Thomas Romana

Copyright Analyst

Berlin, Germany
Experience
Feb 2020 - Feb 2022
2 years 1 month
Berlin, Germany

Copyright Analyst

ICE: International Copyright Enterprise

  • Assessed copyright data from international rights collection organisations and publishers.
  • Solved and monitored cases using industry-specific applications, databases and programs.
  • Communicated with customers to ensure deadlines were met and quality checks respected.
Jan 2016 - Dec 2019
4 years
Berlin, Germany

PR Campaign Manager

The Rest Is Noise

  • Launched and built up the Berlin office of a highly reputed London PR agency.
  • Headed the music releases department, coordinating, planning and executing international and localised press campaigns for leading electronic music artists, labels, brands and events.
  • Represented clients such as Ableton, Pioneer DJ, Audio Technica, Death In Vegas, DJ Harvey, Red Axes, Levon Vincent, Moscoman, Session Victim, Khruangbin and Monticule Festival.
  • Day to day operations included pitching for new clients, client management, market research, securing and orchestrating paid press partnerships, hiring and training of team members, invoicing and accounting.
  • As part of press campaigns, wrote product texts for releases. An example is the text for Levon Vincent’s album “For Paris”:

“Levon Vincent’s second album comes two years after the Berlin-based producer’s lauded self-titled debut album. ‘For Paris’ is a long overdue public apology where concepts and music revolve around a theme of promoting peace in the world.

Written in a cellar studio in Berlin and inspired by the cooptation approach of John Lennon and Yoko Ono - the appropriation of methods in use by the status quo, using advertisement to promote the ideal of a more peaceful world - ‘For Paris’ is the product of an extensive period of self-reflection, research and thought.

The dance-floor will embrace the moody subterranean feel of “Baseball”, the eyes-closed bliss of “Late Reflections” and “Only Good Things” as well as the tough, dislocated groove of “Slander Is Terrible”. On the impressionistic numbers “Kissing” and “If We Choose War” Vincent expands upon Steve Reich’s phasing technique, pulling off some of the first lyrical phase-techno to land on the dance-floor. The optimistic essence of “Hope for new Global Peace” and the electro-funk indebted number “If We Choose Peace” lie at different pressure points of the album, redirecting its flow and anchoring the listener to the potentiality of world peace. Vincent closes the album with two emotive numbers: “The Candlelight” and waltz-led piano piece “Dancing With Machiavelli”.

As ever an authority on building tension with minimal elements and subtle instrumentation, the New York native is in full form on ‘For Paris’. Vincent’s utterly distinct touch remains while he puts his broadest musical foot forward and intentionally establishes a crucial dialogue on the aspiration for peace - “It’s a heavy word to think on, I’ve said enough. This is just a seed.”

‘For Paris’ is released as a free digital download on October 2nd and starting after the new year, a series of limited edition vinyl singles will be released, continuing on through to June.”

Jan 2014 - Dec 2016
3 years
Berlin, Germany

Music Publicist

Pullproxy

  • Executed international and localised press campaigns for leading techno artists.
  • Specialised in securing a wide range of results in the French market, from leading titles to niche blogs.
  • Clients represented include Jeff Mills, Adam X, Developer, Stefan Olsdal (Placebo), George Fitzgerald, Johannes Heil and Festival Forte.
  • Produced and translated industry specific press texts and marketing material in French and English.
Jan 2013 - Present
12 years 7 months
Berlin, Germany

Copywriter & Journalist

Freelance

  • Developed creative copy and content for web pages, social media, and marketing.
  • Collaborated with various clients, including:
  • DJ streaming service Pulselocker: Curated and wrote weekly Facebook posts highlighting new music and essential releases. Managed the implementation of "how to" video reels on product functionalities with the product team.
  • Artist booking agency Buki Good.
  • Cryptocurrency platform Omaha DAO: Crafted original landing page copy, working with the marketing team to highlight company values and business model in an engaging way for both crypto specialists and amateur investors.
  • Bau Mich Auf festival: Delivered a full press campaign, designing press releases and newsletters that were informative and captured the event's youthful spirit.
  • Penned numerous articles on electronic music and Berlin culture for print and online magazines:
  • Exberliner: Authored a 1000-word report on Berlin's emerging bass music scene for the print edition, involving extensive research and interviews, tailored for the magazine's readership.
  • Kaltblut Magazine: Contributed longform interviews with international artists and authors, handling scheduling, conducting interviews (in-person/phone), transcription, editing, and sourcing visuals.
  • Local Suicide, XLR8R, The Berlin Agenda: Wrote music reviews, liaising with labels/PR, researching artists, and submitting via CMS like Wordpress.
  • Who Knows Mag: Commissioned to profile Amsterdam's Red Light Radio for the bilingual Spanish print magazine.
Jan 2013 - Mar 2013
3 months
Mumbai, India

Events and Marketing Assistant

Sony Music India

  • Supported the Alternative Music team in the Indian branch of the world’s second largest record company.
  • Worked on the presentation and execution of brand activations at music events for international and domestic brands such as Tata and KFC.
  • Conceptualised and pitched India’s first large scale hip-hop and urban culture festival.
  • Writer for affiliated website Zomba.in, contributed articles on hip-hop culture in India and around the world.
Summary

I am a copywriter working with leading publications and brands as a copywriter, journalist and publicist. My work is grounded in PR, music and events. It is the product of pivotal professional experiences in two of Berlin’s top music PR agencies. Notably I launched and ran the Berlin branch of respected UK boutique agency The Rest Is Noise with a client list including Ableton, Pioneer DJ, Audio Technica and many more. Today I bring words to life across a wide range of business fields including tech, crypto and entertainment. I love writing about any combination of arts and culture, travel, news, food and social issues with a fondness for the innovative, the groundbreaking and the unconventional.

Languages
English
Native
French
Native
German
Advanced
Education
Oct 2011 - Jun 2012

University of Nice Sophia Antipolis

Bachelor’s Degree in Communication, Specialisation in Media and Journalism · Communication · Nice, France

Oct 2005 - Jun 2007

University of Nice Sophia Antipolis

DUT in Communication, Specialisation in Media and Events Management · Communication · Nice, France

Oct 2002 - Jun 2005

Centre International de Valbonne

International Baccalauréat in English & Economics · English & Economics · Valbonne, France

Certifications & licenses

Certified SEO Manager Course

WBS Training

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