Kay Gronegger - Head of Aftermarket Sales (Interim)

Recommended expert

Ismaning, Germany

Experience

Nov 2024 - Apr 2025

6 months

Head of Aftermarket Sales (Interim)

INFRAFIBRE Germany GmbH

Holistic responsibility for B2C aftermarket sales and ensuring achievement of all sales targets
Project planning, project management and stakeholder management between construction, sales and marketing departments
Development and implementation of data-based analyses to optimize sales strategies and aftermarket processes
Disciplinary leadership of the internal sales team with focus on integrating D2D, retail and other sales channels
Planning, conducting and moderating info events (virtual and in-person) and managing key contacts and multipliers

Apr 2024 - Aug 2024

5 months

Go To Market Manager (Interim)

tado GmbH – tado Energy

Co-development and project management of the go-to-market strategy for the launch and new customer acquisition of the dynamic electricity tariff in collaboration with the CEO and marketing team
Market and competitor analysis
Analysis and definition of conversion optimizations in the sales funnel (DE & AT) after launch
Designing new sales approaches post-launch: affiliate (Awin), influencers (via agency), partnerships, referral/MGM (Tellja initiation), special-interest content

Aug 2022 - Mar 2024

1 year 8 months

Customer Journey Manager / Existing Customer Management & Head of Telesales (Interim)

INFRAFIBRE Germany GmbH

Implementation and digitization of system communication
Development of a communication plan across the customer lifecycle in collaboration with sales, processing and IT
Development and execution of ad-hoc campaigns
Leading telesales inbound and outbound through internal staff and external service providers
Recruiting, process optimization, KPI tracking and management

Apr 2018 - Dec 2022

4 years 9 months

Existing Customer Management, Inbound Sales & Product Management (Interim)

E.ON Deutschland GmbH

Development, implementation and optimization of online user touchpoints (ATA, KDW, relocation)
Collaboration in the loyalty team on implementing the E.ON Plus loyalty program and developing the communication strategy for existing customers online/offline
Development and implementation of online activities to reduce cancellation effects
In-life management and interface management of the tariff calculator component (service providers, product management, campaign management, test lab, process management, customer communication)
Project management for product relaunches and price adjustments
Managing requirements for product relaunches, campaigns, legislative changes and new features in Sales Force
Interface management between sales, pricing and legal department

Sep 2016 - Dec 2021

5 years 4 months

Owner/Managing Director & Co-Founder - Head of Sales

Vinamics GmbH – Vi-Tools

Digitization and market potential and competitive analysis
Active customer acquisition and development of direct and indirect sales structures
Pricing, SEA/SEO and Amazon Seller Central

Aug 2016 - Aug 2017

1 year 1 month

Customer Communication & Manager CRM (Interim)

Sky Deutschland GmbH

Development and implementation of online and offline up- and cross-selling campaigns
Setup and in-life management of all CRM activities for Sky Ticket / WOW streaming service

Jan 2016 - Feb 2017

1 year 2 months

CPO I Partner (Parttime)

Der DiGiTAL CiRCLE I Ventures

Generation and development of digital business ideas (e.g. pixzam.com)

May 2015 - Dec 2015

8 months

Implementation of a CRM solution (Interim/Parttime)

scoo mobility GmbH

Implementation of a CRM solution
Development and implementation of event-based CRM campaigns

Mar 2015 - Present

10 years 11 months

Entrepreneur

Kay E. Gronegger – Beratung / Interim Management / Coaching

Advice, interim management and project management focusing on (digital) marketing, sales, product development, CRM and dialog marketing
Data and process analysis, process optimization and tracking optimization
Development of communication concepts and campaigns along customer journeys and sales funnels
Coaching individuals and teams professionally and personally, focusing on systematic coaching, career coaching and mental coaching

Jan 2010 - Dec 2012

3 years

Owner/Managing Director

Suajo – Feines Schuhwerk

Market and competitor analysis
Purchasing merchandise, product photography and image editing
Webshop management (Magento) and Amazon seller management
Digital marketing and digital sales (display, partnerships, couponing, SEO/SEA, email)

Mar 2008 - Feb 2015

7 years

Various positions (Head of Referral Marketing Solutions; Expert Customer Acquisition & Sales Dialog Products; Expert Incentive

United Internet Media GmbH

Led the Referral Marketing Solutions team of up to 6 product managers with up to €13M in revenue responsibility
Marketed and developed referral marketing products (WEB.DE Exklusiv, GMX, Best Price) and bonus programs (WEB.Cent)
Planned revenue and budget and monitored performance
Designed and developed target-group oriented marketing concepts, optimized the product platform, and managed campaigns
Advised and acquired advertising and promotion partners

Aug 2006 - Feb 2008

1 year 7 months

Senior Sales Consultant & Key Account Manager Loyalty Solutions

Experian Deutschland GmbH / easycash loyalty solutions GmbH

Acquired new customers for customer card and gift card systems and dialog marketing solutions
Conducted market analysis, strategy development, and proposal costing
Managed key accounts (EDEKA, Marktkauf, A.T.U.) with €5M revenue responsibility
Led contract negotiations and controlled budgets

Sep 2003 - Jun 2006

2 years 10 months

Senior Manager Customer Relationship Marketing

O2 Germany GmbH & Co. OHG

Developed and managed retention strategies and lifecycle management
Designed and optimized best customer programs and retention in various sales channels
Strategically optimized processes to reduce cancellations

Nov 1998 - Aug 2003

4 years 10 months

Manager Customer Relationship Marketing & Junior Manager Customer Relationship Marketing & Working Student

AOL Deutschland

Led the PAYBACK program with €5.5M budget responsibility
Conceptualized, planned, and executed offline and online marketing activities, including performance analysis and reporting
Developed strategies for incentive programs and partner collaborations
Conducted market and competitor analysis, prepared KPIs, and created presentations

Jul 1998 - Oct 1998

4 months

Call Center Agent

comdirect bank AG

Apr 1996 - Apr 1997

1 year 1 month

Self-employed entrepreneur

Self-employed entrepreneur in electrical trade

Feb 1995 - Mar 1996

1 year 2 months

Commercial employee

Kabelkauf Hamburg GmbH

Summary

Inspire and empower employees
Acquire customers and turn them into loyal and satisfied customers/referrers
Identify and realize revenue/growth potentials
Stay human in all commitment and success
Experienced digital, marketing and sales strategist with over 20 years of practice as an executive, expert and interim manager in the industries online/internet/eCommerce, telecommunications, energy and consulting in B2C & B2B markets.
Long professional and disciplinary leadership experience / coaching - leadership with empathy and methodological competence (systemic coach). Very strong sense for people and situations
Solid expertise from digital / direct marketing, CRM, customer journey design and performance marketing to sales (digital and analog) and key account management and strategic and operational sales management.
Solution-oriented mindset with customer focus / customer centricity / customer journeys / customer value
Proven success in developing and implementing complex projects in the (non)digital context in marketing and sales
High analytical skills combined with a hands-on mentality and a strong sense for market and customer needs and employees

Skills

Leadership & Coaching (Systemic) – Personnel Management And Individual/team Development
Digital Marketing & Ecommerce & Performance Management
Sales (Direct/indirect) & Key Accounting
Multichannel Campaign Management (Digital & Analog)
Customer Journey Management
Crm (After Sales, Loyalty, Retention, Churn Prevention, Winback, Nps)
Product Management (Digital & Analog)
Project Management - Steering Interdisciplinary Projects
Developing Solution Approaches For Individual Issues E.g.: Acquiring New Customers, Increasing Customer Satisfaction, Retention/churn Management, Improving Conversion Rates/performance, Loyalty Concepts Depending On Customer Value, Digitization, And More
Ms Office 365 (Outlook, Word, Excel, Powerpoint, Teams, Powerbi, Access)
Gsuite
Google Analytics (Keywords, Seo, Sea, Gdn)
Hubspot
Crmnow
Salesforce
Atlassian (Jira, Confluence, Trello)
Asana
Ecommerce Shop Systems (Magento, Ecwid)
Cms Systems
Email Systems (Hubspot, Mailchimp, Cheetahmail, Etc.)
Chatgpt
Copilot
Gimp
Adobe Acrobat
Efficient Elements
Amazon Seller Central
Amazon Ad-manager
Hotjar
Nexboard
Ticketing System (Znuny)
Vision Flow
Whiteboard
Lexware
And More