Henrike (Elisabeth) Klein
University Lecturer & Academic Copywriter, Ghostwriter & Author
Experience
University Lecturer & Academic Copywriter, Ghostwriter & Author
- Specialization: Digital Marketing, Social Media, Content Marketing & Storytelling
- Specialization: Artificial Intelligence
- Specialization: Business Planning & Consulting
Key Account Manager
adamicus GmbH
- Managed key accounts including Tommy Hilfiger, Basler Fashion, KaDeWe, Hugo Boss
- Project and team lead for online and performance marketing
- Strategic planning, organization and controlling of online marketing activities
- Process planning and optimization
- Business development
- Sales promotion and CRM
- Internationalization
Account & Online Marketing Manager
Sugar Inc. (ShopStyle)
- Online marketing and social media management
- Organized on- and offline events and PR
- Affiliate marketing and partner support
- Process planning and optimization
- Newsletter management
- Internationalization
PR & Showroom Assistant
Burberry PLC
- Organized events and PR
- Prepared and presented collections
- Customer advice and support
- Managed order processes
Freelance Researcher
Snapshots International
- Provided research services as outlined in Freelancer Agreement
- Delivered 11 reports on butter, cheese, yogurt, margarine, pizza, pasta, hair colourants
- Fee: £175 per report
Consultant & Marketing Expert
- Focus expertise: Marketing Strategy including Branding & Positioning, Business Development & Internationalization
- Focus expertise: Copywriting & Localization, Coaching
- Sales & Marketing Consulting: Localization, Copywriting, Paid Ads, Marketing Strategy, Project Management, Market Research & Market Entry Strategy, International Brand Representation
- Fashion Marketing & Events: Consulting, Styling, Art Direction, Show Production, Event Management, PR, Influencer Management in fast fashion, RTW, Couture
- Business Development & Entrepreneurship: Co-Founder of Equestrian International (2018), Founder of 4Hooves GmbH (2016), Founder of Flashy Fox LLC (2023)
- Coaching & Mentoring: International businesses, brands and founders; mentoring university students
- Customer portfolio: Twitter, Google & YouTube, Facebook, 3M, Nike, Audi, Dow Jones, Caterpillar, Lenovo, Microsoft, BMW, adidas, D&D London Group, University of the Arts London, Royal College of Art, Lionbridge, Transperfect
- Sectors: Media, IT, FMCG, Fashion, Home & Lifestyle, Art & Design, Finance, Automotive, Equestrian Sports, Travel & Hospitality, Academia
Market Research Analyst
Mintel International Group Ltd.
- Conducted market and trend research for consumer goods markets in Germany, Austria, Switzerland, Belgium
- Team lead
- Sales
Marketing Communications Specialist
Belden Deutschland GmbH
- Organized and managed events
- Public relations
- Customer satisfaction
- Conducted competition, market and country analyses
- Internal and external communication
- Represented corporate values
Industrial Clerk Apprentice
Lumberg Connect GmbH
- Trained in various departments
- Final department: Marketing
- Industrial automation for automotive, food & beverage, robotics, transportation and renewable energies
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Automotive (21 years), Education (17 years), Information Technology (17 years), Fashion (17 years), Retail (17 years), and Arts and Crafts (17 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (21 years), Research and Development (17 years), Strategy (17 years), Project Management (17 years), Sales (17 years), and Operations (17 years).
Summary
Marketing expert & Consultant with management, work and personnel experience at an international scale. Extensive knowledge in sales, project management, business development, online marketing, marketing communications, retail and the lifestyle & fashion industry. Creative mind with a business focus.
University lecturer, tutor, copywriter & Author. Board Member of H.O.O.V.E.S. NPO in the USA.
Skills
It: Microsoft Office, Apple Macintosh, Sap, Adobe Creative Suite, Lotus Notes, Jira, Basecamp, Spss, Social Media, Magento, Google Apps, Wordpress & Woocommerce, Shopify, Canva.
Interests: Fashion, Culture And Travel (Museums, Art And Architecture), Media (Photography And Film), Sports (Yoga, Cycling, Equestrian Sport); Blogging.
Languages
Education
University of the Arts - London College of Fashion
Master of Arts, Strategic Fashion Marketing · Strategic Fashion Marketing · London, United Kingdom
Europäische Fernhochschule Hamburg
Diploma in Business Administration (FH), European business administration · European business administration · Hamburg, Germany · 2.2
Europäische Fernhochschule Hamburg
Bachelor of Arts, European business administration · European business administration · Hamburg, Germany
Profile
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