Recommended expert

Larissa Lammering

Marketing Manager

Larissa Lammering
Düsseldorf, Germany

Experience

Nov 2021 - May 2022
7 months

Marketing Manager

Artefact Germany GmbH

  • Designing the marketing presence across various online & offline touchpoints (social media organic and paid, events, PR, employer branding, website maintenance)
Mar 2020 - Oct 2021
1 year 8 months

Performance Marketing Manager

Urlaubsguru GmbH

  • Strategic & operational campaign planning and content creation
  • Introduction of new media channels (e.g. TikTok Ads, Criteo, Pinterest Ads)
Jan 2020 - Present
6 years 1 month

Social Media Consulting

Wonderland Consulting

  • Freelance in social media management (organic account management, performance marketing & content creation through UGC, shoots or influencers)
  • Strategic and operational implementation of organic and paid measures on channels: Meta, TikTok, LinkedIn, Xing and Pinterest
  • Sample clients: Baufi24, Arndt Autovermietung, Parkett Dietrich, Etuui
Oct 2019 - Feb 2020
5 months

Digital Media Consultant

MediaCom GmbH

  • Strategic consulting & media planning for digital campaigns for B2B and B2C clients in FMCG (programmatic advertising, social media / mobile / video ads, DOOH)
  • Social media management
Jan 2019 - Present
7 years 1 month

Online Marketing Lecturer

IU Internationale Hochschule | Ärztekammer WL

  • Operational online marketing, marketing trends & marketing in medical practice
Oct 2018 - Oct 2019
1 year 1 month

Online Marketing Manager

Performance Marketing Parfümerie Pieper GmbH

  • Developing, optimizing & evaluating strategic campaigns in e-commerce & online marketing (responsible for social media, paid digital marketing, website maintenance & influencer marketing)
  • Managing agency support for SEO, SEA & affiliate marketing
Jan 2017 - Dec 2018
2 years

Working Student | Online Marketing Internship

Ruhr Tourismus GmbH & AdBox24 UG

  • Strategic planning of (new) online marketing activities (Meta (Facebook & Instagram), Pinterest, corporate blog)
  • Campaign planning & operational support (influencer marketing, Google Ads, TikTok Ads Manager, Facebook Ads, Pinterest Ads Manager, website, blog and content optimizations, LinkedIn Ads Manager, Xing Ads Manager)

Skills

  • Strategic Consulting & Media Planning For Digital Campaigns

  • Social Media Management

  • Performance Marketing

  • Content Creation & Management

  • Development, Optimization & Analysis Of Strategic Campaigns In E-commerce & Online Marketing

  • Meta (Facebook & Instagram)

  • Tiktok (Ads Manager)

  • Pinterest (Ads Manager)

  • Linkedin (Ads Manager)

  • Xing (Ads Manager)

  • Google Suite

Languages

German
Native
English
Advanced
French
Intermediate

Education

Oct 2018 - Jun 2021

FOM Hochschule

M.Sc. Marketing & Communications · Marketing & Communications · Germany

Oct 2015 - Jun 2018

Cologne Business School

B.A. International Tourism Management · International Tourism Management · Cologne, Germany

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