Nathalie Heinke - Senior Communications Specialist

Frankfurt am Main, Germany

Experience

Jan 2015 - Present

11 years

Frankfurt, Germany

Senior Communications Specialist

Self-employed

Bentley Innomed (2023): set up internal communication; conceptualized (information architecture, format development, design, and strategic direction) and implemented Phase 1; produced text, images & video
Zeiss Group (since 2020): conduct interviews with scientists; create content for the intranet and recruiting; write web copy for software
Messe Frankfurt Exhibition GmbH (2015-01-01 to 2020-12-31): collaborated on the final report; guided press tours; served as the main press contact; wrote trend reports; collected quotes from business leaders; conducted interviews; wrote features; sourced images; ghostwrote
Federal Center for Nutrition (since 2023): write articles for the "Sustainable Consumption" and school catering sections
Hessen Trade & Invest (2020-01-01 to 2022-12-31): researched; conducted interviews and wrote reports (including photography) for Technology Land magazine
National Center for Early Help (2021-09-01 to 2022-12-31): co-developed content and strategy for the website "elternsein.info"; wrote texts for the NZFH app; researched topics; researched images; produced content; conducted interviews; selected interview partners; wrote specialist articles with personas from a Sinus study (SEO-optimized and simple language); developed quiz concepts; sourced images; ideated, researched, and planned journalism Instagram formats and posts
Frankfurt City School Authority (2016-01-01 to 2022-12-31): managed text for the annual report in collaboration with specialist departments; conducted interviews and profiles; contributed to design and concept with CapCut; managed projects; used WordPress
German National Tourism Board (2022-01-01 to 2022-12-31): researched; suggested SEO topics; wrote listicles; created features and photo reports for the Nature section; worked with other clients

Aug 2013 - Jan 2015

1 year 6 months

Frankfurt, Germany

Senior Copywriter

Design Agentur Nordisk Büro Plus

developed communication concepts for brochures, flyers, and websites
designed ad campaigns
developed corporate tone of voice
wrote articles and newsletter copy
collaborated creatively on pitches for various Instagram clients

Jan 2010 - Jul 2013

3 years 7 months

Frankfurt, Germany

Content Manager / Online Editor

OgilvyOne

Media Markt: supported the build-up of the Facebook brand presence; managed responses during the Facebook launch; answered user inquiries; handled crisis communication
IKEA Germany: defined the brand tone for Facebook user inquiries; managed crisis communication; developed the "Creative Fuel by Nathalie" section; created engagement ideas for the Hej community; independently managed the section from concept development through trade show representation to answering user inquiries, photography, and post creation; managed responses in the Hej community and on the Facebook brand presence; collaborated on the 2013 "Wichtel" Christmas concept
Volkswagen: set up the content section of the "Mein Auto" customer portal; conducted inventory review; performed competitor analysis; created storyboards; developed the editorial plan
created content and websites for direct clients and magazines

Mar 2002 - Nov 2009

7 years 9 months

Rodgau, Germany

Press Officer

Serien.lighting

classic press work: wrote PR texts; maintained relationships with journalists; handled inquiries; conceptualized, produced, and managed the company's anniversary book; coordinated freelance writers and the design agency; wrote copy for corporate brochures, newsletters, and products; developed slogans
freelance project: conceptualized and produced the craft book "Kinderspiel" for Swiss Haupt Verlag
ongoing freelance work for Frankfurter Rundschau, Wiesbadener Kurier, Offenbach Post, FAZ.NET, ZDF Heute Online, and TAZ in the areas of science & education and culture

Aug 2001 - Dec 2001

5 months

Frankfurt, Germany

Online Editorial Intern

FAZ. Electronic Media

wrote articles; conducted interviews; wrote features, reports, and articles in the fields of science & culture
attended editorial meetings and planning; worked on the morning editorial desk; contributed to format development
then continued as a freelance contributor

Sep 1999 - Dec 2000

1 year 4 months

Frankfurt, Germany

Junior Online Editor

Rat für Formgebung

Editorial management of the online platform "euro-design-guide"
Writing blog posts; research; strategic direction of the website
Writing product texts; attending trade fairs; client acquisition
Started freelancing at the Offenbach Post

Jan 1999 - Jul 1999

7 months

Frankfurt, Germany

Editorial Intern

Zeitschrift form

Writing articles and news items; research
Contributing to issue and topic planning; participating in editorial meetings; developing topics

Skills

Journalism
Corporate Communication
Capcut
Wordpress
Seo
Press And Public Relations
Adobe Photoshop Lightroom
Adobe Indesign
Internal Communication
Design
Instagram
Social Media

Languages

German

Native

English

Advanced

French

Elementary

Education

Oct 1990 - Jun 1991

University of Darmstadt

Architecture · Darmstadt, Germany

Johann Wolfgang Goethe University

Magistra Artium, focus: cultural, intellectual, and social history · English Philology, Art History and Art Education · Frankfurt, Germany

Philipps University

Intermediate Examination · Media Studies, English Literature, Graphic Design, Painting · Marburg, Germany

...and 1 more

Certifications & licenses

Building Reach with Instagram

Discrimination-Sensitive Language

Producing Explainer Videos

Radio Journalism

Long Form: The Reportage

Easy Language

Seo Keyword Research & Copywriting

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Skills

Languages

Education

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Architecture · Darmstadt, Germany

Johann Wolfgang Goethe University

Magistra Artium, focus: cultural, intellectual, and social history · English Philology, Art History and Art Education · Frankfurt, Germany

Philipps University

Intermediate Examination · Media Studies, English Literature, Graphic Design, Painting · Marburg, Germany

Certifications & licenses

Building Reach with Instagram

Discrimination-Sensitive Language

Producing Explainer Videos

Radio Journalism

Long Form: The Reportage

Easy Language

Seo Keyword Research & Copywriting

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Production

Self-employed