Lisa-marie W.
Director Corporate Communications
Experience
Aug 2022 - Feb 2023
7 monthsDirector Corporate Communications
Kommunikations-Kompass
- Consulting, service & coaching
Feb 2022 - Aug 2022
7 monthsHamburg, Germany
Communications & Content Manager Digital Health
GAIA AG
- Communication, PR and content strategies
- External and internal communication
- Operational marketing focusing on PR and content
- Digital health content for all communications materials (online and offline)
- Technical and disciplinary leadership of 5 employees
- Responsible for developing and implementing the communication strategy
- Responsible for developing and implementing the overarching content strategy
- Responsible for developing and implementing the launch communication for digital health applications
- Responsible for developing and implementing all PR activities
- Set up the webinar area and the external training academy
- Set up a blog for selected DiGA
- Social Media Management
Feb 2021 - Present
4 years 7 monthsCommunications & Content Manager Digital Health
Self-employed
Jan 2020 - Jan 2022
2 years 1 monthMunich, Germany
Senior Marketing & PR Manager
indevis GmbH
- Responsible for public relations
- Responsible for positioning the C-level
- Responsible for social media management
- Responsible for website maintenance
- Responsible for managing agencies
- Responsible for employer branding
- Responsible for lead management
- Responsible for professional mentoring of marketing apprentices
- Responsible for developing and implementing the web strategy
- Responsible for developing and implementing the communication strategy
- Responsible for developing and implementing content (text and video) for various channels
- Responsible for developing and implementing marketing campaigns
- Responsible for developing and implementing workshops, trade fair appearances, webinars
Jan 2019 - May 2020
1 year 5 monthsStuttgart, Germany
Marketing & PR Manager (part-time)
Mentory Training GmbH
- Responsible for developing and implementing the marketing and PR strategy
- Website relaunch and optimization
- Budget calculation
Apr 2017 - Dec 2019
2 years 9 monthsMunich, Germany
Marketing Manager
indevis GmbH
- Responsibility for public relations
- Responsibility for positioning the C-level
- Responsibility for social media management
- Responsibility for website maintenance
- Responsibility for managing agencies
- Responsibility for employer branding
- Responsibility for lead management
- Responsibility for mentoring apprentices in marketing
- Development and implementation of web strategy
- Development and implementation of communication strategy
- Development and implementation of content (text, video) for various channels
- Development and implementation of marketing campaigns
- Development and implementation of workshops, trade show appearances, webinars
Nov 2016 - Dec 2018
2 years 2 monthsMunich, Germany
Content Manager (part-time)
smartpatient GmbH
- Development of topics and content for the medical sector
- Development of SEO-optimized content
Dec 2015 - Aug 2016
9 monthsMunich, Germany
Editor (part-time)
givve®
- Development of editorial topics
- Development of content strategy
- Development of SEO-optimized content
- Search engine optimization
Oct 2015 - Mar 2017
1 year 6 monthsMunich, Germany
Communications Manager DACH
nimax GmbH
- Responsible for Managing agencies
- Responsible for Social Media Management
- Responsible for Event Marketing
- Responsible for Media- and press relations
- Responsible for Community Management
- Responsible for Content Management
- Responsible for Initiation and support of cooperations
- Responsible for Professional management of the communications team
- Development of The communication strategy
- Development of SEO-optimized content
Mar 2015 - Sep 2015
7 monthsMunich, Germany
Working Student
Allianz Deutschland AG
- Communication concepts
- Preparation and support for press briefings, editorial tours and client meetings
- Content management: writing press and informational texts as well as content for internal media
- Social media management: planning and managing social media channels
- Conducting evaluations, contributing to studies and an international evaluation project, among others.
Sep 2014 - Mar 2015
7 monthsMunich, Germany
Intern
Allianz Deutschland AG
- Communication planning
- Preparing and supporting press meetings, editorial tours, and client meetings
- Content management: writing press releases, information texts, and content for internal media
- Social media management: planning and managing social media channels
- Conducting evaluations, contributing to studies and an international evaluation project, among other tasks
Jul 2014 - Nov 2015
1 year 5 monthsMunich, Germany
Marketing & PR Manager (part-time)
Onvicon GmbH
- Responsible for marketing and PR activities
- Content management and editing
- Social media management
Apr 2014 - Aug 2014
5 monthsMunich, Germany
Working student
Stellenanzeigen.de GmbH & Co. KG
- Communication planning
- Preparing and supporting press meetings, editorial tours, and client meetings
- Content management: writing press releases, information texts, and content for internal media
- Social media management: planning and managing social media channels
- Conducting evaluations, contributing to studies and an international evaluation project, among other tasks
Oct 2013 - Mar 2014
6 monthsMunich, Germany
Working student
Scout24 Services GmbH/Spontacts GmbH
- SEM, SEO with a focus on content management
- Social media management: maintaining social media channels and blogs, social media analyses
- Creating and maintaining websites
- Editorial tasks, writing articles and information texts
- Customer relations, community management, complaint management, among others
Jun 2013 - Sep 2013
4 monthsStuttgart, Germany
intern
Ketchum Pleon GmbH
- Communication planning
- Preparing and supporting press meetings, editorial tours, and client meetings
- Content management: writing press releases, information texts, and content for internal media
- Social media management: planning and managing social media channels
- Conducting evaluations, contributing to studies and an international evaluation project, among other tasks
Sep 2012 - Mar 2013
7 monthsIndonesia
Intern
DMFmedia GmbH
- SEM, SEO with a focus on content management
- Social media management: managing social media channels and blogs, social media analysis
- Creation and maintenance of websites
- Editorial tasks, writing articles and informational texts
- Customer relations, community management, complaint management, etc.
Jun 2011 - Sep 2012
1 year 4 monthsStuttgart, Germany
Freelancer
edelight GmbH and Mädchenflohmarkt GmbH
- SEM, SEO with a focus on content management
- Social media management: managing social media channels and blogs, social media analysis
- Creation and maintenance of websites
- Editorial tasks, writing articles and informational texts
- Customer relations, community management, complaint management, etc.
Aug 2010 - Sep 2010
2 monthsHamburg, Germany
intern
stern.de GmbH
- Working at the news desk
- Writing articles, producing video and audio reports
- Conducting surveys and interviews
- Preparing press events, etc.
Aug 2009 - Oct 2009
3 monthsAschaffenburg, Germany
intern
Funkhaus Aschaffenburg GmbH & Co Studiobetriebs KG
- Working at the news desk
- Writing articles, producing video and audio reports
- Conducting surveys and interviews
- Preparing press events, etc.
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryFrench
ElementaryEducation
Oct 2013 - Sep 2015
Ludwig-Maximilians-Universität
M.A. · International Public Relations · Munich, Germany · 1,18
Oct 2009 - Sep 2012
Universität Hohenheim
B.Sc. · Political and Social Studies · Stuttgart, Germany · 1,4
Sep 1999 - Jun 2008
Maria-Ward-Schule
Abitur · Aschaffenburg, Germany · 1,8
Certifications & licenses
Online Writing Seminar
121Watt GmbH
SEO Seminar
121Watt GmbH
Online Marketing Basics
Digital Workshop Google
Training to Become a Mentor
Ludwig Maximilian University of Munich
Key Qualification in Business Planning
Ludwig Maximilian University of Munich
I Can Write! Professional Writing as a PR Craft
University of Hohenheim
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