Isabel Petri da silva - Shareholder and Managing Director

Recommended expert

Zirndorf, Germany

Experience

Apr 2022 - Present

3 years 10 months

Germany

Consulting for partnerships and sales department, taking care of large corporate customers and advising the sales team and management
Setting up and running a GmbH to take over smaller consulting jobs in the startup and event management sectors for corporate clients and event organizers

Apr 2022 - Present

3 years 10 months

Germany

Analyzing the current state of the business development strategy
Identifying customer segments and their needs toward the product
Setting up a business development strategy together with the product development team
Cooperating with PM lead for sprint analyses
Developing and implementing internal and external business release processes
Evaluating partners for cooperation and setting joint market strategies
Leading the legal and GDPR related topics for partner cooperations
Analyzing the current state of the sales strategy
Analyzing different customer personas
Developing a sales strategy with product development while product was still maturing
Developing an international sales strategy focused on the European market and successfully implementing it with the sales team
Acquiring new customers and providing personal support to existing customers
Further developing the product/service range with the product team
Creating transparency on international customer projects and sales status
Defining and implementing systems to measure sales success
Analyzing the current marketing strategy and assets
Creating an international marketing strategy
Developing a new website
Developing a social media strategy
Evaluating promising tradeshows and participating in these throughout Europe
Redefining the marketing team

Mar 2021 - Mar 2022

1 year 1 month

Transforming individual entities in Lithuania, Poland, Germany, Thailand, and Vietnam into a global group with international structures (project cancelled before implementation due to Covid restrictions)
Creating an international strategy to unify partner management
Developing multiple complex reward programs for partners with diverse interests in Asia and Europe
Advising the board of management on partner programs
Implementing a quality assurance tool for partner programs
Developing quality assurance training
Setting up and leading the internal training team
Supporting all current partners and conducting reward partner events
Designing and building an international, sustainable, and scalable sales organization
Developing and implementing an international sales strategy with management
Acquiring new customers and supporting existing customers
Further developing the product/service range with the innovation team
Creating transparency on international customer projects and sales status
Defining and implementing systems to measure sales success
Analyzing brand strength of each entity and setting up a global brand management plan
Creating an international marketing strategy, developing a new overarching website and social media strategy

Mar 2019 - Feb 2021

2 years

Germany

Apr 2016 - Mar 2019

3 years

Germany

Managing all key accounts in retail
Building and leading the external sales team of 16 people
Overseeing the company’s training department, including retail, stakeholder, sales & product, employee, and call center training
Defining KPIs and business goals and achieving them
Monitoring and adapting monthly retail KPIs
Setting up and continuously improving the customer journey
Controlling sales and BTL budgets