Isabel (Petri) Da silva

Shareholder and Managing Director

Zirndorf, Germany

Experience

Apr 2022 - Present
3 years 4 months

Shareholder and Managing Director

PI Partnermanagement GmbH

  • Due to my resignation at Bits&Pretzels, I was asked by the management if I would continue to be available as a consultant for the partnerships and sales department where I have since continued to take care of some large corporate customers and advise the sales team and management.
  • As more companies requested consulting, my partner and I decided to set up or own GmbH.
  • Since then, we take over smaller consulting jobs in the Startup as well as Event Management sector for different corporates and event organizers.
Apr 2022 - Present
3 years 4 months

Director Business Development, Sales & Marketing

Tobii UX Explore GmbH

  • Analyzing the current state of the business development strategy
  • Identifying customer segments and their needs toward the product
  • Setting-up a business development strategy together with the product development team
  • Strong cooperation with PM lead for sprint analyses
  • Developing and implementing internal and external business release processes
  • Evaluate on partners to cooperate with and setting joint market strategies
  • Leading the legal and GDPR related topics for partner cooperations
  • Analyzing the current state of the sales strategy
  • Analyzing the different customer persona
  • Developing a sales strategy together with product development, as the product was / is still not ready to fulfill all client needs and
  • Development of an international sales strategy, focused on the European market and successful implementation with the sales team
  • Acquisition of new customers, personal support of existing customers
  • Further development of the product/service range with the product team
  • Create transparency on international customer projects and sales status, define and implement systems to measure sales success
  • Analyzing the actual marketing strategy and assets
  • Creating an international marketing strategy
  • Develop a new website
  • Development of the social media strategy
  • Evaluating on most promising tradeshows and participating on these in Europe
  • Redefining the Marketing team
Mar 2021 - Mar 2022
1 year 1 month

Chief Commercial Officer | Brand & Partnerships

NFQ Asia

  • I was brought to NFQ to transform the individual entities (Lithuania, Poland, Germany, Thailand and Vietnam - 1000 employees), which until then functioned independently of each other, into a global group with international structures.

  • This project has been overturned by a shareholder resolution shortly before implementation also due to current global Covid restrictions.

  • Create an international strategy to bring partner management together

  • Develop multiple complex reward program for partners with their diverse interests in Asia and Europe

  • Advise the Board of Management on partner programs

  • Implement a quality assurance tool for partner programs

  • Develop quality assurance training

  • Set up and lead the training team that manages internal trainings

  • Support all current partners

  • Conduct Reward Partner events

  • Design and build an international, sustainable and scalable sales organization

  • Development of an international sales strategy together with the management, successful implementation with the sales team

  • Acquisition of new customers, personal support of existing customers

  • Further development of the product/service range with the innovation team

  • Create transparency on international customer projects and sales status, define and implement systems to measure sales success

  • Analyze the different brand strength of each entity

  • Set up a brand management plan for the development of the individual and global brand

  • Create an international marketing strategy

  • Develop new overarching website

  • Development of the social media strategy

Mar 2019 - Feb 2021
2 years

Head of Sales

Startup Events GmbH

  • Building the Sales and Business Development organization from the ground up
  • Being the companies "one face" to the partner
  • Recruiting and leading the Sales Team
  • Delivering strategic leadership for defining the commercial path of growth and profitability
  • Assessing and managing all partners through different channels.
  • Defining and delivering KPIs across Sales
  • Actively engaging and developing a comprehensive network
  • Defining, acquiring, managing and contracting all Key Accounts
  • Working closely with Marketing and Product to identify costumer needs
  • Development of all Partner Materials & Workshops
Apr 2016 - Mar 2019
3 years

Commercial Manager

freenet TV

  • Managing of all key accounts in Retail
  • Building and leading the external Sales Team (16 Pax)
  • Responsible for the companies training department, containing Retail training, Stakeholder training, Sales & Product training, employee training and Call Center training
  • Defining KPIs and business goals and delivering them
  • Monitoring and adapting monthly Retail KPIs
  • Setting up and continuously improving the customer journey
  • Controlling of Sales and BTL budgets
Oct 2014 - Apr 2016
1 year 7 months
Cologne, Germany

Market Sales Manager

Cologne Marriott Hotel

  • Acquisition and monitoring of international Key Accounts
  • Key Account Manager for all DACH and USA clients
  • Project Management
  • Driving contracting process with Key Accounts
  • Budget responsibility for the MICE and Special Corporate segment
  • Guiding the strategic development of Sales
  • Building up the Sales Team
  • Setting up Team Trainings for Service Satisfaction
Sep 2014 - Oct 2014
2 months
Cologne, Germany

Sales Manager

Barceló Cologne

  • (Resell of the hotel and therefore termination of all staff in probationary period)
  • Acquisition of new accounts
  • Contract negotiations with key accounts.
  • Marketing activities in the MICE area
Feb 2014 - Sep 2014
8 months
Medebach, Germany

Management Trainee

Center Parcs Medebach

  • Assistant to the management
  • Project management of the new occupational safety system
  • Responsible for all trainings related to the occupational safety system
  • Monitoring of the social media channels

Summary

  • a hands-on person

  • an encouraging leader

  • a creative problem solver

  • surprise people with the unexpected

  • be a challenger

  • celebrate achievements with the team

  • to be able to involve myself

  • a positive working atmosphere

  • action

Languages

German
Native
Dutch
Advanced
English
Advanced
Portuguese
Advanced
Spanish
Advanced

Education

Stenden University Leeuwarden

Bachelor of Business Administration · Business Administration · Leeuwarden, Netherlands · 1,1 - 1,2

High School

Winterberg, Germany

Certifications & licenses

Driver's license B