Celina Huber

Freelance Marketplace Consultant

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Düsseldorf, Germany

Experience

Jan 2023 - Present
3 years
Germany

Freelance Marketplace Consultant

  • Specialise in European market expansion, brand awareness, and Fulfilment by Amazon (FBA) strategies to drive brand growth on Amazon marketplace
  • Conduct comprehensive market research to identify trends, opportunities and challenges
  • Analyse competitive landscapes and market movements to inform strategic planning
  • Deliver tailored advice on marketplace strategies, including entry, expansion, and optimisation
  • Achieved average revenue growth of +450% for clients since inception
  • Elevated brand identity through strategic rebranding initiatives incorporating image and storytelling
  • Enhanced digital brand presence and ensured cohesive, engaging customer experiences by designing high-impact graphics
Jan 2020 - Dec 2022
3 years
Germany

New Account Manager

Amazon

  • Conducted in-depth business analysis and provided strategic reports for stakeholder communications with internal senior leadership and external C-level partners
  • Developed and executed strategies for account growth, including cross-selling and upselling opportunities to maximise revenue
  • Ensured optimal service delivery and addressed client needs to enhance satisfaction and retention
  • Exceeded performance goals by achieving 130% of target objectives
  • Boosted operational effectiveness across EU5 by spearheading training and educational initiatives for New Account Managers on Pan EU Fulfilment by Amazon, Brexit implications, cross-border shipping and VAT requirements
Jan 2017 - Dec 2020
4 years
Munich, Germany

Founder & Brand Owner

Magnou

  • Directed product development from concept to launch as a sole proprietor, ensuring products met stringent quality standards and aligned with market needs
  • Developed and executed the brand strategy, including market research, brand positioning, and target audience identification, to align with business objectives
  • Managed all facets of marketing and sales strategies, personally optimizing brand visibility and customer engagement across multiple channels
  • Launched innovative magnetic shoe jewelry, establishing both B2C and B2B channels via an online store and retail partnerships, including Westwing
Jan 2014 - Dec 2017
4 years
Düsseldorf, Germany

Sales and Marketing Manager

JUCE a concept

  • Formulated comprehensive sales and marketing strategies to enhance brand visibility and increase market share
  • Executed all aspects of campaign management from conceptualization through execution in a small boutique setting, driving sales and enhancing customer engagement independently
  • Analysed market trends and customer feedback to continuously refine marketing approaches and sales tactics
  • Drove sales and marketing initiatives, focusing on strategic purchasing, communication, and creative development for a concept boutique
Düsseldorf, Germany

Sales and Marketing Manager

Le petit Schuh

  • Directed sales, marketing, and creative initiatives, fostering growth through strategic purchasing, communication consulting, and event organisation
Munich, Germany

Junior Public Relations Consultant & Public Relations Trainee

Lovemark Public Relations GmbH

  • Spearheaded public relations efforts for Tiffany & Co. (DE/AT), leading communication strategies, media outreach, and event coordination
  • Assisted in PR activities for Tiffany & Co., managing media relations, event planning, and campaign implementation

Summary

Accomplished Manager with extensive experience in forging strategic partnerships, driving profitable business expansion, and enhancing client engagement through personalized account strategies. Skilled in analyzing market trends and client needs to develop tailored sales, marketing, and brand strategies that align with dynamic business environments. Combines commercial acumen with strong capabilities in brand identity development, positioning, and go-to-market planning for digital and e-commerce brands. Adept at leading cross-functional teams, moderating strategic workshops, and delivering compelling, data-driven presentations.

Skills

  • Strategic Relationship Building
  • Account Management Excellence
  • Digital Brand Growth
  • Brand Strategy Development
  • Cross-functional Team Leadership
  • Client Retention Management
  • Revenue Growth Strategies
  • Competitive Analysis Proficiency
  • Visual Storytelling & Design
  • Product Value Positioning
  • Market Expansion Techniques
  • Webinars (Go-to-webinar)

Languages

German
Native
English
Advanced
French
Intermediate

Education

Theodor-Fliedner Gymnasium

Abitur (High School Diploma) · Abitur (High School Diploma) · Düsseldorf, Germany

Mediadesign University of Applied Sciences

Bachelor of Arts · Fashion Management · Munich, Germany

Certifications & licenses

Certificate In Nutritional Counseling For Vegetarian And Vegan Diets

ILS Institut Für Lernsysteme

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