Henrike (Elisabeth) K.

Founder

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Lüdenscheid, Germany

Experience

Jan 2023 - Dec 2023
1 year
United States

Founder

Flashy Fox LLC

Jan 2022 - Present
4 years

University lecturer & academic copywriter, ghostwriter & author

  • Digital marketing, social media, content marketing & storytelling, artificial intelligence, business planning & consulting.
Jan 2018 - Dec 2018
1 year

Co-Founder

Equestrian International

  • A marketing, distribution & fulfillment agency for equestrian sports and manufacturer of organic feed & equipment.
Jan 2016 - Dec 2016
1 year

Founder

4Hooves GmbH

  • Curated marketplace for everything equestrian.
May 2013 - Sep 2016
3 years 5 months
Munich, Germany

Key account manager (Tommy Hilfiger, Basler Fashion, KaDeWe, Hugo Boss)

adamicus GmbH

  • Project & team lead online & performance marketing
  • Strategic planning, organization & controlling of online marketing activities
  • Process planning and optimization
  • Business development
  • Sales promotion
  • CRM
  • Internationalization
Jan 2012 - Dec 2013
2 years
London, United Kingdom

Account & online marketing manager (international)

Sugar Inc. (ShopStyle)

  • Online marketing
  • Social media
  • On- and offline events
  • PR
  • Affiliate marketing
  • Partner support
  • Process planning and optimization
  • Newsletter
  • Internationalization
Jan 2011 - Dec 2013
3 years
London, United Kingdom

PR & showroom assistant

Burberry PLC

  • Events, PR, preparation and presentation of the collections
  • Customer advice and support, order process.
May 2010 - Jun 2010
2 months
London, United Kingdom

Freelancer

Snapshots International

  • Freelance research services as outlined in 'Freelancer Agreement'.
  • Delivered reports for Germany: butter, cheese, yogurt, margarine (customer project), pizza, pasta, hair colourants.
  • Delivered reports for Switzerland: butter, cheese, yogurt, margarine (customer project).
Jan 2009 - Present
17 years

Consultant & marketing expert

  • Marketing strategy including branding & positioning, business development & internationalization, copywriting & localization, coaching.
  • Sales & marketing consulting: localization, copywriting, paid ads, marketing strategy, project management, market research & market entry strategy, international brand representation.
  • Fashion marketing & events: consulting, styling, art direction, show production, event management, PR, influencer management. Fast fashion, RTW, couture.
  • Business development & entrepreneurship.
  • Coaching & mentoring: international businesses, brands and founders; mentoring university students.
  • Customer portfolio: Twitter, Google & YouTube, Facebook, 3M, Nike, Audi, Dow Jones, Caterpillar, Lenovo, Microsoft, BMW, adidas, D&D London Group, University of the Arts London, Royal College of Art, Lionbridge, TransPerfect.
  • Sector: Media, IT, FMCG, fashion, home & lifestyle, art & design, finance, automotive, equestrian sports, travel & hospitality, academia.
Jan 2009 - Dec 2011
3 years
London, United Kingdom

Market research analyst

Mintel International Group Ltd.

  • Market and trend research in consumer goods markets - Germany, Austria, Switzerland, Belgium
  • Team lead
  • Sales.
Jan 2008 - Dec 2009
2 years
Schalksmühle, Germany

Marketing communications specialist

Belden Deutschland GmbH (formerly Lumberg)

  • Event organization & management
  • PR
  • Customer satisfaction
  • Competition, market and country analysis
  • Internal & external communication
  • “Corporate Value” representative for the Schalksmühle location.
Jan 2005 - Dec 2008
4 years
Schalksmühle, Germany

Apprenticeship to become an industrial clerk

Lumberg Connect GmbH

  • Training in various departments.
  • Chosen final department: marketing.
  • Industrial automation for automotive, food & beverage, robotics, transportation and renewable energies.

Summary

Marketing expert & consultant with management, work and personnel experience on an international scale. Extensive knowledge in sales, project management, business development, online marketing, marketing communications, retail and the lifestyle & fashion industry. Creative mind with a business focus. University lecturer, tutor, copywriter & author. Board member of H.O.O.V.E.S. nonprofit in the USA.

Languages

German
Native
English
Elementary
Spanish
Elementary
French
Elementary

Education

Oct 2011 - Jun 2012

University of the Arts London – London College of Fashion

Master of Arts · Strategic Fashion Marketing · London, United Kingdom · Distinction

Oct 2010 - Jun 2012

European Distance Learning University Hamburg

Diplom in Business Administration (FH) · European Business Administration · Hamburg, Germany · 2.2

Jan 2008 - Jun 2010

European Distance Learning University Hamburg

Bachelor of Arts · European Business Administration · Hamburg, Germany

...and 2 more
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