Henrike (Elisabeth) Klein
Sales & Marketing Expert
Experience
University Lecturer & Academic Copywriter, Ghostwriter & Author
Specialization: Digital Marketing, Social Media, Content Marketing & Storytelling, Artificial Intelligence, Business Planning & Consulting
Key Account Manager
adamicus GmbH
Key accounts: Tommy Hilfiger, Basler Fashion, KaDeWe, Hugo Boss
Project & Team Lead Online & Performance Marketing; Strategic Planning, Organization & Controlling of Online Marketing activities, Process Planning and Optimization, Business Development; Sales Promotion; CRM; Internationalization
Account & Online Marketing Manager
Sugar Inc. (ShopStyle)
Online Marketing, Social Media, On- and Offline Events, PR, Affiliate Marketing, Partner Support, Process Planning and Optimization, Newsletter, Internationalization
PR & Showroom Assistant
Burberry PLC
Events, PR, preparation and presentation of the collections; Customer advice and support, order process
Consultant & Marketing Expert
Focus Expertise: Marketing Strategy including Branding & Positioning, Business Development & Internationalization, Copywriting & Localization, Coaching
Sales & Marketing Consulting: Localization, Copywriting, Paid Ads, Marketing Strategy, Project Management, Market Research & Market Entry Strategy, International Brand Representation
Fashion Marketing & Events: Consulting, Styling, Art Direction, Show Production, Event Management, PR, Influencer Management. Fast fashion, RTW, Couture
Business Development & Entrepreneurship: Co-Founder of Equestrian International (a Marketing, distribution & fulfillment agency for equestrian sports and manufacturer of organic feed & equipment; 2018); Founder of 4Hooves GmbH (curated marketplace for everything equestrian; 2016); Founder of Flashy Fox LLC (USA, 2023)
Coaching & Mentoring: international businesses, brands and founders; mentoring university students
Customer portfolio - excerpt: Twitter, Google & YouTube, Facebook, 3M, Nike, Audi, Dow Jones, Caterpillar, Lenovo, Microsoft, BMW, adidas, D&D London Group, University of the Arts London, Royal College of Art, Lionbridge, Transperfect
Sector - excerpt: Media, IT, FMCG, Fashion, Home & Lifestyle, Art & Design, Finance, Automotive, Equestrian Sports, Travel & Hospitality, Academia
Market Research Analyst
Mintel International Group Ltd.
Market and trend research consumer goods markets - Germany, Austria, Switzerland, Belgium; Team lead; Sales
Marketing Communications Specialist
Belden Deutschland GmbH
Event organization & management, PR, customer satisfaction, competition, market and country analyzes, internal & external communication, "Corporate Value" representative for the Schalksmühle location
Industrial Clerk Apprentice
Lumberg Connect GmbH
Training in various departments. Chosen final department: Marketing. Industrial Automation for Automotive, Food & Beverage, Robotics, Transportation and Renewable Energies
Summary
Languages
Education
University of the Arts - London College of Fashion
Master of Arts (M.A.) · Strategic Fashion Marketing · London, United Kingdom · Distinction
Europäische Fernhochschule Hamburg
Diplomkauffrau (FH) · European Business Administration · Hamburg, Germany · 2.2
Europäische Fernhochschule Hamburg
Bachelor of Arts (B.A.) · European Business Administration · Hamburg, Germany
Certifications & licenses
Industriekauffrau
Südwestfälische Industrie- und Handelskammer zu Hagen
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