Larissa Lammering

Marketing Manager

Düsseldorf, Germany

Experience

Nov 2021 - May 2022
7 months
Germany

Marketing Manager

Artefact Germany GmbH

  • Shaping the marketing presence across various online & offline touchpoints (organic and paid social media, events, PR, employer branding, website maintenance)
Mar 2020 - Oct 2021
1 year 8 months
Germany

Performance Marketing Manager

Urlaubsguru GmbH

  • Strategic & operational campaign planning and content creation
  • Launch of new media channels (including TikTok Ads, Criteo, Pinterest Ads)
  • Campaign planning project management
Jan 2020 - Present
5 years 7 months

Social Media Consulting

Wonderland Consulting

  • Independent social media management (organic account management, performance marketing & content creation through UGC, shoots, or influencers)
  • Strategic and operational implementation of organic and paid initiatives on channels: Meta, TikTok, LinkedIn, Xing, and Pinterest
  • Sample clients: Baufi24, Arndt Car Rental, Parkett Dietrich, Etuui
Oct 2019 - Feb 2020
5 months
Germany

Digital Media Consultant

MediaCom GmbH

  • Strategic consulting & media planning of digital campaigns for B2B and B2C clients in FMCG (programmatic advertising, social media/mobile/video ads, DOOH)
Jan 2019 - Present
6 years 7 months
Germany

Dozentin Online Marketing

IU Internationale Hochschule & Ärztekammer WL

  • Hands-on online marketing, marketing trends & marketing in medical practice
Oct 2018 - Oct 2019
1 year 1 month
Germany

Online Marketing Manager

Parfümerie Pieper GmbH

  • Development, optimization & analysis of strategic campaigns in e-commerce & online marketing (responsible for social media, digital paid ads, website maintenance & influencer marketing)
  • Agency support in SEO, SEA & affiliate marketing
Jan 2017 - Dec 2018
2 years
Germany

Werkstudent / Praktikum Online Marketing

Ruhr Tourismus GmbH & AdBox24 UG

  • Strategic direction of (new) online marketing initiatives (Pinterest / corporate blog)
  • Campaign planning & hands-on support (influencer marketing, Google Ads, Facebook Ads)
  • Website, blog, and content optimizations

Social Media Management

Arndt Automobile

  • Full service
  • Video concept development to strengthen employer brand and recruiting campaign for current jobs
  • Account management for social media accounts Instagram, Facebook, and LinkedIn
  • Meta performance marketing for lead generation and employer branding

Social Media Management

Etuui

  • Content shoots, UGC content creation & account management
  • Planning and organization of content shoots
  • Briefing and managing content creators for content: reels, stories, and TikToks
  • Account management on Instagram, Facebook, TikTok, and Pinterest

Social Media Management & Influencer Relations

Parkett Dietrich

  • Account management, performance ads & content creation
  • Account management, editorial planning, and content conceptualization for Instagram, Facebook, Pinterest
  • Influencer management: research, recommendations, briefings, and campaign execution
  • Performance marketing for brand awareness and traffic campaigns on Pinterest

Languages

German
Native
English
Advanced
French
Intermediate

Education

Oct 2018 - Jun 2021

FOM Hochschule

MSc Marketing & Communications · Marketing & Communications · Germany

Oct 2015 - Jun 2018

Cologne Business School

BA International Tourism Management · International Tourism Management · Germany

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