Serge Lampaert - Independent Consultant for Marketing, Media & Digitalization

Recommended expert

Hamburg, Germany

Experience

Apr 2020 - Present

5 years 10 months

Independent Consultant for Marketing, Media & Digitalization

Independent Consultant

Marketing & Communication Consulting
New Business Development
Innovation Concepts
Media Strategy and Planning
Keynotes & Workshops
Inspiration Sessions
Competitive Intelligence
Research Support
Product marketing for an international movie studio
Brand development and marketing for a provider of holiday homes
Communication planning for an international entertainment client
Campaign strategy for a regional food brand
Strategic consulting for a marketing intelligence tool
Competitive intelligence for a German retail client
Strategic marketing concept for a start-up (education sector)
Various ad hoc projects for expert consultancy networks

Jan 2019 - Mar 2020

1 year 3 months

Hamburg, Germany

New Business/Global Business Development Publishing

Bauer Media

Participated in the strategic development project to identify the new business area, including initial steps of go-to-market implementation
Identified, evaluated and made first contact with potential acquisition targets for Publishing and SME Services
Developed and assessed new business models
Participated in international strategic development projects and exchange groups

Mar 2018 - Sep 2018

7 months

Hamburg, Germany

Director New Business (Marketing)

Beiersdorf AG

Took over marketing responsibility for the New Business Unit within the Pearl Brands Division
Developed and launched new brands and business models, including brand positioning, product concepts and go-to-market strategy
Drove innovation and digitalization

Jan 2017 - Mar 2018

1 year 3 months

Hamburg, Germany

Managing Partner Media Strategy & Innovation

Carat Hamburg GmbH

Led national and international pitch projects, playing a crucial role in defending the Beiersdorf and Tchibo accounts
Executed ideation and innovation workshops and inspiration sessions
Key clients: Beiersdorf AG (development of innovative brand projects), Tchibo GmbH, Mattel

Feb 2016 - Jul 2016

6 months

Hamburg, Germany

Lecturer Social Media

EBC Hochschule Hamburg

Oct 2015 - Sep 2016

1 year

Hamburg, Germany

Head of Strategy & Innovation

Davies Meyer GmbH

Responsible for the agency’s strategic product offering
Main clients: PepsiCo (Germany and Russia), Jägermeister, Alpina, Henkel Schwarzkopf, Compo
Led business development and pitches
Advanced the agency’s CRM tool: developed marketing strategy, identified business opportunities and supported implementation of client-specific projects
Managed internal and external innovation projects

Oct 2014 - Sep 2015

1 year

Hamburg, Germany

Lecturer Media Planning

Brand Academy

Apr 2011 - Aug 2015

4 years 5 months

Hamburg, Germany

Director Strategy/Account Director - Member of the Management Board

OMD Hamburg

Headed the Strategic Unit: linked research department and client teams, transferred research results into insights
Responsible for new business, played key role in high-profile wins for Mars Inc., The Walt Disney Company and The North Face
Headed a client unit: integrated clients such as Mars Petcare, Disney and Airbnb
Managed further clients: Parship, Hermes Deutschland, Intel, The North Face, Monster, FedEx
Led a team of 12 employees

Mar 2003 - Mar 2011

8 years 1 month