Isabel Petri da Silva
Director Sales & Business Development @ Tobii UX Explore I CEO @ PI Partnermanagement GmbH
Experience
Apr 2022 - Present
2 years 11 monthsShareholder and Managing Director
PI Partnermanagement GmbH
Due to my resignation at Bits&Pretzels, I was asked by the management if I would continue to be available as a consultant for the partnerships and sales department where I have since continued to take care of some large corporate customers and advise the sales team and management. As more companies requested consulting, my partner and I decided to set up or own GmbH. Since then, we take over smaller consulting jobs in the Startup as well as Event Management sector for different corporates and event organizers.
Apr 2022 - Present
2 years 11 monthsDirector Business Development, Sales & Marketing
Tobii UX Explore GmbH
Business Development
- Analyzing the current state of the business development strategy
- Identifying customer segments and their needs toward the product
- Setting-up a business development strategy together with the product development team
- Strong cooperation with PM lead for sprint analyses
- Developing and implementing internal and external business release processes
- Evaluate on partners to cooperate with and setting joint market strategies
- Leading the legal and GDPR related topics for partner cooperations
Sales
- Analyzing the current state of the sales strategy
- Analyzing the different customer persona
- Developing a sales strategy together with product development, as the product was / is still not ready to fulfill all client needs
- Development of an international sales strategy, focused on the European market and successful implementation with the sales team
- Acquisition of new customers, personal support of existing customers
- Further development of the product/service range with the product team
- Create transparency on international customer projects and sales status, define and implement systems to measure sales success
Brand & Marketing
- Analyzing the actual marketing strategy and assets
- Creating an international marketing strategy
- Develop a new website
- Development of the social media strategy
- Evaluating on most promising tradeshows and participating on these in Europe
- Redefining the Marketing team
Mar 2021 - Mar 2022
1 year 1 monthChief Commercial Officer | Brand & Partnerships
NFQ Asia
I was brought to NFQ to transform the individual entities (Lithuania, Poland, Germany, Thailand and Vietnam - 1000 employees), which until then functioned independently of each other, into a global group with international structures. This project has been overturned by a shareholder resolution shortly before implementation also due to current global Covid restrictions.
Partnerships & Rewards
- Create an international strategy to bring partner management together
- Develop multiple complex reward program for partners with their diverse interests in Asia and Europe
- Advise the Board of Management on partner programs
- Implement a quality assurance tool for partner programs
- Develop quality assurance training
- Set up and lead the training team that manages internal trainings
- Support all current partners
- Conduct Reward Partner events
Sales
- Design and build an international, sustainable and scalable sales organization
- Development of an international sales strategy together with the management, successful implementation with the sales team
- Acquisition of new customers, personal support of existing customers
- Further development of the product/service range with the innovation team
- Create transparency on international customer projects and sales status, define and implement systems to measure sales success
Brand & Marketing
- Analyze the different brand strength of each entity
- Set up a brand management plan for the development of the individual and global brand
- Create an international marketing strategy
- Develop new overarching website
- Development of the social media strategy
Mar 2019 - Feb 2021
2 yearsHead of Sales
Startup Events GmbH
- Building the Sales and Business Development organization from the ground up
- Being the companies "one face" to the partner
- Recruiting and leading the Sales Team
- Delivering strategic leadership for defining the commercial path of growth and profitability
- Assessing and managing all partners through different channels
- Defining and delivering KPIs across Sales
- Actively engaging and developing a comprehensive network
- Defining, acquiring, managing and contracting all Key Accounts
- Working closely with Marketing and Product to identify costumer needs
- Development of all Partner Materials & Workshops
Apr 2016 - Mar 2019
3 yearsCommercial Manager
freenet TV
- Managing of all key accounts in Retail
- Building and leading the external Sales Team (16 Pax)
- Responsible for the companies training department, containing Retail training, Stakeholder training, Sales & Product training, employee training and Call Center training
- Defining KPIs and business goals and delivering them
- Monitoring and adapting monthly Retail KPIs
- Setting up and continuously improving the customer journey
- Controlling of Sales and BTL budgets
Oct 2014 - Apr 2016
1 year 7 monthsMarket Sales Manager
Cologne Marriott Hotel
- Acquisition and monitoring of international Key Accounts
- Key Account Manager for all DACH and USA clients
- Project Management
- Driving contracting process with Key Accounts
- Budget responsibility for the MICE and Special Corporate segment
- Guiding the strategic development of Sales
- Building up the Sales Team
- Setting up Team Trainings for Service Satisfaction
Sep 2014 - Oct 2014
2 monthsSales Manager
Barceló Cologne
(Resell of the hotel and therefore termination of all staff in probationary period)
- Acquisition of new accounts
- Contract negotiations with key accounts
- Marketing activities in the MICE area
Feb 2014 - Sep 2014
8 monthsManagement Trainee
Center Parcs Medebach
- Assistant to the management
- Project management of the new occupational safety system
- Responsible for all trainings related to the occupational safety system
- Monitoring of the social media channels
Jan 2009 - Dec 2010
2 yearsLorem ipsum dolor sit amet
Temporary missionary at Caritas in Brazil
Summary
I am
- a hands-on person
- an encouraging leader
- a creative problem solver
I love to
- surprise people with the unexpected
- be a challenger
- celebrate achievements with the team
I need
- to be able to involve myself
- a positive working atmosphere
- action
Languages
English
Native
German
Native
Portuguese
Native
Dutch
Advanced
Spanish
Advanced
Education
Oct 2007 - Jun 2011