Pavlo Voznenko
(Group) CTO
Experience
(Group) CTO
Seven.One Entertainment Group
Successfully restructured ProSiebenSat.1 Digital and merged with Seven.One Entertainment Group to enable Digital Consumer Products strategy for 6k+ employees across DACH.
Acquired JOYN streaming platform (4M unique users) from Warner Bros. Discovery and managed integration of 160+ people while maintaining efficiency.
Pivoted to a platform organisation with a capped annual budget of EUR -100M, decreasing time-to-market and enabling product testing within 3 months, avoiding significant upfront investment.
Focus on reusability and modular components generated new mid-digit multimillion revenue through Live Interactive shows (EUR 2.5M project budget, 7 months of development).
Built from scratch and went live with a new publishing business for Digital News and Sports within 6 months, enabling 250+ editors with multi-tenancy support.
New tech stack product achieved +66% YoY unique monthly active users and +60% YoY time spent per day (>2h).
CTO
ProSiebenSat.1 Digital
Developed and executed a tech strategy to handle rapid traffic growth of over 20M MAU and video streaming peak at 2 TB/sec, achieving a consistent YoY tech cost reduction of 15% while improving delivery predictability and system stability.
Established a nearshoring strategy across the EU, reducing dependence on expensive freelancers, increasing talent pool, and maintaining a 70/30 ratio between external/internal employees, reducing external costs by over 25% YoY.
Implemented the "From Idea to Impact" process to highlight product portfolio, close unsustainable businesses, and promote collaboration between product, engineering, and business functions, facilitating reinvestment into core publishing and streaming businesses and emphasizing customer-centric experience.
CTO
InstaMotion Retail
Transformed an automotive e-commerce company into a successful transaction platform for buying used cars online with doorstep delivery, return policy, insurance, and financing, enabling up to 1,000 monthly car purchases and deliveries across Germany.
Established 30 FTE product and engineering teams across Germany, Poland, and Ukraine, utilizing serverless and cloud technologies to increase monthly car sales from 30 to over 400 units (EUR 6M monthly turnover).
Executed investor playbook during the COVID-19 crisis by scaling the product and engineering team back to 8 FTE to maintain operations until recovery, enabling continued operation under new management.
Head of Software Engineering
Fineway
Managed 24 FTEs and four product engineering teams in Germany and Ukraine as part of the R&D department of an AI start-up in the travel industry.
Implemented company OKRs, built supplier relationships, managed procurement, and represented the company at IT conferences.
Head of Technology
AutoScout24
Led a department of 30 FTEs across three product engineering teams, supporting the transformation from data centre to cloud, monolith to microservices, and main technology stack change from C# to Scala.
Broke silos between functions and unlocked a new EUR 23M revenue business with OEMs by proving the business case and supporting transformation to new technology and ways of working.
Took technical responsibility for the ad business of AutoScout24 and ImmobilienScout24, implementing hybrid operational models for product and project development.
Hired and developed top talent, mentored individuals, and secured nearshore and service providers, consultants, and freelancers to meet business requirements.
Lead Software Engineer
Travian Games
Led an international team of 12 members in Travian, a global strategic game available in 56 countries.
Introduced agile methodologies and a lean approach to streamline development, resulting in increased efficiency.
Engineering Manager
Ciklum
Led product strategy, execution, and lean delivery for the in-house built CRM system "Hub" at a Danish outsourcing company.
Managed a team of 6 FTEs.
Software Engineer
Digital Ventures, Media Group Ukraine
- Developed software solutions within the media group.
Software Engineer
sapiense.com
- Engineered web-agency projects as an owner and software engineer.
Software Engineer
UkrAtom Instruments
- Developed software for the nuclear industry.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (8 years), Information Technology (6 years), Automotive (5 years), Real Estate (3.5 years), Retail (1.5 years), and Tourism (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (17 years), Information Technology (15.5 years), Project Management (7.5 years), Operations (1.5 years), Strategy (1 year), and Procurement (0.5 years).
Summary
Over 16 years of technological and leadership experience. Spanning across Media and Entertainment, Automotive, Marketplace, Classified, E-Commerce, Retail, and Advertisement industries.
Expert in driving digital and technological transformations (ProSiebenSat.1, Scout24, InstaMotion), reorganising, and improving performance.
Establishing engineering organisations from scratch. Unlocking off/ nearshoring capabilities. Since 2015, takes companies on a journey to the Cloud, which enables performant and efficient software development. Focus on B2C/D2C consumer products and B2B projects. Proficient in Web, Mobile, Streaming, Cloud, DevOps, and Security practices. Experienced in leading and managing a global workforce of 400+ employees in worldwide enterprise businesses, consistent with 6k+ total employees, with a mid-triple digits million budgetary responsibility.
Skilled in building high-performance organisations, driving technological and digital transformation, unlocking off/ nearshoring capabilities, and successfully building and scaling consumer products. Loves connecting offline businesses with the digital world.
Languages
Education
National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute"
Military Department, Radar Intelligence Officer · Kyiv, Ukraine
National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute"
Master of Science in Applied Mathematics · Applied Mathematics · Kyiv, Ukraine
Certifications & licenses
AWS Certification
Agile Certificates
Functional Programming
iSAQB Architectural
Profile
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