Nicole S. - Brand Expert - Strategy & Experience

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Munich, Germany

Experience

Jun 2024 - Nov 2024

6 months

Managing Director Strategy

Trufflebay GmbH

Brand strategy consulting leadership, budget responsibility, and brand development
Managed a team of 1
Purpose development and implementation
Brand architecture consolidation to strengthen umbrella brand
Expansion of brand relevance scope and KPI score modeling
Integrated campaign communication
Analyses, consumer insights, new business
Clients include: EnBW, IDM Südtirol, BMW Financial Services, Alphabet, TÜV Rheinland

Nov 2023 - May 2024

7 months

Munich, Germany

Strategy Director Brand Transformation

Future Marketing GmbH

Brand strategy consulting, budget responsibility
Managed a team of 2
Umbrella/brand strategy and brand architecture for ZDF
Reorientation and positioning for Wienerwald Germany
Market research, trend analysis, and consumer insights
New business concepts, study designs, and proposal structuring

Nov 2022 - Present

3 years 1 month

Munich, Germany

Owner

Brandformation Nicole Sasse

Brand strategy | transformation
Brand identities and implementation
Brand positioning and purpose
Brand architectures
Brand management, cross-media communication, brand experience
Trend and consumer research, innovation management
Partnerships and collaborations
Market research | data and insights | analyses
Clients include: Mainova AG, ZDF, Orthopaedicum Trier, moselclinic, LIGANOVA GmbH, VfB Stuttgart

Nov 2021 - Oct 2022

1 year

Munich, Germany

Director Consulting

Martin et Karczinski GmbH

Interface management of brand transformation towards identity-based brand management
Team leadership
Analysis of current state and future vision of brands and companies
Thought leadership and development of brand identities (values, vision, and mission)
Internal and external implementation
Market research & analysis
Design process for corporate design development
Responsible for client and budget development, forecasting, and annual target planning
Market, competitor & trend analyses | impact analyses
Clients: AHA Group, SICK AG, Graf Immobilien

Jan 2014 - Oct 2021

7 years 10 months

Munich, Germany

Senior Director, Head of Brand Intelligence & Brand Strategy

Sportfive Germany Consulting GmbH

Headed the brand and strategy consulting practice, managing a team of 4
Data- and analysis-based brand and sponsorship strategy consulting in sports and entertainment
KPI-based sponsorship portfolio analysis (scoring models)
Sponsorship strategy development and activation
Asset valuations
Conducted qualitative and quantitative studies
Generated customer insights, personas, market, industry, competitor, target group, and trend analyses
Designed fan and customer journeys
Performance management
Developed theses, whitepapers, and publications
Planned and conducted innovation workshops
Built an expert and partner network
Initiated and developed innovative product and communication ideas
Conceptualized and built the in-house learning platform SPORTFIVE CAMPUS, leading the Insights & Inspiration division
Managed a team of 3, budget responsibility
Brand and strategy consulting
Market research
Trends & innovation
Oversaw and developed client accounts in industries such as finance and insurance, regional transport, luxury goods, and FMCG
Led international pitches and new client inquiries
Product marketing and new business initiatives
Established and led the strategy consulting and Trends & Innovation competence area, managing 1 employee
Developed sponsorship strategies, guiding ideas, and activation concepts with integrated communication
Conducted trend/innovation research, initiated and led innovation labs
Developed innovative activation concepts
Clients include: Generali, Asics, Sky, Indeed, SAP, Hyundai, HansaInvest, DTB

Jul 2007 - Dec 2013

6 years 6 months

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Sportbusiness & Sponsoring Beratung

full-time employee and freelancer

Jan 2003 - Jun 2007

4 years 6 months

Munich, Germany

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Siemens Mobile | BenQ Mobile GmbH & Co. OHG

Sponsoring Manager, Global Sponsoring (until 2006-12-31)
Activation of the main sponsorship at Real Madrid C.F.
Setup and management of the hospitality program, product integration, content management, PR activities
Management of the hospitality programs at UEFA Champions League & FIFA World Cup 2006
Marketing Strategist, Portfolio Management (until 2005-11-30)
Marketing strategy development, Affordable Quality category
Target group analysis, consumer profiles, market and competition analysis, design profiles, successor strategies
Junior Project Manager, Portfolio Management (until 2005-06-30)
Development of differentiation strategy as part of the mobile devices portfolio strategy
Trend research and pioneer groups in outdoor, music & business areas
Assistant to the head of department, Portfolio Management (until 2004-01-31)
Project management & assistant tasks