Tres B.
Europe Senior Marketing Manager of Special Projects
Experience
Apr 2022 - Mar 2025
3 yearsMunich, Germany
Europe Senior Marketing Manager of Special Projects
Tado
- Built the international customer base vision, operation, governance and cross-functional team set up (growth, content, product, data science, NPS, IT).
- Grew the comprehensive customer base (1 Million B2C, B2B 5K Enterprise, B2B 250 Key Accounts), pipeline, privacy and analytical strategy.
- Translated company goals into actionable plans, identified scalable strategies for user and revenue growth and aimed for sustainable growth.
- Acted as a sparring partner for leadership on business, people, and organizational topics.
- Built a constant A/B experimentation culture.
- Automated personalised cross-sell/upsell journeys in email, in-app, mobile push, and WhatsApp saving the marketing and CX process time.
- Supported 192 yearly DTC retail Tado Shopify, Amazon and local retailer partner E-commerce retail promotions across Europe.
- Collaborated with new product development teams on GTM strategies for product and service launches.
- Executed company-first customer loyalty and referral programs for Tado’s suite of products and energy tariff services.
- Oversaw multicultural customer communications with LLM AI assistants for the UK, Ireland, DACH, BeNeLux, Spain, France, Italy and the Nordics.
- Supervised an in-depth RFP process with 20 CRM software vendors with winning stakeholder-approved multi-year contract chosen.
- Supported investor relations through research, financial analysis, and materials preparation.
- Outperformed 2024, 2023 and 2022 CRM KPIs; CRM channel was number one in terms of revenue generation each year.
- Revenue Growth increased by 310%
- ARR increased by 179%
- Customer LTV Contribution increased by 4.42%
- CAC decreased by 89%
- Repeat (Retention) Purchase Rate increased by 33%
- MQL to SQL conversion lift increased by 94%
- Email open rates increased by 16.22%
- Email click rates increased by 9.16%
- Email conversion rates increased by 5.42%
- In-app and push app combined MAU Retention Rate increased by 8.29%
- Referral Marketing Revenue increased by 41.44%
Aug 2013 - Dec 2021
8 years 5 monthsBerlin, Germany
Co-Founder and Managing Director
BB3 Dynamics Productions
- Built efficient scalable growth and brand awareness strategies for B2B and B2C brands for EU and North American clients.
- Collaborated with product and marketing teams to translate customer feedback into actionable insights.
- The company closed in late-2021 after 8 years due to the financial implications from Coronavirus.
Dec 2002 - Aug 2013
10 years 9 monthsNew York, United States
Corporate Marketing Director (Head of Marketing)
Advance
- End-to-end responsibility for all communication channels for 30 US Markets; led multi-brand, marketing, touch point strategy and marketing mix.
- Spearheaded a company-wide rebranding initiative, resulting in a 40% increase in brand recognition.
- Built automated systems and operational frameworks that enabled rapid scaling across multiple verticals and distribution channels.
- Designed and executed strategic experiments across market entry, partnership models, and go-to-market strategies.
- Developed and executed an integrated marketing strategy that increased annual revenue by $19M.
- Directed company performance marketing (SEA, Social, Native, Affiliate, Content) driving 31% increase in ROAS.
- Built the SEO team from the ground up contributing to 30% website conversions.
- Set direction for a comprehensive enterprise-wide database marketing and CRM strategy (4M opt-ins) resulting in ARR of 10% year over year.
- Set direction for the marketing team for 20 sales divisions by integrating with SalesForce.com increasing lead conversion by 20%.
- Spearheaded the content strategy for all communication streams across all customer touchpoints.
- Successfully integrated the MarTech stack for seamless data flows and analytics.
- Responsible for leading 8 high-performing employees (improving employee satisfaction scores by 25%).
- Continuously demonstrated year-over-year positive KPIs.
- Overall revenue growth all channels increased by 38%.
- Return on ad spend performance channels increased by 31%.
- SEO organic leads to conversions 30%.
- CAC decreased by 17%.
- CRM Acquisition: MQL to SQL Conversion Lift Increased by 94%.
- Brand funnel: brand awareness increased by 40% brand consideration increased by 13%.
Feb 2000 - Dec 2002
2 years 11 monthsNew York, United States
Corporate Marketing Manager
Advance
Dec 1998 - Feb 2000
1 year 3 monthsNew York, United States
E-commerce Marketing Manager
Invesco
- Managed marketing plans of the investor sections of corporate websites for 4 profit centers.
- Executed all digital marketing strategies to support digital brands; increasing revenue and decreasing costs.
- Executed CRM tactics with push email programs to Investors and Financial Advisors, direct mail campaigns to Financial Advisors & Investors.
- Developed the first company-wide customer profile database using opt-in information gathered from corporate websites to aid customer sales efforts.
Sep 1996 - Dec 1998
2 years 4 monthsNew York, United States
Assistant E-commerce Marketing Manager
Invesco
- Managed marketing plans of the investor sections of corporate websites for 4 profit centers.
- Executed all digital marketing strategies to support digital brands; increasing revenue and decreasing costs.
- Executed CRM tactics with push email programs to Investors and Financial Advisors, direct mail campaigns to Financial Advisors & Investors.
- Developed the first company-wide customer profile database using opt-in information gathered from corporate websites to aid customer sales efforts.
Jul 1995 - Sep 1996
1 year 3 monthsNew York, United States
Brand Marketing Coordinator
Mastercard International
Jun 1994 - Jul 1995
1 year 2 monthsNew York, United States
Brand Marketing Assistant
Mastercard International
Summary
- Proven international marketing leader with 20+ years’ experience driving growth, digital transformation, and customer-centric strategies across Europe and North America for global brands and technology scale-ups.
- Demonstrated success in building and optimizing marketing operations, CRM ecosystems, and MarTech stacks, achieving up to 310% revenue growth and 179% ARR increase through data-driven, automated, and scalable processes.
- Skilled in leading cross-functional and multicultural teams—aligning product, sales, and customer experience—to deliver unified go-to-market strategies and measurable business outcomes.
- Expert in growth marketing, performance marketing, and customer lifecycle management, with a strong track record of reducing CAC, increasing retention, and enhancing LTV across B2B, B2C, and DTC channels.
- Recognized as a trusted interim leader and transformation partner who bridges strategy and execution, accelerates decision-making, and builds sustainable marketing performance during periods of change or scaling.
Languages
English
NativeGerman
IntermediateSpanish
IntermediateEducation
Fordham University
Master of Business Administration, Marketing · New York, United States
The University of Texas at Austin
Bachelor of Business Administration, Finance · Austin, United States
Certifications & licenses
EU Blue Card
German Government
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