Lisa-marie Wittmann
Communications Management Focused on Content Marketing, Public Relations & Sustainability Communication
Experience
Aug 2022 - Feb 2023
7 monthsDirector Corporate Communications
Kommunikations-Kompass
- Consulting, service & coaching
Feb 2022 - Aug 2022
7 monthsHamburg, Germany
Communications & Content Manager Digital Health
GAIA AG
- Communication, PR and content strategies
- External and internal communication
- Operational marketing with a focus on PR and content
- Digital health content for all communication materials (online and offline)
- Professional and disciplinary leadership of 5 employees
- Responsible for developing and implementing the communication strategy
- Responsible for developing and implementing the overall content strategy
- Responsible for developing and implementing launch communications for digital health applications
- Responsible for developing and implementing all PR activities
- Established the webinar area and the external training academy
- Built a blog for selected DiGAs
- Social media management
Feb 2021 - Present
5 yearsCommunications & Content Manager Digital Health
Self-employed
Jan 2020 - Jan 2022
2 years 1 monthMunich, Germany
Senior Marketing & PR Manager
indevis GmbH
- Responsible for public relations
- Responsible for positioning of C-level executives
- Responsible for social media management
- Responsible for website maintenance
- Responsible for agency management
- Responsible for employer branding
- Responsible for lead management
- Responsible for professional support of marketing trainees
- Developed and implemented the web strategy
- Developed and implemented the communication strategy
- Developed and implemented content (text, video) for various channels
- Developed and implemented marketing campaigns
- Developed and implemented workshops, trade show appearances, webinars
Jan 2019 - May 2020
1 year 5 monthsStuttgart, Germany
Marketing & PR Manager (part-time)
Mentory Training GmbH
- Responsible for developing and implementing the marketing and PR strategy
- Website relaunch and optimization
- Budget calculation
Apr 2017 - Dec 2019
2 years 9 monthsMunich, Germany
Marketing Manager
indevis GmbH
- Responsible for public relations
- Responsible for positioning the C-level
- Responsible for social media management
- Responsible for website maintenance
- Responsible for agency management
- Responsible for employer branding
- Responsible for lead management
- Responsible for professional support of trainees in the marketing area
- Development and implementation of the web strategy
- Development and implementation of the communications strategy
- Development and implementation of content (text, video) for various channels
- Development and implementation of marketing campaigns
- Development and implementation of workshops, trade show appearances, webinars
Nov 2016 - Dec 2018
2 years 2 monthsMunich, Germany
Content Manager (part-time)
smartpatient GmbH
- Development of topics and content for the medical field
- Development of SEO-optimized content
Dec 2015 - Aug 2016
9 monthsMunich, Germany
Editor (part-time)
givve®
- Development of editorial topics
- Development of the content strategy
- Development of SEO-optimized content
- Search engine optimization
Oct 2015 - Mar 2017
1 year 6 monthsMunich, Germany
Communications Manager DACH
nimax GmbH
- Responsible for Managing agencies
- Responsible for Social Media Management
- Responsible for Event Marketing
- Responsible for Media- and press relations
- Responsible for Community Management
- Responsible for Content Management
- Responsible for Initiation and support of cooperations
- Responsible for Professional management of the communications team
- Development of The communication strategy
- Development of SEO-optimized content
Mar 2015 - Sep 2015
7 monthsMunich, Germany
Working Student
Allianz Deutschland AG
- Development of communication concepts
- Preparation and support of press meetings, editorial tours and client appointments
- Content management: writing press and informational texts as well as content for internal media
- Social media management: planning and managing social media channels
- Conducting evaluations, collaborating on studies and an international evaluation project, among others.
Sep 2014 - Mar 2015
7 monthsMunich, Germany
Intern
Allianz Deutschland AG
- Communication concept development
- Preparation and support of press meetings, editorial tours and client meetings
- Content management: writing press releases and informational texts, as well as content for internal media
- Social media management: planning and managing social media channels
- Conducting evaluations, contributing to studies and an international evaluation project, among others
Jul 2014 - Nov 2015
1 year 5 monthsMunich, Germany
Marketing & PR Manager (part-time)
Onvicon GmbH
- Responsible for marketing and PR activities
- Content management and editing
- Social media management
Apr 2014 - Aug 2014
5 monthsMunich, Germany
Working student
Stellenanzeigen.de GmbH & Co. KG
- Communication concept development
- Preparation and support of press meetings, editorial tours and client meetings
- Content management: writing press releases and informational texts, as well as content for internal media
- Social media management: planning and managing social media channels
- Conducting evaluations, contributing to studies and an international evaluation project, among others
Oct 2013 - Mar 2014
6 monthsMunich, Germany
Working student
Scout24 Services GmbH/Spontacts GmbH
- SEM, SEO with a focus on content management
- Social media management: managing social media channels and blogs, social media analyses
- Creating and maintaining websites
- Editorial tasks: writing articles and informational texts
- Customer relations, community management, complaint management, among others
Jun 2013 - Sep 2013
4 monthsStuttgart, Germany
intern
Ketchum Pleon GmbH
- Communication concept development
- Preparation and support of press meetings, editorial tours and client meetings
- Content management: writing press releases and informational texts, as well as content for internal media
- Social media management: planning and managing social media channels
- Conducting evaluations, contributing to studies and an international evaluation project, among others
Sep 2012 - Mar 2013
7 monthsIndonesia
Intern
DMFmedia GmbH
- SEM, SEO with a focus on content management
- Social media management: Maintaining social media channels and blogs, social media analysis
- Creating and maintaining websites
- Editorial tasks, writing articles and informational texts
- Customer relations, community management, complaint handling, etc.
Jun 2011 - Sep 2012
1 year 4 monthsStuttgart, Germany
Freelancer
edelight GmbH und Mädchenflohmarkt GmbH
- SEM, SEO with a focus on content management
- Social media management: Maintaining social media channels and blogs, social media analysis
- Creating and maintaining websites
- Editorial tasks, writing articles and informational texts
- Customer relations, community management, complaint handling, etc.
Aug 2010 - Sep 2010
2 monthsHamburg, Germany
Intern
stern.de GmbH
- Working in the news service
- Writing articles, video and audio reports
- Conducting surveys and interviews
- Preparing press appointments, etc.
Aug 2009 - Oct 2009
3 monthsAschaffenburg, Germany
Intern
Funkhaus Aschaffenburg GmbH & Co Studiobetriebs KG
- Working in the news service
- Writing articles, video and audio reports
- Conducting surveys and interviews
- Preparing press appointments, etc.
Summary
I'm Lisa. For 15 years, I've turned complex messages into clear, powerful communication that isn’t just heard, but understood and felt. My focus areas? Concept development, content, and PR – in short: marketing communication with many facets that really makes an impact.
Since 2021, I've been working freelance, supporting companies in healthcare, HealthTech, and IT. My goal? To strengthen brand identities and really excite target audiences – through clear, credible, and authentic communication that truly resonates.
What does it take? Communication that works. Because good products and excellent services alone rarely persuade. Only through clear communication does performance gain meaning. And it sticks.
Because: What isn’t clear stays confusing. What isn’t understood doesn’t convince. And what doesn’t convince doesn't move anything – and won't sell.
Communication shouldn't confuse; it should work.
Skills
Focus Industries
- Healthcare & Healthtech
- It & Tech
- Sustainable Companies
Key Areas Of Expertise
- Otx, Rx & Digital Products In Neurology, Oncology, Health & Medicine, Psychiatry & Psychology, Orthopedics, Dermatology, Urology, Etc.
- Cloud And It Services, It Security, Network Solutions, Software Development, Saas, Data Security, Managed Services, Etc.
Tools
- Various Cms, Ms Office, Canva, Seo Tools
- Email Marketing: Hubspot, Mailchimp, Cleverreach
- Social Media & Online Marketing: Hootsuite, Buffer, Later, Google Analytics, Meta Business Suite, Linkedin Analytics
- Pr & Media Relations: Meltwater, Cision, Talkwalker, Google Alerts
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryFrench
ElementaryEducation
Oct 2013 - Jun 2015
Lorem ipsum dolor sit amet
Master of Arts · International Public Relations
Oct 2009 - Jun 2012
Lorem ipsum dolor sit amet
Bachelor of Science · Communication Science
Certifications & licenses
Sustainable Leadership Training
IHK
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
Regine Egger
Founder
View Profile
Corinna Hilss
Corporate Communications Manager
View Profile
Charlotte Langmann
Project Manager / Client Consultant
View Profile
Markus Drewes
Global PR Coordinator
View Profile
Jennifer Becker
Senior Campaign Manager
View Profile
Nicole Straub-winowsky
Interim Content & Strategic Marketing Manager
View Profile
Armand Lidtke
Lecturer in Content Marketing
View Profile
Katja Kuchenmeister
Senior Launch & Product Marketing Manager
View Profile
Florian Gersbach
Owner of a communications consultancy
View Profile
Micaela Torres
Consultant
View Profile
Romy Mlinzk
Social Media Manager
View Profile
Britta Weber
Freelance Translator, Editor, Text/Content Creator
View Profile
Maria Romanski
Senior Digital Content Executive
View Profile
Kai Thomas
Senior Community Manager
View Profile
Stefanie Deepe
Independent Real Estate Consultant
View Profile
Andreas Auer
Marketing Communications Manager
View Profile
Simona Burkart
Founder SEO Consulting
View Profile
Patricia Flatow
Freelance Coach - Startup Advisor
View Profile
Jens Möller
Startup Coach & Innovation Expert
View Profile
Jasmin Göbel
Head of Marketing / Project Manager CannaFriends Trade Fair
View Profile
Veit Schumacher
Freelance Copywriter, Editor and Concept Developer
View Profile
Michael Pelz
Interim Manager | Initiator
View Profile
Martin Svítek
Business Intelligence Data Analyst
View Profile
Helmut Barz
Service Provider for Writers and Self-Publishers
View Profile
Tiffany Hart
Co-Founder | Innovation Facilitator | Creator
View Profile
Bianca Winkler-hacke
Business Consultant and Marketing Strategist
View Profile
Isabelle Rath
Social Media Specialist
View Profile
Tamara Niebler
SEO Texts
View Profile
Raphael David
Online Marketing Social Media Manager DACH
View Profile
Christian Gasche
Freelance Technical and Business Writer
View Profile
