Interim Manager (CSO/CRO)

The core business was classic catalog sales of high-end gold gift items. Sales had stagnated, so we aimed to increase revenue by 50% in seven months by diversifying into new channels. My role was to develop and implement an omni-channel strategy with commission-based licensing partnerships, TV shopping, vending, and NFT innovation, as well as expand, train, and digitally manage the sales team.

• Digital Product Catalog: Piloted a digital catalog with 3,000 customizable items and set up lean-optimized B2B bundles for key accounts.
• Strategic Partnerships: Negotiated commission-based deals with leading entertainment, FMCG, and lifestyle brands (commission model: 10–12%).
• CRM & AI Integration: Implemented a CRM system with built-in AI tools for lead scoring, sales analytics, and personalized customer outreach.
• Sales Training & Hiring: Led agile workshops, KPI dashboard training, and AI-driven data analysis for the existing sales team; recruited three new sales reps.
• TV Shopping & Vending Pilot: Launched TV shopping partnerships (live sales) and ran a pilot with 20 vending machines in museums and shops.
• NFT Collector's Edition: Designed NFT collector's editions with patented AuVerIn codes and launched a pilot platform with blockchain authentication.
• Revenue Growth: Achieved a 50% increase in seven months.
• CRM Efficiency: Improved forecast accuracy by 30% and cut sales cycles by 20%.
• AI Impact: Boosted lead conversion by 25% and reduced manual reporting effort by 40%.
• Team Performance: Raised close rates by 20% and grew team size by 50%.
• Pilot Channels: TV live sales generated €25,000/month; vending pilot brought in €30,000 in revenue.

Mustard and deli specialty manufacturer. Revenue: approx. €40M. Staff: about 100.

I led national and international sales, seized market opportunities from competitors' supply shortages to enter new markets, and boosted revenue. I also developed private-label products and grew business with new customers, especially within the "Rewe für Sie" organization. The goal was to significantly increase national and international sales, expand into new regions and sales partners, and build up the private-label business, focusing on market gaps from competitor supply issues.

• Team Leadership: Managed a sales team of five, including coaching, KPI monitoring, and performance optimization to meet sales targets.
• Regional Expansion: Acquired new customers, including members of the "Rewe für Sie" organization, to open additional markets.
• Private Label Development: Designed, launched, and successfully marketed private-label products for various customers in different markets.
• Logistics Optimization: Efficiently oversaw a 10-person logistics team to reliably handle growing demand.
• Market Share Growth: Strategically leveraged competitors' weaknesses to increase market share and build long-term customer relationships.
• Revenue Growth: Increased revenue by €40M (+44%).
• New Customer Acquisition: Secured new customers within the "Rewe für Sie" organization.
• Business Expansion: Expanded private-label business in various markets.

Dairy company specializing in dairy products. Revenue: approx. €500M. Staff: >700.

Africa & Middle East: In my first 1.5 years at Frischli, I was responsible for building sales in Africa and the Middle East, two largely untapped markets for the company. The task was to set up sales in 18 new countries and significantly boost revenue in these regions. I also led a small team to support market expansion.

• Market Entry: Developed and established sales structures in 18 new countries.
• Partner Acquisition: Identified and acquired new sales partners to support expansion.
• Process Implementation: Introduced efficient processes for market entry and optimized logistics workflows.
• Team Leadership: Managed a team of two assistants to support expansion operations.
• Results: Increased revenue in new markets by €12M (+80%) and successfully set up sales in 18 new countries.

Food Service Europe: After successfully building sales in Africa and the Middle East, I took over responsibility for the food service sector in Europe. The focus was on growing revenue in several European countries, especially France. The goal was to significantly increase food service revenue in Europe, with a special focus on the French market.

• Strategy Adaptation: Developed and implemented an optimized sales strategy for the food service sector.
• Customer Relations: Strengthened existing partnerships and selectively expanded the customer base.
• Marketing Initiatives: Launched targeted marketing and sales campaigns, particularly in France.
• Europe Results: Increased food service revenue to €38M (+51%).
• France Results: Grew revenue from €2M to €9M.

In my role as a financial advisor and sales specialist, I helped companies effectively use EU funding to unlock financial resources and achieve strategic growth goals. My focus was on consulting and market development in a dynamic and competitive environment. My main task was to support clients in selecting and implementing suitable EU funding programs, entering new markets, and developing sustainable strategies for increasing revenue and customer retention. In addition, training and process optimizations were central to my work to ensure long-term success.

• Customer consulting: Identifying and implementing tailored EU funding programs to maximize financial benefits.
• Strategy development: Designing and executing targeted approaches to reach new customer segments and make effective use of market potential.
• Market development: Planning and carrying out targeted marketing and acquisition measures for successfully entering new markets.
• Customer training: Organizing and conducting training sessions for optimal use of funds and ensuring customers' long-term success.
• Process optimization: Implementing effective measures to improve customer satisfaction and long-term customer retention.
• Market and price analyses: Analyzing market and price trends to support strategic decisions and improve clients' competitiveness.
• Successful market entry: Expanding market presence and acquiring new customer groups in various regions.
• Sustainable revenue increase: Increasing revenue through optimized funding strategies and solid market analyses.
• Increased customer satisfaction: Building long-term customer relationships through individualized training and consulting approaches.
• Improved competitive advantage: Strengthening clients' market position through innovative strategies and precise analyses.

International banking and financial services company. Revenue: approx. €12 bn, number of employees: > 183,000.

As a credit analyst, I was responsible for evaluating and monitoring corporate loans, especially in an environment with increased risks and complex requirements. The focus was on optimizing lending processes and ensuring compliance with regulatory requirements to sustainably secure the quality of the loan portfolio. The core responsibilities included assessing credit risks, reviewing corporate customers' creditworthiness, and developing risk mitigation strategies. A special focus was on credit profitability analysis and optimizing the loan portfolio to ensure long-term stability.

• Loan application evaluation: Introducing a structured system for assessing creditworthiness and ensuring compliance with lending standards.
• Risk assessment model development: Creating precise models to identify and evaluate risks for informed lending decisions.
• Portfolio optimization: Implementing targeted strategies for risk mitigation and maximizing the profitability of the loan portfolio.
• Specialized analyses: Conducting detailed business and profitability analyses, especially for German automakers and their suppliers.
• Collaboration: Close coordination with internal stakeholders to support strategic decisions and effective risk management.
• Cost savings: Optimizing credit processes led to a significant reduction in administrative costs.
• Improved stability: Minimizing credit risks through efficient risk assessment models and targeted risk mitigation strategies.
• Efficiency improvement: Optimized analyses and more accurate risk assessments greatly improved decision-making.
• Value creation: Substantially supporting strategic business decisions through thorough creditworthiness and risk analyses.