Florian Otte
(interim) CTO E-Commerce
Experience
Dec 2022 - Present
2 years 3 months Munich, Germany
Interim CTO
Horsemapp GmbH
- Launch of a REACT Native iOS & Android App from scratch within 6 weeks
- Software Architecture of the whole stack
- Replacement of the Indian developer team towards a well performing development team
- Optimizing product and tech structure together with the CPO
Nov 2022 - Present
2 years 4 months Germany
Technology Consulting / Interim CTO
Five Lakes Consulting
As a freelancer, I am helping other companies getting things done in these areas:
- Software Architecture
- Technical Sparring
- Building dev teams
- Mvp & concept creation
- GDPR & Security
- C-Level advisory
- Technical DD
- Proactive Monitoring
Jan 2011 - Jun 2023
11 years 6 months Munich, Germany
CTO
KELLER Group GmbH
- Establishment and management of the software development team consisting of 30 near shoring developers plus 4 dev teamleads in the Ukraine
- Budget responsibility in the 7-digit range
- Responsible for the setup and operation of all 19 webshops (eg [link] / [link] & the Keller sMILES apps for iOS and Android ([link]
- Operation and monitoring > 160 VMs in Google Cloud
- Establishment of a 24/7 on-call system
- Performing A / B usability optimisation tests
- Technical support of the 3-FTE business intelligence team
- Implementation and use of tools such as Jira, Confluence, Slack, Google Suite, NewRelic, Pingdom, Stackdriver, Selenium, Cloudflare, Pagerduty
- Introduction and use of technologies such as PHP 8, MySQL 8, Laravel, Vue.js, daily deployments via go.cd, Solr, RabbitMQ, ELASTIC
- Establishment of an Enterprise Information Security Policy and responsible for corporate data protection
Key Projects:
- 2021: Implementing new EDI processes to be able to connect to 3rd party vendors supporting consignation business modells and drop shipping
- 2020: Replacement of the legacy ERP system into a future proof ERP and technically connecting a new and bigger warehouse due to a warehouse service-provider change
- 2019: Replacement of the legacy / monolith system consisting of OXID eSales into a headless system in the cloud, with microservice APIs in the background (including order management and account management)
- 2019: Introduction of Fivetran and Snowflake with Tableau as BI system
- 2018: Launch of own shops for the premium lifestyle sub-brand [link] (including 6 other country shops)
- 2018: Development of the Keller sMILES app for iOS and Android. Keller Smiles connects to 3rd party tracking APIs like Garmin and rewards the athlete for activities ([link]
- 2017: Development of an own PIM system for the administration of all physical products incl. real-time pricing platform
- 2016: launching a physical store/showroom in Munich with a POS connected to the webstores and vice versa (ship to store, order store to home)
Jan 2011 - Dec 2020
8 years Munich, Germany
Managing Director & CTO
KELLER Group GmbH
Part of the KELLER executive team together with the KELLER founders
Jan 2008 - Dec 2009
2 years Oberursel, Germany
Founder & CEO
Think Possible GmbH
Think Possible specializes in the purchase, optimization and sale of web portals
- Evaluation of possible investments
- Management of all web portals
- Software Development
Jan 2005 - Dec 2013
7 years Munich, Germany
IT Director
KELLER Group GmbH
- Establishment of a second employee in IT in Munich
- From 2012, establishment of the near-shoring team in Ukraine (3 FTEs)
- Conception and software development (full-stack) of the 2 shops keller-sports.de and keller-sports.com
- Selection and implementation of the ERP system (eFulfilment)
- Connection of an external warehouse service provider (stocks, goods receipts, goods issues, shipping)
- Set up KPI standard reporting
- IT Support / Helpdesk
Jan 2003 - Dec 2009
6 years Oberursel, Germany
Founder & CTO
restaurant-kritik.de
Founding and development of Germany's largest restaurant guide.
- Conception, programming & operation of the entire portal at [link] [link] and [link]
- Conception and implementation of a backend for restaurant operators
- Conception and implementation of an affiliate program to increase restaurant ratings & reviews
Jan 1997 - Dec 2013
16 yearsFreelancer
Rhomon Webprojekte
Conceptual design and implementation of over 50 internet projects as a freelancer.
- software-development e.g. [link]
- Consulting
Summary
I am a senior leader of complex technology environments with many years of web development experience, as well as managing software development and product teams. Currently I am available to help and advice companies to build internet products, teams and to further digitalize products & processes. Responsible for tech-strategy & tech-vision, cyber security, DevOps, hands-on solutions as well as team development, I empowered an agile tech team of 40 FTEs towards KELLER business goals until the company was liquidated.
As a full-stack programmer, I programmed the first web shops of the KELLER Group GmbH and played a key role as CTO in increasing sales growth and reaching business goals. Between 2012 and 2019, as Managing Director, I was also responsible for various key-business decisions together with the founders within the KELLER Group executive team, growing over 100 employees, 19 internationally awarded web shops and two unique apps. From 2019 until today, my focus was changing and supporting the way the development teams work: from a hierarchical structure into self-managed and purpose-driven product teams with clear roles and responsibilities.
Besides implementing and supporting that structure, I also focused on re-newing the whole IT architecture from a monolith approach into a scalable headless & composable microservice architecture to be able to adapt to future needs instantly. My focus lately was on optimizing purchasing & logistics processes and connecting vendors via EDI to automize the purchase 2 pay process. I have international experience through several years abroad in various countries worldwide and like to go hiking (I climbed up to 5895m Mt Kilimanjaro) or skiing in the Alps in my free time.
Languages
German
Native
English
Advanced
Dutch
Intermediate
Spanish
Elementary
Education
Oct 2007 - Jun 2008
Universidad de Zaragoza
Erasmus · Online Marketing · Zaragoza, Spain
Oct 2005 - Jun 2009
Hogeschool Drenthe
International Business & Languages · Emmen, Netherlands
Oct 2002 - Jun 2004