Isabel (Petri) D.
Shareholder and Managing Director
Experience
Shareholder and Managing Director
PI Partnermanagement GmbH
- Due to my resignation at Bits&Pretzels, I was asked by the management if I would continue to be available as a consultant for the partnerships and sales department where I have since continued to take care of some large corporate customers and advise the sales team and management.
- As more companies requested consulting, my partner and I decided to set up or own GmbH.
- Since then, we take over smaller consulting jobs in the Startup as well as Event Management sector for different corporates and event organizers.
Director Business Development, Sales & Marketing
Tobii UX Explore GmbH
- Analyzing the current state of the business development strategy
- Identifying customer segments and their needs toward the product
- Setting-up a business development strategy together with the product development team
- Strong cooperation with PM lead for sprint analyses
- Developing and implementing internal and external business release processes
- Evaluate on partners to cooperate with and setting joint market strategies
- Leading the legal and GDPR related topics for partner cooperations
- Analyzing the current state of the sales strategy
- Analyzing the different customer persona
- Developing a sales strategy together with product development, as the product was / is still not ready to fulfill all client needs and
- Development of an international sales strategy, focused on the European market and successful implementation with the sales team
- Acquisition of new customers, personal support of existing customers
- Further development of the product/service range with the product team
- Create transparency on international customer projects and sales status, define and implement systems to measure sales success
- Analyzing the actual marketing strategy and assets
- Creating an international marketing strategy
- Develop a new website
- Development of the social media strategy
- Evaluating on most promising tradeshows and participating on these in Europe
- Redefining the Marketing team
Chief Commercial Officer | Brand & Partnerships
NFQ Asia
I was brought to NFQ to transform the individual entities (Lithuania, Poland, Germany, Thailand and Vietnam - 1000 employees), which until then functioned independently of each other, into a global group with international structures.
This project has been overturned by a shareholder resolution shortly before implementation also due to current global Covid restrictions.
Create an international strategy to bring partner management together
Develop multiple complex reward program for partners with their diverse interests in Asia and Europe
Advise the Board of Management on partner programs
Implement a quality assurance tool for partner programs
Develop quality assurance training
Set up and lead the training team that manages internal trainings
Support all current partners
Conduct Reward Partner events
Design and build an international, sustainable and scalable sales organization
Development of an international sales strategy together with the management, successful implementation with the sales team
Acquisition of new customers, personal support of existing customers
Further development of the product/service range with the innovation team
Create transparency on international customer projects and sales status, define and implement systems to measure sales success
Analyze the different brand strength of each entity
Set up a brand management plan for the development of the individual and global brand
Create an international marketing strategy
Develop new overarching website
Development of the social media strategy
Head of Sales
Startup Events GmbH
- Building the Sales and Business Development organization from the ground up
- Being the companies "one face" to the partner
- Recruiting and leading the Sales Team
- Delivering strategic leadership for defining the commercial path of growth and profitability
- Assessing and managing all partners through different channels.
- Defining and delivering KPIs across Sales
- Actively engaging and developing a comprehensive network
- Defining, acquiring, managing and contracting all Key Accounts
- Working closely with Marketing and Product to identify costumer needs
- Development of all Partner Materials & Workshops
Commercial Manager
freenet TV
- Managing of all key accounts in Retail
- Building and leading the external Sales Team (16 Pax)
- Responsible for the companies training department, containing Retail training, Stakeholder training, Sales & Product training, employee training and Call Center training
- Defining KPIs and business goals and delivering them
- Monitoring and adapting monthly Retail KPIs
- Setting up and continuously improving the customer journey
- Controlling of Sales and BTL budgets
Market Sales Manager
Cologne Marriott Hotel
- Acquisition and monitoring of international Key Accounts
- Key Account Manager for all DACH and USA clients
- Project Management
- Driving contracting process with Key Accounts
- Budget responsibility for the MICE and Special Corporate segment
- Guiding the strategic development of Sales
- Building up the Sales Team
- Setting up Team Trainings for Service Satisfaction
Sales Manager
Barceló Cologne
- (Resell of the hotel and therefore termination of all staff in probationary period)
- Acquisition of new accounts
- Contract negotiations with key accounts.
- Marketing activities in the MICE area
Management Trainee
Center Parcs Medebach
- Assistant to the management
- Project management of the new occupational safety system
- Responsible for all trainings related to the occupational safety system
- Monitoring of the social media channels
Summary
a hands-on person
an encouraging leader
a creative problem solver
surprise people with the unexpected
be a challenger
celebrate achievements with the team
to be able to involve myself
a positive working atmosphere
action
Languages
Education
Stenden University Leeuwarden
Bachelor of Business Administration · Business Administration · Leeuwarden, Netherlands · 1,1 - 1,2
High School
Winterberg, Germany
Certifications & licenses
Driver's license B
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