marketing Certification

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Similar Freelancers

Discover other experts with similar qualifications and experience

Roxana Bieber
Roxana Bieber

Omnichannel Strategy Lead & Transformation Management

View Profile
Alexander Karl
Alexander Karl

PMO Marketing & E-Commerce

View Profile
Oliver Hickfang
Oliver Hickfang

Head of Partnerships

View Profile
Tres Belk
Tres Belk

Europe Senior Marketing Manager of Special Projects

View Profile
Bianca Winkler-hacke
Bianca Winkler-hacke

Business Consultant and Marketing Strategist

View Profile
Claudius Warwitz
Claudius Warwitz

Project Manager

View Profile
Philip Ehlers
Philip Ehlers

Interim Lead Growth & Optimization Amazon EU8 & US

View Profile
Franz Schumann-halder
Franz Schumann-halder

Freelance Consultant

View Profile
Gunter Hardt
Gunter Hardt

Managing Director

View Profile
Artur Schmalz
Artur Schmalz

Marketing Consultant // Strategy & Campaigning

View Profile
Barbara Freund
Barbara Freund

Project Lead – Roll-out Brand Relaunch (Implementation Phase)

View Profile
Kay Gronegger
Kay Gronegger

Head of Aftermarket Sales (Interim)

View Profile
Peer Wiesner
Peer Wiesner

Co-Founder

View Profile
Markus Schneider-rumpf
Markus Schneider-rumpf

Consultant & Interim Manager Marketing & Communications / Change & Diversity Consulting

View Profile
Christian Hildebrandt
Christian Hildebrandt

Senior Business Consultant and Instore TV Ads Project Manager

View Profile
Jasmin Göbel
Jasmin Göbel

Head of Marketing / Project Manager CannaFriends Trade Fair

View Profile
Richard Trtanj
Richard Trtanj

Interim Project Manager

View Profile
Michael Tomaschewski
Michael Tomaschewski

B2B Growth Consultant

View Profile
Carolin Sandfort
Carolin Sandfort

Interim Marketing Director

View Profile
Claudius Körber
Claudius Körber

Freelance Marketing Consultant

View Profile
Gabriele Sosnizkij
Gabriele Sosnizkij

Interim Media Manager

View Profile
Rene Wetzel
Rene Wetzel

Head of Business Development

View Profile
Anett Kriska
Anett Kriska

CRM System Implementation Project Lead Microsoft Dynamics 365, Freelance

View Profile
Florian Dieterle
Florian Dieterle

Project Manager Marketing

View Profile
Mark Karasira
Mark Karasira

Fractional CMO: Strategy, AI Workflows & High-End Marketing

View Profile
Tony Stubenrauch
Tony Stubenrauch

Interim Digital Excellence Manager

View Profile
Markus Feigelbinder
Markus Feigelbinder

Global Director B2B SaaS and Digital Growth

View Profile
Kimia Schneider
Kimia Schneider

Green Marketing Advisor

View Profile
Oliver Hofmann
Oliver Hofmann

Multi-Project Management Project Lead (Interim Manager)

View Profile
Denny Münchow
Denny Münchow

Senior Expert Innovation, Strategy & AI

View Profile