Romy Mlinzk - Social Media Manager

Dortmund, Germany

Experience

Jul 2022 - Oct 2022

4 months

Social Media Manager

DMEXCO – Digital Marketing Expo & Conference

Nov 2021 - Present

4 years 3 months

Vice Chairperson

BVCM – Federal Association of Community Management

Sep 2019 - Present

6 years 5 months

Digital Manager EMEA

Steinway & Sons

May 2018 - Sep 2019

1 year 5 months

Social Media Manager

DMEXCO – Digital Marketing Expo & Conference

Feb 2018 - Mar 2018

2 months

Collaboration with Telefilm Canada – Social Ads Campaigning

TheDestinationOffice

Collaboration with Telefilm Canada – Social Ads Campaigning

Dec 2017 - Dec 2018

1 year 1 month

XING Social Media Ambassador

XING Ambassador Community

Social media & digital communication

Jul 2017 - Dec 2017

6 months

Head of Social Media

Drei Elemente GmbH

Operational and strategic social media for clients in the following areas: music, crafts, landscaping and gardening, agriculture, funeral services, business consulting, trade fairs and exhibition services, financial services, retail (fashion), cooperative banks
AdWords and social media advertising

Jan 2017 - Jun 2017

6 months

Dortmund, Germany

Digital Marketing & Social Media Manager

Ruhr24 GmbH & Co. KG

Digital marketing mainly on the social media channels of Buzz09, Buzz04, Ahaus.Jetzt, Dortmund24, and Unna24

Jan 2016 - Apr 2016

4 months

Social Media & Community Account Manager, Mazda Motor Europe

Wunderman GmbH

Collaboration with the Cosmo Team Mazda

Jan 2015 - Present

11 years 1 month

Social Media Lecturer and Freelance Author

Lecturer & Author

Social media lecturer and freelance author

Nov 2014 - Present

11 years 3 months

Dortmund, Germany

Social Media & Digital Communication, Community & Content Management, Strategy, Influencer Relations, Corporate Blogging

Romy Mlinzk | Keep Me Posted

Social Media & Digital Communication
Community & Content Management
Strategy
Influencer Relations
Corporate Blogging

Jul 2014 - Feb 2016

1 year 8 months

Music Blogger

JUKE (Media-Saturn)

Feb 2014 - Jul 2014

6 months

Cologne, Germany

Social Media Manager

Webguerillas Köln GmbH

Strategic and operational support of social media projects
Concept and implementation of social media campaigns
Concept and implementation of apps/activities/websites in the social media environment
Linking social media platforms
Research and intelligence on social media tools & technology, platform policies
Development and implementation of social media policies & guidelines
Creation of wireframes
Clients include, among others, Bayer, Wilkinson

Aug 2013 - Present

12 years 6 months

Blogger, Content Strategist, Admin

Snoopsmaus – Kultur- und Reiseblog

Blogger
Content Strategist
Admin

Oct 2012 - Dec 2013

1 year 3 months

Social Media Specialist – IT Consultant in the "Online Media" Group

Generali Deutschland Informatik Services GmbH (GDIS)

Consulting on social media strategy, Generali Versicherungen AG
Consulting and implementation of social media channels, editorial concept, content strategy, monitoring, web analytics, community management, internal workflows/integration of other departments, Generali Versicherungen AG
Co-development of social media guidelines, Generali Versicherungen AG
Training and further education of the social media editorial team, the exclusive sales force and brokers in social media, Generali Versicherungen AG
Implementation of simple Facebook apps, Generali Versicherungen AG
Consulting on social media and social intranet/enterprise portal, GDIS
Trend mentor for social media, GDIS
Setting up internal knowledge management, newsletter for clients, GDIS
Social media workshops for clients with representatives from the group companies of the Generali Germany Group
Consulting on social media/blogs, Generali Deutschland Holding AG
Main contact person for social media in the I3C Knowledge Network, Assicurazioni Generali

Aug 2012 - Aug 2012

1 month

Development of community management guidelines

ZweiteHeimat

Development of community management guidelines for Telekom-hilft, on behalf of and in cooperation with zweiteHeimat

Jul 2011 - Jan 2017

5 years 7 months

Live coverage & blogging, editorial and community management

DLD | DLDwomen conference

Live coverage & blogging
Editorial and community management for the DLD presence (DLDwomen11-14, DLD12-17)

Jun 2011 - Aug 2012

1 year 3 months

Hamburg, Germany

Junior Account Manager Digital Communications

Achtung! GmbH

Focus on community management (mainly Facebook, Twitter)
Development and implementation of content strategy
Creation and maintenance of editorial and workflow plans, e.g. for campaigns
Monitoring, evaluations and reporting
Advising on digital communication and social media, internally and externally
Conducting workshops internally and externally
Shitstorm simulations
Planning and implementation of Facebook applications
Clients included eBay Germany, Hornbach, Deutsche Bahn, Vapiano, com.direct, Nestlé, Daimler, SCA

Jan 2011 - Jun 2011

6 months

Social Media Manager Germany

JWT Germany GmbH (J. Walter Thompson)

Project management of agency-owned blog
Setup and management of various social media channels
Community management of these social media channels
Content strategy for social media channels
Coordination of content from Hamburg, Düsseldorf, Frankfurt and Stuttgart
Corporate blogger for intranet and blog
Content manager for Germany
Social media consultant for client projects

Oct 2010 - Dec 2010

3 months

Social Media Trainee

Dederichs, Reinecke & Partner

Community management for clients on Facebook, Twitter
Concept development
Monitoring, clippings
Advising internally and externally
Clients included OTTO Fotostudio, Tanz der Vampire musical Stuttgart, phaeno Science Center Wolfsburg, east-end communications
Community management of the award-winning 'Save as WWF, Save a tree' project in collaboration with WWF, Jung von Matt/next

Jul 2010 - Dec 2013

3 years 6 months

Hamburg, Germany

Chapter leadership, speaker acquisition, moderation, community management

Social Media Club Hamburg

Jun 2010 - Sep 2010

4 months

Trainee Conventions/Social Media

Faktor 3 AG

Set up social media and community management for FTD conferences as well as Capital Summit, G+J Wirtschaftsmedien
Administrative support for the conference team
Speaker outreach, participant management, on-site support at scoopcamp 2010
Editorial contributions to the Faktor 3 newsletter
Content management for the 'Conventions' section during the relaunch of the Faktor 3 website
Developed social media concepts (public, social media newsroom) for Microsoft Germany

Jan 2010 - May 2010

5 months

Intern Social Media & Community Management for the next conference

SinnerSchrader AG

Community and content management of social media channels
Project management of the apps (iPhone/Android) for the conference
Website: Widget and sponsor integration using the Movable Type CMS
Concept development for business speed-dinner/meet the speaker
Track support, speaker and moderator support on-site

May 2009 - Jul 2010

1 year 3 months

Volunteer Content Manager

Viva Con Agua de St. Pauli e.V

CMS-based website management

Oct 2002 - Mar 2010

7 years 6 months

Advanced studies in Chemistry

Justus-Liebig-Universität Gießen, Universität Hamburg

Completed final diploma exams, no degree

Oct 1999 - Sep 2002

3 years

Giessen, Germany

Undergraduate Studies in Chemistry

Justus Liebig University Giessen

Completed intermediate diploma (Vordiplom)

Sep 1992 - Jul 1999

6 years 11 months

Delitzsch, Germany

High School Diploma

Gymnasium Delitzsch (Saxony)

Focus: Natural Sciences

Sep 1987 - Aug 1992

5 years

Delitzsch, Germany

Student

Comenius Elementary and Middle School

Skills

Very Good Knowledge Of Mac Os X And Ms Office Applications
Good Html And Css Skills
Many Years Of Experience With Various Content Management Systems
Good Knowledge Of Adobe Lightroom And Other Image Editing Tools
Photography
Music
Barcamps
Networking
Federal Association Of Community Management (Bvcm)
Project Management Workshop
Lean Management Workshop
Digital Leadership & Digital Marketing (Squared Online In Collaboration With Google)