Recommended expert

Jörg Schäfer

Consultant

Jörg Schäfer
Oberursel (Taunus), Germany

Experience

Aug 2023 - Mar 2024
8 months
Nonnweiler, Germany

Consultant

A.Mueller Group (part of Sunlight Industries, GR)

  • Situation: After Sunlight acquired a majority stake in the Müller Group, the following restructuring and integration projects for subsidiaries

  • Task: Restructuring of three subsidiaries in Germany, the UK & Portugal

  • Successes: Profitable realignment of the German entity; integration, sale or closure of the UK & Portugal entities

Sep 2020 - Dec 2022
2 years 4 months
San Diego, United States

Consultant

ecoATM, LLC

  • Situation: Majority-owned by Apollo Global; after financing rounds, internationalization and market entry into Europe & Japan; decision to fully exit the international market by Q4 2022

  • Task: Market entry, advisory, marketing and business development for D/A/CH and Benelux

  • Successes: Partner acquisition through testing and scaling rounds: retail electronics (MediaMarkt/Saturn); malls (ECE, MEC, ILG); grocery and DIY retail (Globus, Rewe); banks and savings banks

Mar 2019 - May 2020
1 year 3 months
Hertford, United Kingdom

Consultant

It Luggage Ltd.

  • Market entry strategy and business development for German-speaking countries (D/A/CH)

  • Successes: New customers Tchibo, Metro and Woolworth (+5 m EUR) and continuation of business with Primark

Oct 2018 - Jul 2019
10 months
Düsseldorf, Germany

Consultant

DataLab GmbH

  • Restructuring and strategy development for new business and customer areas for a leading provider in the Big Data environment, focusing on loyalty, analytics and campaigns

  • Further development of the Insight Navigator product based on the Tableau platform

  • Successes: New customers in new segments and support (Rewe Austria, Aldi Süd)

Jun 2018 - Aug 2018
3 months
Munich, Germany

COO

Aquarius Deutschland GmbH

  • Restructuring and reorganization in consumer electronics for personal care and household products

  • Successes: Strategy to discontinue the Carrera branded business & focus on the core business of third-party brands for the largest non-food retailers, especially Aldi Intl.; cost reduction planning for HR, locations, marketing, development, SCM

May 2017 - May 2018
1 year 1 month
Bayreuth, Germany

Head of Sales – DACH Region

Steiner Optik GmbH

  • Restructuring and complete realignment of sales in the DACH region

  • Reorganization of the customer base and closer collaboration with key accounts

  • Development and launch of a new pricing and sales model

  • Boosting e-commerce internally (own webshop) and externally (Amazon, eBay) while maintaining balance with brick-and-mortar sales

  • Results: reversed a 24% sales decline to a 2% increase within 12 months

Apr 2016 - Sep 2016
6 months

Consultant

Martin-Braun Gruppe (Dr. Oetker Gruppe)

  • Market analysis and UK market entry

  • Analyzed the potential of various sales channels (retail, e-commerce, convenience, foodservice) and initiated new business with leading retailers

  • Results: decision to start direct sales to multiple buyers with two national sales reps to be hired; first lasting success by adding new products to the permanent range of a leading national retailer; new contracts over £3m p.a.

Jan 2016 - Mar 2016
3 months
Conover, United States

Consultant

Feetures

  • Searched and secured a new distribution partner in Germany for the US market leader in high-performance sports socks

  • Results: presented two new partners within six weeks

May 2015 - Nov 2016
1 year 7 months
Telford, United Kingdom

Consultant

CML F&L Ltd.

  • Developed new business with higher margins through direct imports with exclusive distribution rights, plus revenue from distribution/importing and in-house logistics/fulfillment

  • Established a new specialist department to ensure support and further development

  • Drafted proposals to optimize rollout through company-wide exchange with department heads

  • Results: signed exclusive contracts with leading F&B companies from Austria and Germany; revenue £11m in 2016; profit £1.2m; 3-year plan for revenue >£40m

May 2014 - May 2015
1 year 1 month
Taichung, Taiwan, Province of China

Consultant

Afar Group

  • Placed new products in the European market, especially the UK

  • Matched products with potential buyers at trade fairs, in e-commerce, and with distribution companies

  • Results: achieved sales >£1.5m p.a. with buyers in the UK

Jul 2005 - Dec 2013
8 years 6 months

Board Member – Sales, Marketing, Supply Chain, Purchasing, Projects, Finance

MCP AG

  • Realigned and restructured European sales to serve the interests of the main shareholder in Hong Kong

  • Created product and project teams to integrate and develop three business units: full-service provider for retailers, manufacturer of sports electronics & optoelectronics, and private label development/production

  • Increased Business Unit 1 revenue from €4M to €16.5M

  • Generated annual fee income of €1.5M from USD 85M factory revenue

  • Oversaw the sale of factories and the liquidation of distribution companies

Jul 1998 - Jun 2005
7 years
Essen, Germany

Head of New Divisions & International New Business Development

MEDION AG

  • Integrated and built new divisions: sports electronics, fitness, medical care, mobile computing, navigation, PNA/PDA, and home appliances

  • Expanded and structured the new Frankfurt site from 12 to 28 employees

  • Coordinated projects, products, logistics, aftersales, engineering, and QA between Essen/Mülheim and Frankfurt

  • Increased direct sales volume for Aldi Süd & international from €31M to €74M and international country sales from €28M to €84M

  • Coordinated discount/high-volume and specialist retail channels, and launched e-commerce platforms

Jul 1998 - Feb 2003
4 years 8 months

Managing Director

PHASE GmbH

  • Aligned and restructured a patent technology company into an operational entity with profitability after 12 months

  • Transferred the planned production site from Germany to Hong Kong and Shenzhen, China

  • Managed medical technology clients (Siemens, Dräger) and produced heart rate watches as OEM/ODM for Tchibo, Aral, etc.

  • Achieved growth from €0.5M to €28M; successfully completed the 2002 M&A process between Phase GmbH and Medion AG

Jul 1992 - Jun 1998
6 years
Oberursel, Germany

Managing Director

TOHO GmbH

  • Distributed sports goods with exclusive representation in Germany and Europe in the cycling and outdoor sector

  • Grew the company into a top-3 provider of helmets & clothing (Louis Garneau/CAN)

  • Built a team of full-time sales representatives from 1996 and expanded the brand lineup in cycling and outdoor

Jan 1989 - Jun 1992
3 years 6 months
Frankfurt, Germany

Head of Organization

Helvetia Schweizerische Versicherungen

Skills

  • Growth & Optimization

  • Restructuring & Organizational Development

  • Corporate Management

  • Cost Reduction

  • New Business Areas

  • Scaling

  • Exit Strategies

  • Electronics

  • Mobility

  • Sports

  • Big Data

  • International Experience In General Management, Especially In Europe

  • Long-standing Expertise In Leading And Structuring Sales Teams

  • Keen Sense For Spotting Opportunities And Resolving Risks

  • Experienced In Complex Project Businesses With Products Requiring Explanation

  • Expert In Multichannel Sales Models For B2b, B2c And Dtc

  • Since 2014, Built Up Extensive Experience With British Companies In The Uk

  • Knowledge In Setting Up And Relocating Production Sites

  • Experienced In All Supply Chain Models And Their Optimizations

  • Development Of Product Strategies For Own And External Brands

  • Very Successful In Sourcing And Securing Brand And Distribution Rights

  • Good Contacts, Long Experience And Sales History With Leading Retail Key Accounts, Especially In Germany And The Uk

  • Sap Modules

  • Navision

  • Office 365

  • Ms-bi

  • Salesforce

  • Tableau

  • Monday

Languages

German
Native
English
Advanced
Spanish
Elementary
Chinese
Elementary

Education

Sep 1985 - Dec 1988

GERLING Konzern / BA Mannheim

Diploma in Business Administration (BA), major in Insurance · Business Administration, major in Insurance · Mannheim, Germany

Sep 1982 - Jun 1985

Gesamtschule Oberursel

High School Diploma · Oberursel, Germany

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