Serge L.
Independent Consultant for Marketing, Media & Digitalization
Experience
Apr 2020 - Present
5 years 5 monthsHamburg, Germany
Independent Consultant for Marketing, Media & Digitalization
- Marketing & Communication Consulting
- Media Strategy and Planning
- New Business Development
- Competitive Intelligence
- Innovation Concepts
- Keynotes & Workshops
- Inspiration Sessions
- Research Support
- Product marketing for an international movie studio
- Brand development and marketing for a provider of holiday homes
- Communication planning for an international entertainment client
- Campaign strategy for a regional food brand
- Strategic consulting for a marketing intelligence tool
- Competitive intelligence for a German retail client
- Strategic marketing concept for a start-up (education sector)
- Various ad hoc projects for expert consultancy networks
Jan 2019 - Mar 2020
1 year 3 monthsHamburg, Germany
New Business/Global Business Development Publishing
Bauer Media
- Participation in the strategic development project to identify a new business area, including initial steps of go-to-market implementation
- Identification, evaluation and first contact with potential acquisition targets (for Publishing and SME Services)
- Development and assessment of new business models for the publishing portfolio and magazine brands
- International strategic development projects and participation in international exchange groups
Mar 2018 - Sep 2018
7 monthsHamburg, Germany
Director New Business (Marketing)
Beiersdorf AG
- Took over marketing responsibility for the New Business Unit within the Pearl Brands Division
- Developed and launched new brands/business models (including brand positioning, product concepts and go-to-market strategy)
- Drove innovation and digitalization
Jan 2017 - Mar 2018
1 year 3 monthsHamburg, Germany
Managing Partner Media Strategy & Innovation
Carat Hamburg GmbH
- Strategic lead of national and international pitch projects (e.g., played a crucial role in defending the Beiersdorf/Tchibo account)
- Conducted ideation & innovation workshops and inspiration sessions
- Clients included Beiersdorf AG (developing innovative brand projects), Tchibo GmbH, Mattel
Feb 2016 - Jul 2016
6 monthsHamburg, Germany
Lecturer Social Media
EBC Hochschule Hamburg
Oct 2015 - Sep 2016
1 yearHamburg, Germany
Head of Strategy & Innovation
Davies Meyer GmbH
- Responsible for the agency’s strategic product (Digital Full Service Agency). Main clients included PepsiCo (Germany + Russia), Jägermeister, Alpina, Henkel Schwarzkopf, Compo
- Business development & pitch lead
- Advanced the agency’s CRM tool (marketing strategy development, identifying business opportunities, supporting client-specific project implementation)
- Led internal and external innovation projects
Oct 2014 - Sep 2015
1 yearHamburg, Germany
Lecturer Media Planning
Brand Academy
Apr 2011 - Aug 2015
4 years 5 monthsHamburg, Germany
Director Strategy/Account Director - Member of the Management Board
OMD Hamburg
- Head of the Strategic Unit, responsible for the agency’s strategic output
- Linked research department and client teams, turning research results into actionable insights
- Led new business efforts, playing a key role in high-profile wins for Mars Inc., The Walt Disney Company and The North Face
- Head of a Client Unit, successfully integrating challenging clients like Mars Petcare (high budget, multiple brands), Disney (high complexity, unique business challenges), and Airbnb (start-up)
- Additional clients included Parship, Hermes Deutschland, Intel, The North Face, Monster, FedEx
- Managed a team of 12 employees
Mar 2003 - Mar 2011
8 years 1 monthAccount Management/Strategic Planning
Various Media Agencies (e.g., Starcom, Mediaedge:cia (now Wavemaker))
- Procter & Gamble (G/S/A)
- Software AG
- Henkel
Languages
German
NativeEnglish
AdvancedFrench
AdvancedEducation
Oct 1997 - Jun 2003
University of Paderborn
Diploma in International Business Studies, focus on marketing and languages (English/French) · International Business Studies · Paderborn, Germany · 2.4
Oct 1987 - Jun 1996
Pelizaeus-Gymnasium Paderborn
A-Levels · Paderborn, Germany
Oct 1983 - Jun 1987
Mariengrundschule Paderborn
Paderborn, Germany
Certifications & licenses
Design Thinking Master
Scrum Master (PSM 1)
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