Patrick W.
Interim Senior Marketing Manager
Experience
Nov 2024 - Mar 2025
5 monthsInterim Senior Marketing Manager
Naturenergie Netze
- Taking on an interim role in senior marketing management.
- Leadership responsibilities and implementing marketing strategies.
May 2024 - Sep 2024
5 monthsB2B content for web, PR, newsletter, blog and LinkedIn
Pfalzwerke Netz
- Creating B2B content for different channels like web, PR, newsletter, blog and LinkedIn.
- Focusing on targeted communication and content reach.
Aug 2022 - Jan 2023
6 monthsChange communication
E:ON - Bayernwerk
- Communication during change processes within the company.
- Supporting employee acceptance and process changes with targeted content.
Jul 2022 - Present
3 years 6 monthsContent for website and LinkedIn
DB Systel (Deutsche Bahn)
- Creating web content and LinkedIn content for DB Systel.
- Managing content marketing projects.
Mar 2022 - Apr 2024
2 years 2 monthsWhitepapers and website content
Auvesy-MDT (Industrie 4.0)
- Creating strategic content like whitepapers and website content.
- Focusing on Industry 4.0 topics and innovative solutions.
Mar 2021 - Feb 2023
2 yearsBlog articles on IT consulting
All for One Group (IT-Beratung)
- Writing blog articles on IT consulting topics for All for One Group.
- Showcasing consulting services and technology expertise.
Mar 2021 - Sep 2021
7 monthsContent for landing pages & blog
Jenoptik Light & Production
- Developing and optimizing landing pages.
- Creating blog content to position the Jenoptik Light & Production brand.
Mar 2020 - Mar 2022
2 years 1 monthLanding pages and blog articles on B2B IT
Bechtle
- Creating content for B2B IT solutions.
- Focusing on targeted marketing and increasing brand awareness.
Jan 2020 - Jul 2023
3 years 7 monthsBlog articles, papers and landing pages
PlusServer (IT: Cloud, SAP)
- Creating blog articles, white papers and landing pages on IT topics like cloud and SAP.
- Supporting marketing campaigns and optimizing digital presence.
Oct 2019 - Apr 2020
7 monthsIn-app texts and help pages (smart home)
Livisi (Innogy)
- Generating in-app texts and help pages for smart home applications by Livisi.
- Improving user experience and customer satisfaction.
Feb 2019 - Dec 2019
11 monthsInnovation and project articles
DXC Technology (IT-Beratung)
- Writing articles on innovations and projects in the IT consulting sector.
- Communicating technology advances and company solutions.
Jan 2017 - Dec 2022
6 yearsLanding pages and topic pages for online and customer magazine
Medimax
- Designing and managing landing pages and online topic pages.
- Creating content for various customer magazine publications.
Oct 2015 - Mar 2019
3 years 6 monthsSocial media, online marketing (inbound) and content
Infineon Technologies
- Running social media and online marketing campaigns targeting engineers.
- Developing B2B content for trade publications and digital channels.
Jul 2015 - Oct 2015
4 monthsVideo concept (explanatory videos) and project management
Explanideo
- Conceptualizing and managing explanatory video productions.
- Handling projects focused on visual content.
Apr 2010 - Jul 2015
5 years 4 monthsEditor
IDG Tech Media
- Managing content and website as part of editorial work.
- Leading the content strategy for the 2014 relaunch.
- Mobile content management and app concept development for the editorial team.
- Supporting social media for in-house brands.
Apr 2008 - Mar 2010
2 yearsTrainee at Macwelt
IDG Tech Media
- Working in the online and print editorial team at Macwelt.
- Handling content management and applying editorial practices.
Jan 2008 - Dec 2008
1 year Lorem ipsum dolor sit amet
Diploma in Journalism (Technical Journalism), Bonn-Rhein-Sieg University of Applied Sciences, 2008
Jan 2006 - Dec 2008
3 yearsOnline editor
Netzwelt.de
- Writing technology and web culture articles as well as reviews.
- Co-creating the Netzwelt podcast.
- Serving as music editor for the music service akuma.de.
Languages
German
AdvancedEnglish
AdvancedEducation
Bonn-Rhein-Sieg University of Applied Sciences
Diploma in Journalism · Technical Journalism · Bonn, Germany
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