António (Freiherr Von) Strachwitz
Head of Business Development & Sales Strategy
Experience
Head of Business Development & Sales Strategy
Company in catalog sales of high-quality gold gift items
- Piloted a digital catalog with 3,000 customizable items and established lean-optimized B2B bundles for key accounts
- Negotiated commission-based partnerships with leading brands in entertainment, FMCG, and lifestyle (commission model: 10–12%)
- Implemented a CRM system with integrated AI tools for lead scoring, sales analytics, and personalized customer outreach
- Conducted agile workshops, KPI dashboard training, and AI-supported data analysis for the existing sales team; recruited three new sales employees
- Initiated TV shopping partnerships (live sales) and launched a pilot with 20 vending machines in museums and shops
- Designed NFT collector’s editions with patented AuVerIn codes and launched a pilot platform with blockchain authentication
- Increased revenue by 50% within seven months
- Improved forecast accuracy by 30% and reduced sales cycle length by 20%
- Boosted lead conversion by 25% and cut manual reporting efforts by 40%
- Raised close rate by 20% while increasing team size by 50%
- TV live sales generated €25,000/month; vending pilot achieved €30,000 in revenue
Head of Sales & Growth
Unspecified Tech Startup
- Established a unified sales flow, including a CRM rollout with AI-powered lead scoring and deal prioritization
- Recruited and led an international sales team (0→5 FTE) through agile workshops, KPI dashboard training, and sales playbooks
- Conducted executive demos and workshops for pilot clients in manufacturing and logistics, demonstrating a 50% reduction in negotiation time
- Closed pilot and framework agreements on a commission basis; defined flexible pricing models and discount tiers
- Collaborated closely with product and marketing teams to create customized case studies and success stories
- Built a pipeline of €2M, with €500K from pilot deals
- Achieved annual revenue of €450K (110% of target)
- Scaled the sales team from 0 to 5 FTE and increased close rate by 25%
- Multiple successful implementations in companies across industry, logistics, and aviation
Sales Director
Luise Händlmaier GmbH
- Led a sales team of five, including coaching, KPI monitoring, and performance optimization
- Acquired new customers, including members of the “Rewe für Sie” organization, to open additional markets
- Designed, launched, and successfully marketed private-label products for various customers and markets
- Efficiently managed a 10-person logistics team to reliably handle growing demand
- Strategically leveraged competitors’ weaknesses to increase market share and build long-term customer relationships
- Grew revenue by €40M (+44%)
- Secured new business within the “Rewe für Sie” organization
- Expanded private-label business in various markets
Head of Exports
Goldsteig Käsereien GmbH
- Acquired new customers by targeting grocery retailers, distributors, and agents across Europe
- Strengthened market position in Italy and expanded business activities in other European countries
- Led a team of seven to coordinate expansion and customer acquisition
- Increased export revenue to €150M (+21%)
- Successfully won new customers in the food retail sector as well as distributors and agents across Europe
Key Account Manager EMEA
Frischli Milchwerke GmbH
- Developed and built sales structures in 18 new countries (Africa and the Middle East)
- Identified and onboarded new sales partners to support market expansion
- Introduced efficient processes for market entry and optimized logistics operations
- Managed a team of two assistants to support the expansion operationally
- Increased revenue in new markets by €12M (+80%)
- Developed and executed an optimized sales strategy for the food service sector in Europe
- Strengthened existing partnerships and strategically grew the customer base in the French market
- Launched targeted marketing and sales campaigns for France
- Increased food service sector revenue to €38M (+51%) and grew France revenue from €2M to €9M
Interim Manager CSO / CRO
Strachwitz Consulting
- Conceptualized and implemented sales and marketing strategies based on data-driven analyses and market requirements
- Built and led high-performing teams with clear goals and ongoing development
- Introduced innovative processes, digitized workflows, and improved operational efficiency
- Opened new markets, strengthened customer relationships, and increased customer satisfaction
- Took advantage of competitor weaknesses and adapted strategies to dynamic market changes
- Achieved results in implementing sales strategies that enabled sustainable growth paths
- Enhanced processes and workflows, leading to greater operational efficiency
- Successfully expanded into new markets and established long-term business partnerships
- Drove positive improvements in customer satisfaction and loyalty through targeted actions
Financial Advisor & Sales Specialist
Freelancer
- Identified and implemented tailored EU funding programs to maximize financial benefits
- Designed and executed targeted approaches to reach new customer segments and leverage market potential
- Planned and carried out focused marketing and acquisition activities to enter new markets
- Organized and delivered customer training for optimal use of funding
- Implemented effective measures to improve customer satisfaction and long-term loyalty
- Analyzed market and price trends to support strategic decisions and enhance competitiveness
- Expanded market presence and attracted new customer groups
- Increased revenue through optimized funding strategies and solid market analyses
- Built long-term customer relationships through personalized training and consulting
- Strengthened clients' market position with innovative strategies and precise analyses
Sales Manager
Lidl Stiftung & Co. KG
- Introduced an optimized shift system to reduce overtime
- Implemented effective controls to improve inventory tracking
- Conducted regular training to boost cost awareness and work efficiency
- Developed and implemented processes to reduce product losses from damage and theft
- Significantly reduced overtime costs
- Cut inventory variances and shrinkage, increasing profit per store
- Optimized labor costs through more efficient use of work hours
- Increased sales and improved store profitability
Credit Analyst
BNP Paribas Corporate and Investment Banking
- Introduced a structured system for creditworthiness checks and ensured compliance with credit standards
- Developed precise risk assessment models to identify and evaluate risks
- Implemented targeted risk mitigation strategies to maximize credit portfolio profitability
- Conducted detailed operational and profitability analyses, especially for German automakers and their suppliers
- Worked closely with internal stakeholders to support strategic decisions
- Significantly reduced administrative costs by optimizing credit approval processes
- Minimized credit risks through efficient risk assessment models and mitigation strategies
- Enhanced analyses and more accurate risk estimates greatly improved decision making
- Played a key role in supporting strategic business decisions with solid creditworthiness and risk analyses
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (12.5 years), Food and Beverage (9 years), Retail (5 years), Banking and Finance (1.5 years), Information Technology (1 year), and Transportation (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (12.5 years), Sales (12.5 years), Strategy (12 years), Operations (4.5 years), Supply Chain Management (4.5 years), and Logistics (4 years).
Summary
As an interim CSO, I implemented a modern CRM with AI-powered lead scoring, automated forecast models, and comprehensive process automation within a few months. Real-time dashboards enabled data-driven decisions and led to revenue increases of +44% at Händlmaier, +21% at Goldsteig, and +51% at Frischli. I also built an international sales team, led agile workshops and KPI training, introduced lean methods, and took full responsibility for over 100 employees in direct and indirect sales.
At the same time, I conducted in-depth market and competitive analyses and used predictive analytics and A/B tests to continuously optimize the sales funnel. Account-based marketing and data-driven storytelling in relevant channels increased the conversion rate by 20% and the average order value by 15%. This strategic research component laid the foundation for targeted market expansions and high-quality leads.
In my subsequent role as interim CRO, I developed flexible pricing models and incentive structures, coordinated cross-functional teams, and used advanced AI analytics for accelerated growth in new markets. Automating recurring reporting tasks reduced manual efforts by 40%. Proactive stakeholder alignment and risk management ensured smooth implementation of complex transformation projects even in volatile phases.
Skills
- Leadership Strength
- Conceptual And Strategic Thinking
- Problem-solving Skills
- Innovation Ability
- Organizational Adaptability
- Integrity
- Assertiveness And Decision-making Ability
- Audience-appropriate Expression And Communication Skills
- Networking Skills
- Analysis Of Financial Metrics
- Understanding Of Technological Processes
- Experience With Digital Transformation
Languages
Education
Technische Universität München
Erasmus Scholarship · Business Administration, Economics, Economic Sciences · Munich, Germany
Católica Lisbon School of Business & Economics
Diploma in Business Administration · Business Administration with a focus on International Management · Lisbon, Portugal
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is António based?
What languages does António speak?
How many years of experience does António have?
What roles would António be best suited for?
What is António's latest experience?
What companies has António worked for in recent years?
Which industries is António most experienced in?
Which business areas is António most experienced in?
Which industries has António worked in recently?
Which business areas has António worked in recently?
What is António's education?
What is the availability of António?
What is the rate of António?
How to hire António?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Head of Business Development & Sales Strategy
Nearby freelancers
Professionals working in or nearby Castell, Germany