Lead Stratege I Marketing und Kommunikation

Strategic preparation of new business presentations for the European commission in collaboration with ICF Next experts for different fields of communication like Social Media, Outreach, Public Relations, Events, Media, Web Development. Strategic guidance of the team during the implementation of these campaigns in various countries.

Projects:

• Frankfurt Book Fair 2024: Communication campaign promoting Italy as the guest of honor for 2024 at the Frankfurt Book Fair in Germany and Italy. (Pitch, implementation in 2 countries is running)

• European Year of Youth 2022: 360° communication campaign to raise awareness and participation in the European Year of Youth within the young generation (15-24). Including a digital immersive 3D voice platform. (Pitch, implementation in 27 countries)

• European Union Intellectual Property: Integrated communication campaign to promote the efforts of the EUIP Office to support small and medium sized companies across Europe to grow their business based on intellectual property services. (Pitch, planned rollout in 10 countries)

• European Institute of Innovation & Technology – EIT: Communication Strategy to restructure and focus the EIT communication in 2023 with all internal and external stakeholders across Europe.

• European Education Area: Strategic planning of a 360° communication campaign to raise awareness of the efforts the European Commission takes to improve education across the European Member States. (Pitch, planned rollout in 10 countries)

• Funding Program CERV – "Citizens, Equality, Rights and Values": 360° communication campaign to raise awareness for one of the biggest EU funding programs. (Pitch, planned rollout in 10 countries)

• European Civil Protection - DG ECHO: 360° communication campaign to raise public awareness of how the EU helps countries in Europe and around the world to get ready for climate-change-induced hazards. (Pitch, planned rollout in 6 countries)

Development of communication strategies, brand & positioning workshops, planning and execution of strategy matching communication activities, built up of the Berndt+Partner communication agency in Berlin – specialized on B2B clients.

Clients: DuPont Packaging, Siegwerk, Kautex Maschinenbau and others.

Strategic planning, concept design and project management.

Projects: Gruner+Jahr Magazines: GALA, Frau im Spiegel, Brigitte. Arnold Hertz Real Estate Hamburg, Ortner Austria, Cleanroom Technology, Film Magazine epd-Film.

Awards:

• Nominated for the Design Award "Federal Republic of Germany"
• Art Directors Club - Campaign "Unforgettable Events"

Strategy, concepts and design

Clients: GEA Aqua air conditioning, Jüdische Allgemeine Wochenzeitung (Newspaper), Marcellino's Restaurant Guide and others.

Team lead, strategy and concept design

Clients: Honda, Halfords, Londa, Messe Berlin

Art Direction

Clients: Part of the team which prepared the federal election campaign for the social democratic party in Germany – SPD, Image Campaign Bayer AG – Chemical Company and the german newspaper magazin "Wirtschaftswoche"

Internship in Creative Department at JWT Hamburg and Bayer AG – Inhouse Communication Agency