Henrike (Elisabeth) Klein
Founder
Experience
Jan 2022 - Dec 2023
1 year United States
Founder
Flashy Fox LLC
Jan 2021 - Present
3 years 7 monthsUniversity lecturer & academic copywriter, ghostwriter & author
- Digital marketing, social media, content marketing & storytelling, artificial intelligence, business planning & consulting.
Jan 2018 - Dec 2019
1 yearCo-Founder
Equestrian International
- A marketing, distribution & fulfillment agency for equestrian sports and manufacturer of organic feed & equipment.
Jan 2015 - Dec 2016
1 yearFounder
4Hooves GmbH
- Curated marketplace for everything equestrian.
May 2013 - Sep 2016
3 years 5 months Munich, Germany
Key account manager (Tommy Hilfiger, Basler Fashion, KaDeWe, Hugo Boss)
adamicus GmbH
- Project & team lead online & performance marketing
- Strategic planning, organization & controlling of online marketing activities
- Process planning and optimization
- Business development
- Sales promotion
- CRM
- Internationalization
Jan 2011 - Dec 2014
2 years London, United Kingdom
Account & online marketing manager (international)
Sugar Inc. (ShopStyle)
- Online marketing
- Social media
- On- and offline events
- PR
- Affiliate marketing
- Partner support
- Process planning and optimization
- Newsletter
- Internationalization
Jan 2010 - Dec 2014
3 years London, United Kingdom
PR & showroom assistant
Burberry PLC
- Events, PR, preparation and presentation of the collections
- Customer advice and support, order process.
May 2010 - Jun 2010
2 months London, United Kingdom
Freelancer
Snapshots International
- Freelance research services as outlined in 'Freelancer Agreement'.
- Delivered reports for Germany: butter, cheese, yogurt, margarine (customer project), pizza, pasta, hair colourants.
- Delivered reports for Switzerland: butter, cheese, yogurt, margarine (customer project).
Jan 2009 - Present
16 years 7 monthsConsultant & marketing expert
- Marketing strategy including branding & positioning, business development & internationalization, copywriting & localization, coaching.
- Sales & marketing consulting: localization, copywriting, paid ads, marketing strategy, project management, market research & market entry strategy, international brand representation.
- Fashion marketing & events: consulting, styling, art direction, show production, event management, PR, influencer management. Fast fashion, RTW, couture.
- Business development & entrepreneurship.
- Coaching & mentoring: international businesses, brands and founders; mentoring university students.
- Customer portfolio: Twitter, Google & YouTube, Facebook, 3M, Nike, Audi, Dow Jones, Caterpillar, Lenovo, Microsoft, BMW, adidas, D&D London Group, University of the Arts London, Royal College of Art, Lionbridge, TransPerfect.
- Sector: Media, IT, FMCG, fashion, home & lifestyle, art & design, finance, automotive, equestrian sports, travel & hospitality, academia.
Jan 2009 - Dec 2011
3 years London, United Kingdom
Market research analyst
Mintel International Group Ltd.
- Market and trend research in consumer goods markets - Germany, Austria, Switzerland, Belgium
- Team lead
- Sales.
Jan 2008 - Dec 2009
2 years Schalksmühle, Germany
Marketing communications specialist
Belden Deutschland GmbH (formerly Lumberg)
- Event organization & management
- PR
- Customer satisfaction
- Competition, market and country analysis
- Internal & external communication
- “Corporate Value” representative for the Schalksmühle location.
Jan 2004 - Dec 2009
4 years Schalksmühle, Germany
Apprenticeship to become an industrial clerk
Lumberg Connect GmbH
- Training in various departments.
- Chosen final department: marketing.
- Industrial automation for automotive, food & beverage, robotics, transportation and renewable energies.
Summary
Marketing expert & consultant with management, work and personnel experience on an international scale. Extensive knowledge in sales, project management, business development, online marketing, marketing communications, retail and the lifestyle & fashion industry. Creative mind with a business focus. University lecturer, tutor, copywriter & author. Board member of H.O.O.V.E.S. nonprofit in the USA.
Languages
German
Native
English
Elementary
French
Elementary
Spanish
Elementary
Education
Oct 2011 - Jun 2012
University of the Arts London – London College of Fashion
Master of Arts · Strategic Fashion Marketing · London, United Kingdom · Distinction
Oct 2010 - Jun 2012
European Distance Learning University Hamburg
Diplom in Business Administration (FH) · European Business Administration · Hamburg, Germany · 2.2
Jan 2008 - Jun 2010
European Distance Learning University Hamburg
Bachelor of Arts · European Business Administration · Hamburg, Germany
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