Interim Manager (CSO/CRO)

The core business was classic catalog sales of high-quality gold gift items. Sales had stagnated, so the goal was to increase revenue by 50% within seven months through diversification into new channels. My task was to develop and implement an omni-channel strategy with commission-based licensing partnerships, TV shopping, vending and NFT innovation, as well as expand, train and digitally manage the sales team.

• Digital product catalog: Piloted a digital catalog with 3,000 customizable items and established lean-optimized B2B bundles for key accounts.
• Strategic partnerships: Negotiated commission-based collaborations with leading brands in entertainment, FMCG and lifestyle (commission model: 10-12%).
• CRM and AI integration: Implemented a CRM system with integrated AI tools for lead scoring, sales analytics and personalized customer outreach.
• Sales training and recruitment: Conducted agile workshops, KPI dashboard trainings and AI-driven data analysis for the existing sales team; recruited three new sales representatives.
• TV shopping & vending pilot: Launched TV shopping collaborations (live sales) and ran a pilot with 20 vending machines in museums and shops.
• NFT collector’s edition: Designed NFT collector’s editions with patented AuVerIn codes and launched a pilot platform with blockchain authentication.
• Sales growth: Increased revenue by 50% within seven months.
• CRM efficiency: Improved forecasting accuracy by 30% and shortened sales cycles by 20%.
• AI impact: Boosted lead conversion by 25% and reduced manual reporting efforts by 40%.
• Team performance: Increased closing rate by 20% while growing the team by 50%.
• Pilot channels: TV live sales generated €25,000/month; vending pilot achieved €30,000 in revenue.

Manufacturer of mustard and delicatessen products. Revenue: approx. €40M. Employees: around 100.

My responsibility covered national and international sales, leveraging market opportunities created by competitor supply bottlenecks to enter new markets and boost revenue. I also developed private label products and expanded business relationships, especially with new clients in the "Rewe für Sie" organization. My task was to significantly grow national and international sales, open up new sales partners and regions, and build up the private label business, focusing on opportunities from competitors' supply issues.

• Team leadership: Oversaw a sales team of five, including coaching, KPI monitoring and performance optimization to ensure sales targets.
• Regional expansion: Acquired new customers, including members of the "Rewe für Sie" organization, to open additional markets.
• Private label development: Designed, launched and successfully marketed private label products for various clients in different markets.
• Logistics optimization: Efficiently managed a 10-person logistics team to reliably handle growing demand.
• Market share gains: Strategically exploited competitor weaknesses to increase market share and build long-term customer relationships.
• Sales growth: Increased revenue by €40 million (+44%).
• New customer acquisition: Won new customers within the "Rewe für Sie" organization.
• Business expansion: Expanded the private label business across various markets.

Dairy company specialized in dairy products. Revenue: approx. €500M. Employees: over 700.

Africa & Middle East: In my first 1.5 years at Frischli, I was responsible for building sales in Africa and the Middle East, two markets that were largely untapped by the company. The task was to set up sales in 18 new countries and significantly increase revenue in these regions. I also led a small team to support the market expansion.

• Market entry: Developed and built sales structures in 18 new countries.
• Partner acquisition: Identified and onboarded new distribution partners to support market expansion.
• Process implementation: Introduced efficient processes for market entry and optimized logistics workflows.
• Team leadership: Led a team of two assistants to operationally support the expansion.
• Result: Increased revenue in the new markets by €12 million (+80%) and successfully established sales structures in 18 countries.

Food Service Europe: After the successful build-up in Africa and the Middle East, I took over responsibility for the food service sector in Europe. The focus was on increasing revenue in several European countries, especially France. The goal was to significantly raise food service sector sales in Europe, with a special focus on the French market.

• Strategy adjustment: Developed and implemented an optimized sales strategy for the food service sector.
• Customer relationships: Strengthened existing partnerships and strategically expanded the customer base.
• Marketing initiatives: Launched targeted marketing and sales campaigns, with a special focus on the French market.
• Result Europe: Increased food service revenue to €38 million (+51%).
• Result France: Grew revenue from €2 million to €9 million.

In my role as financial advisor and sales specialist, I helped companies effectively leverage EU funding to unlock financial resources and reach strategic growth goals. My focus was consulting and market entry in a dynamic and competitive environment. My main task was assisting clients in selecting and implementing suitable EU funding programs, expanding into new markets, and developing sustainable strategies for revenue increase and customer retention. In addition, training and process optimizations were central to my work to ensure long-term success.

• Client consulting: Identifying and implementing tailored EU funding programs to maximize financial benefits.
• Strategy development: Designing and executing targeted approaches to attract new client segments and effectively utilize market potential.
• Market expansion: Planning and executing targeted marketing and acquisition measures to successfully enter new markets.
• Client training: Organizing and delivering training to optimize the use of funding and ensure clients' long-term success.
• Process optimization: Implementing effective measures to improve customer satisfaction and long-term loyalty.
• Market and price analysis: Analyzing market and price trends to support strategic decisions and improve clients' competitiveness.
• Successful market entry: Expanding market presence and gaining new customer groups in various regions.
• Sustainable revenue increase: Growing revenue through optimized funding strategies and solid market analyses.
• Increased customer satisfaction: Building long-term customer relationships through personalized training and consulting approaches.
• Enhanced competitive advantage: Strengthening clients' market position through innovative strategies and precise analyses.

International banking and financial services company. Revenue: approx. €12 billion, employees: >183,000.

As a Credit Analyst, I was responsible for evaluating and monitoring corporate loans, especially in an environment with increased risks and complex requirements. The focus was on optimizing credit processes and ensuring compliance with regulatory requirements to sustainably secure the quality of the loan portfolio. My core responsibilities included assessing credit risks, reviewing the creditworthiness of corporate clients, and developing strategies to mitigate risks. A special focus was on profitability analysis of loans and optimizing the loan portfolio to ensure long-term stability.

• Loan application assessment: Implementing a structured system for creditworthiness checks and ensuring compliance with credit standards.
• Risk assessment model development: Creating precise models to identify and evaluate risks for informed credit decisions.
• Portfolio optimization: Implementing targeted strategies to mitigate risks and maximize the profitability of the loan portfolio.
• Special analyses: Conducting detailed operational and profitability analyses, especially for German automakers and their suppliers.
• Collaboration: Closely coordinating with internal stakeholders to support strategic decisions and effectively manage risks.
• Cost savings: Optimizing credit processes led to a significant reduction in administrative costs.
• Improved stability: Minimizing credit risks through efficient risk models and targeted risk mitigation strategies.
• Efficiency enhancement: Optimized analyses and more accurate risk assessments significantly improved decision-making.
• Value creation: Contributing significantly to strategic business decisions through well-founded credit and risk analyses.