Kay Gronegger
Head of Aftermarket Sales
Experience
Nov 2024 - Present
9 monthsHead of Aftermarket Sales
Infrafibre Germany Gmbh
- Full responsibility for B2C aftermarket sales and ensuring that all sales targets are met.
- Project planning, project management, and stakeholder management between construction, sales, and marketing departments to ensure seamless collaboration and comprehensive aftermarket sales.
- Developing and implementing data-driven analyses to optimize sales strategies and aftermarket processes, with a strong understanding of numbers, data, and analytics.
- Planning, conducting, and moderating info events (virtual and in-person) in projects, followed by ongoing support for key contacts and multipliers.
- Disciplinary leadership of the internal sales team, focusing on integrating D2D, retail, and other sales channels into the overall strategy.
- Creative 'out-of-the-box' thinking to develop innovative sales approaches and achieve sales goals, even in complex project situations.
- Holistic understanding of end-to-end sales processes, with the ability to deliver results through efficient and effective measures.
Apr 2024 - Aug 2024
5 months Lorem ipsum dolor sit amet
tado Gmbh
- tado Energy DE powered by aWATTar
- Co-development and project management of the go-to-market strategy for launching and acquiring new customers for the dynamic electricity tariff, in collaboration with the CEO of aWATTar GmbH and the tado marketing team
- Analysis and definition of conversion optimizations in the sales funnel (DE & AT) after launch
- Designing new sales approaches post-launch
- Affiliate
- Influencer
- Partnerships
- Referral/MGM
- Special interest content
Aug 2022 - Mar 2024
1 year 8 months Lorem ipsum dolor sit amet
Leonet Gmbh
- Existing customer management
- Implementation and dynamization of system communications
- Developing a communication plan across the customer lifecycle in collaboration with sales, operations, and IT
- Developing and executing ad hoc campaigns
- Leading telesales
- Inbound & outbound
- Recruiting
- Process optimization
- KPI tracking & management
Apr 2018 - Dec 2022
4 years 9 months Lorem ipsum dolor sit amet
E.ON Deutschland Gmbh
- Existing customer management
- Developing, implementing, and optimizing online user journeys (ATA, KDW, relocation)
- Member of the loyalty team for implementing the E.ON Plus loyalty program (discounts for bundling multiple contracts individually and collectively) – developing the communication strategy for existing customers offline and online in collaboration with marketing
- Developing and executing online activities around price adjustments to reduce cancellation effects (AKB, ATA, KDW)
- Inbound sales
- In-life management/interface management of the tariff calculator component (service providers, product management, campaign management, test lab, process management, customer communication)
- Project management for product relaunches
- Project management for price adjustments
- Product management
- Managing requirements for product relaunches
- Managing requirements for campaigns
- Managing requirements for adding new products in Salesforce
- Defining new requirements/features in Salesforce
- Managing requirements for new features due to legal changes
- Interface management with sales, pricing, legal, and more.
Sep 2016 - Present
8 years 11 monthsManaging Director; Co-Founder - Head of Sales
Vinamics GmbH
- Active customer acquisition
- Market potential analysis
- Developing direct sales structure
- Developing indirect sales structure
- Pricing
Aug 2016 - Aug 2017
1 year 1 month Lorem ipsum dolor sit amet
Sky Deutschland Gmbh
- Customer communication: developing and executing up-/cross-selling campaigns on-/offline
- Sky Ticket (streaming service): building and in-life management of all CRM activities (online)
Jan 2016 - Feb 2017
1 year 2 monthsCPO | Partner
Der DiGiTAL CiRCLE I Ventures
- Generating and developing digital business ideas
May 2015 - Dec 2015
8 months Lorem ipsum dolor sit amet
Scoo Mobility Gmbh
- Selecting and implementing a CRM solution
- Developing and implementing event-based CRM campaigns
Mar 2015 - Present
10 years 5 monthsIndependent Entrepreneur
- Consulting, interim management, and project planning/project management with a focus on (online) marketing, sales, product development, CRM, and dialog marketing.
- From data and process analysis to process optimization, tracking optimization, and developing communication concepts and campaigns along customer journeys and sales funnels.
- Coaching individuals and teams professionally and personally with a focus on systematic coaching, career coaching, and mental coaching.
Oct 2011 - Feb 2015
3 years 5 monthsHead of Referral Marketing Solutions
United Internet Media GmbH
- Leading the Referral Marketing Solutions team (6 product managers)
- Responsible for WEB.DE Exklusiv, GMX, and WEB.DE Best Price referral marketing products
- Up to €13M in revenue responsibility
- Revenue and budget planning and performance tracking
- Designing and developing new target-group oriented marketing concepts, products, and applications to unlock new revenue potential (B2C & B2B)
- Advising and acquiring advertising partners up to contract signing in collaboration with sales
- Acquiring promotion partners to increase reach and generate new revenue potential
Apr 2010 - Sep 2011
1 year 6 monthsExpert Customer Acquisition & Sales Dialog Products
United Internet Media GmbH
- Responsible for marketing and development of the WEB.DE Exklusiv referral marketing product
- Technical and partial disciplinary leadership of the Exklusiv team
- €5M revenue responsibility
- Revenue and budget planning and performance tracking
- Managing and steering campaigns with existing partners
- Advising and acquiring advertising partners up to contract signing in collaboration with sales
- Optimizing the product platform to increase conversion and sales
- Activating, training, and advising sales units
- Central company contact (“Expert”) for bonus and incentive programs
Mar 2009 - Mar 2010
1 year 1 monthExpert Incentive Platforms
United Internet Media GmbH
- Responsible for marketing and development of the WEB.DE bonus program WEB.Cent
- Disciplinary responsibility for the intern pool
- €1.2M revenue responsibility
- Revenue and budget planning and performance tracking
- Advising and acquiring advertising partners up to contract signing in collaboration with sales
- Developing relevant media packages for advertisers
- Optimizing the product platform to increase conversion and sales
- Activating, training, and advising sales units
- Central company contact (“Expert”) for bonus and incentive programs
Mar 2008 - Feb 2009
1 yearSenior Product Manager Incentive Platforms
United Internet Media GmbH
- Responsible for marketing and development of the WEB.DE bonus program WEB.Cent
- €0.5M revenue responsibility
- Revenue and budget planning and performance tracking
- Product management and development
- Advising and acquiring advertising partners up to contract signing in collaboration with sales
- Developing relevant media packages for advertisers
- Optimizing the product platform to increase conversion and sales
- Activating, training, and advising sales units
Jul 2007 - Feb 2008
8 monthsSenior Sales Consultant Loyalty Solutions
Experian Deutschland Gmbh
- New customer acquisition for customer card programs, gift card systems, and dialog marketing solutions (analysis, consulting, email marketing software - CheetahMail)
- €1M revenue responsibility – new customer acquisition focused on retail
- Concept and strategy development for potential new customers
- Product and strategy presentations at executive level, offer calculation
- Leading contract negotiations to close
Aug 2006 - Jun 2007
11 monthsKey Account Manager Loyalty Solutions
Experian Deutschland Gmbh
- Managing key accounts: EDEKA, Marktkauf, A.T.U.
- €5M revenue responsibility
- Identifying revenue potential and growth opportunities for key accounts and Experian
- Advising partners on database-driven dialog marketing strategies
- Up- and cross-selling services and products
- Calculating and preparing offers and leading contract negotiations to close
- Budget planning and control for my key accounts
Sep 2003 - Jun 2006
2 years 10 monthsSenior Manager Customer Relationship Marketing
O2 Germany Gmbh & Co. OHG
- Developing and managing retention strategy
- Conceptual development of a Best Customer Program
- Conceptual development and optimization of retention across various sales channels
- Conceptual development of lifecycle management
- Strategic development and process optimization to reduce O2-driven cancellations
Jun 2002 - Aug 2003
1 year 3 monthsManager Customer Relationship Marketing
AOL Deutschland
- Project lead for the PAYBACK program
- €5.5M budget responsibility
- Strategic development
- Representative in partner committees
- Initiating strategic partnerships in the partner network
- Budget planning and control
Mar 2001 - May 2002
1 year 3 monthsJunior Manager Customer Relationship Marketing
AOL Deutschland
- Working on the PAYBACK program project
- Designing, planning, and executing all marketing measures (offline and online) with a cost-benefit focus
- Success analysis of marketing measures
- Preparing and communicating standard reporting
- Strategic incentivization within the AOL service
- Budget planning
Nov 1998 - Feb 2001
2 years 4 monthsWorking Student
AOL Deutschland
- Product management – home banking
- Partner marketing – financial services
Jul 1998 - Oct 1998
4 monthsCall Center Agent
Comdirect Bank AG
Apr 1996 - Apr 1997
1 year 1 monthIndependent Entrepreneur in Electrical Trade
Feb 1995 - Mar 1996
1 year 2 monthsHamburg, Germany
Commercial Employee
Kabelkauf Hamburg Gmbh
Summary
Inspire and empower employees
Win customers and turn them into advocates
Identify and realize development potentials
Stay human through all dedication and success
Many years of leadership experience and extensive expertise in existing customer marketing (on-/offline), sales (on-/offline) and digital product development/management
Extensive network in the internet, marketing, and IT sectors
Solution-oriented mindset with customer focus
Proven success in developing and implementing complex projects in a digital context
Identifying and evaluating trends and opportunities
Highly developed intuition for people and situations
Personnel management and individual/team development
Sales experience
Developing solution approaches for individual issues like: acquiring new customers, increasing customer satisfaction, reducing voluntary and involuntary churn (cancellations), increasing conversion rates in the process funnel, and incentive models depending on customer value
Designing and implementing dialog and direct marketing campaigns on- & offline, including classic print mailings with response elements and online media like display, newsletters, mobile ads, landing pages using (re-)targeting and profiling for targeted audience engagement and ad deployment.
Developing and selling marketing models, especially cooperative approaches, e.g., using media to promote unique partner promotions to boost customer satisfaction and generate marketing revenues.
Defining relevant KPIs for analysis, reporting, and management of ongoing operations and for evaluating campaign success.
Defining and requesting technical product development – spotting and analyzing market developments and adapting them for your area, creating requirement catalogs, initiating project teams, and managing and controlling the development process.
Collaborating with and managing internal and external interfaces: Business Intelligence Center (BIC), controlling, graphic & design agencies, PR agencies, software development, sales, brand marketing, procurement, logistics, customer care, and cooperative partners from various industries (mainly financial services)
Languages
German
NativeEnglish
IntermediateItalian
Elementary Education
Apr 1997 - Feb 2001
HWP - Hochschule für Wirtschaft und Politik in Hamburg
Diploma in Business Administration, Marketing and Investment Accounting · Social Economics · Hamburg, Germany
Feb 1993 - Jan 1995
Firma Johannes Beckmann GmbH
Wholesale and Foreign Trade Clerk, Building Materials
Aug 1989 - Jan 1993
HEW - Hamburgische Elektrizitäts-Werke
Energy Electronics Technician, Specializing in Operations Technology · Hamburg, Germany
...and 1 more
Certifications & licenses
Certificate in Systemic Coaching
Gesellschaft für Systemische Therapie & Beratung
mITSM Product Owner
ITEMO
mITSM Scrum Master & Foundation
ITEMO
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