Boryana Chervilova - Founder & UX Strategist

Munich, Germany

Experience

May 2023 - Present

2 years 9 months

Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
Implemented CRO strategies that increased conversion rates and reduced cart abandonment
Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.

Sep 2019 - Present

6 years 5 months

Mentor aspiring UX/UI designers in UI/UX best practices, user-centred design and industry workflows
Contributed to curriculum development, ensuring alignment with evolving industry standards and emerging tools.

Feb 2018 - Present

8 years

Conduct conversion-focused UX audits, identifying friction points and opportunities for optimisation
Design and implement A/B tests and usability experiments, increasing conversion rates by up to 35% for e-commerce clients
Utilise heat maps, session recordings, and analytics tools (Google Analytics, Hotjar) to analyse user behaviour and inform UX strategies
Develop data-driven testing roadmaps, outlining hypotheses, experiment design, and success metrics
Lead target group segmentation and competitive analysis to inform personalisation strategies and design decisions
UX research and wireframing for a high-traffic e-commerce platform, optimising key funnel pages.

Freelance Remote UX/UI Designer with 6+ years of experience designing user-centred digital products for international clients in Germany and the US.

Specialised in translating complex business goals into intuitive, scalable interfaces that drive growth.

Expertise in UX strategy, UI design, and close collaboration with product, engineering, and stakeholders in distributed teams.

Ux & Ui Design – User Flows, Wireframes, And High-fidelity Designs For Web And Digital Products, Atomic Desig
Data-driven Optimisation – Kpi Tracking, Heatmaps, And Funnel Analysis To Boost Conversion
Ux Research – Interviews, Surveys, And Usability Testing To Guide Design Decision
Prototyping – Rapid Prototyping With Figma, Xd, Framer; Smooth Developer Hando
Agile Workflow – Lean Ux, Sprints, And Close Collaboration With Cross-functional Team
E-commerce & Saas – Optimised Checkouts, Reduced Drop-offs, Improved User Retention