Recommended expert
Boryana Chervilova
Founder & UX Strategist
Experience
May 2023 - Present
2 years 10 monthsFounder & UX Strategist
CasaCaprichos.com
- Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
- Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
- Implemented CRO strategies that increased conversion rates and reduced cart abandonment
- Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
- Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.
Sep 2019 - Present
6 years 6 monthsUI/UX Tutor & Advisory Board Member
CareerFoundry Berlin
- Mentor aspiring UX/UI designers in UI/UX best practices, user-centred design and industry workflows
- Contributed to curriculum development, ensuring alignment with evolving industry standards and emerging tools.
Feb 2018 - Present
8 years 1 monthUX Growth Designer
Freelance
- Conduct conversion-focused UX audits, identifying friction points and opportunities for optimisation
- Design and implement A/B tests and usability experiments, increasing conversion rates by up to 35% for e-commerce clients
- Utilise heat maps, session recordings, and analytics tools (Google Analytics, Hotjar) to analyse user behaviour and inform UX strategies
- Develop data-driven testing roadmaps, outlining hypotheses, experiment design, and success metrics
- Lead target group segmentation and competitive analysis to inform personalisation strategies and design decisions
- UX research and wireframing for a high-traffic e-commerce platform, optimising key funnel pages.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Retail (8 years), Education (6.5 years), and Arts and Crafts (3 years).
Retail
Education
Arts and Crafts
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (8 years), Product Development (8 years), Business Intelligence (8 years), Information Technology (6.5 years), and Research and Development (3 years).
Marketing
Product Development
Business Intelligence
Information Technology
Research and Development
Summary
Freelance Remote UX/UI Designer with 6+ years of experience designing user-centred digital products for international clients in Germany and the US.
Specialised in translating complex business goals into intuitive, scalable interfaces that drive growth.
Expertise in UX strategy, UI design, and close collaboration with product, engineering, and stakeholders in distributed teams.
Skills
- Ux & Ui Design – User Flows, Wireframes, And High-fidelity Designs For Web And Digital Products, Atomic Desig
- Data-driven Optimisation – Kpi Tracking, Heatmaps, And Funnel Analysis To Boost Conversion
- Ux Research – Interviews, Surveys, And Usability Testing To Guide Design Decision
- Prototyping – Rapid Prototyping With Figma, Xd, Framer; Smooth Developer Hando
- Agile Workflow – Lean Ux, Sprints, And Close Collaboration With Cross-functional Team
- E-commerce & Saas – Optimised Checkouts, Reduced Drop-offs, Improved User Retention
Languages
Bulgarian
NativeGerman
AdvancedEnglish
AdvancedSpanish
AdvancedItalian
Advanced ...and 1 more
Education
Europa University Viadrina
M.Sc. International Business Administration · International Business Administration · Frankfurt an der Oder, Germany
Profile
Created
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Boryana based?
Boryana is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
What languages does Boryana speak?
Boryana speaks the following languages: Bulgarian (Native), German (Advanced), English (Advanced), Spanish (Advanced), Italian (Advanced), Catalan (Elementary).
How many years of experience does Boryana have?
Boryana has at least 8 years of experience. During this time, Boryana has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 3 years and 8 months. Note that Boryana may not have shared all experience and actually has more experience.
What roles would Boryana be best suited for?
Based on recent experience, Boryana would be well-suited for roles such as: Founder & UX Strategist, UI/UX Tutor & Advisory Board Member, UX Growth Designer.
What is Boryana's latest experience?
Boryana's most recent position is Founder & UX Strategist at CasaCaprichos.com.
What companies has Boryana worked for in recent years?
In recent years, Boryana has worked for CasaCaprichos.com, CareerFoundry Berlin, and Freelance.
Which industries is Boryana most experienced in?
Boryana is most experienced in industries like Retail, Education, and Arts and Crafts.
Which business areas is Boryana most experienced in?
Boryana is most experienced in business areas like Marketing, Product Development, and Business Intelligence. Boryana also has some experience in Information Technology (IT) and Research and Development (R&D).
Which industries has Boryana worked in recently?
Boryana has recently worked in industries like Retail, Education, and Arts and Crafts.
Which business areas has Boryana worked in recently?
Boryana has recently worked in business areas like Marketing, Product Development, and Business Intelligence.
What is Boryana's education?
Boryana holds a Master in International Business Administration from Europa University Viadrina.
What is the availability of Boryana?
Boryana is immediately available full-time for suitable projects.
What is the rate of Boryana?
Boryana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Boryana?
To hire Boryana, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1200
900
600
300
Market avg: 900-1060 €
Market avg: 900-1060 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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