Philipp Thomaschewski - Project Lead

Munich, Germany

Experience

Mar 2020 - May 2020

3 months

Building vertical online media brands (media brands for specific target groups) based on existing content assets of the ProSiebenSat1 Media Group e.g. Galileo.tv.
Setting up the project team consisting out of content creation, content distribution, ad-sales, corporate strategy (team of 10 people).
Assessing content and suitable vertical formats (based on existing assets and potential advertising customers).
Developing channel proposition and assessing suitable online distribution channels (Mainly YouTube & TikTok).
Responsible for business case calculation and ad-product development.

Dec 2019 - May 2020

6 months

Developing the Go-To-Market strategy for downloadable (digital) programs for home appliance hardware (dishwasher, washing machine, cooking instruments).
Planning of MVPs (Minimum Viable Product) and testing concepts to validate product offerings and go-to-market approaches.
Operative steering of a MVP - test for dishwasher programs (leading a project team of 10 people).

Jun 2019 - Feb 2020

9 months

Developed the Go-To-Market strategy for Bolt Mobility in the DACH region (incl. Business Planning, Operational Setup, Marketing Planning).
Hiring of staff (Logistics, City Managers, Ad Agencies).
Stake- and shareholder management.
Lead regulatory process with cities and ministries.
Business development (setting up a B2B business model in cooperation with hotels and delivery services).

Jul 2018 - Jun 2019

1 year

Operative Integration of the Maxdome GmbH (300 employees) into the 7TV Joint Venture GmbH.
Established operative processes e.g. procurement processes.
Assessed market potentials and product requirements through user research and a conjoint analysis.
Executed an App-Store sentiment analysis to identify unique product features.
Developed a new marketing and content concept based on the usage of Influencer Marketing.
Lead the IT Admin and the Strategy & Operations team.

Jan 2018 - Present

7 years 7 months

Worked full-time on traveljeff.de as CEO (team of 3). An online travel concierge for business travelers (mainly focused on consultants).
Shut-down after 8 months due to limited monetization potential.
After shutdown opened a consulting business for Digitization, Sales & Marketing. 150k revenue within the first 5 months of operations.
Continuous testing of new business models.

Oct 2013 - Dec 2017

4 years 3 months

Responsible for the project management during sales roll-out for digital solutions/products for restaurants delivered by METRO Group.
12.000 products sold across 12 countries in less than 6 months.
Built a startup research lab across 6 cities in Europe. More than 300 restaurants acquired within 7 months to test startup solutions within the gastronomy industry.
Setup of a content marketing agency (SevenOne AdFactory) for ProSiebenSat1 clients and development of corresponding strategy for the ProSiebenSat1 Media Group.
Elaborated an investment proposal for Debao.de – a German/Chinese e-commerce startup aiming to approach venture capitalists globally.
Leading a customer migration project for Vodafone GER. Migrating 100.000 B2C customers out of their old tariffs into a new portfolio.
Development and execution of a go-to-market strategy for the B2B cloud portfolio of the Deutsche Telekom AG focusing on small and medium enterprise customers in Germany in collaboration with partners such as T-Systems, SAP, and ScanPlus.
Team & Project-lead (leading a team of 5 consultants).
IBP Country Lead Swiss.
IBP Marketing Cluster Lead / Head of Marketing, therewith in charge of partner management, the ongoing website redesign, social media activities, client & internal events.
Published Whitepapers: "Roam Like Home" & "New Value Added Services within the telecommunication industry".
Public speaking at conferences (e.g. LTE World Summit 2014 in Amsterdam).

Oct 2012 - Jul 2013

10 months

Amsterdam, Netherlands

Evaluation of 300+ startups and selecting the Top 15 for the final selection days of the SBC Amsterdam program.
Organization of the Open Pitch Days in Amsterdam & London.
Organization of "Startupbootcamp’s how to: Negotiate a term sheet" (incl. fundraising & partner management).
Advised startups concerning their business models.

Aug 2011 - Sep 2012

1 year 2 months

Germany

Responsible for the German telecommunication market model/market forecasts.
Lead of the German investor relations process.
Development of the Telefónica Germany 3-year business plan.
Preparation of the strategy presentation for the European Telefónica Board (for & with C-level management).

Feb 2010 - May 2010

4 months

London, United Kingdom