Jörg Schäfer
Consultant
Experience
Consultant
A.Mueller Group (part of Sunlight Industries, GR)
Situation: After Sunlight acquired a majority stake in the Müller Group, the following restructuring and integration projects for subsidiaries
Task: Restructuring of three subsidiaries in Germany, the UK & Portugal
Successes: Profitable realignment of the German entity; integration, sale or closure of the UK & Portugal entities
Consultant
ecoATM, LLC
Situation: Majority-owned by Apollo Global; after financing rounds, internationalization and market entry into Europe & Japan; decision to fully exit the international market by Q4 2022
Task: Market entry, advisory, marketing and business development for D/A/CH and Benelux
Successes: Partner acquisition through testing and scaling rounds: retail electronics (MediaMarkt/Saturn); malls (ECE, MEC, ILG); grocery and DIY retail (Globus, Rewe); banks and savings banks
Consultant
It Luggage Ltd.
Market entry strategy and business development for German-speaking countries (D/A/CH)
Successes: New customers Tchibo, Metro and Woolworth (+5 m EUR) and continuation of business with Primark
Consultant
DataLab GmbH
Restructuring and strategy development for new business and customer areas for a leading provider in the Big Data environment, focusing on loyalty, analytics and campaigns
Further development of the Insight Navigator product based on the Tableau platform
Successes: New customers in new segments and support (Rewe Austria, Aldi Süd)
COO
Aquarius Deutschland GmbH
Restructuring and reorganization in consumer electronics for personal care and household products
Successes: Strategy to discontinue the Carrera branded business & focus on the core business of third-party brands for the largest non-food retailers, especially Aldi Intl.; cost reduction planning for HR, locations, marketing, development, SCM
Head of Sales – DACH Region
Steiner Optik GmbH
Restructuring and complete realignment of sales in the DACH region
Reorganization of the customer base and closer collaboration with key accounts
Development and launch of a new pricing and sales model
Boosting e-commerce internally (own webshop) and externally (Amazon, eBay) while maintaining balance with brick-and-mortar sales
Results: reversed a 24% sales decline to a 2% increase within 12 months
Consultant
Martin-Braun Gruppe (Dr. Oetker Gruppe)
Market analysis and UK market entry
Analyzed the potential of various sales channels (retail, e-commerce, convenience, foodservice) and initiated new business with leading retailers
Results: decision to start direct sales to multiple buyers with two national sales reps to be hired; first lasting success by adding new products to the permanent range of a leading national retailer; new contracts over £3m p.a.
Consultant
Feetures
Searched and secured a new distribution partner in Germany for the US market leader in high-performance sports socks
Results: presented two new partners within six weeks
Consultant
CML F&L Ltd.
Developed new business with higher margins through direct imports with exclusive distribution rights, plus revenue from distribution/importing and in-house logistics/fulfillment
Established a new specialist department to ensure support and further development
Drafted proposals to optimize rollout through company-wide exchange with department heads
Results: signed exclusive contracts with leading F&B companies from Austria and Germany; revenue £11m in 2016; profit £1.2m; 3-year plan for revenue >£40m
Consultant
Afar Group
Placed new products in the European market, especially the UK
Matched products with potential buyers at trade fairs, in e-commerce, and with distribution companies
Results: achieved sales >£1.5m p.a. with buyers in the UK
Board Member – Sales, Marketing, Supply Chain, Purchasing, Projects, Finance
MCP AG
Realigned and restructured European sales to serve the interests of the main shareholder in Hong Kong
Created product and project teams to integrate and develop three business units: full-service provider for retailers, manufacturer of sports electronics & optoelectronics, and private label development/production
Increased Business Unit 1 revenue from €4M to €16.5M
Generated annual fee income of €1.5M from USD 85M factory revenue
Oversaw the sale of factories and the liquidation of distribution companies
Head of New Divisions & International New Business Development
MEDION AG
Integrated and built new divisions: sports electronics, fitness, medical care, mobile computing, navigation, PNA/PDA, and home appliances
Expanded and structured the new Frankfurt site from 12 to 28 employees
Coordinated projects, products, logistics, aftersales, engineering, and QA between Essen/Mülheim and Frankfurt
Increased direct sales volume for Aldi Süd & international from €31M to €74M and international country sales from €28M to €84M
Coordinated discount/high-volume and specialist retail channels, and launched e-commerce platforms
Managing Director
PHASE GmbH
Aligned and restructured a patent technology company into an operational entity with profitability after 12 months
Transferred the planned production site from Germany to Hong Kong and Shenzhen, China
Managed medical technology clients (Siemens, Dräger) and produced heart rate watches as OEM/ODM for Tchibo, Aral, etc.
Achieved growth from €0.5M to €28M; successfully completed the 2002 M&A process between Phase GmbH and Medion AG
Managing Director
TOHO GmbH
Distributed sports goods with exclusive representation in Germany and Europe in the cycling and outdoor sector
Grew the company into a top-3 provider of helmets & clothing (Louis Garneau/CAN)
Built a team of full-time sales representatives from 1996 and expanded the brand lineup in cycling and outdoor
Head of Organization
Helvetia Schweizerische Versicherungen
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Manufacturing (16.5 years), Retail (7.5 years), Sport (6 years), Healthcare (4.5 years), Insurance (3.5 years), and Information Technology (3 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Sales (20.5 years), Marketing (18.5 years), Strategy (15.5 years), Supply Chain Management (14.5 years), Operations (10.5 years), and Product Development (7.5 years).
Skills
Growth & Optimization
Restructuring & Organizational Development
Corporate Management
Cost Reduction
New Business Areas
Scaling
Exit Strategies
Electronics
Mobility
Sports
Big Data
International Experience In General Management, Especially In Europe
Long-standing Expertise In Leading And Structuring Sales Teams
Keen Sense For Spotting Opportunities And Resolving Risks
Experienced In Complex Project Businesses With Products Requiring Explanation
Expert In Multichannel Sales Models For B2b, B2c And Dtc
Since 2014, Built Up Extensive Experience With British Companies In The Uk
Knowledge In Setting Up And Relocating Production Sites
Experienced In All Supply Chain Models And Their Optimizations
Development Of Product Strategies For Own And External Brands
Very Successful In Sourcing And Securing Brand And Distribution Rights
Good Contacts, Long Experience And Sales History With Leading Retail Key Accounts, Especially In Germany And The Uk
Sap Modules
Navision
Office 365
Ms-bi
Salesforce
Tableau
Monday
Languages
Education
GERLING Konzern / BA Mannheim
Diploma in Business Administration (BA), major in Insurance · Business Administration, major in Insurance · Mannheim, Germany
Gesamtschule Oberursel
High School Diploma · Oberursel, Germany
Profile
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