Oliver Glück - Vice President Global Marketing

Starnberg, Germany

Experience

Apr 2018 - Sep 2023

5 years 6 months

Weßling, Germany

Vice President Global Marketing

Torqeedo

Reported directly to co-founder and CEO as well as subsequent C-level executives, member of the management team
Led a nine-person department and in-house design studio in developing and managing brand and corporate marketing activities for commercial applications and the premium leisure sector
Responsible for positioning and articulating the company's purpose, mission, vision, and sustainability achievements in external and internal communications, resulting in a unique brand perception
Ensured strategic brand management with responsibility for all brand-related KPIs
Positioned the brand in core boating industry segments and emerging mobility areas, driving collaborations with BMW, Tyde, Candela, Frauscher, Group Beneteau, Zodiac, Tornado, VSR, Nautor Swan, Contest, Spirit, OCS, Saffier, America’s Cup, and other innovative market segments
Developed sponsorships and partnerships, managed international boat shows (e.g., boot Düsseldorf, METS, Electric and Hybrid, Cannes, Genova), and steered premium events (Voile de St. Tropez, Palma Vela, and press events in Monaco, Miami, Milan, Starnberg)
Orchestrated growth of brand and product awareness, increasing revenue from €23.0 million in 2017 to €70.0 million in 2022
Identified key segments and target groups for product development, sales, aftermarket services, and communication strategies
Collaborated with cross-functional teams including design, R&D, procurement, supply chain, product and program management, production, sales, service, and aftermarket
Planned the launch of a new web shop aligned with a new ERP system for EMEA, North America, and APAC
Produced all creative communication assets including content, platforms, and campaigns
Held responsibility for PR and media strategy, managing the media budget and planning
Provided leadership and management oversight for external marketing communications agencies and partners
Managed budgets and leadership responsibilities as Vice President, overseeing four direct reports and a team of nine members

May 2016 - Mar 2018

1 year 11 months

Frankfurt, Germany

Head of Marketing Communications and Brand Strategy

Hyundai Motor Europe

Oversaw comprehensive brand strategy, marketing, and corporate positioning including digital strategy with a budget responsibility of €160 million for media and €20 million for production
Drove total vehicle sales from 560,000 units in 2016 to 601,000 units in 2018
Elevated Hyundai’s global brand value by 8.1% from 2016 to 2018 to US$13.5 billion, making Hyundai the 35th most valuable brand globally in 2018
Orchestrated the world’s first launch of Hyundai’s electric powertrain, introducing Ioniq (pure electric, hybrid, plug-in hybrid), Kona electric, and IX35 fuel cell
Launched Ioniq concept and model, facelifted i10, launched i30 hatchback and wagon, introduced N-brand performance cars, supported Tucson lifecycle, launched Kona and prepared Kona electric, sponsoring FIFA and football clubs
Developed the new Hyundai Motor Europe website front-end and back-end
Executed an integrated digital marketing approach including content, platforms, campaigns, and performance marketing (Google, Meta)
Positioned Hyundai as a leader in new mobility focusing on electric drives, fuel cells, and ADAS
Coordinated with Korean headquarters on global strategy alignment and implementation of new CI standards in Europe
Planned and implemented product launch communication strategies aligned with marketing and pricing objectives
Developed, implemented, and monitored media strategy including budgeting and planning
Managed brand-related KPIs and directed external marketing communications agencies and partners
Provided high-quality support to 27 European markets and 10 subsidiaries
Led a team of 4 direct reports and 14 members; served as interim VP Marketing for 5 months

Sep 2014 - May 2016

1 year 9 months

Munich, Germany

Head of Marketing

Allianz Global Automotive

Led marketing strategy for key global partnerships with BMW, pan-European collaboration with Ford, and national partnerships such as Opel, addressing both B2B and B2C customers
Conceptualized Allianz Global Automotive as a premium partner at IAA 2015 around Connected Car, Automated Driving, E-Mobility, and Mobility Services
Collaborated with Allianz Group Market Management on brand, sponsoring, and digitalization
Worked closely with Allianz Worldwide Partners focusing on Global Automotive, Global Assistance, and Global Health
Planned, executed, and monitored comprehensive marketing initiatives, including internal and external communications with a focus on PR
Managed press relations for the CEO and prepared speeches for Handelsblatt Autogipfel 2014 and the Global Automotive Dialogue 2015
Reported directly to the CEO with budget responsibility and oversight of four direct reports

Jul 2007 - Jan 2014

6 years 7 months

Munich, Germany

Managing Partner

Millhaus GmbH

Oversaw operations, investments, and profitability as Managing Partner for seven years
Directed development and implementation of business and sales strategy, new initiatives, project proposals, analysis, research, strategic presentations, conception, creation, production, project management, organization, and staffing
Scaled the team from 3 to 30 members, leading sustainable and profitable growth
Provided strategic and creative consulting delivering innovative communication solutions for automotive, transportation, action sports, fashion, and urban lifestyle brands
Served as lead agency for Drive Now launch by BMW, Mini, and Sixt; lead agency for Mini in international action sports; oversaw all Fiat 500 BTL activities in Germany
Established strategic partnerships with Fiat, Abarth, Jeep, BMW, Kia Design Center Europe, Red Bull formats, and Luxottica Ray-Ban
Developed corporate communications strategy for Bavaria Yachts and PR strategy for Specialized Bikes
Managed a diverse client portfolio including Air&Style, Arnette, AvD, Audi, Burton, Head Snowboards, Lancia, Lexus, Nitro Circus, Oakley, Ratiopharm, Rixen Cableways, Samsung, Telekom, X-Games, Zimtstern, and Zoot
Held overall organizational responsibility with 18 direct reports

Mar 2006 - Jun 2007

1 year 4 months

Munich, Germany

Sales Manager and New Business Manager

Millhaus GmbH

Expanded existing business relationships and developed new client business
Conducted analysis and research, strategic presentations, project proposals, and client relationship building

Sep 2005 - Feb 2006

6 months

Munich, Germany

Manager

Batten & Company (BBDO Consulting)

Provided strategic consulting and implementation of projects for clients in automotive, financial services, and healthcare sectors

Sep 2004 - Jun 2005

10 months

Italy

Brand Promotion, Head of Sponsorship, Olympic Winter Games

Fiat Auto

Led sponsorship and sports marketing activities for Fiat, Alfa Romeo, and Lancia
Managed sponsorship initiatives for Ferrari Formula 1 and Juventus Turin football
Developed communication strategy for Olympic Games sponsorship, maintaining direct contact with TOROC and agencies, overseeing ticketing, hospitality, branding, and communication programs
Managed initiatives including Fiat Freestyle Team, Jamaican Bob Team, Alfa Romeo Ski Racing Team, and Lancia Figure Skating
Supervised 2005 Olympic Pre-Games activities
Demonstrated budget management and led a team of 6 direct reports

Mar 2003 - Jun 2005

2 years 4 months

Italy

Brand Promotion Fiat, Lancia, Alfa Romeo, Maserati

Fiat Auto

Led the Brand Promotion department, reporting to shareholders and executive management
Established internal structures and processes for cross-functional Brand Promotion covering Fiat Auto brands
Played a key role in pre-development and launch of the new Fiat 500 and full launch of the new Fiat Panda
Aligned promotional efforts with business goals and brand positioning
Collaborated with internal teams and external partners to ensure effective communication and consistent brand representation
Executed initiatives enhancing visibility and market presence of Fiat Auto brands

Mar 2003 - Aug 2004

1 year 6 months

Italy

Brand Promotion, European Coordinator Below-the-Line (BTL) Brand Fiat

Fiat Auto

Spearheaded development and implementation of a new BTL business strategy for the Fiat brand
Worked directly with Fiat shareholders and the executive board on strategic decision-making
Introduced an innovative marketing approach collaborating with product management, designers, and creatives
Oversaw planning, execution, and control of product and brand innovation, digital marketing, trade shows, events, sponsorship, product placement, co-marketing, merchandising, point of sale, direct marketing, and CRM
Executed initiatives including Microsoft Infotainment System collaboration, Microsoft Xbox gaming initiatives, new motor show stand concepts at Bologna 2004 and Geneva 2005, Fiat Panda 2003 ATL campaign, Fiat Love Mark campaign, and partnerships with Ferrari, Maserati, and Juventus
Managed entry into rally sport with the Fiat Punto and orchestrated its market launch
Collaborated with Triennale di Milano on Fiat Café, launched the Fiat sweatshirt with Hydrogen/Kappa
Managed design thinking processes for the Fiat Trepiùno and new Fiat 500 presentation
Held budget responsibility and managed a team of 8 direct reports

Oct 2001 - Feb 2003

1 year 5 months

Italy

Project Manager Corporate Identity & CRM, After Sales

Fiat Auto

Defined and implemented a new corporate and dealer identity with uniform guidelines for consistent brand image
Managed external service providers including brand consulting, strategic design, and architectural consulting
Collaborated with sales strategy, marketing, design, purchasing, and external agencies
Conducted analyses of dealer processes and led planning and realization of pilot dealerships, showrooms, and service processes
Screened and selected international suppliers for signage to ensure global standardization
Facilitated training and mobilization in various markets for identity implementation
Held budget responsibility and managed a team of 4 reports

Apr 2000 - Sep 2001

1 year 6 months

Frankfurt, Germany

Project Manager Innovation Teamsys Fiat Bank

Fiat Bank (Fiat Automobil)

Managed Teamsys, an internal consulting unit delivering new tools, projects, and services in CRM, e-commerce, insurance, alternative propulsion, CSR, and used cars
Led the launch of the Fiat Natural Power (CNG) model in the German market
Orchestrated Autonomy, a CSR program for mobility solutions for disabled people, including concept development, collaborations, and PR
Played a key role in the launch of the Fiat Autoexpert used cars brand
Demonstrated budget management and led a team of 3 direct reports

Jan 2000 - Mar 2000

3 months

Italy

International Management Program Marketing and Sales

Fiat Auto

Completed courses in economics, marketing, sales, communications skills, and leadership
Undertook an intensive Italian language course
Participated in immersive visits to Fiat plants, dealerships, design centers, and Italdesign Giugiaro

Jan 1999 - Dec 1999

1 year

Frankfurt, Germany

Junior Account Manager

Wunderman Cato Johnson (Wunderman Thompson) | Y&R Inc

Served as Junior Account Manager for Fujifilm, executing full-service and digital initiatives across 23 European countries and Asia
Coordinated the European account for Accenture EMEAI, contributing to the development of Andersen Consulting's first global recruitment campaign

Oct 1998 - Dec 1998

3 months

New York, United States

Account Freelance

BBDO Worldwide

Worked as freelance account with clients including Gillette and Duracell

Languages

German

Native

English

Advanced

Italian

Advanced

French

Elementary

Education

May 1995 - Jul 1998

LMU Munich

Diploma in Business Administration, Master's degree in Business Administration, Innovation Research and Technology Management; · Business Administration · Munich, Germany

Oct 1992 - Apr 1995

Universität Bayreuth

Pre-diploma, Bachelor's degree · Business Administration · Bayreuth, Germany

Gymnasium Starnberg

Higher Education Entrance Level · Starnberg, Germany

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Experience

Vice President Global Marketing

Torqeedo

Head of Marketing Communications and Brand Strategy

Hyundai Motor Europe

Head of Marketing

Allianz Global Automotive

Managing Partner

Millhaus GmbH

Sales Manager and New Business Manager

Millhaus GmbH

Manager

Batten & Company (BBDO Consulting)

Brand Promotion, Head of Sponsorship, Olympic Winter Games

Fiat Auto

Brand Promotion Fiat, Lancia, Alfa Romeo, Maserati

Fiat Auto

Brand Promotion, European Coordinator Below-the-Line (BTL) Brand Fiat

Fiat Auto

Project Manager Corporate Identity & CRM, After Sales

Fiat Auto

Project Manager Innovation Teamsys Fiat Bank

Fiat Bank (Fiat Automobil)

International Management Program Marketing and Sales

Fiat Auto

Junior Account Manager

Wunderman Cato Johnson (Wunderman Thompson) | Y&R Inc

Account Freelance

BBDO Worldwide

Languages

Education

LMU Munich

Diploma in Business Administration, Master's degree in Business Administration, Innovation Research and Technology Management; · Business Administration · Munich, Germany

Universität Bayreuth

Pre-diploma, Bachelor's degree · Business Administration · Bayreuth, Germany

Gymnasium Starnberg

Higher Education Entrance Level · Starnberg, Germany

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