Nicole Sasse - Managing Director Strategy

Q: Where is Nicole based?

Nicole is based in Munich, Germany .

Q: What languages does Nicole speak?

Nicole speaks the following languages: German (Native), English (Advanced), French (Elementary), Dutch (Elementary) .

Q: How many years of experience does Nicole have?

Nicole has at least 21 years of experience. During this time, Nicole has worked in at least 12 different roles and for 8 different companies . The average length of individual experience is 1 year and 7 months . Note that Nicole may not have shared all experience and actually has more experience.

Q: What is Nicole's latest experience?

Nicole's most recent position is Managing Director Strategy at Trufflebay GmbH .

Q: What companies has Nicole worked for in recent years?

In recent years, Nicole has worked for Trufflebay GmbH , Future Marketing GmbH , Brandformation Nicole Sasse , and Martin et Karczinski GmbH .

Q: Which industries is Nicole most experienced in?

Nicole is most experienced in industries like Sport and Recreation , Transportation and Logistics , and Professional Services . Nicole also has some experience in Banking and Finance , Retail , and Telecommunication .

Q: Which business areas is Nicole most experienced in?

Nicole is most experienced in business areas like Marketing , Strategy and Planning , and Research and Development (R&D) . Nicole also has some experience in Project Management , Customer Service , and Sales .

Q: Which industries has Nicole worked in recently?

Nicole has recently worked in industries like Professional Services and Advertising .

Q: Which business areas has Nicole worked in recently?

Nicole has recently worked in business areas like Marketing , Strategy and Planning , and Research and Development (R&D) .

Recommended expert

Munich, Germany

Experience

Jun 2024 - Nov 2024

6 months

Managing Director Strategy

Trufflebay GmbH

Leading Brand Strategy Consulting, Budget Responsibility, Brand Development
Managing 1 Employee
Positioning and Purpose Development
Implementation and Brand Architecture Consolidation to Strengthen the Master Brand
Further Development of the Brand Meaning Space | KPI Score Modeling
Integrated Campaign Communication
Strategic Marketing
Analyses | Consumer Insights | New Business Communication Strategy
Selected Clients: EnBW, IDM South Tyrol, BMW Financial Services, Alphabet, TÜV Rheinland

Nov 2023 - May 2024

7 months

Munich, Germany

Strategy Director Brand Transformation

Future Marketing GmbH

Brand Strategy Consulting, Budget Responsibility
Managing 2 Employees
ZDF: Umbrella/Master Brand Strategy and Brand Architecture
Wienerwald Germany: Realignment, Territorial Positioning, Market Research
Trend Analysis and Consumer Insights
New Business Concepts, Study Designs, Proposal Structuring

Nov 2022 - Present

3 years 4 months

Munich, Germany

Owner

Brandformation Nicole Sasse

Brand Strategy | Transformation
Brand Identities and Implementation
Brand Positioning and Purpose
Brand Architectures
Brand Management, Cross-Media Communication, Brand Experience
Trend and Consumer Research, Innovation Management
Partnerships and Collaborations
Market Research | Data and Insights | Analyses
Selected Clients: Mainova AG, ZDF, Orthopaedicum Trier, moselclinic, LIGANOVA GmbH, VfB Stuttgart

Nov 2021 - Oct 2022

1 year

Munich, Germany

Director Consulting

Martin et Karczinski GmbH

Managing Complex Projects
Stakeholder Management
Interface Management for Brand Transformation to Identity-Based Brand Management
Team Leadership
Analysis of the Status Quo and Future Outlook of Brands and Companies
Thought Leadership
Development of Brand Identities (Values, Vision, and Mission)
Internal and External Implementation
Market Research & Analysis
Design Process for Corporate Design Development
Quantitative & Qualitative Market Research | Consumer Insights | Annual Target Planning
Market, Competitor & Trend Analysis | Impact Analysis
Selected Clients: AHA Group, SICK AG, Graf Immobilien

Jan 2014 - Jun 2019

5 years 6 months

Senior Director, Head of Brand Intelligence & Brand Strategy

Sportfive Germany Consulting GmbH

Managing 3 Employees, Budget Responsibility
Brand and Strategy Consulting
Market Research
Trends & Innovation
Planning and Conducting Innovation Workshops
Building an Expert and Partner Network
Initiating and Developing Innovative Product and Communication Ideas
Designing and Establishing the In-House Learning Platform SPORTFIVE CAMPUS, Heading the Insights & Inspiration Section

Jan 2014 - Dec 2017

4 years

Director Client Management & New Business

Sportfive Germany Consulting GmbH

Management and development of client accounts
Industries: finance and insurance, regional transport, luxury goods, FMCG
Leading international pitches and new client enquiries
Product marketing, development of new business initiatives

Jan 2014 - Mar 2017

3 years 3 months

Senior Consultant, Head of Strategy Consulting

Sportfive Germany Consulting GmbH

Set up and led the strategy consulting and the Trends & Innovation competency area, managed 1 employee
Developed sponsorship strategies, key concepts and activation plans, integrated communication
Conducted trend/innovation research, initiated and ran innovation labs, developed innovative activation concepts

Jul 2007 - Dec 2013

6 years 6 months

Sportbusiness & Sponsoring Beratung

Jan 2003 - Dec 2006

4 years

Munich, Germany

Sponsoring Manager, Global Sponsoring

Siemens Mobile | BenQ Mobile GmbH & Co. OHG

Activation of main sponsorship at Real Madrid C.F.
Set up and led the hospitality program, product integration, content management, PR activities
Managed hospitality programs in the UEFA Champions League & 2006 FIFA World Cup

Jan 2003 - Nov 2005

2 years 11 months

Marketing Strategist, Portfolio Management

Siemens Mobile | BenQ Mobile GmbH & Co. OHG

Marketing strategy development for the Affordable Quality category
Target group analyses, consumer profiles, market and competitor analyses, design profiles, successor strategies

Jan 2003 - Jun 2005

2 years 6 months

Junior Project Manager, Portfolio Management

Siemens Mobile | BenQ Mobile GmbH & Co. OHG

Development of the differentiation strategy as part of the mobile devices portfolio strategy
Trend research and pioneer groups in the areas of outdoor, music & business

Jan 2003 - Jan 2004

1 year 1 month

Munich, Germany

Assistant to the Head of Department, Portfolio Management

Siemens Mobile | BenQ Mobile GmbH & Co. OHG

Project management & assistance

Jan 2002 - Dec 2002

1 year

Starnberg, Germany

Marketing Manager

Newlogix AG

Marketing and communications for goods distribution systems
Project management for the Shopping Box®
Public relations
Organization of events and trade fairs

Skills

Brand Strategy
Brand Development
Positioning
Implementation
Brand Management
Marketing & Communication
Strategic Marketing
Communication Strategy
Integrated Communication
Client Consulting & Project Management
Managing Complex Projects
Stakeholder Management
Interface Management
Team Leadership
Thought Leadership
Market Research & Analysis
Quantitative & Qualitative Market Research | Consumer Insights
Market, Competitor & Trend Analysis | Impact Analysis

Languages

German

Native

English

Advanced

French

Elementary

Dutch

Elementary

Education

Oct 2022 - Jun 2023

SRH Fernhochschule

Corporate Brand Management · Germany

Oct 1997 - Jun 1998

Ufsia Universiteit Antwerpen

Business Administration/Economics · Antwerp, Belgium

Oct 1995 - Jun 2001

Universität Trier

Diploma in Business Administration, Specialization in Sales, Market, Consumption (Marketing) · Trier, Germany · Grade 2.0

...and 3 more

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Nicole based?

Nicole is based in Munich, Germany.

What languages does Nicole speak?

Nicole speaks the following languages: German (Native), English (Advanced), French (Elementary), Dutch (Elementary).

How many years of experience does Nicole have?

Nicole has at least 21 years of experience. During this time, Nicole has worked in at least 12 different roles and for 8 different companies. The average length of individual experience is 1 year and 7 months. Note that Nicole may not have shared all experience and actually has more experience.

What roles would Nicole be best suited for?

Based on recent experience, Nicole would be well-suited for roles such as: Managing Director Strategy, Strategy Director Brand Transformation, Owner.

What is Nicole's latest experience?

Nicole's most recent position is Managing Director Strategy at Trufflebay GmbH.

What companies has Nicole worked for in recent years?

In recent years, Nicole has worked for Trufflebay GmbH, Future Marketing GmbH, Brandformation Nicole Sasse, and Martin et Karczinski GmbH.

Which industries is Nicole most experienced in?

Nicole is most experienced in industries like Sport and Recreation, Transportation and Logistics, and Professional Services. Nicole also has some experience in Banking and Finance, Retail, and Telecommunication.

Which business areas is Nicole most experienced in?

Nicole is most experienced in business areas like Marketing, Strategy and Planning, and Research and Development (R&D). Nicole also has some experience in Project Management, Customer Service, and Sales.

Which industries has Nicole worked in recently?

Nicole has recently worked in industries like Professional Services and Advertising.

Which business areas has Nicole worked in recently?

Nicole has recently worked in business areas like Marketing, Strategy and Planning, and Research and Development (R&D).

What is Nicole's education?

Nicole holds a Master from Universität Trier.

What is the availability of Nicole?

Nicole is immediately available part-time for suitable projects.

What is the rate of Nicole?

Nicole's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.