Serge Lampaert - Independent Consultant for Marketing, Media & Digitalization

Q: Where is Serge based?

Serge is based in Hamburg, Germany .

Q: What languages does Serge speak?

Serge speaks the following languages: German (Native), English (Advanced), French (Advanced) .

Q: How many years of experience does Serge have?

Serge has at least 22 years of experience. During this time, Serge has worked in at least 9 different roles and for 9 different companies . The average length of individual experience is 3 years and 6 months . Note that Serge may not have shared all experience and actually has more experience.

Q: What is Serge's latest experience?

Serge's most recent position is Independent Consultant for Marketing, Media & Digitalization at Independent Consultant .

Q: What companies has Serge worked for in recent years?

In recent years, Serge has worked for Independent Consultant .

Q: Which industries is Serge most experienced in?

Serge is most experienced in industries like Media, Entertainment and Publishing , Education , and Food and Beverage . Serge also has some experience in Information Technology (IT) , Retail , and Tourism and Hospitality .

Q: Which business areas is Serge most experienced in?

Serge is most experienced in business areas like Marketing , Strategy and Planning , and Business Intelligence . Serge also has some experience in Product Development , Sales , and Research and Development (R&D) .

Q: Which industries has Serge worked in recently?

Serge has recently worked in industries like Education , Food and Beverage , and Information Technology (IT) .

Q: Which business areas has Serge worked in recently?

Serge has recently worked in business areas like Business Intelligence , Marketing , and Product Development .

Recommended expert

Hamburg, Germany

Experience

Apr 2020 - Present

5 years 11 months

Independent Consultant for Marketing, Media & Digitalization

Independent Consultant

Marketing & Communication Consulting
New Business Development
Innovation Concepts
Media Strategy and Planning
Keynotes & Workshops
Inspiration Sessions
Competitive Intelligence
Research Support
Product marketing for an international movie studio
Brand development and marketing for a provider of holiday homes
Communication planning for an international entertainment client
Campaign strategy for a regional food brand
Strategic consulting for a marketing intelligence tool
Competitive intelligence for a German retail client
Strategic marketing concept for a start-up (education sector)
Various ad hoc projects for expert consultancy networks

Jan 2019 - Mar 2020

1 year 3 months

Hamburg, Germany

New Business/Global Business Development Publishing

Bauer Media

Participated in the strategic development project to identify the new business area, including initial steps of go-to-market implementation
Identified, evaluated and made first contact with potential acquisition targets for Publishing and SME Services
Developed and assessed new business models
Participated in international strategic development projects and exchange groups

Mar 2018 - Sep 2018

7 months

Hamburg, Germany

Director New Business (Marketing)

Beiersdorf AG

Took over marketing responsibility for the New Business Unit within the Pearl Brands Division
Developed and launched new brands and business models, including brand positioning, product concepts and go-to-market strategy
Drove innovation and digitalization

Jan 2017 - Mar 2018

1 year 3 months

Hamburg, Germany

Managing Partner Media Strategy & Innovation

Carat Hamburg GmbH

Led national and international pitch projects, playing a crucial role in defending the Beiersdorf and Tchibo accounts
Executed ideation and innovation workshops and inspiration sessions
Key clients: Beiersdorf AG (development of innovative brand projects), Tchibo GmbH, Mattel

Feb 2016 - Jul 2016

6 months

Hamburg, Germany

Lecturer Social Media

EBC Hochschule Hamburg

Oct 2015 - Sep 2016

1 year

Hamburg, Germany

Head of Strategy & Innovation

Davies Meyer GmbH

Responsible for the agency’s strategic product offering
Main clients: PepsiCo (Germany and Russia), Jägermeister, Alpina, Henkel Schwarzkopf, Compo
Led business development and pitches
Advanced the agency’s CRM tool: developed marketing strategy, identified business opportunities and supported implementation of client-specific projects
Managed internal and external innovation projects

Oct 2014 - Sep 2015

1 year

Hamburg, Germany

Lecturer Media Planning

Brand Academy

Apr 2011 - Aug 2015

4 years 5 months

Hamburg, Germany

Director Strategy/Account Director - Member of the Management Board

OMD Hamburg

Headed the Strategic Unit: linked research department and client teams, transferred research results into insights
Responsible for new business, played key role in high-profile wins for Mars Inc., The Walt Disney Company and The North Face
Headed a client unit: integrated clients such as Mars Petcare, Disney and Airbnb
Managed further clients: Parship, Hermes Deutschland, Intel, The North Face, Monster, FedEx
Led a team of 12 employees

Mar 2003 - Mar 2011

8 years 1 month

Account Management/Strategic Planning

Various Media Agencies

Worked in media agencies including Starcom and mediaedge:cia (now Wavemaker)
Key clients: Procter & Gamble (GSA), Software AG and Henkel

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (20.5 years), Education (7 years), Food and Beverage (6 years), Information Technology (6 years), Retail (6 years), and Tourism (6 years).

Media and Entertainment

Education

Food and Beverage

Information Technology

Retail

Tourism

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (21 years), Strategy (14 years), Business Intelligence (10 years), Product Development (8.5 years), Sales (8 years), and Research and Development (6 years).

Marketing

Strategy

Business Intelligence

Product Development

Sales

Research and Development

Skills

Deep Understanding Of Digitalization And Its Impact On Human Behavior And Business Models.

Office 365
Collaboration & Project Management (E.g. Ms Teams, Trello, Jira)
Scrum Master (Psm 1)
Design Thinking Master

Languages

German

Native

English

Advanced

French

Advanced

Education

Sep 1999 - Jun 2000

University of Liège

Liège, Belgium

Oct 1997 - Jun 2003

University of Paderborn

Diploma in International Business Studies with a focus on marketing and languages (English/French) · International Business Studies · Paderborn, Germany · 2.4

Oct 1987 - Jun 1996

Pelizaeus-Gymnasium Paderborn

A-Levels · Paderborn, Germany

...and 1 more

Certifications & licenses

Design Thinking Master

Scrum Master (PSM 1)

Profile

Created

June 2023

Last Update

September 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Serge based?

Serge is based in Hamburg, Germany.

What languages does Serge speak?

Serge speaks the following languages: German (Native), English (Advanced), French (Advanced).

How many years of experience does Serge have?

Serge has at least 22 years of experience. During this time, Serge has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 3 years and 6 months. Note that Serge may not have shared all experience and actually has more experience.

What roles would Serge be best suited for?

Based on recent experience, Serge would be well-suited for roles such as: Independent Consultant for Marketing, Media & Digitalization, New Business/Global Business Development Publishing, Director New Business (Marketing).

What is Serge's latest experience?

Serge's most recent position is Independent Consultant for Marketing, Media & Digitalization at Independent Consultant.

What companies has Serge worked for in recent years?

In recent years, Serge has worked for Independent Consultant.

Which industries is Serge most experienced in?

Serge is most experienced in industries like Media, Entertainment and Publishing, Education, and Food and Beverage. Serge also has some experience in Information Technology (IT), Retail, and Tourism and Hospitality.

Which business areas is Serge most experienced in?

Serge is most experienced in business areas like Marketing, Strategy and Planning, and Business Intelligence. Serge also has some experience in Product Development, Sales, and Research and Development (R&D).

Which industries has Serge worked in recently?

Serge has recently worked in industries like Education, Food and Beverage, and Information Technology (IT).

Which business areas has Serge worked in recently?

Serge has recently worked in business areas like Business Intelligence, Marketing, and Product Development.

What is Serge's education?

Serge holds a Bachelor in International Business Studies from University of Paderborn.

Does Serge have any certificates?

Serge has 2 certificates. These include: Design Thinking Master and Scrum Master (PSM 1).

What is the availability of Serge?

Serge is immediately available full-time for suitable projects.

What is the rate of Serge?

Serge's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.