Kay G. - Head of After-Sales Marketing

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Ismaning, Germany

Experience

Nov 2024 - Present

10 months

Head of After-Sales Marketing

Infrafibre Germany Gmbh

Overall responsibility for B2C after-sales marketing and ensuring all sales goals are met
Project planning, management, and stakeholder coordination between construction, sales and marketing departments to ensure seamless collaboration and integrated after-sales marketing
Developing and implementing data-driven analyses to optimize sales strategies and remarketing processes, with strong numerical and analytical skills
Planning, leading and moderating info events (virtual and in-person) for projects and then supporting key contacts and multipliers
Direct leadership of the internal sales team, focusing on integrating door-to-door, retail and other sales channels into the overall strategy
Creative out-of-the-box thinking to develop innovative sales approaches and meet sales goals, even in complex projects
Comprehensive understanding of end-to-end sales processes, with the ability to achieve results through efficient and effective actions

Apr 2024 - Aug 2024

5 months

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tado Gmbh

tado Energy DE powered by aWATTar
Co-development and project management of the go-to-market strategy for launching and acquiring new customers for the dynamic electricity tariff, collaborating with the CEO of aWATTar GmbH and the tado marketing team
Analysis and definition of conversion optimizations in the sales funnel (DE & AT) after launch
Conceptualization of new sales approaches after launch
Affiliate
Influencer
Partnerships
Referral/MGM
Special interest content

Aug 2022 - Mar 2024

1 year 8 months

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Leonet Gmbh

Existing customer management
Implementing and evolving system communication
Developing a communication plan across the customer lifecycle in collaboration with sales, back office and IT
Development and execution of ad-hoc campaigns
Leading telesales
Inbound & outbound
Recruiting
Process optimization
KPI tracking & control

Apr 2018 - Dec 2022

4 years 9 months

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E.ON Deutschland Gmbh

Existing customer management
Development, implementation and optimization of online user journeys (ATA, KDW, relocation)
Project member of the loyalty team implementing the loyalty program E.ON Plus (discounts for bundling multiple contracts individually and collectively) – developing the communication strategy for existing customers offline and online in collaboration with marketing
Developing and executing online activities during price adjustments to reduce cancellation effects (AKB, ATA, KDW)
Inbound sales
Inlife management and interface management for the tariff calculator component (service providers, product management, campaign management, test lab, process management, customer communication)
Project management in the context of product relaunches
Project management in the context of price adjustments
Product management
Managing requirements for product relaunches
Managing requirements for campaigns
Managing requirements for adding new products in Salesforce
Defining new requirements/features in Salesforce
Managing requirements for new features triggered by legal changes
Managing interfaces with sales, pricing, legal department and more

Sep 2016 - Present

9 years

Managing Director; Co-Founder - Head of Sales

Vinamics GmbH

Active customer acquisition
Market potential analysis
Development of direct sales structure
Development of indirect sales structure
Pricing

Aug 2016 - Aug 2017

1 year 1 month

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Sky Deutschland Gmbh

Customer communication: development and implementation of up-/cross-selling campaigns online and offline
Sky Ticket (streaming service): setup and in-life management of all CRM activities (online)

Jan 2016 - Feb 2017

1 year 2 months

CPO I Partner

Der DiGiTAL CiRCLE I Ventures

Generation and development of digital business ideas

May 2015 - Dec 2015

8 months

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Scoo Mobility Gmbh

Selection and implementation of a CRM solution
Development and implementation of event-based CRM campaigns

Mar 2015 - Present

10 years 6 months

Independent Entrepreneur

Consulting, interim management and project planning, project management focusing on (online) marketing/sales/product development as well as CRM and dialogue marketing.
From data analysis and process analysis to process optimization, tracking optimization and development of communication concepts and campaigns along customer journeys and sales funnels.
Coaching: professional and personal coaching for individuals and teams focusing on systematic coaching, career coaching and mental coaching

Oct 2011 - Feb 2015

3 years 5 months

Head of Referral Marketing Solutions

United Internet Media GmbH

Leading the Referral Marketing Solutions team (6 product managers)
Responsible for the referral marketing products WEB.DE Exklusiv, GMX and WEB.DE Best Price
Up to €13 million revenue responsibility
Revenue and budget planning as well as performance monitoring
Designing and developing new target group–oriented marketing concepts, products and applications to realize new revenue potentials (BtoC & BtoB)
Advising and acquiring advertising partners through to contract conclusion in collaboration with sales
Acquiring promotion partners to increase reach and generate new revenue potentials

Apr 2010 - Sep 2011

1 year 6 months

Expert Customer Acquisition & Sales Dialog Products

United Internet Media GmbH

Responsible for marketing and development of the referral marketing product WEB.DE Exklusiv
Functional and partial management of the Exklusiv team
Responsible for €5 million in revenue
Revenue and budget planning, as well as performance monitoring
Managing and controlling campaigns for existing partnerships
Advising and acquiring advertising partners up to contract conclusion in collaboration with sales
Optimizing the product platform to increase conversions and sales
Activating, training, and advising the sales units
Company's central point of contact "Expert" for bonus and incentive programs

Mar 2009 - Mar 2010

1 year 1 month

Expert Incentive Platforms

United Internet Media GmbH

Responsible for marketing and development of the WEB.DE bonus program WEB.Cent
Disciplinary responsibility for the intern pool
Responsible for €1.2 million in revenue
Revenue and budget planning, as well as performance monitoring
Advising and acquiring advertising partners up to contract conclusion in collaboration with sales
Developing relevant media packages for advertisers
Optimizing the product platform to increase conversions and sales
Activating, training, and advising the sales units
Company's central point of contact "Expert" for bonus and incentive programs

Mar 2008 - Feb 2009

1 year

Senior Product Manager Incentive Platforms

United Internet Media GmbH

Responsible for marketing and development of the WEB.DE bonus program WEB.Cent
Responsible for €0.5 million in revenue
Revenue and budget planning, as well as performance monitoring
Product management and development
Advising and acquiring advertising partners up to contract conclusion in collaboration with sales
Developing relevant media packages for advertisers
Optimizing the product platform to increase conversions and sales
Activating, training, and advising the sales units

Jul 2007 - Feb 2008

8 months

Senior Sales Consultant Loyalty Solutions

Experian Deutschland Gmbh

New customer acquisition for customer card programs and gift card systems, as well as dialog marketing solutions (analysis, consulting, email marketing software - CheetahMail)
Responsible for €1 million in revenue – new customer acquisition focusing on retail.
Concept and strategy development for potential new customers
Product and strategy presentation at management level, offer calculation
Leading contract negotiations through to completion

Aug 2006 - Jun 2007

11 months

Key Account Manager Loyalty Solutions

Experian Deutschland Gmbh

Managing key accounts: EDEKA, Marktkauf, A.T.U.
Responsible for €5 million in revenue
Identifying revenue potential and growth opportunities for the key accounts and Experian
Advising the partner on database-based dialog marketing strategies
Up- and cross-selling services and products
Calculating and preparing proposals and leading contract negotiations through to completion
Budget planning and control for the key accounts I managed

Sep 2003 - Jun 2006

2 years 10 months

Senior Manager Customer Relationship Marketing

O2 Germany Gmbh & Co. OHG

Development and management of the retention strategy
Conceptual development of a best customer program
Conceptual development and optimization of retention across different sales channels
Conceptual development of lifecycle management
Strategic development and process optimization to reduce O2-driven cancellations

Jun 2002 - Aug 2003

1 year 3 months

Manager Customer Relationship Marketing

AOL Deutschland

Project management of the PAYBACK program
€5.5M budget responsibility
Strategic development
Representative in partner committees
Initiation of strategic partnerships in the partner network
Budget planning and control

Mar 2001 - May 2002

1 year 3 months

Junior Manager Customer Relationship Marketing

AOL Deutschland

In the PAYBACK program project
Concept, planning, and implementation of all marketing measures (offline and online) with a cost-benefit focus
Analysis of the marketing measures' success
Preparation and communication of standard reporting
Strategic incentivization in the AOL service
Budget planning

Nov 1998 - Feb 2001

2 years 4 months

Working Student

AOL Deutschland

Product management - home banking
Partner marketing - financial services

Jul 1998 - Oct 1998

4 months

Call Center Agent

Comdirect Bank AG

Apr 1996 - Apr 1997

1 year 1 month

Self-employed Electrical Contractor

Feb 1995 - Mar 1996

1 year 2 months

Hamburg, Germany

Commercial Employee

Kabelkauf Hamburg Gmbh

Summary

Inspire and empower employees
Acquire customers and turn them into brand advocates
Identify and realize development potential
Stay human amidst all commitment and success
Many years of leadership experience and broad know-how in existing customer marketing (online/offline), sales (online/offline) and digital product development/management
Extensive network in the internet, marketing and IT sectors
Solution-oriented mindset with customer focus
Proven success in developing and implementing complex projects in the digital context
Identifying and evaluating trends and opportunities
Highly developed intuition for people and situations
Personnel management and individual/team development
Sales experience
Development of solution approaches for individual challenges such as: acquiring new customers, increasing customer satisfaction, reducing voluntary and involuntary churn (cancellations), increasing conversion rates in the process funnel, incentive models based on customer value
Design and execution of offline and online dialogue and direct marketing campaigns including classic print mailings with response elements and online media such as display ads, newsletters, mobile ads and landing pages, using (re-)targeting and profiling for targeted messaging and media placement
Development and sale of marketing models primarily in partnership approaches, e.g., using media to promote a partner's unique special offers to increase customer satisfaction and generate revenue
Definition of relevant KPIs for analysis, reporting and control of ongoing business operations as well as monitoring the success of individual campaigns
Defining and specifying technical product development – spotting and analyzing market trends and adapting them for my area, creating requirement lists, initiating project teams, and managing and controlling the implementation process
Collaboration and coordination of internal and external stakeholders: Business Intelligence Center (BIC), controlling, graphic and design agencies, PR agencies, software development, sales, brand marketing, procurement, logistics, customer care, and partners across different industries (mainly financial services)