Berater für Marketing, Media und Digital

• Participation in the strategic development project to identify the new business area, incl. initial steps of go-to-market implementation
• Identification, evaluation and first contact of potential acquisition targets (for business areas Publishing and SME Services)
• Development and assessment of new business models
• International strategic development projects & participation in international exchange groups

• Strategic lead of national and international pitch projects (e.g. playing a crucial role in defending of the Beiersdorf/ Tchibo account)
• Execution of ideation & innovation workshops and inspiration sessions
• Key Clients: Beiersdorf AG (incl. the development of innovative brand projects), Tchibo GmbH, Mattel

Responsible for the strategic product of the agency

Main clients: PepsiCo (Germany + Russia), Jägermeister, Alpina, Henkel Schwarzkopf, Compo

Exemplary responsibilities:

• Business development & pitch lead
• Strategic advancement of the agency's own CRM tool (development of a marketing strategy, identification of business opportunities, support of the implementation of client specific projects, etc.)
• Internal and external innovation projects

a) Head of the Strategic Unit - Responsible for the strategic output of the agency

• Link between the research department and the client teams, transferring research results into real insights
• Responsible for new business, playing a key role in several high profile new business projects including wins for Mars Inc., The Walt Disney Company and The North Face

b) Head of a Client Unit - Successful integration of new challenging clients, e.g. Mars Petcare (high budget and number of brands), Disney (high complexity and unique business challenges) and Airbnb (start-up)

Further exemplary clients: Hermes Deutschland, Intel, The North Face, Monster, FedEx

Total Team Size: 12 employees

European Exchange Program ERASMUS - Faculté d'Economie, de Gestion et de Sciences Sociales