Teacher

Project work for various clients.

• Bentley Innomed (2023):

• Establish internal communications.

• Concept (information architecture, format development, design, and strategic direction) and implementation phase 1.

• Text/image & video.

• Zeiss Group (since 2020):

• Interviews with scientists.

• Contributions for the intranet and recruiting.

• Web texts for software.

• Messe Frankfurt Exhibition GmbH (2015 - 2020):

• Collaborated on the final report.

• Guided press tours.

• Main contact for press inquiries.

• Wrote trend reports.

• Collected quotes from company founders.

• Conducted interviews.

• Wrote features.

• Sourced images.

• Ghostwriting.

• Federal Center for Nutrition (since 2023):

• Articles for the "Sustainable Consumption" & school catering sections.

• Hessen Trade & Invest (2020-2022):

• Research.

• Conducted interviews.

• Wrote reports (including photographs) for the technology country magazine.

• National Center for Early Help (Sept 2021 to Dec 2022):

• Co-developed content and strategy for the "elternsein.info" website.

• Texts for the NZFH network app.

• Topic research.

• Image research.

• Content production.

• Conducted interviews.

• Selected interview partners.

• Wrote specialist articles considering personas from a Sinus study (SEO and plain language).

• Quiz concept and development.

• Image sourcing.

• Ideas, research, image sourcing, and concept for Instagram formats & posts.

• Frankfurt City Education Office (2016 to 2022):

• Managed the annual report text in collaboration with departments.

• Interviews & portraits.

• Contributed to design & concept.

• Project management.

• German National Tourist Board (2022):

• Research.

• Topic proposals.

• Listicles.

• Features and photo reports for the nature section.

And other clients.

Media Markt:

• Assisted in building the Facebook brand presence.
• Live response management for Media Markt on Facebook.
• Responded to user inquiries.
• Assigned to crisis communication.

IKEA Germany:

• Developed corporate tone for user inquiries on Facebook.
• Assigned to crisis communication.
• Developed the "Creative Fuel by Nathalie" section; created engagement ideas for the "Hej Community".
• Independently managed the section: from concept development, trade fair representation to responding to user inquiries, photography, and posting.
• Response management in the Hej Community and for the Facebook brand presence.
• Contributed to the development of the 2013 Christmas elf concept.

Volkswagen:

• Initial setup of the content world in the client portal "My Car".
• From inventory and competitor analysis to storyboard creation and editorial planning.

Also wrote articles and created web presences for direct clients and magazines.

Wrote articles; conducted interviews; wrote features, reports, and articles in the fields of science & culture; attended editorial meetings and planning, morning editorial, contributed to format development; afterward worked as a regular freelancer.

Wrote articles and news texts, research, contributed to issue and topic planning, editorial meetings, finding topics.

Concept and implementation of the craft book "Kinderspiel".