Götz Thümecke
Co-Founder, CMO & Chief Product Officer
Experience
Co-Founder, CMO & Chief Product Officer
weasia
- Developed and implemented a B2B4C strategy, including two major pivots, leading to significant business growth.
- Directed product development and system architecture.
- Responsible for go-to-market strategy, product-market fit, marketing, sales, and branding initiatives.
- Accountable for lead generation and investor traction; assembled an international team and an esteemed advisory board.
- Devised creative, content, and digital strategy.
Managing Partner
ACT5 Ventures LLC
- Facilitator between investors and founders, optimizing investment performance and returns.
- Vetting portfolios to identify startups for maximum potential; accelerating investment success through expert mentorship.
- Partnering with decision-makers on strategy, innovation, emerging digital trends, and technologies to identify and address key challenges.
- Providing coaching and mentorship to startups to assist them in achieving their goals; led a client to secure 2nd place in Ernst & Young accelerator program.
- Secured a co-foundership opportunity with a client as a result of a successful consulting engagement.
Co-Founder, CEO, CMO & Chief Technology Officer
Eventerprise AG
- Established a decentralized organization across four continents with up to 50 team members; achieved pre-COVID traction of +22,000 customers across 93 countries.
- Raised funding, secured location, sourced talent, and established support network and partnerships.
- Accountable for product development, marketing, and sales; directed a team of 10 sales and digital marketing experts plus 15 software engineers.
- Established brand position for main brand and six line extensions and secured trademarks in the US.
- Led SEO and UX/UI, lead generation, programmatic advertising, launch, and communication and content strategy.
- Directed recruitment campaigns to enhance employer brand and employee value proposition, leading young talent such as 120 high-potential “Young Guns” from elite universities worldwide.
- Secured substantial capital funding and led roadshows, pitch events, and due diligence with Silicon Valley investors.
Founder & Managing Partner
Power2U!
- Developed and implemented marketing strategies resulting in client acquisition.
- Directed key account management; successfully steered a comprehensive rebranding and corporate identity project for a major client.
- Oversaw PR efforts, securing coverage in top-tier publications and brand visibility.
- Executed events and successfully planned, coordinated, and conducted numerous corporate functions, conferences, fundraisers, and product launches.
Independent Consultant
GT Consulting
- Provided interim management, coaching, and project management.
- Developed marketing concepts, content marketing, e-recruiting strategies, advertising campaigns, guerrilla marketing, and website development for clients.
- Delivered strategic and operational guidance for business development.
Business Unit Manager
TMS Trademarketing Service GmbH
- In charge of customer acquisition and business development.
- Led a team of 14 employees and interim sales teams of up to 350 team members.
- Supplied consulting services and implemented sales projects for top consumer brands such as Unilever, L'Oreal, Lindt & Sprüngli, Kraft Foods, and Langnese-Iglo.
Management Consultant
MC Marketing Corporation GmbH
- Consulted international FMCG and retail brands with focus on sales and trade marketing strategies below the line.
- Established and implemented category and channel marketing strategies.
- Acted as a liaison between the manufacturer and the retailer to ensure seamless integration and successful business operations.
Managing Partner
Kleinfeldt Vertrieb GmbH
- Responsible for business development through diversification, setting up business plans, analyzing new market opportunities and revenue streams.
- Conceptualized a convenience food strategy.
- Negotiated national sales rights and a master franchise license for Ben & Jerry's (Unilever).
Executive Assistant to National Sales Director
REWE Group
- Reported directly to the national sales director overseeing 2,300 outlets.
- Managed the development and execution of a nationwide convenience food concept and other projects.
- Devised multiple sales measures and advertisement plans.
Graduate Management Trainee
REWE Group
Summary
Proven visionary with diverse experience in strategy, marketing, sales, branding, and talent management across corporate, startup, and consulting environments. Track record of driving business transformation through digital and technology, leading high-performing teams, and achieving notable successes. Strong skills in communication, collaboration, and navigating complex challenges.
Skills
- Innovative & Resourceful
- Strategic Executor
- Relationship Builder
- Influential Networker
- Data-driven Decision Maker
- Adaptable & Resilient
Languages
Education
Freie Universität Berlin - Department of Economics
Master in Business Administration, Diploma with distinction · Business Administration · Berlin, Germany
Profile
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