Freelance Project & Account Manager (ATL & Digital) – Campaign Management DACH/EU

Selected campaign-relevant achievements On-time market launches while managing several integrated campaigns in parallel; budgets and priorities remain transparent Building reach and awareness through the coherent use of TV/OOH/Print/Radio with digital extension (Social/Video/Programmatic) More consideration and purchase triggers thanks to target-group-oriented messages, suitable action flights and clean POS translation Faster time-to-market through lean approvals, clear asset matrices (Master → Localizations) and forward-looking planning Cost-effective budget use through clear scopes, early risk addressing and well-managed agencies/freelancers Actionable learnings via standardized reports → better creative fit, more efficient flighting, targeted optimization

Parallel orchestration of on-air/ATL/digital campaigns for broadcasters and third-party clients; stakeholder alignment across departments and markets Planning, campaign rollouts, team and resource management Reporting & analysis (classic + ops): GRPs, reach, frequency plus milestone, budget and quality status for management Steering committees with executive management/program leadership, clear escalation matrix and documented decisions Coordination of multiple agencies & freelancers, clean handovers through to execution

Full responsibility for launching and executing all marketing assets for DMAX - Discovery's first free-TV channel worldwide DMAX launch with ATL activities, international coordination from concept to asset delivery Reporting & Analysis (Classic): GRPs, reach, OTS with learnings for follow-up flights Collaboration with agencies/freelancers in creative, production, and media Adherence to all CD/CI guidelines for all launch assets

Overall account leadership for marketing brand management RTL. Responsible for all major marketing and design campaigns for flagship channel RTL.