Oliver Jochens
Lead Strategist – New Business and Implementation
Experience
Dec 2021 - Feb 2023
1 year 3 months Brussels, Belgium
Lead Strategist – New Business and Implementation
ICF Next
- ICF Next is one of Europe's leading integrated communication agencies, specialised in large-scale campaigns across the European Union (implemented in up to 24 countries).
- Strategic preperation of new business presentations for the European commission in collaboration with ICF Next experts for the different fields of communication like Social Media, Outreach, Public Relation, Events, Media, Web Development.
- Strategic guidance of the team during the impementation of these campaigns in various countries.
- FRANKFURT BOOK FAIR 2024: Communication campaign promoting Italy as the guest of honour for 2024 at the Frankfurt Book Fair in Germany and Italy. The Frankfurt Book Fair is the biggest fair worldwide promoting books and story licensing for the international film, game and book industry. (Pitch, implementation in 2 countries is running).
- EUROPEAN YEAR OF YOUTH 2022: 360° communication campaign to raise awareness and participation in the European Year of Youth within the young generation (15-24). The EYY 2022 was initiated by the president of the European Commission Ursula v. der Leyen and rolled out in the 27 member states. Including a digital immersive 3D voice platform young people across Europe could leave voice messages with their ideas and visions for the future of Europe. (Pitch, implementation in 27 countries).
- EUROPEAN UNION INTELLECTUAL PROPERTY: Integrated communication campaign to promote the efforts of the EUIP Office representing the EU in the field of intellectual property to support small and medium sized companies across Europe to grow their business based on intellectual property services (patents, copyrights, trademarks, etc. (Pitch, planned rollout in 10 countries).
- EUROPEAN INSTITUTE OF INNOVATION & TECHNOLOGY – EIT: Communication Strategy to restructure and focus the EIT communication in 2023 with all internal and external stakeholders across Europe.
- EUROPEAN EDUCATION AREA: Strategic planning of a 360° communication campaign to raise awareness of the efforts the European Commission takes to improve education across the European Member States, by implementing the vision of the ”European Education Area”. The ”European Education Area” is one of the political priorities of the von der Leyen Commission and the vision that learning, studying and doing research are not hampered by borders and barriers in all member states. (pitch, planned rollout in 10 countries).
- FUNDING PROGRAM CERV – ”CITIZENS, EQUALITY, RIGHTS AND VALUES”: 360° communication campaign to raise awareness for one of the biggest EU funding programs within NGO´s and citizens to motivate NGO´s to apply and to inform citizens about the successful efforts the EU takes to protect values, rights and democracy. The EU funding programme CERV (Citizens, Equality, Rights and Values) is going to fund civil society organizations and stakeholder with 1.55 billion euro. For initiatives aimed at citizens’ engagement, equality for all and the protection and promotion of rights and EU values. (pitch, planned rollout in 10 countries).
- EUROPEAN CIVIL PROTECTION - DG ECHO: 360° communication campaign to raise public awareness of how the EU helps countries in Europe and around the world to get ready for the future – assisting communities in preparing for climate-change-induced hazards and preventing them from turning into disasters. Climate-related disaster events, such as droughts, wildfires, and cyclones, are becoming more frequent and varied both in Europe and around the world. A total of 389 climate-related disasters were recorded worldwide in 2020. The EU pre-vention, preparedness and response activities lower the risk of disasters, reduce their impact, and help people return to normalcy as quickly as possible. (Pitch, planned rollout in 6 countries).
Sep 2015 - Mar 2024
8 years 7 months Hamburg, Germany
Brand & Communication Strategist
StoryLine – brand & communication strategy
- Freelance, working for various agencies and companies.
- Development of marketing and product strategies, brand positionings, brand storylines and communication strategies.
- Project example: Audi etron Charging Service I product launch Europe.
- Project example: Audi Etron Q4 I launch TV Spot.
- Project example: Google My Business I B2B communication campaign for SMEs.
- Project example: Chromjuwelen Online Magazin I product strategy, communication strategy.
- Project example: DER SPIEGEL techlab I product launch publishing software.
- Project example: H+R Group I brand consulting for building a new e-fuel brand.
- Project example: Zen-of-Nature cosmetics I product concepts, brand building, a.o.
Feb 2010 - Aug 2015
5 years 7 months Berlin, Germany
Brand Strategy Consultant
Berndt & Partner GmbH
- Mangagement Consultancy.
- Development of communication strategies, brand & positioning workshops, planning and execution of strategy matching communication activities, built up of the Berndt+Partner communication agency in Berlin – specialized on B2B clients.
- Clients: DuPont Packaging, Siegwerk, Kautex Maschinenbau a.o.
Dec 2009 - Dec 2010
1 year 1 month Hamburg, Germany
Managing Partner
JH-Development
- Development of business and product concepts.
- Concept design and project development.
- Project: 3D LocationGuide - Online Platform Startup.
- Project: Click&Drive I Product development - iPhone carcharger.
- Project: AdbyMove I Online platform - location based Service.
- Project: Birdy I Product development - golf equipment, hybrid golfbag.
Jun 2003 - Dec 2009
6 years 7 months Hamburg, Germany
Managing Partner
Concept Office Jochens.Hilbert KG
- Development of marketing- and advertising concepts.
- Strategic planning, concept design and project management.
- Project: Gruner+Jahr Magazines: GALA, Frau im Spiegel, Brigitte.
- Project: Arnold Hertz Real Estate Hamburg.
- Project: Ortner Austria.
- Project: Cleanroom Technology.
- Project: Film Magazine epd-Film.
- Award: Nominated for the Design Award „Federal Republic of Germany”.
- Award: Art Directors Club - Campaign „Unforgettable Events”.
Aug 2002 - Apr 2003
9 months Düsseldorf, Germany
Group Creative Director
Rempen & Partner Adv. Agency
- Founded by Design Prof. Thomas Rempen.
- Unit Manager, strategy development, concept design.
- Clients: Danone Waters Volvic, Holsten Pilsener, Vodafone Rewe, Musicalproduction Starlight Express Bochum.
Nov 2001 - Jul 2002
9 monthsCreative Director
- Freelance.
- Planning and carrying out projects for different clients.
- Strategy, concepts and design.
- Clients: GEA Aqua air conditioning, Jüdische Allgemeine Wochenzeitung (Newspaper), Marcellino‘s Restaurant Guide a.o.
Mar 2000 - Oct 2001
1 year 8 months Berlin, Germany
Creative Director
Klaar Kiming Adv. Agency
- Founded by former Springer & Jacoby MD Oliver Leisse.
- Team lead, strategy and concept design.
- Clients: KomTel telecommunication, Ravensburger, Lifestyle Magazine – ”Modern Living”, ”Cinque” – fashion brand.
- Award: Art Directors Club for Website Agency Klaar Kiming.
- Award: New York Festival, TV-Spot „Acting School”, Acting School Berlin.
- Award: Cresta Award, TV-Spot „Acting School”, Acting School Berlin.
Aug 1999 - Feb 2000
7 months Berlin, Germany
Creative Director
Grey Berlin
- Dorland part of Grey Group - Advertising Agency.
- Team lead, strategy and concept design.
- Clients: Honda, Halfords, Londa, Messe Berlin.
Sep 1994 - Jul 1999
4 years 11 months Düsseldorf, Germany
Senior Art Director
BBDO Germany
- Advertising Agency Düsseldorf.
- Campaign concept design and art direction.
- Clients: Handelsblatt, Grünear Punkt, RTL, Knorr, Allianz, Vereinte Kranken-versicherung (health insurance), Deutsche Telekom, Aral, Diebels.
- Award: New York Festival (Bronze) TV-Spot „The Train”, Duales System D.
Apr 1993 - Sep 1994
1 year 6 months Germany
Junior Art Director
Butter Advertising Agency
- Founded by the advertising legend Werner Butter (ADC Hall of Fame).
- Art Direction.
- Clients: Part of the team which prepared the federal election campaign for the social democratic party in Germany – SPD, Image Campaign Bayer AG – Chemical Company and the german newspaper magazin ”Wirtschaftswoche”.
Oct 1986 - Aug 1988
1 year 11 months Hamburg, Germany
Internship Creative Department
JWT Hamburg and Bayer AG – Inhouse Communication Agency
Summary
Expert for brand and communication strategy. During this time I work on communication strategies for international brands like Audi, VW, Google, ebay, Snapchat or Telekom, as well as institutional campaigns for the European Commission rolled out in up to 27 European Member States and B2B campaigns for small and medium sized companies (Hidden Champions). Today, the focus of my work is the strategic lead and development of pitch presentations supporting communication agencies to grow their business, as well as the strategic guidance of teams during the implementation of 360° communication campaigns and the development of entirely new brands for corporate clients – based on my expertise and driven by my passion for team playing, leaning, powerful communication strategies, shared growth and meaningful new products or services.
Languages
German
Native
English
Advanced
Education
Sep 1988 - Mar 1993
Hochschule Niederrhein
Diploma · Communication and Design · Germany
Albertus-Magnus-Gymnasium
Final secondary-school examination · Bergisch Gladbach, Germany
Certifications & licenses
Leadership Coaching
Diana Dreeßen-Wösten
Similar Freelancers
Discover other experts with similar qualifications and experience