Serge Lampaert
Independent Consultant for Marketing, Media & Digitalization
Experience
Apr 2020 - Present
5 years 3 months Hamburg, Germany
Independent Consultant for Marketing, Media & Digitalization
- Marketing & Communication Consulting
- Media Strategy and Planning
- New Business Development
- Competitive Intelligence
- Innovation Concepts
- Keynotes & Workshops
- Inspiration Sessions
- Research Support
- Product marketing for an international movie studio
- Brand development and marketing for a provider of holiday homes
- Communication planning for an international entertainment client
- Campaign strategy for a regional food brand
- Strategic consulting for a marketing intelligence tool
- Competitive intelligence for a German retail client
- Strategic marketing concept for a start-up (education sector)
- Various ad hoc projects for expert consultancy networks
Jan 2019 - Mar 2020
1 year 3 months Hamburg, Germany
New Business/ Global Business Development Publishing
Bauer Media
- Participation in the strategic development project to identify the new business area, incl. initial steps of go-to-market implementation
- Identification, evaluation and first contact of potential acquisition targets (for business areas Publishing and SME Services)
- Development and assessment of new business models for the publishing portfolio and the magazine brands
- International strategic development projects & participation in international exchange groups
Mar 2018 - Sep 2018
7 months Hamburg, Germany
Director New Business (Marketing)
Beiersdorf AG
- Taking over the marketing responsibility for the New Business Unit within the Pearl Brands Division.
- Development and launch of new brands/ business models (incl. brand positioning, product concepts and go-to-market strategy)
- Driving innovation and digitalization
Jan 2016 - Mar 2018
1 year 3 months Hamburg, Germany
Managing Partner Media Strategy & Innovation
Carat Hamburg GmbH
- Strategic lead of national and international pitch projects (e.g. playing a crucial role in defending of the Beiersdorf/ Tchibo account)
- Execution of ideation & innovation workshops and inspiration sessions
- Beiersdorf AG (incl. the development of innovative brand projects), Tchibo GmbH, Mattel
Feb 2016 - Jul 2016
6 months Hamburg, Germany
Lecturer Social Media
EBC Hochschule Hamburg
Oct 2015 - Sep 2016
1 year Hamburg, Germany
Head of Strategy & Innovation
Davies Meyer GmbH
- Responsible for the strategic product of the agency (Digital Full Service Agency). Main clients included PepsiCo (Germany + Russia), Jägermeister, Alpina, Henkel Schwarzkopf, Compo.
- Business development & pitch lead
- Strategic advancement of the agency’s own CRM tool (development of a marketing strategy, identification of business opportunities, support of the implementation of client specific projects, etc.)
- Internal and external innovation projects
Oct 2014 - Sep 2015
1 year Hamburg, Germany
Lecturer Media Planning
Brand Academy
Apr 2011 - Aug 2015
4 years 5 months Hamburg, Germany
Director Strategy/Account Director - Member of the Management Board
OMD Hamburg
- Head of the Strategic Unit, responsible for the strategic output of the agency.
- Linked research department and client teams, transferring research results into real insights.
- Led new business efforts, playing a key role in high profile new business projects including wins for Mars Inc., The Walt Disney Company and The North Face.
- Head of a Client Unit, successfully integrating new challenging clients like Mars Petcare (high budget, numerous brands), Disney (high complexity, unique business challenges), and Airbnb (start-up).
- Additional clients included Parship, Hermes Deutschland, Intel, The North Face, Monster, FedEx.
- Managed a team of 12 employees.
Mar 2003 - Mar 2011
8 years 1 monthAccount Management / Strategic Planning
Various Media Agencies (e.g., Starcom, Mediaedge:cia (now Wavemaker))
- Procter & Gamble (G/S/A)
- Software AG
- Henkel
Languages
German
Native
English
Advanced
French
Advanced
Education
Oct 1997 - Jun 2003
Universität Paderborn
Diploma in International Business Studies, focus on marketing and languages (English/French) · International Business Studies · Paderborn, Germany · 2,4
Oct 1987 - Jun 1996
Pelizaeus-Gymnasium Paderborn
A-Levels · Paderborn, Germany
Oct 1983 - Jun 1987
Mariengrundschule Paderborn
Paderborn, Germany
Certifications & licenses
Design Thinking Master
Scrum Master (PSM 1)
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