Marcel Schuler - Senior Content Consultant

Q: Where is Marcel based?

Marcel is based in Gauting, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Marcel speak?

Marcel speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Marcel have?

Marcel has at least 29 years of experience. During this time, Marcel has worked in at least 8 different roles and for 7 different companies . The average length of individual experience is 4 years and 7 months . Note that Marcel may not have shared all experience and actually has more experience.

Q: What is Marcel's latest experience?

Marcel's most recent position is Team Lead Content Marketing at roadsurfer GmbH .

Q: Which industries is Marcel most experienced in?

Marcel is most experienced in industries like Media, Entertainment and Publishing , Pharmaceutical , and Professional Services . Marcel also has some experience in Telecommunication , Education , and Tourism and Hospitality .

Q: Which business areas is Marcel most experienced in?

Marcel is most experienced in business areas like Marketing , Information Technology (IT) , and Quality Assurance (QA) . Marcel also has some experience in Strategy and Planning , Research and Development (R&D) , and Product Development .

Q: Which industries has Marcel worked in recently?

Marcel has recently worked in industries like Media, Entertainment and Publishing , Pharmaceutical , and Professional Services .

Q: Which business areas has Marcel worked in recently?

Marcel has recently worked in business areas like Information Technology (IT) , Marketing , and Quality Assurance (QA) .

Q: What is Marcel's education?

Marcel holds a Master in Sociology from Bielefeld University .

Recommended expert

Gauting, Germany

Experience

Sep 2018 - Sep 2020

2 years 1 month

Munich, Germany

Hybrid

Team Lead Content Marketing

roadsurfer GmbH

Responsibility for the strategy, team leadership and performance of the content department with a focus on organic conversions and internationalization. ● Responsible for multilingual website rollouts as part of the internationalization. ● Responsible for multilingual website rollouts as part of the internationalization. ● Building and managing influencer and media collaborations.

Oct 2010 - Present

15 years 5 months

Gauting, Germany

Remote

Senior Content Consultant

i22 / Telekom: Strategic content management for an entertainment platform; quality assurance, SEO-compliant structuring and maintenance of complex product data in CoreMedia.
mediorbis.de: Planning and optimizing online communication for the website and social media, along with implementing an internal news channel.
Servier Deutschland: Developing the content strategy and SEO monitoring using Seobility & Google Analytics.
NEXT Munich: Comprehensive digital strategy and SEO analysis across all channels.
hinterland.camp: Strategic concept and implementation of a holistic content strategy including storytelling, as well as setting up content marketing and press infrastructure.
Meteor Film: Website relaunch including WordPress implementation and setting up Facebook campaign workflows.

Nov 2003 - Aug 2018

14 years 10 months

Baden-Baden, Germany

Editor (freelance)

Südwestrundfunk

Selecting news content from various sources based on journalistic and audience-specific criteria
Preparing this content for users
Writing articles, editing images and editing videos
Publishing content online (SWRAktuell.de, SWR3.de), on social media profiles (SWR Aktuell, SWR3) and in the SWR Aktuell app
Contributing to the "News for Natives" team, awarded the German Radio Prize 2013 in the "Best Innovation" category

May 2002 - Oct 2003

1 year 6 months

Oberndorf, Germany

Editor

DIG GmbH

Writing and editing articles for woodZ-mag.com
Conceptual development of the website
Main contact for the music section and building new contacts
Internet and image research and editing
Publishing articles in the DIG GmbH CMS
Acting as deputy for the editorial team lead

Jul 2001 - Jan 2002

7 months

Gütersloh, Germany

Freelance Contributor (Angelfire Germany)

Lycos Europe GmbH

User support and community management
Designing special features and integrating partners
Writing editorial contributions
Working on solving complex tasks with commitment and initiative
Planning and executing editorial projects

Jan 2001 - Jun 2001

6 months

Hamburg, Germany

Editorial Intern

LYCOS Angelfire

Writing articles on a range of topics, including photo editing
Managing and conceptually further developing the community
Implementing and executing editorial concepts
Using Content Publication Tool, VISIO, Macromedia Dreamweaver, and Adobe Photoshop
Researching the dpa image database and gaining insight into new media business models

Feb 1997 - Mar 1997

2 months

Gütersloh, Germany

Community Work Intern

Gütersloh District Youth Welfare Office

Preparing, conducting, and analyzing an activating survey in the Schumannstraße neighborhood
Creating questionnaires, press articles, and flyers
Interviewing households and documenting the results
Graphically presenting the results on the computer
Participating in the residents' meeting and visualizing the survey results

Oct 1996 - Nov 2000

4 years 2 months

Bielefeld, Germany

Student and Research Assistant

University of Bielefeld, Institute for Science and Technology Research

Creating graphics with SigmaPlot and Corel Presentation
Conducting literature research in the university library and in CD-ROM/online databases
Designing web pages using HTML editors
Collecting and preparing empirical data for research projects
Office tasks (word processing with WordPerfect and MS Word)

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (25 years), Pharmaceutical (15.5 years), Professional Services (15.5 years), Telecommunication (15.5 years), Education (4 years), and Tourism (2 years).

Media and Entertainment

Pharmaceutical

Professional Services

Telecommunication

Education

Tourism

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (24 years), Information Technology (17 years), Quality Assurance (15.5 years), Strategy (15.5 years), Research and Development (4 years), and Product Development (2 years).

Marketing

Information Technology

Quality Assurance

Strategy

Research and Development

Product Development

Summary

Senior content and SEO strategist with over 20 years of experience in digital media and platform models. I specialize in combining journalistic storytelling with scalable content systems, bringing solid expertise in popular CMS solutions like Coremedia and WordPress. My experience spans from agile start-up and scale-up environments to strategic consulting for corporations and major clients.

Skills

Strategy & Conception – Content Strategy: Development Of Core Stories, Editorial Planning And 360-degree Communication.
Strategy & Conception – Customer Journey: Optimization Of Target Audience Communication And Building Digital Sales Concepts.
Strategy & Conception – Online Marketing: Performance Campaigns (E.g. Facebook), Lead Generation And Influencer Marketing.
Seo & Analytics – Seo Optimization: On-page Optimization (Metadata, Headings, Alt Tags) And Technical Audits.
Seo & Analytics – Monitoring: Proficient Use Of Tools Like Seobility, Xovi And Google Analytics.
Systems & Technology – Content Management (Cms): In-depth Knowledge Of Coremedia, Wordpress And Bcc, As Well As Various Other Cms.
Systems & Technology – Multimedia: Professional Use Of Adobe Photoshop And Programs For Audio And Video Editing.
Systems & Technology – Project Management: Coordination Of Teams, Agencies And Freelance Authors.

Languages

German

Native

English

Advanced

Education

Bielefeld University

Diploma in Sociology · Sociology · Bielefeld, Germany · good

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Marcel based?

Marcel is based in Gauting, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Marcel speak?

Marcel speaks the following languages: German (Native), English (Advanced).

How many years of experience does Marcel have?

Marcel has at least 29 years of experience. During this time, Marcel has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 4 years and 7 months. Note that Marcel may not have shared all experience and actually has more experience.

What roles would Marcel be best suited for?

Based on recent experience, Marcel would be well-suited for roles such as: Team Lead Content Marketing, Senior Content Consultant, Editor (freelance).

What is Marcel's latest experience?

Marcel's most recent position is Team Lead Content Marketing at roadsurfer GmbH.

Which industries is Marcel most experienced in?

Marcel is most experienced in industries like Media, Entertainment and Publishing, Pharmaceutical, and Professional Services. Marcel also has some experience in Telecommunication, Education, and Tourism and Hospitality.

Which business areas is Marcel most experienced in?

Marcel is most experienced in business areas like Marketing, Information Technology (IT), and Quality Assurance (QA). Marcel also has some experience in Strategy and Planning, Research and Development (R&D), and Product Development.

Which industries has Marcel worked in recently?

Marcel has recently worked in industries like Media, Entertainment and Publishing, Pharmaceutical, and Professional Services.

Which business areas has Marcel worked in recently?

Marcel has recently worked in business areas like Information Technology (IT), Marketing, and Quality Assurance (QA).

What is Marcel's education?

Marcel holds a Master in Sociology from Bielefeld University.

What is the availability of Marcel?

Marcel will be available full-time from February 2026.

What is the rate of Marcel?

Marcel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.