Romy Mlinzk
Social Media Manager
Experience
Jul 2022 - Oct 2022
4 months Cologne, Germany
Social Media Manager
DMEXCO – Digital Marketing Expo & Conference
Nov 2021 - Present
3 years 9 monthsVice Chair
BVCM – Bundesverband Community Management e.V.
Sep 2019 - Present
5 years 11 months Hamburg, Germany
Digital Manager EMEA
Steinway & Sons
May 2018 - Sep 2019
1 year 5 months Cologne, Germany
Social Media Manager
DMEXCO – Digital Marketing Expo & Conference
Feb 2018 - Mar 2018
2 monthsSocial Ads Campaigning
TheDestinationOffice
Collaboration for Telefilm Canada – Social Ads Campaigning
Dec 2017 - Dec 2019
1 year 1 monthXING Ambassador Social Media
XING Ambassador Community
Social Media & Digital Communication – XING Ambassador Community
Jul 2017 - Dec 2017
6 months Dortmund, Germany
Head of Social Media
Drei Elemente GmbH
- Operational and strategic social media for clients in music, crafts, landscaping, agriculture, funeral services, consulting, trade shows and event services, financial services, retail (fashion), cooperative banks
- AdWords and social media advertising
Jan 2016 - Jun 2017
6 months Dortmund, Germany
Digital Marketing & Social Media Manager
Ruhr24 GmbH & Co. KG
- Digital marketing mainly on the social media channels of Buzz09, Buzz04, Ahaus.Jetzt, Dortmund24 and Unna24
Jan 2015 - Apr 2016
4 monthsSocial Media & Community Account Manager, Mazda Motor Europe (for COSMO Team Mazda)
Wunderman GmbH
Jan 2015 - Present
10 years 7 months Dortmund, Germany
Lecturer for Social Media and freelance author
Romy Mlinzk
Nov 2014 - Present
10 years 9 months Dortmund, Germany
Social Media & Digital Communication, Community & Content Management, Strategy, Influencer Relations, Corporate Blogging
Romy Mlinzk | Keep Me Posted
Jul 2014 - Feb 2016
1 year 8 monthsMusic Blogger
JUKE (Media-Saturn)
Feb 2014 - Jul 2014
6 months Cologne, Germany
Social Media Manager, clients include Bayer, Wilkinson
Webguerillas Köln GmbH
- Strategic and operational management of social media projects
- Design and implementation of social media campaigns
- Design and development of apps/actions/websites in the social media context
- Integration of social media platforms
- Research and intelligence on social media tools & technology, platform policies
- Development and implementation of social media policies & guidelines
- Creation of wireframes
Aug 2013 - Present
12 years Dortmund, Germany
Blogger, Content Strategist, Admin
snoopsmaus – Kultur- und Reiseblog
Oct 2012 - Dec 2014
1 year 3 months Aachen, Germany
Social Media Specialist – IT Consultant in the 'Online Media' group of the IT service provider for the Generali Germany Group
Generali Deutschland Informatik Services GmbH (GDIS)
- Social media strategy consulting, Generali Versicherungen AG
- Consulting and implementation of social media channels, editorial concept, content strategy, monitoring, web analytics, community management, internal processes/integration of other departments, Generali Versicherungen AG
- Co-development of social media guidelines, Generali Versicherungen AG
- Training of the social media editorial team, exclusive sales, and brokers in social media, Generali Versicherungen AG
- Implementation of basic Facebook apps, Generali Versicherungen AG
- Consulting on social media and social intranet/enterprise portal, GDIS
- Social media trend mentor, GDIS
- Setup of internal knowledge management, customer newsletter, GDIS
- Social media workshops with contacts from companies within the Generali Germany Group
- Social media/blog consulting, Generali Deutschland Holding AG
- Main social media contact in the I3C Knowledge Network, Assicurazioni Generali
Aug 2012 - Aug 2012
1 month Hamburg, Germany
Development of community management guidelines
zweiteHeimat
For Telekom-hilft on behalf of and in cooperation with zweiteHeimat.
Jul 2011 - Jan 2017
5 years 7 months Munich, Germany
Live Coverage, Blogging, Editorial and Community Management
DLD | DLDwomen conference
- Live coverage & blogging
- Previously editorial and community management for the DLD presence (DLDwomen11-14, DLD12-17)
Jun 2011 - Aug 2012
1 year 3 months Hamburg, Germany
Junior Account Manager Digital Communications
achtung! GmbH
- Focus on community management (mainly Facebook, Twitter)
- Development and implementation of content strategy
- Creating and maintaining editorial and workflow plans, e.g. for campaigns
- Monitoring, evaluations and reporting
- Consulting on digital communication/social media internally and externally
- Internal and external workshops
- Crisis simulation exercises
- Design and implementation of Facebook applications
- Clients include eBay Germany, Hornbach, Deutsche Bahn, Vapiano, com.direct, Nestlé, Daimler, SCA
Jan 2010 - Jun 2011
6 months Germany
Social Media Manager Germany
JWT Germany GmbH (J. Walter Thompson)
- Project management of the agency's own blog
- Setup and management of various social media channels
- Community management of these social media channels
- Content strategy for the social media channels
- Coordination of content from Hamburg, Düsseldorf, Frankfurt and Stuttgart
- Corporate blogger intranet & blog
- Content manager Germany
- Social media consultant on client projects
Oct 2010 - Dec 2010
3 months Hamburg, Germany
Social Media Trainee
Dederichs, Reinecke & Partner
- Community management for clients on Facebook, Twitter
- Concepts
- Monitoring, clippings
- Internal/external consulting
- Clients include OTTO Fotostudio, Tanz der Vampire musical Stuttgart, phaeno Science Center Wolfsburg, east-end communications
- Community management of the award-winning project "Save as WWF, Save a tree" in cooperation with WWF, Jung von Matt/next
Jul 2010 - Dec 2014
3 years 6 monthsChapter leader, speaker acquisition, moderation, community management
Social Media Club Hamburg
Jun 2010 - Sep 2010
4 months Hamburg, Germany
Conventions/Social Media Trainee
FAKTOR 3 AG
- Setup of social media and community management for FTD conferences and CAPITAL Summit, G+J business media
- Administrative support of the conference team
- Speaker outreach, participant management, on-site support at scoopcamp 2010
- Editorial work on the Faktor 3 newsletter
- Content management for the "Conventions" section during the relaunch of the Faktor 3 website
- Social media concept development (public, social media newsroom) for Microsoft Germany
Jan 2009 - May 2010
5 months Hamburg, Germany
Social Media & Community Management Intern for the next conference
SinnerSchrader AG
- Community and content management of social media channels
- Project management of the conference apps (iPhone/Android)
- Website: widget and sponsor integration via the Movable Type CMS
- Concept development of business speed-dinner/meet the speaker
- Track supervision, on-site support for speakers and moderators
May 2009 - Jul 2010
1 year 3 monthsVolunteer content manager (CMS-based website)
Viva Con Agua de St. Pauli e.V.
Languages
German
Native
English
Advanced
French
Intermediate
Hungarian
Elementary
Turkish
Elementary
Education
Oct 2002 - Mar 2010
Justus-Liebig-Universität Gießen
Chemistry · Giessen, Germany
Oct 2002 - Mar 2010
Universität Hamburg
Chemistry · Hamburg, Germany
Oct 1999 - Sep 2002
Justus-Liebig-Universität Gießen
pre-diploma · Chemistry · Giessen, Germany
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