Roy Da Souza - Senior Marketing & Project Manager

Q: Where is Roy based?

Roy is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Roy speak?

Roy speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Roy have?

Roy has at least 28 years of experience. During this time, Roy has worked in at least 10 different roles and for 8 different companies . The average length of individual experience is 2 years and 10 months . Note that Roy may not have shared all experience and actually has more experience.

Q: What is Roy's latest experience?

Roy's most recent position is Senior Marketing & Project Manager at Freelance .

Q: What companies has Roy worked for in recent years?

In recent years, Roy has worked for Freelance .

Q: Which industries is Roy most experienced in?

Roy is most experienced in industries like Media, Entertainment and Publishing , Advertising , and Sport and Recreation .

Q: Which business areas is Roy most experienced in?

Roy is most experienced in business areas like Marketing , Project Management , and Business Intelligence . Roy also has some experience in Sales and Product Development .

Q: Which industries has Roy worked in recently?

Roy has recently worked in industries like Advertising .

Q: Which business areas has Roy worked in recently?

Roy has recently worked in business areas like Marketing and Project Management .

Recommended expert

Munich, Germany

Experience

Jul 2019 - Present

6 years 7 months

Cologne, Germany

Senior Marketing & Project Manager

Freelance

Planning and management of integrated ATL and digital campaigns with multi-country coordination and clear milestones
Reporting & analysis (KPIs): reach, GRPs, CPM; digital: CTR, CVR; OOH: OTS, impressions
Steering and status meetings with executive summaries, defined escalation paths for timing, budget, quality
Introduced lean approval processes to enable faster launches and shorter feedback cycles
Providing decision-ready documents for management, transparent budget and timeline control
Selection and management of agencies and freelancers, capacity and quality management, clear scopes

Oct 2017 - May 2019

1 year 8 months

Munich, Germany

Senior Marketing Manager

Tele 5 (now Warner Brothers Discovery GmbH)

Integrated ATL campaigns with digital extensions; channel mix, flighting, POS adaptation
Briefing, quality & timeliness: clear creative briefs, quality assurance against brand guidelines and technical specs, binding milestones and approvals, escalation as needed
Reporting & analysis (classic): GRPs, reach, OTS
Prioritize budget & scope based on campaign objectives (awareness, consideration, purchase drivers) and timing
Manage creative and media agencies, clean handovers up to go-live

Mar 2016 - Sep 2017

1 year 7 months

Salzburg, Austria

Head, Digital Products & Social Media

Red Bull Media House

AVoD/SVoD activation, social/editorial planning and content adaptations with market-appropriate distribution
Reporting & analysis (digital): viewable impressions, CTR, VTR
Defined escalation points for tech/assets/timings with quick countermeasures, clean handovers to ad-ops
Collaboration with agencies & freelancers in creative, post-production, and media

May 2014 - Feb 2016

1 year 10 months

Salzburg, Austria

Senior Manager, Marketing & Design

Red Bull Media House

Brand campaigns; modernization of production/approval processes; localization & transcreation
Modernized approval processes, localization & transcreation with clear responsibilities
Reporting & analysis (process): on-time delivery, time-to-market, approval cycles
Transparently manage quality and deadline escalations, reliably adhere to brand guidelines and technical specs
Agency leadership: briefing media agencies, managing external creative teams; structurally organize task and sign-off processes

Jan 2010 - Apr 2014

4 years 4 months

Munich, Germany

Account Executive/Head, Project Management - Campaigns

Creative Solutions, ProSiebenSat1 Gruppe

Parallel orchestration of on-air/ATL/digital campaigns for broadcasters and third-party clients, stakeholder alignment across departments and markets
Planning: campaign rollout, team and resource management
Reporting & analysis (classic + ops): GRPs, reach, frequency plus milestone, budget, and quality status for management
Steering committees with executive board/program management, clear escalation matrix and documented decisions
Coordination of multiple agencies & freelancers, clean handovers up to delivery

Jun 2008 - Jan 2010

1 year 8 months

Munich, Germany

Business Development Manager

Bruce Dunlop & Associates

Acquisition of branded content and proposal management for international clients, close coordination with production/agencies; pitches, case studies, proposal/cost frameworks
Reporting & Analysis (BD): Win Rate, Forecast Accuracy, Cost per Proposal
Escalation in case of scope/budget deviations, negotiations reprioritized and documented
Increased revenue by 27% annually through successful project acquisition and implementation

Oct 2006 - May 2008

1 year 8 months

Munich, Germany

Marketing Manager

Discovery Networks

Full responsibility for the launch and execution of all marketing assets for DMAX - Discovery's first free-TV channel worldwide
DMAX launch with above-the-line activities, international coordination from concept to asset delivery
Reporting & Analysis (Classic): GRPs, reach, OTS with learnings for subsequent flights
Collaboration with agencies/freelancers in creative, production, and media
Ensuring compliance with all CD/CI guidelines for all launch assets

Jan 2003 - Dec 2006

4 years

Munich, Germany

Senior Producer, Creative Direction

DSF (now Sport1)

Development and production of above-the-line campaigns for channel marketing

Jan 2001 - Dec 2002

2 years

Cologne, Germany

Group Brand Manager, Marketing Campaigns

RTL Deutschland

Jan 1997 - Dec 2000

4 years

Munich, Germany

Manager/Producer, Above-the-Line Communications

DSF (now Sport1)

360°-Campaign Rollout (85 Touchpoints)

Amazon Innovation Lab

Asset plan, market coordination, approvals, budget/timing; managing agencies/freelancers
KPIs: GRPs, OTS; Digital: viewable impressions, CTR
C-Suite/Steering: decision documents for milestones, defined escalation paths

Channel Launch (DACH)

ProSieben MAXX

Managing team/partners, prioritization, milestones, quality control; parallel on-air/ATL campaigns
KPIs: GRPs, reach, frequency
C-Suite/Steering: coordination meetings with executive management/program leadership

AVoD/SVoD Activation

ServusTV App

Orchestrating production/marketing, workflows, partner management, go-live
KPIs: viewable impressions, VTR, CVR
C-Suite/Steering: executive reports on progress, risks, countermeasures

Summary

Hands-on campaign manager / project & account manager (freelance) with over 20 years of experience in classic ATL campaigns and digital (TV/OOH/print/radio as well as social/programmatic/digital). Manages campaigns from initial briefing through channel and asset planning, localizations/adaptations, timeline and budget management, agency and freelance resource coordination to go-live and reporting with clear learnings.

Confident communication at the C-suite level with concise executive summaries and decision-ready materials; agency-adjacent in-house setups; cross-market orchestration of assets, approvals, and flighting for EU rollouts.

Working style: hands-on, structured, clear and friendly, dependable.

Skills

Campaign Management (Briefing → Execution → Go-live → Learnings)
Market & Stakeholder Alignment (Dach/eu)
Time & Budget Management
Resource & Capacity Planning
Agency & Freelancer Management
Brand Management & Guidelines
Reporting & Insights (Kpi Decks, Recommendations)
C-suite Communication & Decision Materials
Ms Office: Excel, Powerpoint, Word, Ms Project (Expert-level)
Project Management: Asana, Jira, Trello, Monday, Google Workspace
Analytics: Google Analytics, Social Media Analytics
Cms: Brightcove, Kaltura
Ai-assisted Production Tools: Midjourney, Chatgpt, Runway, Dall-e

Languages

German

Advanced

English

Advanced

Education

Aug 2001 - Jun 2003

SDA Bocconi, Milan / Steinbeis Hochschule, Berlin

Master of Business Administration · Business Administration · Berlin, Germany

Certifications & licenses

Red Bull Academy - People Management Programme Leadership and Employee Empowerment

Red Bull Academy

Profile

Created

July 2023

Last Update

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Roy based?

Roy is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Roy speak?

Roy speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Roy have?

Roy has at least 28 years of experience. During this time, Roy has worked in at least 10 different roles and for 8 different companies. The average length of individual experience is 2 years and 10 months. Note that Roy may not have shared all experience and actually has more experience.

What roles would Roy be best suited for?

Based on recent experience, Roy would be well-suited for roles such as: Senior Marketing & Project Manager, Senior Marketing Manager, Head, Digital Products & Social Media.

What is Roy's latest experience?

Roy's most recent position is Senior Marketing & Project Manager at Freelance.

What companies has Roy worked for in recent years?

In recent years, Roy has worked for Freelance.

Which industries is Roy most experienced in?

Roy is most experienced in industries like Media, Entertainment and Publishing, Advertising, and Sport and Recreation.

Which business areas is Roy most experienced in?

Roy is most experienced in business areas like Marketing, Project Management, and Business Intelligence. Roy also has some experience in Sales and Product Development.