Lora S.
Product Marketing Manager
Experience
Product Marketing Manager
Wemolo GmbH
- Positioning & messaging for a bachelor's thesis on SEO semantics & syntax
- Hardware and software campaigns for real estate, retail, and municipalities
- Developed sales and website content
- Close coordination with product, design, and sales
- Introduced new marketing processes and automations
Technical Marketing Manager Marketing & Growth
picturemaxx AG
- Go-to-market strategies (SaaS, hardware, B2B/B2C)
- Funnel building, conversion design, retention
- SEO, SEA, Google & Meta ads
- Value proposition & messaging
- Sales enablement & launches
- Contributed to tech awareness & trend power
- AI-first mindset – daily use of GPT, Midjourney, Notion AI & co
- Tech adoption – fast, efficient, hands-on
- Trend scouting & innovation transfer
- Spotting, testing & deploying tools early
- Automating & scaling content & processes with AI
Freelance
Freelance
- Branding & UX, website projects & content production
- Strategic consulting
Founder / brand building from A to Z
lora Naturkosmetik
Product development, webshop, social media, CI, print, ads, content, community building & direct customer engagement, storytelling, influencer collaborations, brand loyalty
UX wireframes & click dummies
Web design (WordPress, Webflow, Shopify, custom)
CI development & branding
Adobe Creative Suite, Figma, Canva
Technical Marketing Engineer
emarketing AG
- Technical marketing
- SEA & SEO
- UX design & documentation
- Product support & support processes
- Marketing automations
Summary
From idea to execution – I make complex things simple and ensure products are seen, understood, and loved. Whether brand building, UX, growth, or tech – I bring strategy and emotion together and translate them into measurable results.
Skills
"I Think In Concepts, Write Clearly, Design With Feeling, And Automate With Ai."
Go-to-market Strategies (Saas, Hardware, B2b/b2c)
Funnel Building, Conversion Design, Retention
Seo, Sea, Google & Meta Ads
Value Proposition & Messaging
Sales Enablement & Launches
Ai-first Mindset – Daily Use Of Gpt, Midjourney, Notion Ai & Co
Tech Adoption – Fast, Efficient, Hands-on
Trend Scouting & Innovation Transfer
Spotting, Testing & Deploying Tools Early
Automating & Scaling Content & Processes With Ai
Ux Wireframes & Click Dummies
Web Design (Wordpress, Webflow, Shopify, Custom)
Ci Development & Branding
Adobe Creative Suite, Figma, Canva
Early Use Of Latest Technologies (Ai, No-code, Automation)
Intuitive Understanding Of Systems, Users & Communication
Creative Ideas & Strategic Execution
Entrepreneurial Mindset, Even As An Employee
High Speed Of Execution & Quality Standards
Authentic, Clear, Bold – And Still Team-oriented
Languages
Education
University
Bachelor of Engineering · Technical Editing & Communication
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