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Julia Iffert-Scherbeck

Interim Manager and Consultant

Julia Iffert-Scherbeck
Munich, Germany

Experience

Dec 2024 - Present
1 year 2 months

Interim Manager and Consultant

Wholesale company • Building materials & HVAC • B2B & B2C

  • Internationalized the marketing strategy on behalf of a consulting firm
  • Developed a marketing operating model
Jun 2024 - Jul 2024
2 months

Consultant

Advertising agency

  • Advised on quality improvement and customer acquisition measures
Jan 2024 - Present
2 years 1 month

Consultant

Various agencies

  • Developed employer branding strategies for Rodenstock (MedTech company, 5,000 employees)
  • Developed employer branding strategies for Münchner Wohnen (Construction & Real Estate, 1,500 employees) as part of post-merger integration
Sep 2020 - Jul 2023
2 years 11 months

Head of Marketing

Bayerische Hausbau GmbH & Co. KG • Construction & Real Estate • B2B & B2C

  • Developed data-driven sales marketing strategies for real estate projects across the customer journey
  • Established systematic target group analyses for product and sales marketing development
  • Repositioned and rebranded the company across all touchpoints
  • Built digital marketing channels (e.g., LinkedIn, podcasts, paid)
  • Introduced digital tools to increase efficiency, including Bynder (DAM)
  • Optimized cross-functional collaboration with sales, project development, and asset management
  • Developed and implemented an award-winning employer branding strategy in collaboration with HR
  • Managed up to two employees and multiple interdisciplinary project teams
  • Successfully repositioned the company on defined topics
  • Achieved up to 30% budget savings in sales marketing
Sep 2017 - Jan 2020
2 years 5 months

Head of Marketing Communication & Group Marketing Coordinator REPA Group

GEV Commercial Kitchen Spare Parts Distribution GmbH • Wholesale/HORECA • B2B

  • Developed revenue-boosting B2B marketing strategies for all markets and strategic product categories (website/webshop, newsletters, direct marketing, trade shows, PR, advertising)
  • Developed the global brand strategy as part of a merger and three acquisitions
  • Developed brand architecture, positioning, and USPs
  • Planned the worldwide rebranding for five companies
  • Managed internal and external change communication
  • Developed and implemented a sales marketing operating model as part of post-merger integration, including budget and resource planning
  • Led up to five on-site employees and provided professional guidance to eleven additional staff across Europe
  • Integrated teams within 12 months
  • Achieved measurable sales increases through optimized newsletters (+25%) and campaigns (+10%)
  • Realized budget savings of over 10%
Jul 2016 - May 2017
11 months

Marketing Manager

HANS IM GLÜCK Franchise GmbH • HORECA • B2B & B2C

  • Implemented marketing and budget planning and optimized cross-functional alignment processes and agency management
  • Led design rebranding and oversaw brand management
  • Executed integrated sales and brand marketing campaigns
  • Responsible for a 7-figure budget with reporting to executive management
  • Introduced digital tools (e.g., Hootsuite)
  • Managed stakeholders, especially franchise partners
  • Achieved at least 10% budget savings while maintaining the same marketing output
Sep 2012 - Jun 2016
3 years 10 months

(Senior) Marketing Manager

Studio 100 Media GmbH • Licensing/Entertainment • B2B & B2C

  • Established the 3rd Party Brands division for distributing external licenses (e.g., Egmont Ehapa, DFL)
  • Developed brand and marketing strategies for licensed brands, including portfolio planning, product launches, and brand management
  • Advised rights holders and licensing partners
  • Developed the "Princess Emmy" brand from concept to film
May 2011 - Apr 2012
1 year

Marketing Specialist

Media Carrier GmbH (MELO Group start-up) • SaaS • B2B

  • Conceived and developed an award-winning SaaS solution (first mover)
  • Built the company with a focus on go-to-market strategy and acquisition of international publishing and corporate clients
  • Developed the concept and launched within five months
Aug 2008 - Mar 2011
2 years 8 months

Trainee & Junior Consultant

achtung! GmbH • Agency/Mobility • B2C

  • Conceptualized and implemented integrated campaigns to boost ticket sales for DB Regio Bayern/Deutsche Bahn
  • Planned, implemented, and evaluated above-the-line and below-the-line advertising measures
  • Increased ticket sales by up to 25% compared to the previous year, depending on the campaign

Summary

Marketing transformation that creates the future. I shape the future-oriented realignment of marketing for medium-sized companies, especially during transformation phases and M&A processes. For measurable competitive advantages, sustainable growth, and high-performing teams.

Skills

Office

  • Ms Office: Very Good
  • Adobe Creative Suite (Indesign, Photoshop): Good

Martech & Analytics

  • Martech: Ga4, Hootsuite, Semrush (Selection)
  • Ai Tools: Chatgpt/claude, Copy.ai, Agencycolab
  • Bi Tools & Crm: Tableau, Hubspot

Analysis & Planning

  • Ai-supported Data Analysis, Competitive And Trend Analysis
  • Performance Measurement And Kpi Frameworks
  • Project Management (Waterfall, Scrum, Kanban)
  • Leading Service Provider And Agency Selection Processes
  • Pricing And Contract Negotiations With Service Providers And Agencies
  • Stakeholder Management And Change Communication
  • Conducting Workshops (Including C-level Workshops)

Languages

German
Native
English
Advanced

Education

Sep 2011 - Apr 2015

FOM Hochschule für Oekonomie & Management

Master of Arts · Marketing & Communications · Munich, Germany

Oct 2003 - Jul 2008

Ludwig-Maximilians-Universität

Magister Artium · American Cultural History · Munich, Germany

Certifications & licenses

Google Analytics 4 Certification

Sinus Milieu Certification

Professional Scrum Master (PSM I)

Online Marketing & Web Analytics

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