Larissa Lammering - Marketing Manager

Go to Website

Düsseldorf, Germany

Experience

Nov 2021 - May 2022

7 months

Germany

Marketing Manager

Artefact Germany GmbH

Shaping the marketing presence across various online & offline touchpoints (organic and paid social media, events, PR, employer branding, website maintenance)

Mar 2020 - Oct 2021

1 year 8 months

Germany

Performance Marketing Manager

Urlaubsguru GmbH

Strategic & operational campaign planning and content creation
Launch of new media channels (including TikTok Ads, Criteo, Pinterest Ads)
Campaign planning project management

Jan 2020 - Present

5 years 7 months

Social Media Consulting

Wonderland Consulting

Independent social media management (organic account management, performance marketing & content creation through UGC, shoots, or influencers)
Strategic and operational implementation of organic and paid initiatives on channels: Meta, TikTok, LinkedIn, Xing, and Pinterest
Sample clients: Baufi24, Arndt Car Rental, Parkett Dietrich, Etuui

Oct 2019 - Feb 2020

5 months

Germany

Digital Media Consultant

MediaCom GmbH

Strategic consulting & media planning of digital campaigns for B2B and B2C clients in FMCG (programmatic advertising, social media/mobile/video ads, DOOH)

Jan 2019 - Present

6 years 7 months

Germany

Dozentin Online Marketing

IU Internationale Hochschule & Ärztekammer WL

Hands-on online marketing, marketing trends & marketing in medical practice

Oct 2018 - Oct 2019

1 year 1 month

Germany

Online Marketing Manager

Parfümerie Pieper GmbH

Development, optimization & analysis of strategic campaigns in e-commerce & online marketing (responsible for social media, digital paid ads, website maintenance & influencer marketing)
Agency support in SEO, SEA & affiliate marketing

Jan 2017 - Dec 2018

2 years

Germany

Werkstudent / Praktikum Online Marketing

Ruhr Tourismus GmbH & AdBox24 UG

Strategic direction of (new) online marketing initiatives (Pinterest / corporate blog)
Campaign planning & hands-on support (influencer marketing, Google Ads, Facebook Ads)
Website, blog, and content optimizations

Social Media Management

Arndt Automobile

Full service
Video concept development to strengthen employer brand and recruiting campaign for current jobs
Account management for social media accounts Instagram, Facebook, and LinkedIn
Meta performance marketing for lead generation and employer branding

Social Media Management

Etuui

Content shoots, UGC content creation & account management
Planning and organization of content shoots
Briefing and managing content creators for content: reels, stories, and TikToks
Account management on Instagram, Facebook, TikTok, and Pinterest

Social Media Management & Influencer Relations

Parkett Dietrich

Account management, performance ads & content creation
Account management, editorial planning, and content conceptualization for Instagram, Facebook, Pinterest
Influencer management: research, recommendations, briefings, and campaign execution
Performance marketing for brand awareness and traffic campaigns on Pinterest