Tres Belk - Europe Senior Marketing Manager of Special Projects

Q: Where is Tres based?

Tres is based in Berlin, Germany .

Q: What languages does Tres speak?

Tres speaks the following languages: English (Native), German (Intermediate), Spanish (Intermediate) .

Q: How many years of experience does Tres have?

Tres has at least 30 years of experience. During this time, Tres has worked in at least 8 different roles and for 5 different companies . The average length of individual experience is 4 years and 10 months . Note that Tres may not have shared all experience and actually has more experience.

Q: What is Tres's latest experience?

Tres's most recent position is Europe Senior Marketing Manager of Special Projects at Tado .

Q: What companies has Tres worked for in recent years?

In recent years, Tres has worked for Tado and BB3 Dynamics Productions .

Q: Which industries is Tres most experienced in?

Tres is most experienced in industries like Advertising , Media, Entertainment and Publishing , and Professional Services . Tres also has some experience in Banking and Finance and Energy .

Q: Which business areas is Tres most experienced in?

Tres is most experienced in business areas like Marketing , Business Intelligence , and Strategy and Planning . Tres also has some experience in Product Development and Operations .

Q: Which industries has Tres worked in recently?

Tres has recently worked in industries like Advertising , Professional Services , and Energy .

Q: Which business areas has Tres worked in recently?

Tres has recently worked in business areas like Business Intelligence , Marketing , and Strategy and Planning .

Recommended expert

Berlin, Germany

Experience

Apr 2022 - Mar 2025

3 years

Munich, Germany

Europe Senior Marketing Manager of Special Projects

Tado

Built the international customer base vision, operation, governance and cross-functional team setup (growth, content, product, data science, NPS, IT)
Grew the comprehensive customer base (1 Million B2C, B2B 5K Enterprise, B2B 250 Key Accounts), pipeline, privacy and analytical strategy
Translated company goals into actionable plans, identified scalable strategies for user and revenue growth and aimed for sustainable growth
Acted as a sparring partner for leadership on business, people, and organizational topics
Built a constant A/B experimentation culture
Automated personalised cross-sell/upsell journeys in email, in-app, mobile push, and WhatsApp, saving marketing and CX process time
Supported 192 yearly DTC retail Tado Shopify, Amazon and local retailer partner e-commerce retail promotions across Europe
Collaborated with new product development teams on go-to-market strategies for product and service launches
Executed company-first customer loyalty and referral programs for Tado’s suite of products and energy tariff services
Oversaw multicultural customer communications with LLM AI assistants for the UK, Ireland, DACH, BeNeLux, Spain, France, Italy and the Nordics
Supervised an in-depth RFP process with 20 CRM software vendors with a winning stakeholder-approved multi-year contract chosen
Supported investor relations through research, financial analysis, and materials preparation
Outperformed 2022, 2023 and 2024 CRM KPIs; CRM channel was number one in revenue generation each year
Revenue Growth increased by 310%
ARR increased by 179%
Customer LTV Contribution increased by 4.42%
CAC decreased by 89%
Repeat (Retention) Purchase Rate increased by 33%
MQL to SQL conversion lift increased by 94%
Email open rates increased by 16.22%
Email click rates increased by 9.16%
Email conversion rates increased by 5.42%
In-app and push app combined MAU Retention Rate increased by 8.29%
Referral Marketing Revenue increased by 41.44%

Aug 2013 - Dec 2021

8 years 5 months

Berlin, Germany

Co-Founder and Managing Director

BB3 Dynamics Productions

Built efficient scalable growth and brand awareness strategies for B2B and B2C brands for EU and North American clients
Collaborated with product and marketing teams to translate customer feedback into actionable insights
Led the company through closure in late 2021 after eight years due to financial implications from Coronavirus

Dec 2002 - Aug 2013

10 years 9 months

New York, United States

Corporate Marketing Director (Head of Marketing)

Advance

Held end-to-end responsibility for all communication channels for 30 US markets; led multi-brand marketing, touchpoint strategy and marketing mix
Spearheaded a company-wide rebranding initiative, resulting in a 40% increase in brand recognition
Built automated systems and operational frameworks that enabled rapid scaling across multiple verticals and distribution channels
Designed and executed strategic experiments across market entry, partnership models, and go-to-market strategies
Developed and executed an integrated marketing strategy that increased annual revenue by $19 M
Directed company performance marketing (SEA, social, native, affiliate, content) driving a 31% increase in ROAS
Built the SEO team from the ground up, contributing to a 30% increase in website conversions
Set direction for an enterprise-wide database marketing and CRM strategy (4 M opt-ins) resulting in 10% year-over-year ARR growth
Integrated marketing team workflows with Salesforce, increasing lead conversion by 20% across 20 sales divisions
Spearheaded the content strategy for all communication streams across customer touchpoints
Integrated the MarTech stack for seamless data flows and analytics
Led eight high-performing employees, improving employee satisfaction scores by 25%
Achieved year-over-year positive KPIs: overall revenue growth up 38%, return on ad spend up 31%, SEO organic leads to conversions up 30%, CAC down 17%, MQL to SQL conversion lift up 94%, brand awareness up 40%, brand consideration up 13%

Feb 2000 - Dec 2002

2 years 11 months

New York, United States

Corporate Marketing Manager

Advance

Managed end-to-end communication channels strategy across 30 US markets
Collaborated on multi-brand marketing campaigns and marketing mix
Contributed to the development of automated marketing systems and operational frameworks
Supported strategic go-to-market experiments and partnership models

Dec 1998 - Feb 2000

1 year 3 months

New York, United States

E-commerce Marketing Manager

Invesco

Managed marketing plans of the investor sections of corporate websites for four profit centers
Executed all digital marketing strategies to support digital brands, increasing revenue and decreasing costs
Executed CRM tactics with push email programs to investors and financial advisors, and direct mail campaigns
Developed the first company-wide customer profile database using opt-in information from corporate websites

Sep 1996 - Dec 1998

2 years 4 months

New York, United States

Assistant E-commerce Marketing Manager

Invesco

Assisted in managing marketing plans for investor sections of corporate websites
Supported digital marketing strategies and CRM tactics, including push email and direct mail campaigns
Contributed to the development of the company’s first customer profile database

Jul 1995 - Sep 1996

1 year 3 months

New York, United States

Brand Marketing Coordinator

Mastercard International

Coordinated brand marketing activities for Mastercard’s payment solutions
Supported campaign development and brand strategy implementation
Assisted in market research and analysis

Jun 1994 - Jul 1995

1 year 2 months

New York, United States

Brand Marketing Assistant

Mastercard International

Provided administrative support to the brand marketing team
Assisted in coordination of marketing events and materials
Collaborated on market research and campaign logistics

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (11 years), Media and Entertainment (10.5 years), Professional Services (8.5 years), Banking and Finance (5.5 years), and Energy (3 years).

Advertising

Media and Entertainment

Professional Services

Banking and Finance

Energy

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (30.5 years), Business Intelligence (12.5 years), Strategy (11 years), Product Development (3 years), and Operations (3 years).

Marketing

Business Intelligence

Strategy

Product Development

Operations

Summary

Proven international marketing leader with 20+ years’ experience driving growth, digital transformation, and customer-centric strategies across Europe and North America for global brands and technology scale-ups.
Demonstrated success in building and optimizing marketing operations, CRM ecosystems, and MarTech stacks, achieving up to 310% revenue growth and 179% ARR increase through data-driven, automated, and scalable processes.
Skilled in leading cross-functional and multicultural teams—aligning product, sales, and customer experience—to deliver unified go-to-market strategies and measurable business outcomes.
Expert in growth marketing, performance marketing, and customer lifecycle management, with a strong track record of reducing CAC, increasing retention, and enhancing LTV across B2B, B2C, and DTC channels.
Recognized as a trusted interim leader and transformation partner who bridges strategy and execution, accelerates decision-making, and builds sustainable marketing performance during periods of change or scaling.

Skills

Data Analytics: Google Analytics (Ga4), Tableau, Looker, Mixpanel
Performance Marketing, Growth Marketing, Demand Generation: Search Engine Marketing (Sem), Search Engine Optimization (Seo), Social Media Advertising, Affiliate Marketing, Programmatic, Email Marketing, App Marketing, Content Marketing, Native Advertising, Display Advertising, Influencer Marketing, Attribution Marketing
Crm, Ai Marketing Automation & Ai Personalization: Salesforce, Iterable, Braze, Mailchimp, Hubspot, Adobe Marketo, Bloomreach
Referral And Loyalty Marketing: Mentionme, Friendbuy
Database Cloud Systems: Mongodb, Snowflake, Sql Server, Oracle
Generative Ai Workflows: Grammarly, Synthesia, Deepl, Zoho
Cms: Contentful, Wordpress, Aem
Abm: Demandbase, 6sense, Hubspot, Salesforce, Adobe Marketo
Social: Sprout Social
Program And Project Management: Pmo Formally Trained In Both Waterfall And Agile With Asana, Microsoft
E-commerce Stores: Shopify, Amazon Web Services
Remote Collaboration: Google Workspace, Microsoft Teams, Miro, Slack, Figma, Notion
Fintech, B2b And B2c Saas, E-commerce, Big Data, Mobile, Greentech, Energytech, Entertainment, Media & Publishing, Realestatetech, Hrtech, Autotech, Edtech, Healthtech
Happy Customers Through Winning Customer Base And Experimentation Strategies
Founder, Sales, Product, Cx And Marketing Alignment
Entrepreneurship
Building Solutions From Scratch
Project And Process Management
Business Development
Strategic Planning
Leadership And Team Building
People Development And Team Spirit
Multilingual And Multicultural Marketing Management
Stakeholder Management (Incl. C-suite, Board & Investor Level)
Dtc Retail E-commerce
B2b Lead Generation

Languages

English

Native

German

Intermediate

Spanish

Intermediate

Education

The University of Texas at Austin

Bachelor of Business Administration, Finance · Finance · Austin, United States

Fordham University

Master of Business Administration, Marketing · Marketing · New York, United States

Certifications & licenses

EU Blue Card

German Government

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Tres based?

Tres is based in Berlin, Germany.

What languages does Tres speak?

Tres speaks the following languages: English (Native), German (Intermediate), Spanish (Intermediate).

How many years of experience does Tres have?

Tres has at least 30 years of experience. During this time, Tres has worked in at least 8 different roles and for 5 different companies. The average length of individual experience is 4 years and 10 months. Note that Tres may not have shared all experience and actually has more experience.

What roles would Tres be best suited for?

Based on recent experience, Tres would be well-suited for roles such as: Europe Senior Marketing Manager of Special Projects, Co-Founder and Managing Director, Corporate Marketing Director (Head of Marketing).

What is Tres's latest experience?

Tres's most recent position is Europe Senior Marketing Manager of Special Projects at Tado.

What companies has Tres worked for in recent years?

In recent years, Tres has worked for Tado and BB3 Dynamics Productions.

Which industries is Tres most experienced in?

Tres is most experienced in industries like Advertising, Media, Entertainment and Publishing, and Professional Services. Tres also has some experience in Banking and Finance and Energy.

Which business areas is Tres most experienced in?

Tres is most experienced in business areas like Marketing, Business Intelligence, and Strategy and Planning. Tres also has some experience in Product Development and Operations.

Which industries has Tres worked in recently?

Tres has recently worked in industries like Advertising, Professional Services, and Energy.

Which business areas has Tres worked in recently?

Tres has recently worked in business areas like Business Intelligence, Marketing, and Strategy and Planning.

What is Tres's education?

Tres holds a Master in Marketing from Fordham University and a Bachelor in Finance from The University of Texas at Austin.

Does Tres have any certificates?

Tres has 1 certificate: EU Blue Card.

What is the availability of Tres?

Tres is immediately available for suitable projects.

What is the rate of Tres?

Tres's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.