Head of Marketing

• Digitizing marketing and repositioning the company.
• Developing data-driven sales marketing strategies for real estate projects along the customer journey.
• Establishing systematic target group analyses for product and sales marketing development.
• Repositioning and rebranding the company across all touchpoints.
• Building digital marketing channels (e.g., LinkedIn, podcasts, paid media).
• Introducing digital tools to boost efficiency, including Bynder (DAM).
• Optimizing cross-functional collaboration with sales, project development, and asset management.
• Developing and implementing an award-winning employer branding strategy with HR.
• Managing up to two staff members and several interdisciplinary project teams.

Achievements:

• Successful repositioning of the company on key topics.
• Up to 30% cost savings in sales marketing.

• Increasing sales and implementing the private equity investor’s M&A strategy from a marketing perspective.
• Developing revenue-boosting B2B marketing strategies for all markets and key product categories with measurable sales increases (e.g., website/webshop, newsletters, direct marketing, trade shows, PR, advertising).
• Crafting the global brand strategy during a merger and three acquisitions:
• Defining brand architecture, positioning, and USPs.
• Planning a worldwide rebranding for five companies.
• Leading internal and external change communication.
• Designing and rolling out a Sales Marketing Operating Model as part of post-merger integration, including budget and staffing plans.
• Managing five local team members and providing guidance to eleven more across Europe.

Achievements:

• Team integration within 12 months.
• Measurable sales growth via optimized newsletters (+25%) and campaigns (+10%).
• Over 10% budget savings.

• Establishing the 3rd Party Brands division and managing acquired mandates.
• Building the 3rd Party Brands division to sell external licenses, e.g., for Egmont Ehapa and the DFL.
• Developing brand and marketing strategies for managed license brands, including portfolio planning, product launches, and brand management.
• Advising rights holders and license partners.

Achievements:

• Taking the “Princess Emmy” brand from concept to film.

• Boosting ticket sales for DB Regio Bayern/Deutsche Bahn.
• Designing and executing integrated campaigns.
• Creating, implementing, and evaluating above-the-line and below-the-line advertising measures.

Achievements:

• Up to 25% additional ticket sales year-over-year, depending on the campaign.