Thomas Escher
Angel Investor
Experience
Angel Investor
Gaming Academy GmbH
- The Brander: Creators of Brands (Feature) – The first eSports academy where big data meets subscription-based video coaching
- Playboy: The perfect white T-shirt made from beech wood (Founder Interview)
- Ad Men are Dead Men (Opinion Piece)
Interim Manager
ESCHER Consulting
- Digital- and marketing-strategy
- Business model innovation
- Digital product development
- Digital product ownership and interim management (CDO, CMO, Head of Marketing) for medium- and large-scale enterprises, incubators and start-ups of various industries such as e-commerce, SaaS, FinTech, Healthcare, Insurance
Senior Advisor Marketing & Strategy
sproos!
- The first home improvement brand for renters
University Lecturer
Hochschule für Gestaltung Schwäbisch Gmünd
- Customer-centric innovation: How to create products people want by using the magic power of co-creation
Head of Strategy
bsa Marketing GmbH
- Business model development and co-creation as well as digital- and marketing-strategy for medium- and large-scale enterprises, incubators and start-ups of various industries such as fashion, e-commerce, FinTech, software, mechanical engineering, automotive
Chief Marketing Officer | Co-Founder | Exit-Entrepreneur
whytes.co
- Founding partner of Munich-based mono product brand whytes.co aiming to make the world of men's fashion slower and more sustainable
- Exit to bamigo.com, a Dutch-based eCommerce brand for men's essentials
Digital Strategy Director
bsa Marketing GmbH
- Digital marketing strategy, co-creation and product development for B2B and B2C clients of various industries such as insurance, media and publishing, energy, consulting
Editor in Chief
Digtator – Marketing Magazine
- Reported on cutting edge digital marketing projects from around the globe
- Interviewees excerpt: Stacy-Marie Ishmael (BuzzFeed), Matt Boggie (New York Times Labs), Max Wittrock (MyMuesli) and others
Information Architect
R/GA
- Conceptual design, information architecture and UXD
Digital Marketing Consultant
MINDMATIC INC.
- Marketing consulting, digital marketing strategy, conceptual design and advertising for NYC-based clients such as Mercedes Benz, Villeroy & Boch, Grohe
Contributing Writer
Spiegel Online
- Reporting on New York City's bustling marketing, lifestyle and tech scene
- Published pieces linked in publications section
Interactive Producer
Likeable
- Social media consulting, word of mouth marketing, composing social brand experiences and social media campaigns
Talk Show Host (Side Project)
Tischthema.tv
- Video interview series with German media managers, CEOs and journalists
Concept Creative / Conceptual Designer
C3
- Conceptual design, information architecture, UXD and implementation of digital publishing projects for clients such as Audi, Microsoft, Fujitsu Siemens, Roland Berger
Executive Assistant to Chief Executive Officer
Hubert Burda Media
- Business development, direct marketing, online marketing, public relations, event organisation, internal communications
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (11.5 years), Retail (10 years), Insurance (9.5 years), Information Technology (8.5 years), Professional Services (7 years), and Education (6 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (21.5 years), Product Development (16.5 years), Strategy (14 years), Investments and M&A (5 years), and Information Technology (4.5 years).
Summary
Marketing isn't advertising. Marketing is the honest attempt of solving a relevant problem. With this honed perspective, I've been helping medium- and large-scale-enterprises to create business value by developing new digital products and business models as well as finding and unlocking additional markets and target audiences. To me, marketing is a way of thinking, not a discipline.
Skills
- Digital Strategy
- Marketing Strategy
- Marketing
Languages
Education
Berufsakademie Ravensburg
Bacherlor of Business Administration, Communication and Media Studies · Communication and Media Studies · Ravensburg, Germany
Profile
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