Florian M.
Country Manager DACH
Experience
Nov 2022 - Feb 2025
2 years 4 monthsGermany
Country Manager DACH | Go-to-Market Lead | Regional Expansion
Fiverr
- Led regional GTM strategy and brand positioning for Fiverr in DACH.
- Developed performance marketing & localization strategies for user acquisition
- Scaled regional partnerships and cross-functional initiatives
- Increased awareness through culturally adapted campaigns and influencer collaborations
Jan 2022 - Oct 2022
10 monthsBerlin, Germany
Co-Founder & Head of Growth | D2C Brand Launch & GTM
nonu.Berlin
- Co-founded a direct-to-consumer (D2C) e-commerce brand specializing in skin-friendly, hypoallergenic jewelry. Led go-to-market strategy, brand positioning, and digital growth activities from 0 to launch.
- Defined brand identity and USP, aligned to female target audience
- Built and launched Shopify store including UX, CRO, and technical SEO foundation
- Developed full-funnel paid media campaigns on Meta and Google
- Implemented SEO content strategy, improving organic visibility
Jan 2020 - Nov 2021
1 year 11 monthsBerlin, Germany
Senior Online Marketing Manager | Performance & Funnel Strategist
bull markets media GmbH
- Planned and executed performance-driven marketing strategies to scale user acquisition and drive digital sales for financial publishing products. Focused on full-funnel campaign optimization, audience segmentation, and retention initiatives.
- Owned paid media campaigns (Google Ads, Meta)
- Built and optimized multi-step email marketing and lead nurturing funnels
- Developed conversion-optimized landing pages and A/B-tested CTAs, increasing lead-to-sale rates
- Analyzed campaign performance with Google Analytics, Tag Manager, and custom dashboards
- Improved ROAS through continuous campaign iteration and customer journey mapping
Nov 2018 - Jun 2019
8 monthsGermany
Frontend Web Developer | MVP's & Marketing
Dubé
- Worked as a frontend web developer on client and internal digital products. Combined technical implementation with marketing knowledge to build high-converting web assets.
- Designed and developed responsive websites and landing pages using HTML, CSS, JavaScript
- Built MVPs for early-stage products, enabling rapid validation and feedback loops
- Integrated marketing tracking tools (Google Analytics, Tag Manager, Meta Pixel)
- Collaborated with design and marketing teams to optimize UX and funnel structure
- Ensured mobile-first design, fast load times, and SEO-friendly codebase
Aug 2017 - Jun 2018
11 monthsGermany
Online Marketing & Social Media Advisor
NAS Smart Platforms GmbH
- Served as digital advisor for a smart tech startup, guiding its online marketing and social presence. Developed a cohesive strategy to increase visibility and drive engagement.
- Created and executed online marketing plans (SEO, SEM, organic social)
- Defined platform-specific social media strategies to align with product launches
- Supported content development and creative direction for awareness campaigns
- Delivered performance analysis and iterative optimizations for campaigns
Aug 2016 - Mar 2017
8 monthsMexico
Director of Sales & Marketing | Digital Strategy Lead (LATAM)
Knob Marketing
- Directed digital marketing and sales strategy for agency clients in Mexico, focusing on lead generation, SEO/SEM, and social media growth.
- Managed multi-channel digital campaigns (Google Ads, Facebook, Instagram) for B2C clients
- Led development and optimization of SEO strategies, increasing client visibility in competitive niches
- Created and executed influencer marketing programs, driving brand recognition and conversions
- Built reporting systems to track campaign KPIs and optimize performance over time
- Supported account growth by aligning digital strategy with client business goals
Jun 2016 - Present
9 years 5 monthsGermany
Digital Strategy Consultant | Go-to-Market & AI Adoption Advisor | Startup Sparring Partner
FM Consulting
- Advising startups and mid-sized companies on go-to-market strategies, digital transformation, and AI integration across Europe and LATAM.
- I combine strategic thinking with hands-on execution to help founders scale their businesses and enter new markets confidently.
- Led go-to-market planning and execution for SaaS and D2C brands across Germany and Mexico
- Designed full-funnel strategies (SEO, Paid Social, CRM) that increased MRR and reduced CAC
- Advised clients on integrating marketing tools (chatbots, agents, automation) into marketing & customer ops
- Co-founded a D2C jewelry brand, developing product positioning, brand identity, and launch campaigns
- Acted as fractional CMO/Head of Marketing for early-stage companies during growth and fundraising phases
Jun 2015 - Jun 2016
1 year 1 monthMexico
Co-Founder & Managing Director | E-Commerce & GTM
Dolce Vista Mexico
- Co-founded and led a lifestyle e-commerce brand offering high quality prescription eyewear online. Oversaw all aspects of brand, sales and digital growth.
- Designed and implemented go-to-market strategy for launch in Mexico
- Built Shopify-based online store and set up logistics, fulfillment, and customer support workflows
- Developed brand identity and product positioning
- Led paid acquisition efforts (Facebook Ads, Google Shopping) and improved ROAS month over month
- Created and managed influencer campaigns and social media presence from scratch
Jan 2015 - Jun 2015
6 monthsHanover, Germany
Special Advisor | Business Development – Renewable Energy
MNT Tech - the greenenergy company
- Supported the development and market positioning of photovoltaic and energy storage solutions in Germany.
- Conducted market analysis and identified new B2B opportunities in renewable energy
- Advised on go-to-market planning and potential partner ecosystems
- Built strategic sales decks and proposal materials for investor meetings
Sep 2012 - Sep 2014
2 years 1 monthStudent Trainee Capital Markets Sales Germany / Austria
DZ BANK AG
- Supported sales team with client research, pitch books, and daily market briefings
- Helped coordinate institutional client visits and transaction prep
- Contributed to bond issuance tracking and pricing strategies
Feb 2012 - Aug 2012
7 monthsNew York, United States
Internship - Financial and Risk Controlling
DZ BANK AG
- Reconciled ABS/MBS portfolios in general ledger
- Analyzed risk exposure and market movements using Bloomberg & in-house systems
- Assisted with financial reporting and interdepartmental coordination
Mar 2011 - Feb 2012
1 yearTrainee Capital Markets Sales Germany / Austria
DZ BANK AG
- Prepared pricing term sheets and sales materials
- Conducted client portfolio reviews and supported pitch development
- Evaluated feedback from client satisfaction surveys for process optimization
Jan 2011 - Mar 2011
3 monthsBeirut, Lebanon
Sales & Business Development Intern – IT Services
CIS (Computer Information System) Lebanon
- Conducted competitive market research in B2B IT services
- Developed sales strategies for infrastructure and cloud products
- Participated in business development meetings and CRM optimization
Aug 2008 - Jul 2010
2 yearsApprenticeship (Bank Clerk)
DZ Bank
- Rotated through departments including corporate finance, credit, and investment banking
- Supported day-to-day operations, customer service, and internal audits
- Developed strong foundational knowledge of financial services
Summary
Strategic and impact-driven marketing leader with 10+ years of experience in go-to-market strategy, digital growth, and international expansion across Europe and LATAM. Proven success in launching products, scaling brands, and optimizing revenue engines for startups and mid-sized companies.
Track record includes roles as Country Manager DACH at Fiverr, Co-Founder of a D2C brand, and digital consultant for SaaS and tech ventures. Adept at combining performance marketing, AI-enabled automation, and localization strategies to deliver measurable business results.
- Go-to-Market Strategy
- Digital Marketing
- International/LATAM Expansion
- AI in Business
- Funnel & CRM Optimization
- Performance Campaigns
- Martech Stack
- International Business Development
- Cross-Functional Projects
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedItalian
IntermediateRussian
Intermediate ...and 2 more
Education
Oct 2012 - Sep 2014
Berlin School of Economics and Law (HWR Berlin)
Master of Arts · International Economics · Berlin, Germany
Aug 2008 - Feb 2012
Frankfurt School of Finance & Management
Bachelor of Science · Business Administration · Frankfurt, Germany
Certifications & licenses
Digital Transformation By BCG & University Of Virginia On Coursera Certification
Elements Of AI
University Of Helsinki
Hubspot Inbound Marketing Certification
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