Geert Peeters
Business Analyst/Contractor
Experience
Business Analyst/Contractor
REWE Digital
- Assigned to the CSS/SDM team of Eric Nagy as Business Analyst.
- Responsible for the conception and development of the SDM (Store Device Management).
- Supported the team on topics of reverse vending machines and smoketables.
CFO/COO ad Interim
DOKOKI AG
- Supported development of a new corporate structure and another financing round with new and existing shareholders.
- Completed a capital increase and onboarded the designated successor.
Managing Director & CSO/CMO
Twinner GmbH
- Started as Head of Product Management after the acquisition of Inducon GmbH.
- From July 2019 served as managing director responsible for product management, marketing, and sales, particularly the launch of Twinner as market leader in vehicle digitalization.
- Secured two capital increases and won two major key accounts: Mercedes Benz AG and Volkswagen AG.
Associated Partner
INDUCON GmbH
- Consulted, designed, and implemented IT and eCommerce projects in travel, automotive, and consumer goods.
- As partner responsible for all eCommerce accounts including Viamonda.de, Autoland.de, and Energy2Market.de.
Managing Director & Shareholder
Turcon Travel Services GmbH
- Founded and built a dynamic online tour operator.
- Responsible for all corporate leadership areas including strategy, marketing, and capital procurement.
- Remained shareholder in the parent company turcon travel AG in Switzerland after joining Inducon.
Managing Director
U-Deals GmbH
- Built and developed an auction platform for marketing primarily terrestrial travel.
- Responsible for product development and marketing, eStrategy, financial planning and management, IT project planning, and project management.
Interim Managing Director
Emesa Deutschland GmbH
- As interim managing director, built the organizational structure for the roll-out of the auction platform ‘vakantieveiling.nl’ and managed the roll-out.
- Achieved a 5% market share by the end of 2011.
- Handed over operations to the new managing director in March 2013.
Managing Director & Founder
terminii GmbH
- Developed a crowd-based platform for organization and appointment management for SMEs and launched it to market.
- After an initial financing round, Jolte GmbH transferred its shares to the new investor.
Managing Director & Shareholder
Jolte GmbH
- Founded Jolte to provide seed funding for start-ups with investments between €25,000 and €100,000.
- Made four investments to date: one sold, one closed, and two still in portfolio.
- Portfolio focused exclusively on online and mobile start-ups with a strong technology focus.
Managing Director & COO
CBR Fashion Holding GmbH
- During the transition from CinVen/APAX to EQT, established shadow management and developed a new corporate strategy.
- After the takeover, as COO and managing director oversaw IT, logistics, HR, finance, and legal.
- Increased revenue from €520 million to €800 million and EBITDA from 25% to 28%.
Managing Director Europe
Contraco Ltd.
- As Managing Director for Europe, held profit and loss responsibility.
- Led key-account management, project steering, and technology responsibilities.
- Advised and implemented search technology and implementation projects for Deutsche Telekom, T-Systems, T-Info, and the Scout Group.
Founding Board Member Online
Online Research Working Group
- Aimed to measure online advertising through a common unique user standard for advertisers.
- Supported by all high-reach portals in the German internet.
- Responsible for the design and validation of the study.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Banking and Finance (17 years), Information Technology (9 years), Tourism (6 years), Retail (4.5 years), Automotive (4.5 years), and Fashion (2.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Investments and M&A (17 years), Product Development (10 years), Marketing (9 years), Information Technology (7.5 years), Finance (7 years), and Operations (6 years).
Skills
Structured Working Style
Sense Of Responsibility
Assertiveness
Empathy
Self-reflection
Many Years Of Management And Leadership Experience
Consulting And Strategy In Fashion, Ebusiness, & Logistics
Expert In Ebusiness And Ecommerce Business Models And Change Processes From Brick-and-mortar To Digital Commerce
Many Years Of Experience In Conceptualizing, Developing, And Managing/implementing Ebusiness, Ecommerce, And It Strategies
Strong Management Skills
Strong Analytical Skills
Hands-on Mentality
Languages
Education
Utrecht University
Diploma in Economic Engineering, focus: Marketing & Logistics · Business Administration · Utrecht, Netherlands
Athenäum
Venlo, Netherlands · 1.4
Profile
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