Shaping the marketing presence across various online & offline touchpoints (organic and paid social media, events, PR, employer branding, website maintenance)
Mar 2020 - Oct 2021
1 year 8 months
Germany
Performance Marketing Manager
Urlaubsguru GmbH
Strategic & operational campaign planning and content creation
Launch of new media channels (including TikTok Ads, Criteo, Pinterest Ads)
Campaign planning project management
Jan 2020 - Present
5 years 7 months
Social Media Consulting
Wonderland Consulting
Independent social media management (organic account management, performance marketing & content creation through UGC, shoots, or influencers)
Strategic and operational implementation of organic and paid initiatives on channels: Meta, TikTok, LinkedIn, Xing, and Pinterest
Sample clients: Baufi24, Arndt Car Rental, Parkett Dietrich, Etuui
Oct 2019 - Feb 2020
5 months
Germany
Digital Media Consultant
MediaCom GmbH
Strategic consulting & media planning of digital campaigns for B2B and B2C clients in FMCG (programmatic advertising, social media/mobile/video ads, DOOH)
Jan 2019 - Present
6 years 7 months
Germany
Dozentin Online Marketing
IU Internationale Hochschule & Ärztekammer WL
Hands-on online marketing, marketing trends & marketing in medical practice
Oct 2018 - Oct 2019
1 year 1 month
Germany
Online Marketing Manager
Parfümerie Pieper GmbH
Development, optimization & analysis of strategic campaigns in e-commerce & online marketing (responsible for social media, digital paid ads, website maintenance & influencer marketing)
Agency support in SEO, SEA & affiliate marketing
Jan 2017 - Dec 2018
2 years
Germany
Werkstudent / Praktikum Online Marketing
Ruhr Tourismus GmbH & AdBox24 UG
Strategic direction of (new) online marketing initiatives (Pinterest / corporate blog)
Campaign planning & hands-on support (influencer marketing, Google Ads, Facebook Ads)
Website, blog, and content optimizations
Social Media Management
Arndt Automobile
Full service
Video concept development to strengthen employer brand and recruiting campaign for current jobs
Account management for social media accounts Instagram, Facebook, and LinkedIn
Meta performance marketing for lead generation and employer branding
Social Media Management
Etuui
Content shoots, UGC content creation & account management
Planning and organization of content shoots
Briefing and managing content creators for content: reels, stories, and TikToks
Account management on Instagram, Facebook, TikTok, and Pinterest