Anke Schölzel - Freelance copywriter, editor and communications consultant | FRATCH

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Recommended expert

Wiesbaden, Germany

Experience

Oct 2011 - Present

14 years 4 months

Wiesbaden, Germany

Freelance copywriter, editor and communications consultant

Self-employed

Write and edit marketing texts for print and web including SEO, such as website texts, landing pages, product descriptions, white papers, flyers, brochures, presentations and mailings
Research and write journalistic texts for print and web including ghostwriting, such as blog articles, interviews, portraits and articles for newsletters and customer magazines
Write press releases
Project management

Jan 2009 - Aug 2011

2 years 8 months

Germany

Marketing Manager

Logica Deutschland GmbH & Co. KG (now CGI)

Develop and implement marketing strategies for IT solutions and consulting services in the Trade, Transport & Industrial sector
Develop marketing strategies for Microsoft IT solutions and consulting services
Execute client-based marketing measures
Partner marketing (Microsoft)
Project management

Jan 2008 - Dec 2008

1 year

Germany

Internal Communications Specialist

Logica Deutschland GmbH & Co. KG (now CGI)

Manage internal newsletter including writing and editing articles
Relaunch German corporate website
Plan and execute internal communication projects (e.g., leadership guidelines)
Organize and conduct internal events

Sep 2003 - Dec 2007

4 years 4 months

Germany

PR Assistant

Landeszahnärztekammer Hessen

Write press texts for professional and general audiences
Maintain press distribution list and create press reviews
Plan, organize and execute events, press conferences and projects (flyers, brochures)
Lead project for monthly information bulletin for practice staff
Manage editorial content of website

Jul 2003 - Apr 2004

10 months

Germany

Intern and Public Affairs Consultant

T-Online International AG

Develop location concept
Participate in the “Deutschland Online” study project
Handle sponsorship requests in corporate social responsibility

Jun 2001 - Sep 2001

4 months

Germany

Intern

PSM&W Kommunikation GmbH

Plan, prepare and execute an event for approximately 300 attendees
Create product information
Prepare competitive analysis
Develop an action plan to increase media presence of a prominent client

Feb 2001 - Mar 2001

2 months

Dresden, Germany

Freelance PR Specialist

Technische Universität Dresden

Conceptualize and produce a commercial spot

Mar 2000 - Sep 2000

7 months

Dresden, Germany

Intern and Student Assistant in Public Relations

Mitteldeutscher Rundfunk (MDR)

Write press releases
Prepare and execute large-scale events
Represent broadcaster at events
Create press reviews
Respond to listener inquiries

Oct 1999 - Sep 2000

1 year

Dresden, Germany

Editor for TV Magazine “035eins”

Dresden Fernsehen

Edit, produce and present segments
Host show

Sep 1999 - Sep 1999

1 month

Meissen, Germany

Intern

Sächsische Zeitung, Lokalredaktion Meißen

Research and write articles

Summary

In over 20 years in communications and marketing, I have written, commissioned, reviewed, corrected and edited countless texts.

I know what it takes for texts to reach their target.

Skills

Press And Public Relations
Copywriting
Seo Texts
Project Management
Teamwork
Microsoft Office
Wordpress
Canva

Languages

German

Native

English

Advanced

French

Intermediate

Russian

Elementary

Education

Sep 1998 - Mar 1999

Université Michel de Montaigne

Communication Sciences · Bordeaux, France

Oct 1995 - Jan 2003

Technische Universität Dresden

Magister Artium · Communication Sciences (major), Sociology and English Studies (minor) · Dresden, Germany

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