Serge Lampaert

Berater für Marketing, Media und Digital

Serge Lampaert
Hamburg, Germany

Experience

Apr 2020 - Present
5 years
Hamburg, Germany

Strategy Consultant for Marketing, Media & Digitalization

Independent Strategy Consultant

Key Services: Marketing & Communication Strategies, Media Planning, Strategic Pitch Lead, New Business Development, Keynotes, Innovation Workshops, Inspiration Sessions, Competitive Intelligence, Research Support

Previous Projects:

  • Marketing strategy for a regional food brand
  • Brand development and marketing for a hotel resort
  • Strategic support for the development of a marketing intelligence tool
  • Media and communications planning for an international entertainment client
  • Competitive intelligence for a German retail client
  • Strategic consulting for a start-up (education sector)
  • Various ad hoc projects for expert consultancy networks
Jan 2019 - Mar 2020
1 year 3 months
Hamburg, Germany

New Business/ Global Business Development Publishing

Bauer Media

  • Participation in the strategic development project to identify the new business area, incl. initial steps of go-to-market implementation
  • Identification, evaluation and first contact of potential acquisition targets (for business areas Publishing and SME Services)
  • Development and assessment of new business models
  • International strategic development projects & participation in international exchange groups
Mar 2018 - Sep 2018
7 months
Hamburg, Germany

Director New Business (Marketing)

Beiersdorf AG

Taking over the marketing responsibility for the New Business Unit within the Pearl Brands Division

Main Tasks:

  • Development and launch of new brands/ business models (incl. brand positioning, product concepts and go-to-market strategy)
  • Driving innovation and digitalization
Jan 2016 - Mar 2018
1 year 3 months
Hamburg, Germany

Managing Partner Strategy & Innovation

Carat Hamburg GmbH

  • Strategic lead of national and international pitch projects (e.g. playing a crucial role in defending of the Beiersdorf/ Tchibo account)
  • Execution of ideation & innovation workshops and inspiration sessions
  • Key Clients: Beiersdorf AG (incl. the development of innovative brand projects), Tchibo GmbH, Mattel
Feb 2016 - Jul 2016
6 months
Hamburg, Germany

Lecturer Social Media

EBC Hochschule Hamburg

Oct 2015 - Sep 2016
1 year
Hamburg, Germany

Head of Strategy & Innovation

Davies Meyer GmbH

Responsible for the strategic product of the agency

Main clients: PepsiCo (Germany + Russia), Jägermeister, Alpina, Henkel Schwarzkopf, Compo

Exemplary responsibilities:

  • Business development & pitch lead
  • Strategic advancement of the agency's own CRM tool (development of a marketing strategy, identification of business opportunities, support of the implementation of client specific projects, etc.)
  • Internal and external innovation projects
Oct 2014 - Sep 2015
1 year
Hamburg, Germany

Lecturer Media Planning

Brand Academy

Apr 2011 - Aug 2015
4 years 5 months
Hamburg, Germany

Director Strategy/Account Director - Member of the Management Board

OMD Hamburg

a) Head of the Strategic Unit - Responsible for the strategic output of the agency

  • Link between the research department and the client teams, transferring research results into real insights
  • Responsible for new business, playing a key role in several high profile new business projects including wins for Mars Inc., The Walt Disney Company and The North Face

b) Head of a Client Unit - Successful integration of new challenging clients, e.g. Mars Petcare (high budget and number of brands), Disney (high complexity and unique business challenges) and Airbnb (start-up)

Further exemplary clients: Hermes Deutschland, Intel, The North Face, Monster, FedEx

Total Team Size: 12 employees

Mar 2003 - Mar 2011
8 years 1 month

Account Management / Strategic Planning

Various Media Agencies

Worked in various Media Agencies, e.g. Starcom, mediaedge:cia (now Wavemaker)

Exemplary Key Clients: Procter & Gamble (G/S/A) and Henkel

Sep 1999 - Jun 2000
10 months
Liège, Belgium

Exchange student

Université de Liège

European Exchange Program ERASMUS - Faculté d'Economie, de Gestion et de Sciences Sociales

Summary

My Services: - Marketing - Communication and Media Strategies - Business Model Innovation - Strategy Pitch-Lead - Innovative Brand and Product Concepts - Ideation Workshops - Keynotes and many more..

Languages

English
Native
German
Native
French
Advanced

Education

Oct 1997 - Jun 2003

Universität Paderborn

Diploma · International Business Studies with a focus on marketing and languages (English/French) · Paderborn, Germany · 2.4

Oct 1987 - Jun 1996

Pelizaeus-Gymnasium Paderborn

A-Levels · Paderborn, Germany

Oct 1983 - Jun 1987

Mariengrundschule Paderborn

Paderborn, Germany

Certifications & licenses

Scrum Master (PSM 1)