Thomas Escher
Angel Investor
Experience
May 2021 - Present
4 years 3 months Aschaffenburg, Germany
Angel Investor
Gaming Academy GmbH
- The first eSports academy where big data meets subscription-based video coaching
Jul 2020 - Present
5 years 1 month Munich, Germany
Interim Manager
Escher Consulting
- Digital- and Marketing-Strategy, Business Model Innovation, Digital Product Development, Digital Product Ownership and Interim Management (CDO, CMO, Head of Marketing) for Medium- and Large-Scale-Enterprises, Incubators and Start-Ups of various industries, such as: E-Commerce, SaaS, FinTech, Healthcare, Insurance
Mar 2020 - Present
5 years 5 months New York, United States
Senior Advisor Marketing & Strategy
sproos!
- The first home improvement brand for renters
Jan 2020 - Present
5 years 7 months Schwäbisch Gmünd, Germany
University Lecturer
Hochschule für Gestaltung Schwäbisch Gmünd
- Customer-Centric Innovation: How to create products people want by using the magic power of Co-Creation.
Jan 2018 - Jun 2020
2 years 6 months Germany
Head of Strategy
bsa Marketing GmbH
- Business Model Development and Co-Creation as well as Digital- and Marketing-Strategy for Medium- and Large-Scale-Enterprises, Incubators and Start-Ups of various industries, such as: Fashion, E-Commerce, FinTech, Software, Mechanical Engineering, Automotive
Jan 2015 - Dec 2021
6 years Germany
Chief Marketing Officer (CMO) | Co-Founder | Exit-Entrepreneur
whytes.co
- Founding Partner of Munich-based mono product brand aiming to make the world of men's fashion slower and more sustainable.
- Exit to a dutch based eCommerce brand for men's essentials. (12/2021)
Jan 2014 - Dec 2017
4 years Germany
Digital Strategy Director
bsa Marketing GmbH
- Digital Marketing Strategy, Co-Creation and Product Development for B2B- and B2C-Clients of various industries, such as: Insurance, Media and Publishing, Energy, Consulting
Jan 2014 - Jan 2017
3 years 1 month Germany
Editor in Chief
Digtator – Marketing Magazine
- The independent digital marketing magazine reported on cutting edge projects from around the globe.
- Interviewees Excerpt: Stacy-Marie Ishmael (BuzzFeed), Matt Boggie (New York Times Labs), Max Wittrock (MyMuesli) and others.
Jan 2011 - Jun 2013
1 year 6 months United States
Information Architect
R/GA
- Conceptual Design, Information Architecture and UXD (Freelance Work)
Dec 2010 - Jan 2014
3 years 2 months United States
Digital Marketing Consultant
Mindmatic Inc.
- Marketing Consulting, Digital Marketing Strategy, Conceptual Design and Advertising for NYC-based clients such as: Mercedes Benz, Villeroy & Boch, Grohe, amongst others.
- (Self-Employed / Freelance Work)
Dec 2010 - Dec 2014
3 years 1 month United States
Contributing Writer: Spiegel / Zeit / GQ / The Brander
Spiegel Online
- Reporting on New York City’s bustling Marketing-, Lifestyle and Tech-Scene.
- More pieces are linked to in the "Publications" section.
Aug 2009 - Dec 2010
1 year 5 months United States
Interactive Producer
Likeable
- Social Media Consulting, Word of Mouth Marketing, Composing Social Brand Experiences and Social Media Campaigns.
- Fun Fact: At the time, Likeable was the first "Social Media Only"-Agency in New York City.
Jan 2007 - Jul 2009
2 years 7 months Germany
Talk Show Host (Side Project)
Tischthema.tv
- Video Interview Series with German Media Managers, CEOs and Journalists
Aug 2006 - Jun 2009
2 years 11 months Germany
Concept Creative / Conceptual Designer
C3
- Conceptual Design, Information Architecture, UXD and Implementation of Digital Publishing Projects for Clients such as Audi, Microsoft, Fujitsu Siemens, Roland Berger, amongst others.
- (Full Disclosure: Employed by the predecessor company, known as Burda Creative Group / Burda Yukom Publishing)
Sep 2004 - Jul 2006
1 year 11 months Offenburg, Germany
Executive Assistant to Chief Executive Officer
Hubert Burda Media
- Business Development, Direct Marketing, Online Marketing, Public Relations, Event Organisation, Internal Communications
Summary
Marketing isn't Advertising. Marketing is the honest attempt of solving a relevant problem. With this honed perspective, I've been helping medium- and large-scale-enterprises to create business value by developing new digital products and business models as well as finding and unlocking additional markets and target audiences. To me, marketing is a way of thinking, not a discipline.
Languages
German
Native
English
Advanced
Education
Oct 2001 - Jun 2004
Berufsakademie Ravensburg
Bachelor of Business Administration, Communication and Media Studies · Communication and Media Studies · Ravensburg, Germany
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