Interim Manager (CSO/CRO)

The core business was traditional catalog sales of high-quality gold gift items. Sales had stagnated, so the goal was a 50% increase in revenue within seven months by diversifying into new channels. My task was to develop and implement an omni-channel strategy with commission-based licensing partnerships, TV shopping, vending, and NFT innovation, as well as expand, train, and digitally manage the sales team.

• Digital product catalog: Piloted a digital catalog with 3,000 customizable items and established lean-optimized B2B bundles for key accounts.
• Strategic partnerships: Negotiated commission-based collaborations with leading brands in entertainment, FMCG, and lifestyle (commission model: 10–12%).
• CRM & AI integration: Implemented a CRM system with integrated AI tools for lead scoring, sales analytics, and personalized customer outreach.
• Sales training & recruiting: Conducted agile workshops, KPI dashboard training, and AI-driven data analysis for the existing sales team; recruited three new sales reps.
• TV shopping & vending pilot: Initiated TV shopping partnerships (live sales) and rolled out a pilot phase with 20 vending machines in museums and shops.
• NFT collector's edition: Designed NFT collector's editions with patented AuVerIn codes and launched a pilot platform with blockchain authentication.
• Revenue growth: Increased by 50% within seven months.
• CRM efficiency: Improved forecast accuracy by 30% and shortened sales cycles by 20%.
• AI impact: Boosted lead conversion by 25% and reduced manual reporting effort by 40%.
• Team performance: Increased closing rate by 20% while growing team size by 50%.
• Pilot channels: TV live sales generated €25,000/month; vending pilot achieved €30,000 in revenue.

Manufacturer of mustard and delicatessen products. Revenue: approx. €40M. Employees: around 100.

My responsibilities covered national and international sales, leveraging market opportunities from competitors' supply bottlenecks to open new markets and increase revenue. My role also included developing private labels and expanding business relationships, especially with new customers in the "Rewe für Sie" organization. My task was to significantly grow domestic and international sales, open new sales partners and regions, and expand the private label business. A key focus was leveraging market gaps created by competitors' delivery problems.

• Team leadership: Managed a sales team of five, including coaching, KPI monitoring, and performance optimization to meet sales targets.
• Regional expansion: Acquired new customers, including members of the "Rewe für Sie" organization, to open additional markets.
• Private label development: Designed, launched, and successfully marketed private label products for various customers across different markets.
• Logistics optimization: Efficiently managed a logistics team of 10 to handle growing demand reliably.
• Market share growth: Strategically exploited competitors' weaknesses to increase market share and build long-term customer relationships.
• Revenue growth: Increased revenue by €40M (+44%).
• New customer acquisition: Brought in new business within the "Rewe für Sie" organization.
• Business expansion: Expanded the private label business in multiple markets.

Dairy company specializing in milk products. Revenue: approx. €500M. Employees: over 700.

Africa & Middle East: In the first 1.5 years at Frischli, I was responsible for building sales in Africa and the Middle East, two largely untapped markets for the company. The task was to establish sales in 18 new countries and significantly increase revenue in these regions. I also led a small team to support market expansion.

• Market entry: Developed and established sales structures in 18 new countries.
• Partner acquisition: Identified and secured new distribution partners to support market expansion.
• Process implementation: Introduced efficient processes for market entry and optimized logistical operations.
• Team leadership: Managed a team of two assistants to support the expansion.
• Result: Increased revenue in the new markets by €12M (+80%) and successfully established sales structures in 18 new countries.

Food Service Europe: After successfully building sales in Africa and the Middle East, I took over responsibility for the Food Service sector in Europe. The focus was on increasing revenue in multiple European countries, especially France. The goal was to significantly boost Food Service sales in Europe with a particular focus on the French market.

• Strategy adjustment: Developed and implemented an optimized sales strategy for the Food Service sector.
• Customer relationships: Strengthened existing partnerships and strategically expanded the customer base.
• Marketing initiatives: Launched targeted marketing and sales campaigns, with a special focus on the French market.
• Europe result: Increased Food Service sector revenue to €38M (+51%).
• France result: Raised revenue from €2M to €9M.

In my role as a financial advisor and sales specialist, I helped companies use EU funding programs effectively to unlock financial resources and reach strategic growth goals. I focused on consulting and market entry in a dynamic and competitive environment. My main task was to support clients in selecting and implementing suitable EU funding programs, entering new markets, and developing sustainable strategies for revenue growth and customer retention. In addition, training and process optimization were key parts of my work to ensure long-term success.

• Client advising: Identifying and implementing tailored EU funding programs to maximize financial benefits.
• Strategy development: Designing and executing targeted approaches to reach new customer segments and leverage market potential effectively.
• Market entry: Planning and carrying out targeted marketing and acquisition measures for successful new market entry.
• Client training: Organizing and conducting training sessions for the optimal use of funding programs and ensuring clients' long-term success.
• Process optimization: Implementing effective measures to improve customer satisfaction and long-term retention.
• Market and pricing analysis: Analyzing market and price trends to support strategic decisions and improve clients' competitiveness.
• Successful market entry: Expanding market presence and gaining new customer groups in various regions.
• Sustainable revenue increase: Boosting revenue through optimized funding strategies and solid market analysis.
• Increased customer satisfaction: Building long-term client relationships through personalized training and consulting.
• Improved competitive advantage: Strengthening clients' market position through innovative strategies and precise analysis.

International banking and financial services company. Revenue: approx. €12 billion, employees: > 183,000.

As a Credit Analyst, I was responsible for evaluating and monitoring corporate loans, especially in a high-risk and complex environment. The focus was on optimizing lending processes and ensuring regulatory compliance to maintain the credit portfolio's quality long-term. My key responsibilities included assessing credit risk, reviewing corporate clients' creditworthiness, and developing risk mitigation strategies. A special focus was on profitability analysis of loans and optimizing the loan portfolio for long-term stability.

• Loan application assessment: Introducing a structured system for creditworthiness checks and ensuring adherence to lending standards.
• Risk model development: Creating precise models to identify and assess risks for informed lending decisions.
• Portfolio optimization: Implementing targeted strategies to mitigate risk and maximize loan portfolio profitability.
• Specialized analysis: Conducting detailed operational and profitability analyses, especially for German automakers and their suppliers.
• Collaboration: Closely coordinating with internal stakeholders to support strategic decisions and effective risk management.
• Cost savings: Optimizing lending processes led to a significant reduction in administrative costs.
• Increased stability: Minimizing credit risks by using efficient risk models and targeted mitigation strategies.
• Efficiency improvement: Enhanced decision-making through optimized analyses and more accurate risk assessments.
• Value creation: Supporting strategic business decisions through thorough creditworthiness and risk analyses.