Götz Thümecke
Senior Sales & Marketing Head
Experience
Oct 2021 - Present
3 years 5 months Munich, Germany
Co-Founder, CMO & Chief Product Officer
weasia
- Developed and implemented a B2B4C strategy, including two major pivots, leading to significant business growth
- Directed product development & system architecture
- Responsible for go-to-market strategy, product-market fit, marketing, sales, and branding initiatives
- Accountable for lead generation and investor traction; assembled an international team & an esteemed advisory board
- Devised creative-, content-, and digital strategy
Sep 2020 - Present
4 years 6 months San Francisco, United States
Managing Partner
ACT5 Ventures LLC
- Facilitator between investors and founders, optimizing investment performance and returns
- Vetting portfolios to identify startups for maximum potential; accelerating investment success through expert mentorship
- Partnering with decision-makers on strategy, innovation, emerging digital trends, and technologies to identify and address key challenges
- Providing coaching and mentorship to startups to assist them in achieving their goals; led a client to secure 2nd place in Ernst & Young accelerator program
- Secured a co-foundership opportunity with a client as a result of a successful consulting engagement
Jan 2014 - Aug 2020
6 years 8 months Cape Town, South Africa
Co-Founder, CEO, CMO & Chief Technology Officer
Eventerprise AG
- Established a decentralized organization across four continents with up to 50 team members; achieved pre-Covid traction of +22,000 customers across 93 countries
- Accountable for product development, marketing & sales; directed a team of 10 sales & digital marketing experts plus 15 software engineers
- Established brand position for main brand & six line extensions and secured trademarks in the US
- Led SEO & UX/UI, lead generation, programmatic advertising, US launch, and communication & content strategy
- Directed recruitment campaigns to enhance employer brand & employee value proposition, led young talent, such as 120 high-potential "Youg Guns" from elite universities worldwide
- Secured substantial capital funding and led roadshows, pitch events, and due diligence with Silicon Valley investors
Nov 2008 - Dec 2014
5 years 2 months Cape Town, South Africa
Founder & Managing Partner
Power2U!
- Developed and implemented marketing strategies resulting in client acquisition
- Directed key account management; successfully steered a comprehensive rebranding and CI project for a major client
- Oversaw client's PR efforts, securing coverage in top-tier publications and brand visibility
- Executed events and successfully planned, coordinated and conducted numerous corporate functions, conferences, fundraisers, and product launches
Jun 2003 - Oct 2008
5 years 5 months Cape Town, South Africa
Independent Consultant
GT Consulting
- Provided interim management, coaching & project management
- Developed marketing concepts, content marketing, e-recruiting strategies, advertising campaigns, guerrilla marketing & website development for clients
- Delivered strategic and operational guidance for business development
Jan 2001 - Dec 2003
2 years Bad Homburg, Germany
Business Unit Manager
TMS Trademarketing Service GmbH
- In charge of customer acquisition and business development
- Led a team of 14 employees and an interims sales teams of up to 350 team members
- Supplied consulting services & implemented sales projects for top consumer brands, such as Unilever, L'Oreal, Lindt & Sprüngli, Kraft Foods, Langnese-Iglo
Aug 1999 - Dec 2000
1 year 5 months Bad Homburg, Germany
Management Consultant
MC Marketing Corporation GmbH
- Consulted international FMCG & retail brands with focus on sales, and trade marketing strategies "below the line"
- Established and implemented category and channel marketing strategies
- Acted as a liaison between the manufacturer and the retailer to ensure seamless integration and successful business operations
Jul 1998 - Jul 1999
1 year 1 month Frankfurt am Main, Germany
Managing Partner
Kleinfeldt Vertrieb GmbH
- Responsible for business development through diversification, setting up busisness plans, analyzing new market opportunities and revenue streams
- Conceptualized a convenience food strategy
- Negotiated national sales rights and a master franchise license for Ben & Jerry's (Unilever)
Oct 1997 - Jun 1998
9 months Cologne, Germany
Executive Assistant to National Sales Director
REWE Group
- Promoted to directly report to the national sales director, in charge of 2300 outlets
- Managed the development and execution of a nation-wide convenience food concept, along with a range of other projects
- Devised multiple sales measures and advertisement plans
Jul 1996 - Sep 1997
1 year 3 months Cologne, Germany
Graduate Management Trainee
REWE Group
Summary
Proven visionary with diverse experience in strategy, marketing, sales, branding, and talent management across corporate, startup, and consulting environments. Track record of driving business transformation through digital and technology, leading high-performing teams, and achieving notable successes. Strong skills in communication, collaboration, and navigating complex challenges.
Languages
German
Native
English
Advanced
Education
Oct 1989 - Dec 1995